Optimizely

Optimizely is a digital experience platform that provides A/B testing, feature flagging, content management, and commerce solutions for enterprises. Their developer platform offers a comprehensive suite of REST and GraphQL APIs spanning experimentation, content delivery, customer data, campaign management, and e-commerce capabilities.

9 APIs 16 Features
A/B TestingContent ManagementCustomer DataE-CommerceExperimentationFeature FlagsMarketing

APIs

Optimizely Web Experimentation REST API

The Optimizely Web Experimentation REST API provides programmatic access to Optimizely's A/B testing and web experimentation platform. Developers can manage experiments, project...

Optimizely Feature Experimentation REST API

The Optimizely Feature Experimentation REST API enables developers to programmatically manage feature flags, experiments, rollouts, and environments within the Optimizely Featur...

Optimizely Campaign REST API

The Optimizely Campaign REST API provides programmatic access to Optimizely's email and omnichannel campaign management capabilities. Developers can use the API to manage campai...

Optimizely Content Delivery API

The Optimizely Content Delivery API is a flexible REST API for building headless CMS solutions with Optimizely CMS. It provides a pluggable and configurable web API for querying...

Optimizely Content Management API

The Optimizely Content Management API provides REST endpoints for performing content operations within Optimizely CMS. Developers can create, read, update, and delete content it...

Optimizely Graph API

Optimizely Graph is a unified content query and delivery service that provides access to content across Optimizely products through a single GraphQL API. It enables flexible dat...

Optimizely Data Platform REST API

The Optimizely Data Platform (ODP) REST API enables developers to integrate customer data with the Optimizely Data Platform. It provides endpoints for managing customer profiles...

Optimizely CMP Open REST API

The Optimizely Content Marketing Platform (CMP) Open REST API provides programmatic access to Optimizely's content marketing and planning tools. Developers can manage content wo...

Optimizely Commerce Service API

The Optimizely Commerce Service API provides RESTful access to Optimizely's e-commerce platform capabilities. It enables developers to manage product catalogs, orders, customers...

Collections

Optimizely Campaign REST API

OPEN

Optimizely CMP Open REST API

OPEN

Optimizely Commerce Service API

OPEN

Optimizely Content Delivery API

OPEN

Optimizely Content Management API

OPEN

Optimizely Data Platform REST API

OPEN

Optimizely Feature Experimentation REST API

OPEN

Optimizely Graph API

OPEN

Optimizely Web Experimentation REST API

OPEN

GraphQL

Optimizely GraphQL API

Optimizely Graph is a unified content query and delivery service that provides access to content across Optimizely products through a single GraphQL API. It enables flexible dat...

GRAPHQL

Pricing Plans

Optimizely Plans Pricing

3 plans

PLANS

Rate Limits

Optimizely Rate Limits

3 limits

RATE LIMITS

FinOps

Optimizely Finops

FINOPS

Features

Entry: ~$36K/year for basic Optimizely use
Mid: ~$63,700 per 10M impressions for Web Experimentation
Enterprise: $200K-$400K+/year for full DXP suite
Modular: pick CMS / Commerce / Experimentation independently
Web Experimentation (A/B + multivariate)
Feature Experimentation (server-side flags)
Personalization with audiences and Stats Engine
Content Cloud (CMS)
Commerce Cloud and Configured Commerce
Optimizely AI Copilot
REST API at api.optimizely.com
Default 100 req/min/project
OAuth 2.0 + Personal API tokens
Webhooks for project events
Datafile-based Feature Experimentation SDKs (10+)
Stats Engine with Sequential Testing

Event Specifications

Optimizely CMP Webhooks

The Optimizely Content Marketing Platform (CMP) provides webhook notifications when content events occur, such as when assets are published, tasks are completed or modified, and...

ASYNCAPI

Optimizely Feature Experimentation Webhooks

Optimizely Feature Experimentation provides webhook notifications when configuration changes occur, such as datafile updates. Webhooks notify external servers of changes, elimin...

ASYNCAPI

Semantic Vocabularies

Optimizely Context

0 classes · 12 properties

JSON-LD

JSON Structure

Optimizely Structure

0 properties

JSON STRUCTURE

Resources

👥
GitHubOrganization
GitHubOrganization
🔗
LinkedIn
LinkedIn
🌐
DeveloperPortal
DeveloperPortal
🔗
Website
Website
📰
Blog
Blog
💬
Support
Support
🔗
Login
Login
📜
PrivacyPolicy
PrivacyPolicy
📜
TermsOfService
TermsOfService

Sources

Raw ↑ 
opencollection: 1.0.0
info:
  name: Optimizely Web Experimentation REST API
  version: '2.0'
request:
  auth:
    type: bearer
    token: '{{bearerToken}}'
items:
- info:
    name: Projects
    type: folder
  items:
  - info:
      name: List projects
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/projects
      params:
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of all projects accessible to the authenticated user. Projects are the top-level containers for experiments,
      audiences, pages, and events.
  - info:
      name: Create a project
      type: http
    http:
      method: POST
      url: https://api.optimizely.com/v2/projects
      body:
        type: json
        data: '{}'
    docs: Creates a new Optimizely project with the specified configuration including name, platform, and settings.
  - info:
      name: Get a project
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/projects/:project_id
      params:
      - name: project_id
        value: ''
        type: path
        description: The unique identifier for the project
    docs: Retrieves the details of a specific project by its unique identifier.
  - info:
      name: Update a project
      type: http
    http:
      method: PATCH
      url: https://api.optimizely.com/v2/projects/:project_id
      params:
      - name: project_id
        value: ''
        type: path
        description: The unique identifier for the project
      body:
        type: json
        data: '{}'
    docs: Updates the specified project with the provided fields. Only the fields included in the request body are updated.
  - info:
      name: Delete a project
      type: http
    http:
      method: DELETE
      url: https://api.optimizely.com/v2/projects/:project_id
      params:
      - name: project_id
        value: ''
        type: path
        description: The unique identifier for the project
    docs: Permanently deletes the specified project and all associated resources including experiments, audiences, and events.
- info:
    name: Experiments
    type: folder
  items:
  - info:
      name: List experiments
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/experiments
      params:
      - name: project_id
        value: ''
        type: query
        description: The unique identifier for the project to filter by
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of experiments for the specified project. Supports filtering and pagination.
  - info:
      name: Create an experiment
      type: http
    http:
      method: POST
      url: https://api.optimizely.com/v2/experiments
      body:
        type: json
        data: '{}'
    docs: Creates a new A/B test experiment within the specified project, including variations, traffic allocation, and targeting
      conditions.
  - info:
      name: Get an experiment
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/experiments/:experiment_id
      params:
      - name: experiment_id
        value: ''
        type: path
        description: The unique identifier for the experiment
    docs: Retrieves the full details of a specific experiment by its identifier, including variations, metrics, and status.
  - info:
      name: Update an experiment
      type: http
    http:
      method: PATCH
      url: https://api.optimizely.com/v2/experiments/:experiment_id
      params:
      - name: experiment_id
        value: ''
        type: path
        description: The unique identifier for the experiment
      body:
        type: json
        data: '{}'
    docs: Updates the specified experiment with the provided fields. Only the fields included in the request body are updated.
  - info:
      name: Delete an experiment
      type: http
    http:
      method: DELETE
      url: https://api.optimizely.com/v2/experiments/:experiment_id
      params:
      - name: experiment_id
        value: ''
        type: path
        description: The unique identifier for the experiment
    docs: Archives or permanently deletes the specified experiment.
  - info:
      name: Get experiment results
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/experiments/:experiment_id/results
      params:
      - name: experiment_id
        value: ''
        type: path
        description: The unique identifier for the experiment
    docs: Retrieves the statistical results for a specific experiment, including conversion rates, confidence intervals, and
      statistical significance computed by Stats Engine.
- info:
    name: Campaigns
    type: folder
  items:
  - info:
      name: List campaigns
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/campaigns
      params:
      - name: project_id
        value: ''
        type: query
        description: The unique identifier for the project to filter by
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of campaigns for the specified project. Campaigns group multiple experiments under a single objective.
  - info:
      name: Create a campaign
      type: http
    http:
      method: POST
      url: https://api.optimizely.com/v2/campaigns
      body:
        type: json
        data: '{}'
    docs: Creates a new campaign within the specified project.
  - info:
      name: Get a campaign
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/campaigns/:campaign_id
      params:
      - name: campaign_id
        value: ''
        type: path
        description: The unique identifier for the campaign
    docs: Retrieves the full details of a specific campaign by its identifier.
  - info:
      name: Update a campaign
      type: http
    http:
      method: PATCH
      url: https://api.optimizely.com/v2/campaigns/:campaign_id
      params:
      - name: campaign_id
        value: ''
        type: path
        description: The unique identifier for the campaign
      body:
        type: json
        data: '{}'
    docs: Updates the specified campaign with the provided fields.
  - info:
      name: Delete a campaign
      type: http
    http:
      method: DELETE
      url: https://api.optimizely.com/v2/campaigns/:campaign_id
      params:
      - name: campaign_id
        value: ''
        type: path
        description: The unique identifier for the campaign
    docs: Archives or permanently deletes the specified campaign.
  - info:
      name: Get campaign results
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/campaigns/:campaign_id/results
      params:
      - name: campaign_id
        value: ''
        type: path
        description: The unique identifier for the campaign
    docs: Retrieves the statistical results for a specific campaign.
- info:
    name: Pages
    type: folder
  items:
  - info:
      name: List pages
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/pages
      params:
      - name: project_id
        value: ''
        type: query
        description: The unique identifier for the project to filter by
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of pages for the specified project. Pages define URL targeting conditions for experiments.
  - info:
      name: Create a page
      type: http
    http:
      method: POST
      url: https://api.optimizely.com/v2/pages
      body:
        type: json
        data: '{}'
    docs: Creates a new page definition within the specified project.
  - info:
      name: Get a page
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/pages/:page_id
      params:
      - name: page_id
        value: ''
        type: path
        description: The unique identifier for the page
    docs: Retrieves the full details of a specific page by its identifier.
  - info:
      name: Update a page
      type: http
    http:
      method: PATCH
      url: https://api.optimizely.com/v2/pages/:page_id
      params:
      - name: page_id
        value: ''
        type: path
        description: The unique identifier for the page
      body:
        type: json
        data: '{}'
    docs: Updates the specified page with the provided fields.
  - info:
      name: Delete a page
      type: http
    http:
      method: DELETE
      url: https://api.optimizely.com/v2/pages/:page_id
      params:
      - name: page_id
        value: ''
        type: path
        description: The unique identifier for the page
    docs: Permanently deletes the specified page.
- info:
    name: Events
    type: folder
  items:
  - info:
      name: List events
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/events
      params:
      - name: project_id
        value: ''
        type: query
        description: The unique identifier for the project to filter by
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of custom events for the specified project. Events are used as goals and metrics in experiments.
  - info:
      name: Create an event
      type: http
    http:
      method: POST
      url: https://api.optimizely.com/v2/events
      body:
        type: json
        data: '{}'
    docs: Creates a new custom event within the specified project.
  - info:
      name: Get an event
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/events/:event_id
      params:
      - name: event_id
        value: ''
        type: path
        description: The unique identifier for the event
    docs: Retrieves the full details of a specific event by its identifier.
  - info:
      name: Update an event
      type: http
    http:
      method: PATCH
      url: https://api.optimizely.com/v2/events/:event_id
      params:
      - name: event_id
        value: ''
        type: path
        description: The unique identifier for the event
      body:
        type: json
        data: '{}'
    docs: Updates the specified event with the provided fields.
  - info:
      name: Delete an event
      type: http
    http:
      method: DELETE
      url: https://api.optimizely.com/v2/events/:event_id
      params:
      - name: event_id
        value: ''
        type: path
        description: The unique identifier for the event
    docs: Permanently deletes the specified event.
- info:
    name: Audiences
    type: folder
  items:
  - info:
      name: List audiences
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/audiences
      params:
      - name: project_id
        value: ''
        type: query
        description: The unique identifier for the project to filter by
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of audiences for the specified project. Audiences define visitor segments that control experiment
      targeting.
  - info:
      name: Create an audience
      type: http
    http:
      method: POST
      url: https://api.optimizely.com/v2/audiences
      body:
        type: json
        data: '{}'
    docs: Creates a new audience within the specified project with the given targeting conditions.
  - info:
      name: Get an audience
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/audiences/:audience_id
      params:
      - name: audience_id
        value: ''
        type: path
        description: The unique identifier for the audience
    docs: Retrieves the full details of a specific audience by its identifier.
  - info:
      name: Update an audience
      type: http
    http:
      method: PATCH
      url: https://api.optimizely.com/v2/audiences/:audience_id
      params:
      - name: audience_id
        value: ''
        type: path
        description: The unique identifier for the audience
      body:
        type: json
        data: '{}'
    docs: Updates the specified audience with the provided fields.
- info:
    name: Attributes
    type: folder
  items:
  - info:
      name: List attributes
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/attributes
      params:
      - name: project_id
        value: ''
        type: query
        description: The unique identifier for the project to filter by
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of custom attributes for the specified project. Attributes are used for audience targeting and result
      segmentation.
- info:
    name: Extensions
    type: folder
  items:
  - info:
      name: List extensions
      type: http
    http:
      method: GET
      url: https://api.optimizely.com/v2/extensions
      params:
      - name: project_id
        value: ''
        type: query
        description: The unique identifier for the project to filter by
      - name: per_page
        value: ''
        type: query
        description: Number of results per page
      - name: page
        value: ''
        type: query
        description: Page number for pagination
    docs: Returns a list of extensions for the specified project. Extensions are reusable templates for experiment changes.
bundled: true