Markets · bedrock market · provisional

Surveys, Market Research and Experience Management

Platform + participation market (survey-platform app directories; research trade-association membership). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.

206providers measured
98 (47.6%)declare their own
32 (15.5%)covered by others only
5 (2.4%)distribution only (sell through, not integrations)
71 (34.5%)undeclared
8declare compatibility (report only, not weighted)
4in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can read is shown as undeclared, with no number: we never infer integrations.

Where this market publishes its structure

Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.

Taxonomy how this market maps onto apis.io

Derived 2026-10-21 from the 207 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.

TagsSurveys 38%, Market Research 36%
Tag groupsSurveys 45%, Market Research 44%, Analytics 22%
IndustriesMarketing & Advertising 53%, Artificial Intelligence 28%, Data & Analytics 26%

share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py

Leaders by position (provisional)

Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.

gravity 2 · other companies invest to build on it

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Qualtrics 54.2 34 18 / 16 0 2 2 partner-built 53%, ipaas-bridge 6%, contract 3%, standard 9%, covered 9%, builds-on-platform 12%, distribution 6%, atp-outside 3%
SurveyMonkey 51.8 52 41 / 11 0 0 7 partner-built 79%, ipaas-bridge 13%, builds-on-platform 8%

builds-on 60 · publishes apps on other platforms' stores

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Constant Contact 53.5 46 0 / 46 0 1 33 ipaas-bridge 72%, contract 7%, standard 4%, builds-on-platform 15%, distribution 2%
Digioh 51.7 4 0 / 4 0 0 0 builds-on-platform 100%
Level AI 51.7 3 0 / 3 0 0 0 builds-on-platform 100%
unitQ 51.7 4 0 / 4 0 0 0 builds-on-platform 100%
YouScan 51.7 3 0 / 3 0 0 0 builds-on-platform 100%
Lattice 45.4 7 0 / 7 0 0 1 ipaas-bridge 14%, standard 14%, builds-on-platform 71%
Culture Amp 44.4 6 0 / 6 0 0 1 ipaas-bridge 17%, standard 17%, builds-on-platform 67%
Leapsome 44.4 6 0 / 6 0 0 1 ipaas-bridge 17%, builds-on-platform 83%
Enterpret 43.8 5 0 / 5 0 0 1 ipaas-bridge 20%, covered 20%, builds-on-platform 60%
Pendo.io 43.1 12 0 / 12 0 0 4 ipaas-bridge 33%, standard 17%, covered 8%, builds-on-platform 42%
15Five 41.9 9 0 / 9 0 0 2 ipaas-bridge 22%, standard 11%, builds-on-platform 67%
Syncly 40.7 4 0 / 4 0 0 1 ipaas-bridge 25%, standard 25%, builds-on-platform 50%
Userback 40.7 4 0 / 4 0 0 1 ipaas-bridge 25%, builds-on-platform 75%
Usersnap 40.7 4 0 / 4 0 0 1 ipaas-bridge 25%, builds-on-platform 75%
Canny 38.5 11 0 / 11 0 0 4 ipaas-bridge 36%, builds-on-platform 64%
Revinate 38.3 5 0 / 5 0 1 1 ipaas-bridge 20%, builds-on-platform 60%, distribution 20%
Dovetail 38.0 38 0 / 38 0 0 31 ipaas-bridge 89%, builds-on-platform 11%
Peakon 37.0 3 0 / 3 0 0 1 ipaas-bridge 33%, builds-on-platform 67%
Clozd 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
Formspree 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
Maze 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
Reputation 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
SiteJabber 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
Productboard 34.0 10 0 / 10 0 0 4 ipaas-bridge 40%, standard 10%, builds-on-platform 50%
Small Improvements 34.0 5 0 / 5 0 0 2 ipaas-bridge 40%, builds-on-platform 60%
Wootric 34.0 5 0 / 5 0 0 2 ipaas-bridge 40%, covered 20%, builds-on-platform 40%
Workleap 34.0 5 0 / 5 0 0 2 ipaas-bridge 40%, builds-on-platform 60%
BuiltWith 32.1 8 0 / 8 0 4 2 ipaas-bridge 22%, builds-on-platform 33%, distribution 44%
Birdeye 30.8 38 0 / 38 0 0 32 ipaas-bridge 89%, builds-on-platform 11%
UserVoice 30.1 8 0 / 8 0 0 4 ipaas-bridge 50%, covered 12%, builds-on-platform 38%
Beamer 29.6 4 0 / 4 0 0 2 ipaas-bridge 50%, builds-on-platform 50%
Feathery 29.6 4 0 / 4 0 0 2 ipaas-bridge 50%, builds-on-platform 50%
Gleap 29.6 4 0 / 4 0 0 2 ipaas-bridge 50%, builds-on-platform 50%
Circana 26.8 thin 2 0 / 2 0 1 0 builds-on-platform 50%, distribution 50%
Crescendo 26.8 thin 2 0 / 2 0 1 0 builds-on-platform 50%, distribution 50%
Tastewise 26.8 thin 2 0 / 2 0 1 0 builds-on-platform 50%, distribution 50%
Survicate 26.5 7 0 / 7 0 0 4 ipaas-bridge 57%, builds-on-platform 43%
Vitally 25.3 42 0 / 42 0 0 35 ipaas-bridge 90%, covered 3%, builds-on-platform 8%
Paperform 25.2 5 0 / 5 0 0 3 ipaas-bridge 60%, builds-on-platform 40%
Caspio 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
Nicereply 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
Tremendous 22.2 6 0 / 6 0 0 4 ipaas-bridge 67%, builds-on-platform 33%
Wufoo 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
Alchemer 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
FormAssembly 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
Gravity Forms 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
involve.me 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
Stella Connect (Medallia Agent Connect) 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
Tally 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
Affectiva 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
AskNicely 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Clarabridge 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
DocSpring 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Reflektive 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Rybbon 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Unwrap 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Fillout 16.3 5 0 / 5 0 0 4 ipaas-bridge 80%, builds-on-platform 20%
Formstack 16.3 5 0 / 5 0 0 4 ipaas-bridge 80%, builds-on-platform 20%
Shopper Approved 14.8 27 0 / 27 0 0 19 ipaas-bridge 90%, builds-on-platform 10%
Minds 4.0 thin 1 0 / 1 0 0 1 ipaas-bridge 50%, builds-on-platform 50%

covered 6 · reached mainly through aggregators

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Sprig 41.4 6 0 / 6 0 1 1 ipaas-bridge 17%, covered 33%, builds-on-platform 33%, distribution 17%
Apptentive 37.1 3 0 / 3 0 2 0 covered 33%, distribution 67%
Delighted 30.5 4 0 / 4 0 0 2 ipaas-bridge 50%, covered 25%, builds-on-platform 25%
Userflow 25.2 5 0 / 5 0 0 3 ipaas-bridge 60%, covered 20%, builds-on-platform 20%
Hotjar 23.0 3 0 / 3 0 0 2 ipaas-bridge 67%, covered 33%
Chameleon 22.6 3 0 / 3 0 0 2 ipaas-bridge 67%, covered 33%

standard 41 · listed by a voluntary standard's own directory

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Cint 58.1 3 0 / 3 0 0 0 standard 67%, builds-on-platform 33%
Mentimeter 51.7 4 0 / 4 0 0 0 standard 50%, builds-on-platform 50%
NielsenIQ 42.8 3 0 / 3 0 2 0 standard 33%, distribution 67%
Kimola 36.4 3 0 / 3 0 2 0 standard 33%, distribution 67%
Placer 34.9 4 0 / 4 0 1 1 ipaas-bridge 25%, standard 50%, distribution 25%
Submittable 34.9 4 0 / 4 0 1 1 ipaas-bridge 25%, standard 25%, builds-on-platform 25%, distribution 25%
Aaru 34.5 thin 2 0 / 2 0 0 0 standard 100%
Cooleaf 34.5 thin 2 0 / 2 0 0 0 standard 50%, builds-on-platform 50%
DISQO 34.5 thin 2 0 / 2 0 0 0 standard 100%
Evermuse 34.5 thin 2 0 / 2 0 0 0 standard 50%, builds-on-platform 50%
Keatext 34.5 thin 2 0 / 2 0 0 0 standard 50%, builds-on-platform 50%
Upwave 34.5 thin 2 0 / 2 0 0 0 standard 100%
Forsta 29.3 3 0 / 3 0 1 1 ipaas-bridge 33%, standard 33%, distribution 33%
AI Palette 26.8 thin 2 0 / 2 0 1 0 standard 50%, distribution 50%
Harmonya 26.8 thin 2 0 / 2 0 1 0 standard 50%, distribution 50%
IBISWorld 26.8 thin 2 0 / 2 0 1 0 standard 50%, distribution 50%
Pollfish 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, standard 50%
Apptopia 17.2 thin 1 0 / 1 0 0 0 standard 100%
Auxos 17.2 thin 1 0 / 1 0 0 0 standard 100%
Chatter Research 17.2 thin 1 0 / 1 0 0 0 standard 100%
Department of Better Technology 17.2 thin 1 0 / 1 0 0 0 standard 100%
Diligencesquared 17.2 thin 1 0 / 1 0 0 0 standard 100%
engageSPARK 17.2 thin 1 0 / 1 0 0 0 standard 100%
Expected Parrot 17.2 thin 1 0 / 1 0 0 0 standard 100%
GazeHawk 17.2 thin 1 0 / 1 0 0 0 standard 100%
Hyphen 17.2 thin 1 0 / 1 0 0 0 standard 100%
Lato 17.2 thin 1 0 / 1 0 0 0 standard 100%
Listen Labs 17.2 thin 1 0 / 1 0 0 0 standard 100%
MAGNiTT 17.2 thin 1 0 / 1 0 0 0 standard 100%
Mattermark 17.2 thin 1 0 / 1 0 0 0 standard 100%
Metricwire 17.2 thin 1 0 / 1 0 0 0 standard 100%
Monnai 17.2 thin 1 0 / 1 0 0 0 standard 100%
Outset 17.2 thin 1 0 / 1 0 0 0 standard 100%
Panorama Education 17.2 thin 1 0 / 1 0 0 0 standard 100%
Pilotly 17.2 thin 1 0 / 1 0 0 0 standard 100%
playhouse 17.2 thin 1 0 / 1 0 0 0 standard 100%
Poth Labs 17.2 thin 1 0 / 1 0 0 0 standard 100%
Slik 17.2 thin 1 0 / 1 0 0 0 standard 100%
Suzy 17.2 thin 1 0 / 1 0 0 0 standard 100%
ViralGains 17.2 thin 1 0 / 1 0 0 0 standard 100%
Typeform 13.8 7 0 / 7 0 0 6 ipaas-bridge 86%, standard 14%

mixed 5 · no single mode dominates

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Kudobuzz 44.1 3 0 / 3 0 1 0 standard 33%, builds-on-platform 33%, distribution 33%
UserTesting 44.1 3 0 / 3 0 1 0 standard 33%, builds-on-platform 33%, distribution 33%
EnjoyHQ 37.4 3 0 / 3 0 0 1 ipaas-bridge 33%, covered 33%, builds-on-platform 33%
Cvent 35.4 22 1 / 21 0 3 2 partner-built 10%, provider-built 10%, ipaas-bridge 20%, standard 10%, builds-on-platform 20%, distribution 30%
Jotform 21.2 8 0 / 8 0 1 5 ipaas-bridge 62%, standard 12%, builds-on-platform 12%, distribution 12%

long-tail 14 · reached only through iPaaS bridges

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
SimilarWeb 12.1 thin 2 0 / 2 0 1 1 ipaas-bridge 50%, distribution 50%
Wappalyzer 12.1 thin 2 0 / 2 0 1 1 ipaas-bridge 50%, distribution 50%
Google Forms 8.3 34 0 / 34 0 1 33 ipaas-bridge 97%, distribution 3%
Formbricks 7.5 4 0 / 4 0 0 4 ipaas-bridge 100%
Reform 5.5 11 0 / 11 0 0 11 ipaas-bridge 100%
AnnounceKit 5.0 thin 2 0 / 2 0 0 2 ipaas-bridge 100%
PDFfiller 5.0 thin 2 0 / 2 0 0 2 ipaas-bridge 100%
Zoho Forms 5.0 thin 2 0 / 2 0 0 2 ipaas-bridge 100%
123FormBuilder 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
Cognito Forms 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
HappyOrNot 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
HeyForm 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
Product Fruits 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
ReviewTrackers 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%

distribution 7 · only sells through cloud marketplaces

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
cloro 21.7 3 0 / 3 0 2 1 ipaas-bridge 33%, distribution 67%
ClosedLoop AI 21.7 3 0 / 3 0 3 1 ipaas-bridge 25%, distribution 75%
Solsten 9.6 thin 1 0 / 1 0 1 0 distribution 100%
Grips Intelligence 9.6 thin 1 0 / 1 0 1 0 distribution 100%
Morning Consult 9.6 thin 1 0 / 1 0 1 0 distribution 100%
Prolific 9.6 thin 1 0 / 1 0 1 0 distribution 100%
Yipitdata 9.6 thin 1 0 / 1 0 1 0 distribution 100%

undeclared 71 · declares nothing we can read: no number

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
1010data undeclared-----
1World Online undeclared-----
Adgager undeclared-----
Brainsuite.ai undeclared-----
Allianz Engagement Survey undeclared-----
Analytical Flavor Systems undeclared-----
API Pulse undeclared-----
AskSenti undeclared-----
Atlantiasearch undeclared-----
Attest undeclared-----
Blue Flame Data undeclared-----
BrandCT undeclared-----
Bridgetown Research undeclared-----
Collegepulse undeclared-----
CrownIT undeclared-----
Cvent Event Cloud undeclared-----
DAS Technology undeclared-----
DDMarketer undeclared-----
Dialogue AI undeclared-----
Empathy Maps undeclared-----
Entropik undeclared-----
Eyva undeclared-----
Fodda (PSFK) undeclared-----
Formboost undeclared-----
Foxintelligence undeclared-----
Georama undeclared-----
Gerson Lehrman Group (GLG) undeclared-----
Glint undeclared-----
Glintinc undeclared-----
Goodays undeclared-----
GoSpotCheck undeclared-----
GoToWebinar undeclared-----
Gravel AI undeclared-----
Greenfield Online undeclared-----
Heuritech undeclared-----
HundredX undeclared-----
Index undeclared-----
Inventive undeclared-----
Kanarys undeclared-----
L2 undeclared-----
Latana undeclared-----
Microsoft Forms undeclared-----
Owler undeclared-----
Pick1 undeclared-----
Premise undeclared-----
Pulse Labs undeclared-----
Ranker undeclared-----
Remesh undeclared-----
Road Map undeclared-----
ScalpStream undeclared-----
Second Measure undeclared-----
Serve First undeclared-----
Simile undeclared-----
SocialListeningAPI undeclared-----
Spate undeclared-----
Stagwell undeclared-----
Statwing undeclared-----
Sticky undeclared-----
Strella undeclared-----
Survata undeclared-----
Tapshots undeclared-----
Tavern Research undeclared-----
Tello undeclared-----
Timetric undeclared-----
Tripetto undeclared-----
TXN undeclared-----
TXN Solutions undeclared-----
Viewpoints AI undeclared-----
ViewsMeet undeclared-----
Voxco undeclared-----
Xinhe Technology undeclared-----

Top workflows by market votes

Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).

In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 4; bridges: 0.

WorkflowBetweenVotesWeightedArazzo
Create Birdeye customers from new Google Sheets rows
Create Birdeye customers from new Google Sheets rows
Birdeye ↔ Google Sheets 2 0.8 workflow generated by API Evangelist
Create Birdeye customers from new WooCommerce orders
Create Birdeye customers from new WooCommerce orders
Birdeye ↔ WooCommerce 1 0.4 workflow generated by API Evangelist
Create Birdeye customers from new Xero contacts
Create Birdeye customers from new Xero contacts
Birdeye ↔ Xero 1 0.4 workflow generated by API Evangelist
Create customers in Birdeye when jobs are completed in ServiceM8
Create customers in Birdeye when jobs are completed in ServiceM8
Birdeye ↔ ServiceM8 1 0.4 workflow generated by API Evangelist

Generated 2026-10-21 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.