Markets · bedrock market · provisional

Surveys, Market Research and Experience Management

Platform + participation market (survey-platform app directories; research trade-association membership). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.

206providers measured
105 (51.0%)declare their own
13 (6.3%)covered by others only
4 (1.9%)distribution only (sell through, not integrations)
84 (40.8%)undeclared
41declare compatibility (report only, not weighted)
4in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can read is shown as undeclared, with no number: we never infer integrations.

Where this market publishes its structure

Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.

Taxonomy how this market maps onto apis.io

Derived 2026-10-23 from the 207 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.

TagsSurveys 38%, Market Research 36%
Tag groupsSurveys 45%, Market Research 44%, Analytics 22%
IndustriesMarketing & Advertising 53%, Artificial Intelligence 28%, Data & Analytics 26%

share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py

Leaders by position (provisional)

Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.

gravity 2 · other companies invest to build on it

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Qualtrics 56.7 42 18 / 24 0 4 2 partner-built 43%, ipaas-bridge 5%, contract 5%, standard 14%, covered 7%, builds-on-platform 14%, distribution 10%, atp-outside 2%
SurveyMonkey 51.8 53 41 / 12 0 0 8 partner-built 78%, ipaas-bridge 15%, builds-on-platform 7%

builds-on 80 · publishes apps on other platforms' stores

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Rybbon 58.1 3 0 / 3 0 0 0 standard 33%, builds-on-platform 67%
AskNicely 56.5 4 0 / 4 0 0 0 standard 25%, builds-on-platform 75%
Constant Contact 53.5 48 0 / 48 0 1 34 ipaas-bridge 71%, contract 6%, standard 4%, builds-on-platform 17%, distribution 2%
Pendo.io 52.0 17 0 / 17 0 0 4 ipaas-bridge 24%, standard 24%, covered 6%, builds-on-platform 47%
Digioh 51.8 5 0 / 5 0 0 0 builds-on-platform 100%
Level AI 51.8 5 0 / 5 0 0 0 standard 20%, builds-on-platform 80%
Productboard 51.8 15 0 / 15 0 0 4 ipaas-bridge 27%, standard 20%, covered 7%, builds-on-platform 47%
Clozd 51.7 3 0 / 3 0 0 0 builds-on-platform 100%
Formspree 51.7 4 0 / 4 0 0 0 builds-on-platform 100%
Mentimeter 51.7 3 0 / 3 0 0 0 standard 33%, builds-on-platform 67%
Reflektive 51.7 3 0 / 3 0 0 0 standard 33%, builds-on-platform 67%
Reputation 51.7 3 0 / 3 0 0 0 builds-on-platform 100%
unitQ 51.7 4 0 / 4 0 0 0 builds-on-platform 100%
YouScan 51.7 4 0 / 4 0 0 0 builds-on-platform 100%
Cvent 47.9 24 1 / 23 0 4 2 partner-built 7%, provider-built 7%, ipaas-bridge 14%, contract 7%, standard 7%, builds-on-platform 29%, distribution 29%
Canny 47.3 13 0 / 13 0 0 4 ipaas-bridge 31%, builds-on-platform 69%
BuiltWith 46.8 12 0 / 12 0 4 2 ipaas-bridge 15%, standard 8%, builds-on-platform 46%, distribution 31%
involve.me 46.7 5 0 / 5 0 0 1 ipaas-bridge 20%, standard 20%, builds-on-platform 60%
Culture Amp 45.4 7 0 / 7 0 0 1 ipaas-bridge 14%, standard 29%, builds-on-platform 57%
Enterpret 45.1 6 0 / 6 0 0 1 ipaas-bridge 17%, covered 17%, builds-on-platform 67%
Lattice 44.4 6 0 / 6 0 0 1 ipaas-bridge 17%, builds-on-platform 83%
Leapsome 44.4 6 0 / 6 0 0 1 ipaas-bridge 17%, builds-on-platform 83%
Userback 44.4 6 0 / 6 0 0 1 ipaas-bridge 17%, builds-on-platform 83%
Usersnap 44.4 6 0 / 6 0 0 1 ipaas-bridge 17%, builds-on-platform 83%
FormAssembly 44.2 5 0 / 5 0 0 1 ipaas-bridge 20%, standard 20%, builds-on-platform 60%
Crescendo 44.1 3 0 / 3 0 1 0 builds-on-platform 67%, distribution 33%
Kudobuzz 44.1 3 0 / 3 0 1 0 builds-on-platform 67%, distribution 33%
15Five 43.3 9 0 / 9 0 0 2 ipaas-bridge 22%, contract 11%, builds-on-platform 67%
EnjoyHQ 43.1 5 0 / 5 0 0 1 ipaas-bridge 20%, covered 20%, builds-on-platform 60%
Syncly 40.7 4 0 / 4 0 0 1 ipaas-bridge 25%, builds-on-platform 75%
Survicate 40.4 11 0 / 11 0 0 4 ipaas-bridge 36%, standard 9%, builds-on-platform 55%
Birdeye 39.6 40 0 / 40 0 0 32 ipaas-bridge 84%, standard 3%, builds-on-platform 13%
Vitally 38.8 45 0 / 45 0 0 35 ipaas-bridge 83%, standard 2%, covered 2%, builds-on-platform 12%
Revinate 38.3 5 0 / 5 0 1 1 ipaas-bridge 20%, builds-on-platform 60%, distribution 20%
Delighted 37.6 6 0 / 6 0 0 2 ipaas-bridge 33%, covered 17%, builds-on-platform 50%
Alchemer 37.0 3 0 / 3 0 0 1 ipaas-bridge 33%, builds-on-platform 67%
Feathery 37.0 6 0 / 6 0 0 2 ipaas-bridge 33%, standard 17%, builds-on-platform 50%
Peakon 37.0 3 0 / 3 0 0 1 ipaas-bridge 33%, builds-on-platform 67%
Workleap 37.0 6 0 / 6 0 0 2 ipaas-bridge 33%, builds-on-platform 67%
SimilarWeb 36.7 6 0 / 6 0 1 1 ipaas-bridge 17%, covered 17%, builds-on-platform 50%, distribution 17%
Kimola 36.4 3 0 / 3 0 2 0 builds-on-platform 33%, distribution 67%
Userflow 35.5 7 0 / 7 0 0 3 ipaas-bridge 43%, standard 14%, covered 14%, builds-on-platform 29%
Wappalyzer 34.9 4 0 / 4 0 1 1 ipaas-bridge 25%, builds-on-platform 50%, distribution 25%
DocSpring 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
Maze 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
SiteJabber 34.5 thin 2 0 / 2 0 0 0 builds-on-platform 100%
Paperform 34.4 9 0 / 9 0 0 3 ipaas-bridge 33%, standard 11%, covered 11%, builds-on-platform 44%
Beamer 34.0 5 0 / 5 0 0 2 ipaas-bridge 40%, builds-on-platform 60%
Small Improvements 34.0 5 0 / 5 0 0 2 ipaas-bridge 40%, builds-on-platform 60%
Wootric 34.0 5 0 / 5 0 0 2 ipaas-bridge 40%, covered 20%, builds-on-platform 40%
Formstack 32.8 8 0 / 8 0 0 4 ipaas-bridge 50%, contract 12%, standard 12%, builds-on-platform 25%
Dovetail 31.1 40 0 / 40 0 0 31 ipaas-bridge 84%, covered 3%, builds-on-platform 14%
Tremendous 30.3 8 0 / 8 0 0 4 ipaas-bridge 50%, contract 12%, builds-on-platform 38%
UserVoice 30.1 8 0 / 8 0 0 4 ipaas-bridge 50%, covered 12%, builds-on-platform 38%
Gleap 29.6 4 0 / 4 0 0 2 ipaas-bridge 50%, builds-on-platform 50%
Submittable 29.3 3 0 / 3 0 1 1 ipaas-bridge 33%, builds-on-platform 33%, distribution 33%
ClosedLoop AI 29.2 4 0 / 4 0 3 1 ipaas-bridge 20%, builds-on-platform 20%, distribution 60%
Circana 26.8 thin 2 0 / 2 0 1 0 builds-on-platform 50%, distribution 50%
Grips Intelligence 26.8 thin 2 0 / 2 0 1 0 builds-on-platform 50%, distribution 50%
Prolific 26.8 thin 2 0 / 2 0 1 0 builds-on-platform 50%, distribution 50%
Tastewise 26.8 thin 2 0 / 2 0 1 0 builds-on-platform 50%, distribution 50%
AnnounceKit 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
Caspio 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
Gravity Forms 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
Nicereply 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
PDFfiller 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
Wufoo 22.2 3 0 / 3 0 0 2 ipaas-bridge 67%, builds-on-platform 33%
123FormBuilder 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
Product Fruits 19.7 thin 2 0 / 2 0 0 1 ipaas-bridge 50%, builds-on-platform 50%
Affectiva 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Clarabridge 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Cooleaf 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Evermuse 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
GoToWebinar 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Keatext 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Unwrap 17.2 thin 1 0 / 1 0 0 0 builds-on-platform 100%
Fillout 16.3 5 0 / 5 0 0 4 ipaas-bridge 80%, builds-on-platform 20%
Shopper Approved 14.8 27 0 / 27 0 0 19 ipaas-bridge 90%, builds-on-platform 10%
Reform 10.1 12 0 / 12 0 0 11 ipaas-bridge 92%, builds-on-platform 8%
Minds 4.0 thin 1 0 / 1 0 0 1 ipaas-bridge 50%, builds-on-platform 50%

covered 2 · reached mainly through aggregators

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Apptentive 37.1 3 0 / 3 0 2 0 covered 33%, distribution 67%
Chameleon 29.9 4 0 / 4 0 0 2 ipaas-bridge 50%, covered 25%, builds-on-platform 25%

standard 20 · listed by a voluntary standard's own directory

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Cint 58.1 3 0 / 3 0 0 0 standard 67%, builds-on-platform 33%
NielsenIQ 42.8 3 0 / 3 0 2 0 standard 33%, distribution 67%
ScalpStream 40.9 thin 2 0 / 2 0 0 0 standard 50%, builds-on-platform 50%
Upwave 39.6 thin 2 0 / 2 0 0 0 standard 100%
AskSenti 36.6 thin 2 0 / 2 0 0 0 standard 50%, builds-on-platform 50%
IBISWorld 36.4 3 0 / 3 0 2 0 standard 33%, distribution 67%
Pollfish 34.9 4 0 / 4 0 1 1 ipaas-bridge 25%, standard 25%, builds-on-platform 25%, distribution 25%
Aaru 34.5 thin 2 0 / 2 0 0 0 standard 100%
DISQO 34.5 thin 2 0 / 2 0 0 0 standard 100%
Listen Labs 34.5 thin 2 0 / 2 0 0 0 standard 100%
Owler 34.5 thin 2 0 / 2 0 0 0 standard 50%, builds-on-platform 50%
Forsta 29.3 3 0 / 3 0 1 1 ipaas-bridge 33%, standard 33%, distribution 33%
Placer 29.3 3 0 / 3 0 1 1 ipaas-bridge 33%, standard 33%, distribution 33%
Harmonya 26.8 thin 2 0 / 2 0 1 0 standard 50%, distribution 50%
Typeform 23.5 11 0 / 11 0 0 7 ipaas-bridge 64%, standard 18%, covered 9%, builds-on-platform 9%
Mattermark 17.2 thin 1 0 / 1 0 0 0 standard 100%
Outset 17.2 thin 1 0 / 1 0 0 0 standard 100%
Simile 17.2 thin 1 0 / 1 0 0 0 standard 100%
Suzy 17.2 thin 1 0 / 1 0 0 0 standard 100%
TXN 17.2 thin 1 0 / 1 0 0 0 standard 100%

mixed 6 · no single mode dominates

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
UserTesting 44.1 6 0 / 6 0 2 0 standard 33%, builds-on-platform 33%, distribution 33%
Jotform 43.6 15 0 / 15 0 2 6 ipaas-bridge 40%, contract 7%, standard 13%, covered 7%, builds-on-platform 20%, distribution 13%
Sprig 39.7 9 0 / 9 0 3 1 ipaas-bridge 11%, standard 11%, covered 22%, builds-on-platform 22%, distribution 33%
Hotjar 38.3 5 0 / 5 0 0 2 ipaas-bridge 40%, standard 20%, covered 20%, builds-on-platform 20%
Stella Connect (Medallia Agent Connect) 37.0 3 0 / 3 0 0 1 ipaas-bridge 33%, standard 33%, builds-on-platform 33%
Tally 29.3 3 0 / 3 0 0 1 ipaas-bridge 33%, covered 33%, builds-on-platform 33%

long-tail 7 · reached only through iPaaS bridges

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Google Forms 8.5 35 0 / 35 0 1 34 ipaas-bridge 97%, distribution 3%
Formbricks 7.5 4 0 / 4 0 0 4 ipaas-bridge 100%
Zoho Forms 5.0 thin 2 0 / 2 0 0 2 ipaas-bridge 100%
Cognito Forms 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
HappyOrNot 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
HeyForm 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%
ReviewTrackers 2.5 thin 1 0 / 1 0 0 1 ipaas-bridge 100%

distribution 5 · only sells through cloud marketplaces

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
cloro 21.7 3 0 / 3 0 2 1 ipaas-bridge 33%, distribution 67%
Solsten 9.6 thin 1 0 / 1 0 1 0 distribution 100%
AI Palette 9.6 thin 1 0 / 1 0 1 0 distribution 100%
Morning Consult 9.6 thin 1 0 / 1 0 1 0 distribution 100%
Yipitdata 9.6 thin 1 0 / 1 0 1 0 distribution 100%

undeclared 84 · declares nothing we can read: no number

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
1010data undeclared-----
1World Online undeclared-----
Adgager undeclared-----
Brainsuite.ai undeclared-----
Allianz Engagement Survey undeclared-----
Analytical Flavor Systems undeclared-----
API Pulse undeclared-----
Apptopia undeclared-----
Atlantiasearch undeclared-----
Attest undeclared-----
Auxos undeclared-----
Blue Flame Data undeclared-----
BrandCT undeclared-----
Bridgetown Research undeclared-----
Chatter Research undeclared-----
Collegepulse undeclared-----
CrownIT undeclared-----
Cvent Event Cloud undeclared-----
DAS Technology undeclared-----
DDMarketer undeclared-----
Department of Better Technology undeclared-----
Dialogue AI undeclared-----
Diligencesquared undeclared-----
Empathy Maps undeclared-----
engageSPARK undeclared-----
Entropik undeclared-----
Expected Parrot undeclared-----
Eyva undeclared-----
Fodda (PSFK) undeclared-----
Formboost undeclared-----
Foxintelligence undeclared-----
GazeHawk undeclared-----
Georama undeclared-----
Gerson Lehrman Group (GLG) undeclared-----
Glint undeclared-----
Glintinc undeclared-----
Goodays undeclared-----
GoSpotCheck undeclared-----
Gravel AI undeclared-----
Greenfield Online undeclared-----
Heuritech undeclared-----
HundredX undeclared-----
Hyphen undeclared-----
Index undeclared-----
Inventive undeclared-----
Kanarys undeclared-----
L2 undeclared-----
Latana undeclared-----
Lato undeclared-----
MAGNiTT undeclared-----
Metricwire undeclared-----
Microsoft Forms undeclared-----
Monnai undeclared-----
Panorama Education undeclared-----
Pick1 undeclared-----
Pilotly undeclared-----
playhouse undeclared-----
Poth Labs undeclared-----
Premise undeclared-----
Pulse Labs undeclared-----
Ranker undeclared-----
Remesh undeclared-----
Road Map undeclared-----
Second Measure undeclared-----
Serve First undeclared-----
Slik undeclared-----
SocialListeningAPI undeclared-----
Spate undeclared-----
Stagwell undeclared-----
Statwing undeclared-----
Sticky undeclared-----
Strella undeclared-----
Survata undeclared-----
Tapshots undeclared-----
Tavern Research undeclared-----
Tello undeclared-----
Timetric undeclared-----
Tripetto undeclared-----
TXN Solutions undeclared-----
Viewpoints AI undeclared-----
ViewsMeet undeclared-----
ViralGains undeclared-----
Voxco undeclared-----
Xinhe Technology undeclared-----

Top workflows by market votes

Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).

In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 4; bridges: 0.

WorkflowBetweenVotesWeightedArazzo
Create Birdeye customers from new Google Sheets rows
Create Birdeye customers from new Google Sheets rows
Birdeye ↔ Google Sheets 2 0.8 workflow generated by API Evangelist
Create Birdeye customers from new WooCommerce orders
Create Birdeye customers from new WooCommerce orders
Birdeye ↔ WooCommerce 1 0.4 workflow generated by API Evangelist
Create Birdeye customers from new Xero contacts
Create Birdeye customers from new Xero contacts
Birdeye ↔ Xero 1 0.4 workflow generated by API Evangelist
Create customers in Birdeye when jobs are completed in ServiceM8
Create customers in Birdeye when jobs are completed in ServiceM8
Birdeye ↔ ServiceM8 1 0.4 workflow generated by API Evangelist

Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.