Markets · bedrock market · provisional
Content, Documentation and Design Platforms
Platform market (cms / design / docs app and plugin directories; builders ranked). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
69providers measured
53 (76.8%)declare their own
1 (1.4%)covered by others only
1 (1.4%)distribution only (sell through, not integrations)
14 (20.3%)undeclared
4declare compatibility (report only, not weighted)
0in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- Contentful Marketplace (contentful.com/marketplace/apps + app pages; headless render) machine-readable, Vercel security checkpoint (HTTP 429) to plain clients; rendered with Playwright. 145 apps: 33 linked (32 partner-built); 63 Contentful-built apps carry no vendor domain (not linked)
- Storyblok App Directory (sitemap-0.xml -> storyblok.com/apps/*: Author, Website) machine-readable, 70 apps; 6 linked (provider-built: Akeneo, Algolia, Semrush, Smartling; partner-built: Lokalise, TransPerfect, from description links: partner pages carry no Website field)
- Sanity Exchange (exchange-sitemap.xml: plugins JSON-LD + npm records; technology-partners) machine-readable, 343 plugins + 15 technology partners; 15 linked; plugin authors are people, the company comes from the npm record
- Strapi Market (market-api.strapi.io plugins + providers JSON + npm records) machine-readable, 320 listings (v5 only, as the API serves them); 5 linked; mostly individual developers
- WordPress.org plugin directory (api.wordpress.org/plugins/info/1.2 query_plugins) machine-readable, 71,757 plugins; restricted to catalog-held homepage domains (15,259 rows); 213 linked
- Figma Community plugins / widgets not machine-readable: no plugin index (community sitemap 400); /api/plugins/
/versions answered once, then HTTP 202 + empty body (WAF challenge) (2026-10-15) - Canva Apps Marketplace (canva.com/apps) not machine-readable: HTTP 403 to non-browser clients; no public app API (2026-10-15)
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-15 from the 69 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | Content Management 48%, Headless CMS 28%, Marketing 22%, CMS 20% |
|---|---|
| Tag groups | Content Management 55%, Marketing 22%, Digital Asset Management 22%, MCP 20% |
| Industries | Content Management & Digital Experience 70%, Marketing & Advertising 30%, Developer Tools & DevOps 25% |
| Areas | Design 16%, Documentation 13% |
| Capabilities | Developer Platform & API Ecosystem Management 22%, Cybersecurity Management 22% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 4 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Sanity | 52.1 | 17 | 15 / 2 | 0 | 0 | 1 | partner-built 88%, ipaas-bridge 6%, covered 6% |
| Contentful | 51.8 | 36 | 32 / 4 | 0 | 0 | 2 | partner-built 89%, provider-built 3%, ipaas-bridge 6%, builds-on-platform 3% |
| WordPress | 51.8 | 216 | 213 / 3 | 0 | 0 | 3 | partner-built 99%, ipaas-bridge 1% |
| Strapi | 44.4 | 6 | 5 / 1 | 0 | 0 | 1 | partner-built 83%, ipaas-bridge 17% |
builds-on 34 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Orange Logic | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | builds-on-platform 67%, distribution 33% |
| ImageKit | 42.9 | 5 | 0 / 5 | 0 | 0 | 1 | ipaas-bridge 20%, builds-on-platform 80% |
| Phrase | 39.1 | 7 | 0 / 7 | 0 | 0 | 2 | ipaas-bridge 29%, builds-on-platform 71% |
| Brandfolder | 37.0 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, builds-on-platform 67% |
| LottieFiles | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Uniform | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Miro | 33.2 | 6 | 0 / 6 | 0 | 1 | 2 | ipaas-bridge 33%, builds-on-platform 50%, distribution 17% |
| Frontify | 30.8 | 4 | 0 / 4 | 0 | 0 | 2 | ipaas-bridge 50%, builds-on-platform 50% |
| Figma | 29.6 | 6 | 0 / 6 | 0 | 0 | 3 | ipaas-bridge 50%, builds-on-platform 50% |
| Transifex | 29.6 | 4 | 0 / 4 | 0 | 0 | 2 | ipaas-bridge 50%, builds-on-platform 50% |
| Canto | 29.3 | 3 | 0 / 3 | 0 | 1 | 1 | ipaas-bridge 33%, builds-on-platform 33%, distribution 33% |
| Seismic | 29.3 | 3 | 0 / 3 | 0 | 1 | 1 | ipaas-bridge 33%, builds-on-platform 33%, distribution 33% |
| Bynder | 29.2 | 4 | 0 / 4 | 0 | 2 | 1 | ipaas-bridge 25%, builds-on-platform 25%, distribution 50% |
| Builder.io | 26.8 thin | 2 | 0 / 2 | 0 | 1 | 0 | builds-on-platform 50%, distribution 50% |
| MediaValet | 26.8 thin | 2 | 0 / 2 | 0 | 1 | 0 | builds-on-platform 50%, distribution 50% |
| Kapost | 19.7 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
| Showpad | 19.7 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
| Zeplin | 19.7 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
| 10Web | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| APIMatic | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Ceros | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| CI HUB | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| DatoCMS | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Directus | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Elementor | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| GitBook | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Leadpages | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Lordicon | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Pantheon | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| ReadMe | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Redocly | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Sketch | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Vev | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Mintlify | 10.7 | 14 | 0 / 14 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
covered 2 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Acoustic | 34.9 thin | 2 | 0 / 2 | 0 | 0 | 0 | covered 50%, builds-on-platform 50% |
| Webflow | 10.8 | 36 | 0 / 36 | 0 | 0 | 33 | ipaas-bridge 97%, covered 3% |
regulated 2 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Acquia | 24.0 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, contract 50% |
| Squarespace | 10.5 | 32 | 0 / 32 | 0 | 0 | 30 | ipaas-bridge 97%, contract 3% |
standard 2 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Tyk | 19.9 | 16 | 0 / 16 | 0 | 0 | 0 | standard 67%, builds-on-platform 33% |
| Solo.io | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
core 1 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Storyblok | 42.1 | 7 | 2 / 5 | 0 | 0 | 1 | partner-built 29%, provider-built 57%, ipaas-bridge 14% |
mixed 1 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Box | 37.3 | 9 | 0 / 9 | 0 | 1 | 3 | ipaas-bridge 33%, contract 11%, standard 22%, covered 11%, builds-on-platform 11%, distribution 11% |
long-tail 8 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Kentico | 12.1 thin | 2 | 0 / 2 | 0 | 1 | 1 | ipaas-bridge 50%, distribution 50% |
| Confluence | 5.0 thin | 2 | 0 / 2 | 0 | 0 | 2 | ipaas-bridge 100% |
| Agility CMS | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| Canva | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| ClickFunnels | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| Document360 | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| dotCMS | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| Drupal | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
distribution 1 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Sitecore | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
undeclared 14 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Adobe Experience Manager | undeclared | - | - | - | - | - | |
| Adobe Suite | undeclared | - | - | - | - | - | |
| Amazon API Gateway | undeclared | - | - | - | - | - | |
| Coda Project | undeclared | - | - | - | - | - | |
| Craft CMS | undeclared | - | - | - | - | - | |
| Flint | undeclared | - | - | - | - | - | |
| Framer | undeclared | - | - | - | - | - | |
| Hygraph | undeclared | - | - | - | - | - | |
| Newscred | undeclared | - | - | - | - | - | |
| Penpot | undeclared | - | - | - | - | - | |
| Prismic | undeclared | - | - | - | - | - | |
| Progress Software | undeclared | - | - | - | - | - | |
| Scalar | undeclared | - | - | - | - | - | |
| Stoplight | undeclared | - | - | - | - | - |
Generated 2026-10-15 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.