Markets · bedrock market · provisional
Content, Documentation and Design Platforms
Platform market (cms / design / docs app and plugin directories; builders ranked). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
75providers measured
66 (88.0%)declare their own
4 (5.3%)covered by others only
5 (6.7%)undeclared
27declare compatibility (report only, not weighted)
4in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- Contentful Marketplace (contentful.com/marketplace/apps + app pages; headless render) machine-readable, Vercel security checkpoint (HTTP 429) to plain clients; rendered with Playwright. 145 apps: 33 linked (32 partner-built); 63 Contentful-built apps carry no vendor domain (not linked)
- Storyblok App Directory (sitemap-0.xml -> storyblok.com/apps/*: Author, Website) machine-readable, 70 apps; 6 linked (provider-built: Akeneo, Algolia, Semrush, Smartling; partner-built: Lokalise, TransPerfect, from description links: partner pages carry no Website field)
- Sanity Exchange (exchange-sitemap.xml: plugins JSON-LD + npm records; technology-partners) machine-readable, 343 plugins + 15 technology partners; 15 linked; plugin authors are people, the company comes from the npm record
- Strapi Market (market-api.strapi.io plugins + providers JSON + npm records) machine-readable, 320 listings (v5 only, as the API serves them); 5 linked; mostly individual developers
- WordPress.org plugin directory (api.wordpress.org/plugins/info/1.2 query_plugins) machine-readable, 71,757 plugins; restricted to catalog-held homepage domains (15,259 rows); 213 linked
- Figma Community plugins / widgets not machine-readable: no plugin index (community sitemap 400); /api/plugins/
/versions answered once, then HTTP 202 + empty body (WAF challenge) (2026-10-15) - Canva Apps Marketplace (canva.com/apps) not machine-readable: HTTP 403 to non-browser clients; no public app API (2026-10-15)
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 75 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | Content Management 47%, Headless CMS 27%, MCP 21%, Marketing 21%, CMS 21%, Digital Asset Management 20% |
|---|---|
| Tag groups | Content Management 56%, MCP 25%, Media 23%, Digital Asset Management 23%, Marketing 21% |
| Industries | Content Management & Digital Experience 72%, Marketing & Advertising 31%, Developer Tools & DevOps 25% |
| Areas | Design 15%, Documentation 13% |
| Capabilities | Cybersecurity Management 21%, Developer Platform & API Ecosystem Management 20% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 9 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Contentful | 53.7 | 48 | 34 / 14 | 0 | 0 | 3 | partner-built 71%, provider-built 2%, ipaas-bridge 6%, standard 4%, covered 2%, builds-on-platform 15% |
| Wix | 52.3 | 91 | 46 / 45 | 0 | 0 | 33 | partner-built 53%, provider-built 1%, ipaas-bridge 37%, contract 1%, builds-on-platform 8% |
| Sanity | 52.1 | 22 | 15 / 7 | 1 | 0 | 1 | partner-built 68%, ipaas-bridge 5%, covered 9%, builds-on-platform 14%, unknown 5% |
| Adobe Experience Manager | 51.8 | 14 | 13 / 1 | 0 | 0 | 0 | partner-built 93%, builds-on-platform 7% |
| Drupal | 51.8 | 28 | 25 / 3 | 0 | 1 | 1 | partner-built 89%, ipaas-bridge 4%, builds-on-platform 4%, distribution 4% |
| Miro | 51.8 | 53 | 35 / 18 | 0 | 2 | 4 | partner-built 65%, provider-built 4%, ipaas-bridge 7%, standard 4%, covered 2%, builds-on-platform 15%, distribution 4% |
| WordPress | 51.8 | 223 | 215 / 8 | 1 | 0 | 6 | partner-built 96%, ipaas-bridge 3% |
| Strapi | 46.2 | 8 | 5 / 3 | 0 | 0 | 1 | partner-built 62%, ipaas-bridge 12%, standard 12%, builds-on-platform 12% |
| Squarespace | 24.4 | 35 | 2 / 33 | 0 | 0 | 30 | partner-built 6%, ipaas-bridge 88%, contract 3%, standard 3% |
builds-on 38 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Uniform | 55.6 | 5 | 0 / 5 | 0 | 0 | 0 | standard 20%, builds-on-platform 80% |
| Builder.io | 53.7 | 8 | 0 / 8 | 0 | 1 | 0 | standard 25%, builds-on-platform 62%, distribution 12% |
| Figma | 53.7 | 20 | 0 / 20 | 1 | 1 | 3 | ipaas-bridge 15%, standard 25%, covered 5%, builds-on-platform 45%, distribution 5%, unknown 5% |
| DatoCMS | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Seismic | 50.4 | 11 | 0 / 11 | 0 | 1 | 1 | ipaas-bridge 9%, standard 9%, builds-on-platform 73%, distribution 9% |
| Contentstack | 49.2 | 18 | 0 / 18 | 0 | 9 | 2 | ipaas-bridge 11%, standard 5%, covered 5%, builds-on-platform 32%, distribution 47% |
| Acoustic | 47.4 | 5 | 0 / 5 | 0 | 1 | 0 | covered 20%, builds-on-platform 60%, distribution 20% |
| LottieFiles | 47.1 | 5 | 0 / 5 | 0 | 1 | 0 | builds-on-platform 80%, distribution 20% |
| Orange Logic | 47.1 | 5 | 0 / 5 | 0 | 1 | 0 | standard 20%, builds-on-platform 60%, distribution 20% |
| Elementor | 46.0 | 4 | 0 / 4 | 0 | 1 | 0 | standard 25%, builds-on-platform 50%, distribution 25% |
| MediaValet | 46.0 | 4 | 0 / 4 | 0 | 1 | 0 | builds-on-platform 75%, distribution 25% |
| Sitecore | 46.0 | 4 | 0 / 4 | 0 | 1 | 0 | standard 25%, builds-on-platform 50%, distribution 25% |
| Ceros | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | builds-on-platform 67%, distribution 33% |
| Penpot | 44.1 | 3 | 0 / 3 | 0 | 0 | 0 | covered 33%, builds-on-platform 67% |
| Automattic | 42.1 | 7 | 0 / 7 | 0 | 1 | 1 | ipaas-bridge 14%, standard 29%, builds-on-platform 43%, distribution 14% |
| Zeplin | 42.1 | 7 | 0 / 7 | 0 | 0 | 1 | ipaas-bridge 14%, covered 14%, builds-on-platform 71% |
| Cloudinary | 40.6 | 42 | 0 / 42 | 1 | 1 | 32 | ipaas-bridge 78%, standard 5%, builds-on-platform 10%, distribution 2%, atp-outside 2%, unknown 2% |
| Archbee | 40.5 | 6 | 0 / 6 | 0 | 2 | 1 | ipaas-bridge 14%, builds-on-platform 57%, distribution 29% |
| Showpad | 39.1 | 10 | 0 / 10 | 0 | 0 | 3 | ipaas-bridge 30%, standard 10%, builds-on-platform 60% |
| Frontify | 38.7 | 10 | 0 / 10 | 0 | 3 | 2 | ipaas-bridge 18%, standard 9%, builds-on-platform 45%, distribution 27% |
| Prismic | 38.6 | 7 | 0 / 7 | 0 | 5 | 0 | standard 12%, builds-on-platform 25%, distribution 62% |
| Brandfolder | 38.3 | 5 | 0 / 5 | 0 | 1 | 1 | ipaas-bridge 20%, builds-on-platform 60%, distribution 20% |
| Canto | 38.3 | 5 | 0 / 5 | 0 | 1 | 1 | ipaas-bridge 20%, builds-on-platform 60%, distribution 20% |
| GitBook | 38.3 | 5 | 0 / 5 | 0 | 1 | 1 | ipaas-bridge 20%, builds-on-platform 60%, distribution 20% |
| Agility CMS | 37.0 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, builds-on-platform 67% |
| Document360 | 37.0 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, builds-on-platform 67% |
| ImageKit | 37.0 | 6 | 0 / 6 | 1 | 0 | 1 | ipaas-bridge 17%, builds-on-platform 67%, unknown 17% |
| Bynder | 35.6 | 13 | 0 / 13 | 0 | 7 | 3 | ipaas-bridge 23%, builds-on-platform 23%, distribution 54% |
| Directus | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| ReadMe | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Kapost | 29.3 | 3 | 0 / 3 | 0 | 1 | 1 | ipaas-bridge 33%, builds-on-platform 33%, distribution 33% |
| ClickFunnels | 29.2 | 4 | 0 / 4 | 0 | 2 | 1 | ipaas-bridge 25%, builds-on-platform 25%, distribution 50% |
| CI HUB | 26.8 thin | 2 | 0 / 2 | 0 | 2 | 0 | builds-on-platform 33%, distribution 67% |
| Vev | 26.8 thin | 2 | 0 / 2 | 0 | 2 | 0 | builds-on-platform 33%, distribution 67% |
| Mintlify | 19.9 | 15 | 0 / 15 | 0 | 0 | 1 | ipaas-bridge 25%, standard 25%, builds-on-platform 50% |
| 10Web | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Leadpages | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Lordicon | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
covered 4 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Sketch | 26.8 thin | 2 | 0 / 2 | 0 | 0 | 0 | covered 50%, builds-on-platform 50% |
| Confluence | 10.5 | 7 | 0 / 7 | 1 | 0 | 5 | ipaas-bridge 71%, covered 14%, unknown 14% |
| Craft CMS | 9.6 thin | 1 | 0 / 1 | 0 | 0 | 0 | covered 100% |
| Framer | 9.6 thin | 1 | 0 / 1 | 0 | 0 | 0 | covered 100% |
regulated 1 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| dotCMS | 38.1 | 4 | 0 / 4 | 0 | 1 | 1 | ipaas-bridge 25%, contract 25%, standard 25%, distribution 25% |
standard 10 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Box | 57.7 | 26 | 0 / 26 | 1 | 3 | 6 | ipaas-bridge 23%, contract 8%, standard 31%, covered 4%, builds-on-platform 19%, distribution 12%, unknown 4% |
| Progress Software | 52.5 | 6 | 0 / 6 | 0 | 0 | 0 | standard 67%, builds-on-platform 33% |
| Redocly | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| APIMatic | 37.5 | 9 | 0 / 9 | 0 | 7 | 0 | standard 20%, builds-on-platform 10%, distribution 70% |
| Getty Images | 34.7 | 8 | 0 / 8 | 0 | 4 | 1 | ipaas-bridge 12%, standard 25%, builds-on-platform 12%, distribution 50% |
| Hygraph | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| Tyk | 33.6 | 19 | 0 / 19 | 0 | 0 | 0 | standard 83%, builds-on-platform 17% |
| Stoplight | 26.8 thin | 2 | 0 / 2 | 0 | 2 | 0 | standard 33%, distribution 67% |
| Ghost | 24.6 | 42 | 0 / 42 | 1 | 1 | 34 | ipaas-bridge 87%, standard 5%, builds-on-platform 3%, distribution 3%, unknown 3% |
| Scalar | 12.8 | 15 | 0 / 15 | 0 | 1 | 0 | standard 50%, distribution 50% |
core 1 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Storyblok | 49.1 | 11 | 2 / 9 | 0 | 0 | 1 | partner-built 18%, provider-built 36%, ipaas-bridge 9%, standard 9%, covered 9%, builds-on-platform 18% |
mixed 4 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Pantheon | 47.1 | 5 | 0 / 5 | 0 | 0 | 0 | standard 40%, covered 20%, builds-on-platform 40% |
| Acquia | 44.6 | 9 | 0 / 9 | 0 | 2 | 1 | ipaas-bridge 11%, contract 22%, standard 22%, builds-on-platform 22%, distribution 22% |
| Solo.io | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | standard 33%, builds-on-platform 33%, distribution 33% |
| Webflow | 38.3 | 45 | 0 / 45 | 0 | 0 | 36 | ipaas-bridge 84%, standard 7%, covered 5%, builds-on-platform 5% |
list 1 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Optimizely | 52.8 | 358 | 0 / 358 | 0 | 6 | 2 | own-page 93%, ipaas-bridge 1%, standard 1%, covered 1%, builds-on-platform 4%, distribution 2% |
long-tail 1 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Canva | 12.1 thin | 2 | 0 / 2 | 0 | 1 | 1 | ipaas-bridge 50%, distribution 50% |
distribution 1 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Kentico | 21.7 | 3 | 0 / 3 | 0 | 2 | 1 | ipaas-bridge 33%, distribution 67% |
undeclared 5 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Adobe Suite | undeclared | - | - | - | - | - | |
| Amazon API Gateway | undeclared | - | - | - | - | - | |
| Coda Project | undeclared | - | - | - | - | - | |
| Flint | undeclared | - | - | - | - | - | |
| Newscred | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 4; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| BlueConic |
Optimizely ↔ BlueConic | 1 | 0.0 | workflow generated by API Evangelist |
| Bynder |
Optimizely ↔ Bynder | 1 | 0.0 | workflow generated by API Evangelist |
| Contentful |
Optimizely ↔ Contentful | 1 | 0.0 | workflow generated by API Evangelist |
| Contentful (own) |
Optimizely ↔ Contentful | 1 | 0.0 | workflow generated by API Evangelist |
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.