Optimizely website screenshot

Optimizely

Optimizely is a digital experience platform that provides A/B testing, feature flagging, content management, and commerce solutions for enterprises. Their developer platform offers a comprehensive suite of REST and GraphQL APIs spanning experimentation, content delivery, customer data, campaign management, and e-commerce capabilities.

Optimizely publishes 49 APIs on the APIs.io network, including Experimentation REST API v2, Feature Experimentation Flags API v1, Flags Scheduling API, and 46 more. Tagged areas include A/B Testing, Content Management, Customer Data, E-Commerce, and Experimentation.

The Optimizely catalog on APIs.io includes 3 event-driven AsyncAPI specifications, 1 JSON-LD context, and 2 Spectral governance rulesets.

Optimizely’s developer surface includes CLI, sandbox, changelog, documentation, API reference, getting-started guide, pricing, and 42 more developer resources.

75.4/100 exemplar ▬ flat Agent 52/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0
AccessPaidSelf serve
50 APIs 1 MCP Servers 16 Features
A/B TestingContent ManagementCustomer DataE-CommerceExperimentationFeature FlagsMarketing

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0
Composite quality — 75.4/100 · exemplar
Contract Quality 20.6 / 25
Developer Ergonomics 15.2 / 20
Access Clarity 15.3 / 20
Operational Transparency 9.9 / 13
Contract Governance 6.8 / 12
Discoverability 7.6 / 10
Agent readiness — 52/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/optimizely: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 50

Individual APIs this provider publishes, each with its own machine-readable definition.

Optimizely Experimentation REST API v2

The core Optimizely REST API v2 shared by Web Experimentation and Feature Experimentation — projects, experiments, campaigns, audiences, pages, events, attributes, environments,...

Optimizely Feature Experimentation Flags API v1

Feature Experimentation Flags v1 — flags, variations, variable definitions, rulesets, rules, holdouts, groups, custom fields, environments and reports. 55 operations, RFC 9457 p...

Optimizely Flags Scheduling API

Schedule future flag ruleset changes and read environment change-approval settings. Five operations. Harvested verbatim from the provider's published OpenAPI 2026-08-13.

Optimizely Permission Service API

Granular roles and permissions for Feature Experimentation — per-entity permissions for users and teams, plus team management. Introduced 2025-03-18. Harvested verbatim from the...

Optimizely Agent API

Optimizely Agent is a stand-alone open-source microservice that consolidates the Feature Experimentation SDK surface behind a REST API — config, datafile, decide, track, activat...

Optimizely Event API

The Experimentation data-ingest endpoint. Accepts decision and conversion event payloads from SDKs and server-side integrations. Regional hosts for US and EU. Harvested verbatim...

Optimizely Edge Decider API

Performance Edge decisioning endpoint used by Optimizely's edge delivery clients. Harvested verbatim from the provider's published OpenAPI 2026-08-13.

Optimizely Data Platform (ODP) API v3

The Optimizely customer data platform, formerly Zaius. Eleven separately published OpenAPI documents covering customer profiles, events, objects, products, orders, lists and sub...

Optimizely Graph API

Optimizely Graph — the GraphQL content query layer over CMS, Commerce and connected sources, with a REST management surface for content ingestion, types, synonyms and best bets....

Optimizely Content Marketing Platform (CMP) API v3

The CMP Open REST API — campaigns, tasks, work requests, templates, content, library assets (images, videos, raw files), users and settings. 115 paths, OAuth 2.0 with both autho...

Optimizely Campaign REST API

Email and omnichannel campaign management, formerly Episerver Campaign and optivo broadmail — mailings, smart campaigns and their nodes, recipient lists, transactional mail, uns...

Optimizely Configured Commerce API

B2B commerce, formerly Insite Software. Three published documents — Admin API V1 (1,577 paths), Storefront API V1 (168 paths) and Storefront API V2 (15 paths, running in paralle...

Optimizely CMS Content Delivery API v3.0

Read-only content delivery from Optimizely CMS — content by identifier, children, ancestors, and site metadata. Deployed inside the customer's own CMS instance, so the base URL ...

Optimizely Content Recommendations API

Content recommendation delivery, formerly Idio. Thirteen paths covering content, topics, users and recommendation delivery, authenticated with a key query parameter. The spec de...

Optimizely DXP Cloud API

Deployment and environment management for Optimizely Digital Experience Platform (PaaS), served from the Episerver PaaS portal. Nine paths. Harvested verbatim 2026-08-13.

Optimizely Remote MCP Server — Experimentation

Optimizely's hosted remote Model Context Protocol server for Web and Feature Experimentation, on the Opal MCP platform. Tools are prefixed exp_ and cover querying projects/flags...

Optimizely Assets API

Manage campaign assets such as images and media files.

Optimizely Attributes API

Manage custom attributes used for audience targeting and segmentation.

Optimizely Audiences API

Create and manage audience segments for targeting experiments and rollouts.

Optimizely Campaigns API

Manage content campaigns and editorial calendar entries.

Optimizely Catalog Entries API

Manage catalog entries including products, variants, packages, and bundles.

Optimizely Catalog Entry Relations API

Manage relationships between catalog entries and nodes.

Optimizely Catalog Nodes API

Manage catalog nodes (categories) for organizing entries.

Optimizely Catalogs API

Manage product catalogs that organize commerce content.

Optimizely Content API

Manage content items including articles and other content types within the CMP content repository.

Optimizely Content Types API

Retrieve available content type definitions.

Optimizely Customers API

Manage customer accounts and contact information.

Optimizely Environments API

Manage environments within a project for developing, staging, and deploying flag configurations.

Optimizely Events API

Send customer events to ODP for tracking actions, behaviors, and interactions across channels.

Optimizely Experiments API

Create and manage A/B test experiments on top of feature flags.

Optimizely Extensions API

Manage reusable extensions that encapsulate experiment logic and visual changes.

Optimizely Features API

Manage features with variables used in feature flag configurations.

Optimizely Flags API

Create and manage feature flags with variables and variations for controlled rollouts and experimentation.

Optimizely GraphQL API

Execute GraphQL queries against the Optimizely content graph to retrieve and search content.

Optimizely Labels API

Manage labels used for categorizing and organizing content.

Optimizely Mailing Lists API

Manage mailing lists used for campaign distribution.

Optimizely Objects API

Create, update, and manage objects such as products, orders, and custom entities in ODP.

Optimizely Orders API

Manage purchase orders, cart operations, and order workflows.

Optimizely Pages API

Manage page definitions that specify which URLs or conditions trigger experiments.

Optimizely Profiles API

Create, update, and retrieve customer profiles with unified identity resolution.

Optimizely Projects API

Manage Feature Experimentation projects that serve as containers for flags, experiments, and environments.

Optimizely Recipients API

Manage recipients and recipient lists for email campaigns.

Optimizely Rulesets API

Manage rulesets that define which variation a flag delivers to visitors within a given environment.

Optimizely Schema API

Manage the ODP schema including domain objects and their fields.

Optimizely Segments API

Query customer segments and audience definitions.

Optimizely Sites API

Retrieve site definitions including language settings and configuration.

Optimizely Smart Campaigns API

Manage smart campaigns that automate multi-step marketing workflows.

Optimizely Tasks API

Manage content tasks, assignments, and workflow steps within the content marketing platform.

Optimizely Transactional Mail API

Send transactional emails triggered by recipient actions or events.

Optimizely Unsubscribes API

Manage unsubscribe lists for opt-out recipients.

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Postman Collections 34

Ready-to-run Postman collections for exercising this provider's APIs.

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Open Collections 44

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Optimizely Graph API

OPEN COLLECTION

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MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

GraphQL 1

GraphQL schemas published by this provider.

Optimizely GraphQL API

Optimizely Graph is a unified content query and delivery service that provides access to content across Optimizely products through a single GraphQL API. It enables flexible dat...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Optimizely Rate Limits

8 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Features 16

Notable capabilities this provider offers.

Entry: ~$36K/year for basic Optimizely use
Mid: ~$63,700 per 10M impressions for Web Experimentation
Enterprise: $200K-$400K+/year for full DXP suite
Modular: pick CMS / Commerce / Experimentation independently
Web Experimentation (A/B + multivariate)
Feature Experimentation (server-side flags)
Personalization with audiences and Stats Engine
Content Cloud (CMS)
Commerce Cloud and Configured Commerce
Optimizely AI Copilot
REST API at api.optimizely.com
Default 100 req/min/project
OAuth 2.0 + Personal API tokens
Webhooks for project events
Datafile-based Feature Experimentation SDKs (10+)
Stats Engine with Sequential Testing

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Event Specifications 3

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Optimizely CMP Webhooks

The Optimizely Content Marketing Platform (CMP) provides webhook notifications when content events occur, such as when assets are published, tasks are completed or modified, and...

ASYNCAPI

Optimizely Feature Experimentation Webhooks

Optimizely Feature Experimentation provides webhook notifications when configuration changes occur, such as datafile updates. Webhooks notify external servers of changes, elimin...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Optimizely Context

0 classes · 12 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

Optimizely API Rules

8 rules · 1 errors 7 warnings

SPECTRAL

Optimizely API Rules

6 rules · 5 warnings 1 info

SPECTRAL

JSON Schema 76

Standalone JSON Schema definitions for this provider's data models.

Asset

6 properties

JSON SCHEMA

AssetInput

3 properties

JSON SCHEMA

Attribute

6 properties

JSON SCHEMA

Audience

7 properties

JSON SCHEMA

AudienceInput

4 properties

JSON SCHEMA

Campaign

8 properties

JSON SCHEMA

CampaignInput

3 properties

JSON SCHEMA

Catalog

6 properties

JSON SCHEMA

CatalogEntry

8 properties

JSON SCHEMA

CatalogEntryInput

5 properties

JSON SCHEMA

CatalogInput

4 properties

JSON SCHEMA

CatalogNode

8 properties

JSON SCHEMA

CatalogNodeInput

5 properties

JSON SCHEMA

CmpCampaign

9 properties

JSON SCHEMA

CmpContent

9 properties

JSON SCHEMA

ContentInput

7 properties

JSON SCHEMA

ContentItem

13 properties

JSON SCHEMA

ContentPatch

3 properties

JSON SCHEMA

ContentType

5 properties

JSON SCHEMA

Optimizely Customer Profile

5 properties

JSON SCHEMA

Customer

5 properties

JSON SCHEMA

Environment

8 properties

JSON SCHEMA

EnvironmentInput

3 properties

JSON SCHEMA

Event

7 properties

JSON SCHEMA

EventInput

4 properties

JSON SCHEMA

Optimizely Experiment

13 properties

JSON SCHEMA

ExperimentInput

4 properties

JSON SCHEMA

ExperimentResults

5 properties

JSON SCHEMA

Extension

6 properties

JSON SCHEMA

Optimizely Feature Flag

9 properties

JSON SCHEMA

Feature

6 properties

JSON SCHEMA

Flag

9 properties

JSON SCHEMA

FlagEnvironment

2 properties

JSON SCHEMA

FlagInput

5 properties

JSON SCHEMA

FlagVariation

3 properties

JSON SCHEMA

FlagVariationInput

3 properties

JSON SCHEMA

GraphQLRequest

3 properties

JSON SCHEMA

GraphQLResponse

3 properties

JSON SCHEMA

Label

3 properties

JSON SCHEMA

MailingList

4 properties

JSON SCHEMA

Metric

5 properties

JSON SCHEMA

NodeRelation

3 properties

JSON SCHEMA

NodeRelationInput

2 properties

JSON SCHEMA

ObjectInput

2 properties

JSON SCHEMA

OdpObject

5 properties

JSON SCHEMA

Order

9 properties

JSON SCHEMA

Page

8 properties

JSON SCHEMA

PageInput

5 properties

JSON SCHEMA

Pagination

3 properties

JSON SCHEMA

Profile

11 properties

JSON SCHEMA

ProfileInput

2 properties

JSON SCHEMA

Project

8 properties

JSON SCHEMA

ProjectInput

2 properties

JSON SCHEMA

Recipient

8 properties

JSON SCHEMA

RecipientInput

4 properties

JSON SCHEMA

Rule

6 properties

JSON SCHEMA

RuleInput

5 properties

JSON SCHEMA

Ruleset

1 properties

JSON SCHEMA

RulesetInput

1 properties

JSON SCHEMA

SchemaField

4 properties

JSON SCHEMA

SchemaFieldInput

4 properties

JSON SCHEMA

SchemaObject

4 properties

JSON SCHEMA

SchemaObjectInput

2 properties

JSON SCHEMA

Segment

3 properties

JSON SCHEMA

Site

4 properties

JSON SCHEMA

SmartCampaign

5 properties

JSON SCHEMA

Task

11 properties

JSON SCHEMA

TaskInput

6 properties

JSON SCHEMA

TransactionalMailInput

3 properties

JSON SCHEMA

TransactionalMailResponse

2 properties

JSON SCHEMA

Unsubscribe

3 properties

JSON SCHEMA

UnsubscribeInput

1 properties

JSON SCHEMA

Variable

3 properties

JSON SCHEMA

VariableInput

3 properties

JSON SCHEMA

Variation

4 properties

JSON SCHEMA

VariationInput

2 properties

JSON SCHEMA

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JSON Structure 1

JSON Structure definitions describing this provider's data shapes.

Optimizely Structure

0 properties

JSON STRUCTURE

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Optimizely Authentication

oauth2/http/apiKey · 10 schemes

SECURITY

Optimizely Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Optimizely Vulnerability Disclosure

disclosure policy published

SECURITY

Optimizely Trust Center

SOC 2, ISO 27001, ISO 27017, ISO 27018, PCI DSS, HIPAA

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Optimizely Scopes

6 scopes · authorizationCode/clientCredentials/refreshToken

6 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Optimizely Agentic Access

135 operations · 65 acting · 1 human-in-the-loop

135 operations · 65 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

Documentation 3

Reference material describing how the API behaves

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

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Build 6

SDKs, sample code, and the tooling you integrate with

Access & Security 7

Authentication, authorization, and security posture

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Operate 6

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 2

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: optimizely
name: Optimizely
description: Optimizely is a digital experience platform that provides A/B testing, feature flagging, content management,
  and commerce solutions for enterprises. Their developer platform offers a comprehensive suite of REST and GraphQL APIs spanning
  experimentation, content delivery, customer data, campaign management, and e-commerce capabilities.
kind: contract
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Paid · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
position: Consumer
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/optimizely.png
tags:
- A/B Testing
- Content Management
- Customer Data
- E-Commerce
- Experimentation
- Feature Flags
- Marketing
created: '2025-03-04'
modified: '2026-08-13'
url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/apis.yml
specificationVersion: '0.23'
apis:
- aid: optimizely:experimentation-rest-api-v2
  name: Optimizely Experimentation REST API v2
  description: The core Optimizely REST API v2 shared by Web Experimentation and Feature Experimentation — projects, experiments,
    campaigns, audiences, pages, events, attributes, environments, features, groups, extensions, holdout exports, webhooks,
    subject access requests and results/reporting. 108 operations. Published by Optimizely in its own RFC 9727 API catalog
    and harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/reference
  baseURL: https://api.optimizely.com/v2
  tags:
  - Experimentation
  - A/B Testing
  - Feature Flags
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-web-experimentation-optimizely-api-openapi.json
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: APIReference
    url: https://docs.developers.optimizely.com/web-experimentation/reference
  - type: Overlay
    url: overlays/optimizely-experimentation-v2-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-web-experimentation-llms.txt
- aid: optimizely:feature-experimentation-flags-api
  name: Optimizely Feature Experimentation Flags API v1
  description: Feature Experimentation Flags v1 — flags, variations, variable definitions, rulesets, rules, holdouts, groups,
    custom fields, environments and reports. 55 operations, RFC 9457 problem+json errors, restfuljson.org link relations.
    Harvested verbatim from the provider's published OpenAPI 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/feature-experimentation/reference
  baseURL: https://api.optimizely.com/flags/v1
  tags:
  - Feature Flags
  - Experimentation
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-feature-experimentation-optimizely-feature-experimentation-api-openapi.json
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/docs/get-started
  - type: APIReference
    url: https://docs.developers.optimizely.com/feature-experimentation/reference
  - type: Overlay
    url: overlays/optimizely-feature-experimentation-flags-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-feature-experimentation-llms.txt
- aid: optimizely:flags-scheduling-api
  name: Optimizely Flags Scheduling API
  description: Schedule future flag ruleset changes and read environment change-approval settings. Five operations. Harvested
    verbatim from the provider's published OpenAPI 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/feature-experimentation/reference
  baseURL: https://api.app.optimizely.com/flags-scheduling
  tags:
  - Feature Flags
  - Scheduling
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-feature-experimentation-optimizely-flags-scheduling-api-openapi.json
  - type: Overlay
    url: overlays/optimizely-flags-scheduling-overlay.yaml
- aid: optimizely:permission-service-api
  name: Optimizely Permission Service API
  description: Granular roles and permissions for Feature Experimentation — per-entity permissions for users and teams, plus
    team management. Introduced 2025-03-18. Harvested verbatim from the provider's published OpenAPI 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/feature-experimentation/docs/granular-roles-and-permissions
  baseURL: https://api.optimizely.com/permissions
  tags:
  - Permissions
  - Identity
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-feature-experimentation-permission-service-openapi.json
  - type: Overlay
    url: overlays/optimizely-permission-service-overlay.yaml
- aid: optimizely:agent-api
  name: Optimizely Agent API
  description: Optimizely Agent is a stand-alone open-source microservice that consolidates the Feature Experimentation SDK
    surface behind a REST API — config, datafile, decide, track, activate, override, lookup, save, send-odp-event and batch.
    Self-hosted by the customer, so it has no Optimizely-operated base URL. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/feature-experimentation/docs/quickstart-for-agent
  baseURL: https://{optimizely-agent-host}
  tags:
  - Feature Flags
  - Self-Hosted
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-feature-experimentation-optimizely-agent-api-openapi.json
  - type: SourceCode
    url: https://github.com/optimizely/agent
  - type: Overlay
    url: overlays/optimizely-agent-overlay.yaml
- aid: optimizely:event-api
  name: Optimizely Event API
  description: The Experimentation data-ingest endpoint. Accepts decision and conversion event payloads from SDKs and server-side
    integrations. Regional hosts for US and EU. Harvested verbatim from the provider's published OpenAPI 3.2.0 document 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/experimentation-data/reference
  baseURL: https://logx.optimizely.com/v1
  tags:
  - Event
  - Analytics
  tags_raw:
  - Events
  - Analytics
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-experimentation-data-optimizely-event-api-openapi.json
  - type: Overlay
    url: overlays/optimizely-event-api-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-experimentation-data-llms.txt
- aid: optimizely:edge-decider-api
  name: Optimizely Edge Decider API
  description: Performance Edge decisioning endpoint used by Optimizely's edge delivery clients. Harvested verbatim from the
    provider's published OpenAPI 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/performance-edge/reference
  baseURL: https://optimizely-edge.com/edge-client/v1
  tags:
  - Edge
  - Experimentation
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-performance-edge-optimizely-edge-decider-openapi.json
  - type: Overlay
    url: overlays/optimizely-edge-decider-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-performance-edge-llms.txt
- aid: optimizely:data-platform-api
  name: Optimizely Data Platform (ODP) API v3
  description: The Optimizely customer data platform, formerly Zaius. Eleven separately published OpenAPI documents covering
    customer profiles, events, objects, products, orders, lists and subscriptions, consent, real-time segments, recommendations,
    schema management and asynchronous exports, plus GDPR/CCPA/LGPD privacy operations. Region-pinned across US, EU and AU
    hosts. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Customer Data
  - Segmentation
  - Personalization
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-advanced-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-customers-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-events-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-objects-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-products-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-orders-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-lists-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-consent-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-realtimesegments-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-recommendations-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-data-platform-exports-openapi.json
  - type: APIReference
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: RateLimits
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/rate-limits
  - type: Overlay
    url: overlays/optimizely-odp-advanced-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-data-platform-llms.txt
- aid: optimizely:graph-api
  name: Optimizely Graph API
  description: Optimizely Graph — the GraphQL content query layer over CMS, Commerce and connected sources, with a REST management
    surface for content ingestion, types, synonyms and best bets. Two published documents (3.23.1 and 3.24.0). Harvested verbatim
    2026-08-13.
  humanURL: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  baseURL: https://cg.optimizely.com
  tags:
  - GraphQL
  - Content Management
  - Search
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-platform-optimizely-swagger-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-platform-optimizely-optimizely-graph-api-openapi.json
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/error-handling-and-rate-limits
  - type: Overlay
    url: overlays/optimizely-graph-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-platform-optimizely-llms.txt
- aid: optimizely:content-marketing-platform-api
  name: Optimizely Content Marketing Platform (CMP) API v3
  description: The CMP Open REST API — campaigns, tasks, work requests, templates, content, library assets (images, videos,
    raw files), users and settings. 115 paths, OAuth 2.0 with both authorization code and client credentials. The most actively
    changelogged API in the Optimizely estate. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/content-marketing-platform/reference/api-reference
  baseURL: https://api.cmp.optimizely.com/v3
  tags:
  - Content Marketing
  - Workflows
  tags_raw:
  - Content Marketing
  - Workflow
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-content-marketing-platform-optimizely-cmp-open-api-documentation-openapi.json
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: RateLimits
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/rate-limits-1
  - type: ChangeLog
    url: https://docs.developers.optimizely.com/content-marketing-platform/changelog
  - type: Overlay
    url: overlays/optimizely-cmp-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-content-marketing-platform-llms.txt
- aid: optimizely:campaign-rest-api
  name: Optimizely Campaign REST API
  description: Email and omnichannel campaign management, formerly Episerver Campaign and optivo broadmail — mailings, smart
    campaigns and their nodes, recipient lists, transactional mail, unsubscribes and webhooks. 137 paths served under the
    versioned vendor media type application/vnd.optivo.broadmail.v1+json. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/optimizely-campaign/reference
  baseURL: https://api.campaign.episerver.net/rest
  tags:
  - Email
  - Marketing Automation
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-campaign-optimizely-campaign-rest-api-openapi.json
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Overlay
    url: overlays/optimizely-campaign-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-campaign-llms.txt
- aid: optimizely:configured-commerce-api
  name: Optimizely Configured Commerce API
  description: B2B commerce, formerly Insite Software. Three published documents — Admin API V1 (1,577 paths), Storefront
    API V1 (168 paths) and Storefront API V2 (15 paths, running in parallel with V1 rather than superseding it). Deployed
    per customer, so the servers block in the published specs names Optimizely's own sandbox tenant (dogfood.commerce.insitesandbox.com)
    and the production base is the customer's own commerce site. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/configured-commerce/reference
  baseURL: https://{project}.commerce.insitesandbox.com
  tags:
  - E-Commerce
  - B2B
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-configured-commerce-admin-api-v1-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-configured-commerce-storefront-api-v1-openapi.json
  - type: OpenAPI
    url: openapi/_original/optimizely-configured-commerce-storefront-api-v2-openapi.json
  - type: APIReference
    url: https://docs.developers.optimizely.com/configured-commerce/reference
  - type: Overlay
    url: overlays/optimizely-configured-commerce-admin-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-configured-commerce-llms.txt
- aid: optimizely:cms-content-delivery-api
  name: Optimizely CMS Content Delivery API v3.0
  description: Read-only content delivery from Optimizely CMS — content by identifier, children, ancestors, and site metadata.
    Deployed inside the customer's own CMS instance, so the base URL is the customer's CMS host. One of only two Optimizely
    documents that use RFC 9457 problem+json. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/content-management-system/reference
  baseURL: https://{cms-host}/api/episerver/v3.0
  tags:
  - Content Management
  - Headless
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-content-management-system-episervercontentapidocs-openapi.json
  - type: APIReference
    url: https://docs.developers.optimizely.com/content-management-system/reference
  - type: Overlay
    url: overlays/optimizely-cms-content-delivery-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-content-management-system-llms.txt
- aid: optimizely:content-recommendations-api
  name: Optimizely Content Recommendations API
  description: Content recommendation delivery, formerly Idio. Thirteen paths covering content, topics, users and recommendation
    delivery, authenticated with a key query parameter. The spec declares a templated server (https://{hostname}/1.0) because
    delivery hosts are per-customer. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/recommendations/reference
  baseURL: https://{hostname}/1.0
  tags:
  - Personalization
  - Recommendations
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-recommendations-public-api-spec-openapi.yaml
  - type: Documentation
    url: https://docs.developers.optimizely.com/recommendations/docs/personalisation-sdk
  - type: Overlay
    url: overlays/optimizely-content-recommendations-overlay.yaml
  - type: LLMsTxt
    url: llms/optimizely-recommendations-llms.txt
- aid: optimizely:dxp-cloud-api
  name: Optimizely DXP Cloud API
  description: Deployment and environment management for Optimizely Digital Experience Platform (PaaS), served from the Episerver
    PaaS portal. Nine paths. Harvested verbatim 2026-08-13.
  humanURL: https://docs.developers.optimizely.com/digital-experience-platform/reference
  baseURL: https://paasportal.episerver.net
  tags:
  - DevOps
  - Hosting
  properties:
  - type: OpenAPI
    url: openapi/_original/optimizely-digital-experience-platform-episerver-cloud-api-1-openapi.json
  - type: LLMsTxt
    url: llms/optimizely-digital-experience-platform-llms.txt
- aid: optimizely:mcp-experimentation
  name: Optimizely Remote MCP Server — Experimentation
  description: Optimizely's hosted remote Model Context Protocol server for Web and Feature Experimentation, on the Opal MCP
    platform. Tools are prefixed exp_ and cover querying projects/flags/experiments/environments, creating and updating flags,
    experiments and audiences, and searching SDK documentation. OAuth 2.0 with dynamic client registration and PKCE; tools/list
    returned HTTP 401 anonymously when probed 2026-08-13.
  humanURL: https://support.optimizely.com/hc/en-us/articles/45320607594893-Optimizely-Experimentation-MCP-server-overview
  baseURL: https://exp.mcp.opal.optimizely.com/mcp
  tags:
  - MCP
  - Agents
  - Experimentation
  properties:
  - type: MCPServer
    url: mcp/optimizely-mcp.yml
  - type: ToolCrosswalk
    url: mcp/optimizely-tool-crosswalk.yml
  - type: Documentation
    url: https://support.optimizely.com/hc/en-us/articles/45321466744205-Install-Optimizely-Experimentation-MCP-server
- aid: optimizely:optimizely-assets-api
  name: Optimizely Assets API
  description: Manage campaign assets such as images and media files.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/optimizely-assets-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-cmp-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/commerce-connect/v1.3.0-service-api-developer-guide/docs/optimizely-service-api
- aid: optimizely:optimizely-attributes-api
  name: Optimizely Attributes API
  description: Manage custom attributes used for audience targeting and segmentation.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Attributes
  properties:
  - type: OpenAPI
    url: openapi/optimizely-attributes-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-cmp-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/commerce-connect/v1.3.0-service-api-developer-guide/docs/optimizely-service-api
- aid: optimizely:optimizely-audiences-api
  name: Optimizely Audiences API
  description: Create and manage audience segments for targeting experiments and rollouts.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Audiences
  properties:
  - type: OpenAPI
    url: openapi/optimizely-audiences-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-cmp-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/commerce-connect/v1.3.0-service-api-developer-guide/docs/optimizely-service-api
- aid: optimizely:optimizely-campaigns-api
  name: Optimizely Campaigns API
  description: Manage content campaigns and editorial calendar entries.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/optimizely-campaigns-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-cmp-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/commerce-connect/v1.3.0-service-api-developer-guide/docs/optimizely-service-api
- aid: optimizely:optimizely-catalog-entries-api
  name: Optimizely Catalog Entries API
  description: Manage catalog entries including products, variants, packages, and bundles.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Catalog Entries
  properties:
  - type: OpenAPI
    url: openapi/optimizely-catalog-entries-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-cmp-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/commerce-connect/v1.3.0-service-api-developer-guide/docs/optimizely-service-api
- aid: optimizely:optimizely-catalog-entry-relations-api
  name: Optimizely Catalog Entry Relations API
  description: Manage relationships between catalog entries and nodes.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Catalog Entry Relations
  properties:
  - type: OpenAPI
    url: openapi/optimizely-catalog-entry-relations-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-cmp-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/commerce-connect/v1.3.0-service-api-developer-guide/docs/optimizely-service-api
- aid: optimizely:optimizely-catalog-nodes-api
  name: Optimizely Catalog Nodes API
  description: Manage catalog nodes (categories) for organizing entries.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Catalog Nodes
  properties:
  - type: OpenAPI
    url: openapi/optimizely-catalog-nodes-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-marketing-platform/docs/open-api-introduction
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-cmp-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/commerce-connect/v1.3.0-service-api-developer-guide/docs/optimizely-service-api
- aid: optimizely:optimizely-catalogs-api
  name: Optimizely Catalogs API
  description: Manage product catalogs that organize commerce content.
  humanURL: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  baseURL: https://api.optimizely.com/v2
  tags:
  - Catalogs
  properties:
  - type: OpenAPI
    url: openapi/optimizely-catalogs-api-openapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction
  - type: Documentation
    url: https://docs.developers.optimizely.com/feature-experimentation/reference/feature-experimentation-api-overview
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/optimizely/refs/heads/main/asyncapi/optimizely-feature-experimentation-asyncapi.yml
  - type: Documentation
    url: https://docs.developers.optimizely.com/optimizely-campaign/docs/rest-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.5.0-content-delivery-api/docs/content-delivery-api
  - type: Documentation
    url: https://docs.developers.optimizely.com/content-management-system/v1.6.0-content-management-api/docs/getting-started
  - type: Documentation
    url: https://docs.developers.optimizely.com/platform-optimizely/docs/getting-started-with-graphql-api
  - type: GraphQL
    url: graphql/optimizely-graphql.md
  - type: Documentation
    url: https://docs.developers.optimizely.com

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