SiteJabber

SiteJabber is a consumer review platform, rebranded as SmartCustomer at smartcustomer.com, where shoppers read and write reviews about online businesses, services and products. Operating for over twenty years, it emphasizes consumer protection through review moderation and verification, and offers a browser extension that surfaces business ratings while users browse. On the business side it is an official Google Review Partner that distributes verified reviews to Google Seller Ratings, Google Business profiles and Google Shopping Ads, and it sells review sourcing, moderation, showcasing widgets, competitive intelligence and e-commerce integrations across four contact-sales packages. It was surfaced as a portfolio company of 500 Global and added to the API Evangelist network. It does publish a developer API: the SmartCustomer Business API, a 31-operation REST surface documented at api.sitejabber.com covering business ratings, consumer reviews and moderation, reviewer messaging, review requests by email and SMS, a full product-review and catalog surface, and two CCPA-shaped customer-privacy operations. A prior enrichment pass recorded no API; that was wrong — the reference is served from the pre-rebrand api.sitejabber.com host, which is not linked from the current consumer or business site navigation.

SiteJabber publishes 1 API on the APIs.io network: SmartCustomer (Sitejabber) Business API. Tagged areas include Company, Reviews, Consumer Reviews, Product Reviews, and Reputation Management.

SiteJabber’s developer surface includes pricing, support, documentation, signup flow, and 16 more developer resources.

49.9/100 developing ▲ 35.1 Agent 28/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
1 APIs 1 MCP Servers
CompanyReviewsConsumer ReviewsProduct ReviewsReputation ManagementReviews ManagementE-commerceTrust and SafetyGoogle Seller RatingsCustomer FeedbackRatingsPrivacy

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 49.9/100 · developing
Contract Quality 13.1 / 25
Developer Ergonomics 7.0 / 20
Commercial Clarity 15.3 / 20
Operational Transparency 3.4 / 13
Governance 2.5 / 12
Discoverability 8.7 / 10
Agent readiness — 28/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/sitejabber: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

SmartCustomer (Sitejabber) Business API

The SmartCustomer Business API (published under the pre-rebrand Sitejabber name at api.sitejabber.com) is the review-management API behind SmartCustomer's business product. It c...

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

sitejabber-mcp.yml

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Sitejabber Rate Limits

2 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Sitejabber Authentication

apiKey · 2 schemes

SECURITY

Sitejabber Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Build 3

SDKs, sample code, and the tooling you integrate with

Access & Security 1

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: sitejabber
accessModel:
  pricing: contact-sales
  onboarding: request
  trial: false
  try_now: false
  public: false
  label: Gated
  confidence: high
  source:
  - https://www.smartcustomer.com/business/pricing
  - https://api.sitejabber.com/
  note: 'The API REFERENCE is fully public and requires no login. Access to the API is not: a client_token is issued to a
    business from its account (biz.smartcustomer.com/account) and there is no self-serve developer signup, no sandbox and
    no trial key. All four packages are contact-sales with no published price, and API is a feature row on the plan matrix.'
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sitejabber.png
name: SiteJabber
description: 'SiteJabber is a consumer review platform, rebranded as SmartCustomer at smartcustomer.com, where shoppers read
  and write reviews about online businesses, services and products. Operating for over twenty years, it emphasizes consumer
  protection through review moderation and verification, and offers a browser extension that surfaces business ratings while
  users browse. On the business side it is an official Google Review Partner that distributes verified reviews to Google Seller
  Ratings, Google Business profiles and Google Shopping Ads, and it sells review sourcing, moderation, showcasing widgets,
  competitive intelligence and e-commerce integrations across four contact-sales packages. It was surfaced as a portfolio
  company of 500 Global and added to the API Evangelist network. It does publish a developer API: the SmartCustomer Business
  API, a 31-operation REST surface documented at api.sitejabber.com covering business ratings, consumer reviews and moderation,
  reviewer messaging, review requests by email and SMS, a full product-review and catalog surface, and two CCPA-shaped customer-privacy
  operations. A prior enrichment pass recorded no API; that was wrong — the reference is served from the pre-rebrand api.sitejabber.com
  host, which is not linked from the current consumer or business site navigation.'
url: https://raw.githubusercontent.com/api-evangelist/sitejabber/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: profiled
x-tier-reason: published-api-reference
x-rebrand:
  from: SiteJabber (sitejabber.com)
  to: SmartCustomer (smartcustomer.com)
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 20
  pass: local-v1
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Reviews
- Consumer Reviews
- Product Reviews
- Reputation Management
- Reviews Management
- E-commerce
- Trust and Safety
- Google Seller Ratings
- Customer Feedback
- Ratings
- Privacy
apis:
- name: SmartCustomer (Sitejabber) Business API
  description: 'The SmartCustomer Business API (published under the pre-rebrand Sitejabber name at api.sitejabber.com) is
    the review-management API behind SmartCustomer''s business product. It covers business profile and ratings lookup (single
    and bulk), business Q&A, consumer reviews (read, search by keyword/label/date, publish an unpublished review, flag a review),
    review comments, resolution attempts and direct messaging with reviewers, review requests by email or SMS, partner write/edit
    review links, a full product-reviews surface (catalog CRUD, product Q&A, product reviews with photos, votes, top-rated,
    aggregate stats, product review requests), and two CCPA-shaped privacy operations that let a business access or remove
    a customer''s information. Authentication is two-part: a client_token API key on every request plus a user_token session
    header obtained from POST /login.'
  humanURL: https://api.sitejabber.com/
  baseURL: https://api.smartcustomer.com/v1
  tags:
  - Reviews
  - Consumer Reviews
  - Reputation Management
  - Product Reviews
  - Reviews Management
  properties:
  - type: OpenAPI
    url: openapi/sitejabber-business-api-openapi.yml
  - type: Documentation
    url: https://api.sitejabber.com/
  - type: APIReference
    url: https://api.sitejabber.com/
  - type: Authentication
    url: authentication/sitejabber-authentication.yml
  - type: RateLimits
    url: rate-limits/sitejabber-rate-limits.yml
  - type: ErrorCatalog
    url: errors/sitejabber-problem-types.yml
  - type: Conventions
    url: conventions/sitejabber-conventions.yml
  - type: DataModel
    url: data-model/sitejabber-data-model.yml
  - type: Overlay
    url: overlays/sitejabber-business-api-overlay.yaml
  - type: MCPServer
    url: mcp/sitejabber-mcp.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/sitejabber-domain-security.yml
- type: Website
  url: https://www.smartcustomer.com
- type: Login
  url: https://www.smartcustomer.com/login
- type: Pricing
  url: https://www.smartcustomer.com/business/pricing
- type: TermsOfService
  url: https://www.smartcustomer.com/terms
- type: PrivacyPolicy
  url: https://www.smartcustomer.com/privacy
- type: Support
  url: https://www.smartcustomer.com/contact-us
- type: DeveloperPortal
  url: https://api.sitejabber.com/
- type: Documentation
  url: https://api.sitejabber.com/
- type: GitHubOrganization
  url: https://github.com/smartcustomer-reviews
- type: SignUp
  url: https://www.smartcustomer.com/registration
- type: HelpCenter
  url: https://www.smartcustomer.com/faq
- type: Packages
  url: packages/sitejabber-packages.yml
- type: SDKs
  url: packages/sitejabber-packages.yml
- type: LLMsTxt
  url: llms/sitejabber-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Conformance
  url: conformance/sitejabber-conformance.yml
- type: Lifecycle
  url: lifecycle/sitejabber-lifecycle.yml
- type: Plans
  url: plans/sitejabber-plans-pricing.yml
- type: Components
  url: components/sitejabber-components.yml