Circana · Example Payload

Liquid Data Brand Detail Example

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Liquid Data Brand Detail Example is an example object payload from Circana, with 6 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

brand_idnamemanufacturercategoriesupc_countmarket_presence

Example Payload

Raw ↑ 
{
  "brand_id": "brand-782901",
  "name": "Sunrise Natural Foods",
  "manufacturer": "Sunrise Holdings Inc",
  "categories": [
    "Natural Snacks",
    "Organic Beverages",
    "Health Foods"
  ],
  "upc_count": 78,
  "market_presence": {
    "channels": 5,
    "retailers": 85,
    "geographic_coverage": "national"
  }
}