Consumer Commerce
Selling to people online: storefronts, checkout, payment options, loyalty and post-purchase.
Consumer Commerce (AE-140) is a level-1 business capability in the API Evangelist extension model. The catalog holds 553 API surface(s) from 189 provider(s) that can perform some part of it, 95 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Sub-capabilities
Storefront Platforms AE-140.10API Evangelist extension, CC BY-NC-SA
The platform a merchant sells on.
Cart & Checkout AE-140.20API Evangelist extension, CC BY-NC-SA
Turning a basket into an order.
Consumer Payment Options AE-140.30API Evangelist extension, CC BY-NC-SA
How a shopper pays.
D2C Subscriptions AE-140.40API Evangelist extension, CC BY-NC-SA
Recurring consumer orders and memberships.
Gift Cards, Gifting & Cashback AE-140.50API Evangelist extension, CC BY-NC-SA
Gift cards, gifts and cashback rewards for shoppers (loyalty programmes themselves are BC-420.40, overlaid).
Reviews & Social Proof AE-140.60API Evangelist extension, CC BY-NC-SA
Customer reviews and ratings.
Social & Creator Commerce AE-140.70API Evangelist extension, CC BY-NC-SA
Selling inside social platforms and live streams.
Marketplaces AE-140.80API Evangelist extension, CC BY-NC-SA
Multi-seller marketplaces.
Post-Purchase AE-140.90API Evangelist extension, CC BY-NC-SA
Order tracking, returns and exchanges.
Quick & Local Commerce AE-140.100API Evangelist extension, CC BY-NC-SA
On-demand delivery from local stores.
Cross-Border Commerce AE-140.110API Evangelist extension, CC BY-NC-SA
Selling to shoppers in other countries.
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.