Circana · JSON Structure

Liquid Data Consumer Segment Structure

Consumer segment definition

Type: object Properties: 6
AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

ConsumerSegment is a JSON Structure definition published by Circana, describing 6 properties. It conforms to the https://json-structure.org/meta/core/v0/# meta-schema.

Properties

segment_id name size_pct avg_basket_size preferred_channels key_categories

Meta-schema: https://json-structure.org/meta/core/v0/#

JSON Structure

Raw ↑ 
{
  "$schema": "https://json-structure.org/meta/core/v0/#",
  "$id": "https://raw.githubusercontent.com/api-evangelist/circana/refs/heads/main/json-structure/liquid-data-consumer-segment-structure.json",
  "name": "ConsumerSegment",
  "description": "Consumer segment definition",
  "type": "object",
  "properties": {
    "segment_id": {
      "type": "string",
      "description": "Unique segment identifier"
    },
    "name": {
      "type": "string",
      "description": "Segment name"
    },
    "size_pct": {
      "type": "double",
      "description": "Percentage of total market population"
    },
    "avg_basket_size": {
      "type": "double",
      "description": "Average basket size in dollars"
    },
    "preferred_channels": {
      "type": "array",
      "description": "Preferred shopping channels",
      "items": {
        "type": "string"
      }
    },
    "key_categories": {
      "type": "array",
      "description": "Top categories for this segment",
      "items": {
        "type": "string"
      }
    }
  }
}