SiteJabber website screenshot

SiteJabber

SiteJabber is a consumer review platform, rebranded as SmartCustomer at smartcustomer.com, where shoppers read and write reviews about online businesses, services and products. Operating for over twenty years, it emphasizes consumer protection through review moderation and verification, and offers a browser extension that surfaces business ratings while users browse. On the business side it is an official Google Review Partner that distributes verified reviews to Google Seller Ratings, Google Business profiles and Google Shopping Ads, and it sells review sourcing, moderation, showcasing widgets, competitive intelligence and e-commerce integrations across four contact-sales packages. It was surfaced as a portfolio company of 500 Global and added to the API Evangelist network. It does publish a developer API: the SmartCustomer Business API, a 31-operation REST surface documented at api.sitejabber.com covering business ratings, consumer reviews and moderation, reviewer messaging, review requests by email and SMS, a full product-review and catalog surface, and two CCPA-shaped customer-privacy operations. A prior enrichment pass recorded no API; that was wrong — the reference is served from the pre-rebrand api.sitejabber.com host, which is not linked from the current consumer or business site navigation.

SiteJabber publishes 14 APIs on the APIs.io network, including Authentication API, Business Info API, Business Questions API, and 11 more. Tagged areas include Company, Reviews, Consumer Reviews, Product Reviews, and Reputation Management.

SiteJabber’s developer surface includes pricing, support, documentation, signup flow, and 18 more developer resources.

44.1/100 developing ▬ flat Agent 25/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
1 APIs
CompanyReviewsConsumer ReviewsProduct ReviewsReputation ManagementReviews ManagementE-CommerceTrust and SafetyGoogle Seller RatingsCustomer FeedbackRatingsPrivacy

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/sitejabber: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 14

Individual APIs this provider publishes, each with its own machine-readable definition.

SiteJabber Authentication API

The Authentication API from SiteJabber — 1 operation(s) for authentication.

SiteJabber Business Info API

The Business Info API from SiteJabber — 2 operation(s) for business info.

SiteJabber Business Questions API

The Business Questions API from SiteJabber — 1 operation(s) for business questions.

SiteJabber Messages API

The Messages API from SiteJabber — 2 operation(s) for messages.

SiteJabber Partners API

The Partners API from SiteJabber — 2 operation(s) for partners.

SiteJabber Privacy API

The Privacy API from SiteJabber — 2 operation(s) for privacy.

SiteJabber Product Questions API

The Product Questions API from SiteJabber — 1 operation(s) for product questions.

SiteJabber Product Review Requests API

The Product Review Requests API from SiteJabber — 2 operation(s) for product review requests.

SiteJabber Product Reviews API

The Product Reviews API from SiteJabber — 5 operation(s) for product reviews.

SiteJabber Products API

The Products API from SiteJabber — 4 operation(s) for products.

SiteJabber Resolution Attempts API

The Resolution Attempts API from SiteJabber — 1 operation(s) for resolution attempts.

SiteJabber Review Comments API

The Review Comments API from SiteJabber — 2 operation(s) for review comments.

SiteJabber Review Requests API

The Review Requests API from SiteJabber — 2 operation(s) for review requests.

SiteJabber Reviews API

The Reviews API from SiteJabber — 4 operation(s) for reviews.

Scroll for all 14

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Sitejabber Rate Limits

2 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Sitejabber Authentication

apiKey · 2 schemes

SECURITY

Sitejabber Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Build 3

SDKs, sample code, and the tooling you integrate with

Access & Security 1

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 1

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: sitejabber
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: contact-sales
  onboarding: request
  trial: false
  try_now: false
  public: false
  label: Gated
  confidence: high
  source:
  - https://www.smartcustomer.com/business/pricing
  - https://api.sitejabber.com/
  note: 'The API REFERENCE is fully public and requires no login. Access to the API is not: a client_token is issued to a
    business from its account (biz.smartcustomer.com/account) and there is no self-serve developer signup, no sandbox and
    no trial key. All four packages are contact-sales with no published price, and API is a feature row on the plan matrix.'
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sitejabber.png
name: SiteJabber
description: 'SiteJabber is a consumer review platform, rebranded as SmartCustomer at smartcustomer.com, where shoppers read
  and write reviews about online businesses, services and products. Operating for over twenty years, it emphasizes consumer
  protection through review moderation and verification, and offers a browser extension that surfaces business ratings while
  users browse. On the business side it is an official Google Review Partner that distributes verified reviews to Google Seller
  Ratings, Google Business profiles and Google Shopping Ads, and it sells review sourcing, moderation, showcasing widgets,
  competitive intelligence and e-commerce integrations across four contact-sales packages. It was surfaced as a portfolio
  company of 500 Global and added to the API Evangelist network. It does publish a developer API: the SmartCustomer Business
  API, a 31-operation REST surface documented at api.sitejabber.com covering business ratings, consumer reviews and moderation,
  reviewer messaging, review requests by email and SMS, a full product-review and catalog surface, and two CCPA-shaped customer-privacy
  operations. A prior enrichment pass recorded no API; that was wrong — the reference is served from the pre-rebrand api.sitejabber.com
  host, which is not linked from the current consumer or business site navigation.'
url: https://raw.githubusercontent.com/api-evangelist/sitejabber/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: profiled
x-tier-reason: published-api-reference
x-rebrand:
  from: SiteJabber (sitejabber.com)
  to: SmartCustomer (smartcustomer.com)
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 20
  pass: local-v1
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Reviews
- Consumer Reviews
- Product Reviews
- Reputation Management
- Reviews Management
- E-Commerce
- Trust and Safety
- Google Seller Ratings
- Customer Feedback
- Ratings
- Privacy
tags_raw:
- Company
- Reviews
- Consumer Reviews
- Product Reviews
- Reputation Management
- Reviews Management
- E-commerce
- Trust and Safety
- Google Seller Ratings
- Customer Feedback
- Ratings
- Privacy
apis:
- aid: sitejabber:sitejabber-authentication-api
  name: SiteJabber Authentication API
  description: The Authentication API from SiteJabber — 1 operation(s) for authentication.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-authentication-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-business-info-api
  name: SiteJabber Business Info API
  description: The Business Info API from SiteJabber — 2 operation(s) for business info.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Business Info
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-business-info-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-business-questions-api
  name: SiteJabber Business Questions API
  description: The Business Questions API from SiteJabber — 1 operation(s) for business questions.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Business Questions
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-business-questions-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-messages-api
  name: SiteJabber Messages API
  description: The Messages API from SiteJabber — 2 operation(s) for messages.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Message
  tags_raw:
  - Messages
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-messages-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-partners-api
  name: SiteJabber Partners API
  description: The Partners API from SiteJabber — 2 operation(s) for partners.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Partners
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-partners-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-privacy-api
  name: SiteJabber Privacy API
  description: The Privacy API from SiteJabber — 2 operation(s) for privacy.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Privacy
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-privacy-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-product-questions-api
  name: SiteJabber Product Questions API
  description: The Product Questions API from SiteJabber — 1 operation(s) for product questions.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Product Questions
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-product-questions-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-product-review-requests-api
  name: SiteJabber Product Review Requests API
  description: The Product Review Requests API from SiteJabber — 2 operation(s) for product review requests.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Product Review Requests
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-product-review-requests-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-product-reviews-api
  name: SiteJabber Product Reviews API
  description: The Product Reviews API from SiteJabber — 5 operation(s) for product reviews.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Product Reviews
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-product-reviews-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-products-api
  name: SiteJabber Products API
  description: The Products API from SiteJabber — 4 operation(s) for products.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Product
  tags_raw:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-products-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-resolution-attempts-api
  name: SiteJabber Resolution Attempts API
  description: The Resolution Attempts API from SiteJabber — 1 operation(s) for resolution attempts.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Resolution Attempts
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-resolution-attempts-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-review-comments-api
  name: SiteJabber Review Comments API
  description: The Review Comments API from SiteJabber — 2 operation(s) for review comments.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Review Comments
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-review-comments-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-review-requests-api
  name: SiteJabber Review Requests API
  description: The Review Requests API from SiteJabber — 2 operation(s) for review requests.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Review Requests
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-review-requests-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
- aid: sitejabber:sitejabber-reviews-api
  name: SiteJabber Reviews API
  description: The Reviews API from SiteJabber — 4 operation(s) for reviews.
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Reviews
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-reviews-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/sitejabber-business-api-overlay.yaml
- type: X-MCPServerCandidate
  url: mcp/sitejabber-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: DomainSecurity
  url: security/sitejabber-domain-security.yml
- type: Website
  url: https://www.smartcustomer.com
- type: Login
  url: https://www.smartcustomer.com/login
- type: Pricing
  url: https://www.smartcustomer.com/business/pricing
- type: TermsOfService
  url: https://www.smartcustomer.com/terms
- type: PrivacyPolicy
  url: https://www.smartcustomer.com/privacy
- type: Support
  url: https://www.smartcustomer.com/contact-us
- type: DeveloperPortal
  url: https://api.sitejabber.com/
- type: Documentation
  url: https://api.sitejabber.com/
- type: GitHubOrganization
  url: https://github.com/smartcustomer-reviews
- type: SignUp
  url: https://www.smartcustomer.com/registration
- type: HelpCenter
  url: https://www.smartcustomer.com/faq
- type: Packages
  url: packages/sitejabber-packages.yml
- type: SDKs
  url: packages/sitejabber-packages.yml
- type: LLMsTxt
  url: llms/sitejabber-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Conformance
  url: conformance/sitejabber-conformance.yml
- type: Lifecycle
  url: lifecycle/sitejabber-lifecycle.yml
- type: Plans
  url: plans/sitejabber-plans-pricing.yml
- type: Components
  url: components/sitejabber-components.yml

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