Wix

Wix is a cloud-based web development platform that allows users to create professional websites and online businesses. The Wix developer platform provides a comprehensive REST API, JavaScript SDK, and CLI for building custom apps, headless storefronts, and site extensions across eCommerce, CRM, bookings, blog, events, and more. Developers can customize Wix sites, build marketplace apps, and integrate Wix capabilities into any frontend.

Wix publishes 9 API contracts indexed on the APIs.io network, including Webhooks, Cart API, Checkout API, and 6 more. Tagged areas include CMS, E-Commerce, Headless, and Website Builder.

The Wix catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Wix’s developer surface includes engineering blog, authentication, documentation, getting-started guide, signup flow, GitHub presence, tooling, and 18 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

34.2/100 thin ▬ flat Agent 47/100 agent ready Front door AI 4/6 moderate saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

AccessFreemiumSelf serve⚡ Free to try

1 published contract 2 MCP Servers 8 Agent Skills 8 Features 5 Use Cases

CMS E-Commerce Headless Website Builder

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 34.2/100 · thin

Contract Quality 9.9 / 19

Developer Ergonomics 5.6 / 15

Access Clarity 3.2 / 15

Operational Transparency 1.0 / 10

Contract Governance 1.2 / 9

Discoverability 3.9 / 8

Regulatory Posture 4.1 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 47/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/wix: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Wix is an area vendor: providers adopt it to run part of their developer surface. This is the Kin Score checks its features can move for a provider that adopts it, what each one really earns, and what it earns nothing for.

hostingcapability map3 features checked 2026-09-25 · rubric v0.22.0

Every Wix site answers MCP at /_api/mcp and serves an auto-generated llms.txt, with no setup. The MCP server is the same seven-tool Wix template on every site, calling Wix’s APIs, so it grades platform (0.25 of mcp_server); the generated llms.txt counts as derived (0.25). A site owner who edits the llms.txt makes it their own and earns full credit for that work. Wix’s developer MCP manages Wix itself and earns a site nothing.

Agent Readiness3.0 of 139 pts

Discoverability1.0 of 54 pts

Check	Earns	Through
MCP Serverplatform Agent ReadinessOne Wix template on every site, its CallWixSiteAPI tool pointing at wixapis.com. 0.22.0 grades it `platform` (0.25); 0.23.0 marks /_api/mcp platform-generated only on hosts fingerprinted as Wix (all/0-working/platform-hosts.json).	3.0 of 12	Built-in Wix Site MCP
Publishes llms.txtdiscounted DiscoverabilityWix-generated from the site’s pages — derived (0.25). An owner-edited file is the owner’s own at 1.0, and that credit belongs to the owner’s writing, not to Wix.	1.0 of 4	Auto-generated, editable llms.txt

Across 8977 providers that publish a contract, adopting Wix would move 7325. Median lift: composite +0.0 (90th percentile +0.2), agent readiness +2.1 (+2.2). Conditional rows excluded.

What Wix ships that earns nothing (1)

Wix MCP for developers — The developer MCP is Wix’s own server for working on Wix; it is not the site owner’s surface.

A model, not a score. Adopting this vendor changes a provider's Kin Score only when the provider publishes the resulting artifacts on its own surface; nothing here writes a score, and no sponsorship or partnership can. The rating is not for sale → · Full vendor facets artifact

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Commerce Platform Ecosystems (Shopify, WooCommerce, Stripe Apps)	builds-on	29.7	1	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 9

Individual APIs this provider publishes, each with its own machine-readable definition.

Wix REST API

The Wix REST API provides full programmatic access to all Wix platform capabilities via standard HTTP REST endpoints. The API covers eCommerce (stores, orders, catalog, payments...

Wix JavaScript SDK

The Wix JavaScript SDK provides modular npm packages for accessing Wix business solutions and site data from JavaScript code. It supports Wix Sites, Wix Apps, and Wix Headless p...

Wix Headless

Wix Headless enables developers to use Wix business solutions as a backend while building custom frontends with any framework. It provides managed commerce, CRM, and content API...

Wix Webhooks

The Wix webhook surface delivers signed JWT events to subscriber URLs registered in the Wix Dev Center. Events cover Stores (products, inventory, collections, variants), eCommer...

Wix Cart API

The Cart API from Wix — 3 operation(s) for cart.

Wix Checkout API

The Checkout API from Wix — 2 operation(s) for checkout.

Wix Orders API

The Orders API from Wix — 3 operation(s) for orders.

Wix Products API

The Products API from Wix — 4 operation(s) for products.

Wix O Auth API

The OAuth API from Wix — 3 operation(s) for oauth.

Scroll for all 9

Open Collections 7

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Wix REST Cart API

OPEN COLLECTION

Wix REST Cart Checkout API

OPEN COLLECTION

Wix REST Cart OAuth API

OPEN COLLECTION

Wix REST Cart Orders API

OPEN COLLECTION

Wix REST Cart Products API

OPEN COLLECTION

Wix REST API

OPEN COLLECTION

Scroll for all 7

MCP Servers 2

Model Context Protocol servers that expose these APIs to AI agents.

MCP Server

MCP SERVER

Wix MCP Server

Remote MCP server at mcp.wix.com over HTTP.

MCP SERVER

Agent Skills 8

Packaged agent skills for driving this provider's APIs from an AI assistant.

wix-app

AGENT SKILL

wix-app

AGENT SKILL

wix-design-system

AGENT SKILL

wix-design-system

AGENT SKILL

wix-headless

AGENT SKILL

wix-headless

AGENT SKILL

wix-manage

AGENT SKILL

wix-manage

AGENT SKILL

Scroll for all 8

GraphQL 1

GraphQL schemas published by this provider.

Wix GraphQL API

The Wix GraphQL API exposes the full Wix platform as a single unified GraphQL schema, providing an alternative to the REST API for querying and mutating Wix site data. It is wel...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Wix Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Wix Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Wix Finops

FINOPS

Features 8

Notable capabilities this provider offers.

eCommerce APIs

Full store management including products, orders, payments, gift cards, and shipping via REST and SDK.

CRM APIs

Manage site contacts, members, forms, automations, and loyalty programs.

Bookings APIs

Service booking, staff scheduling, resources, and pricing plan management.

Headless Commerce

Use Wix as a backend commerce engine with a custom frontend on any framework.

App Marketplace

Build and publish apps to the Wix App Market using OAuth 2.0 and webhooks.

Wix MCP Server

Model Context Protocol server that bridges AI clients to Wix APIs and documentation.

JavaScript SDK

Modular npm packages for accessing Wix capabilities from JavaScript applications.

Velo by Wix

Full-stack JavaScript development platform for adding custom functionality to Wix sites.

Scroll for all 8

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Wix Webhooks

AsyncAPI specification for the documented Wix webhook surface. Wix delivers webhook events as signed JSON Web Tokens (JWTs) POSTed to subscriber URLs registered in the Wix Dev C...

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Wix — asyncapi rules

7 rules · 1 errors 5 warnings 1 info

SPECTRAL

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Wix Authentication

apiKey/oauth2 · 2 schemes

SECURITY

Wix Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Wix Vulnerability Disclosure

no policy recorded

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Wix Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Wix Agentic Access

19 operations · 11 acting

AGENTIC

Use Cases 5

What developers build with this provider.

Custom eCommerce Storefront

Build a headless storefront with custom UI while using Wix for catalog, orders, and payments.

App Development

Develop and publish apps to the Wix App Market that install on Wix sites.

CRM Integration

Sync contacts, members, and orders with external CRM systems via REST API.

Booking System

Build custom booking experiences for service businesses using Wix Bookings API.

AI-Powered Site Management

Use the Wix MCP Server to manage Wix sites through AI assistants and agents.

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Signup

Signup

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

MCPServer

MCPServer

AgentSkills

AgentSkills

Build 3

SDKs, sample code, and the tooling you integrate with

GitHub

GitHub

Wix MCP Server

Tools

GitHubOrganization

GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 3

Status, limits, changes, and where to get help

RateLimits

RateLimits

Support

Support

Forums

Forums

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 5

The organization behind the API

Blog

Blog

BlogRSS

BlogRSS

LinkedIn

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

VendorFacets

VendorFacets

Source (apis.yml)

aid: wix
name: Wix
description: Wix is a cloud-based web development platform that allows users to create professional websites and online businesses.
  The Wix developer platform provides a comprehensive REST API, JavaScript SDK, and CLI for building custom apps, headless
  storefronts, and site extensions across eCommerce, CRM, bookings, blog, events, and more. Developers can customize Wix sites,
  build marketplace apps, and integrate Wix capabilities into any frontend.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
position: Consuming
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/wix.png
x-docs-platform: mintlify
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-17
tags:
- CMS
- E-Commerce
- Headless
- Website Builder
tags_raw:
- CMS
- eCommerce
- Headless
- Website Builder
created: '2025-02-08'
modified: '2026-10-06'
url: https://raw.githubusercontent.com/api-evangelist/wix/refs/heads/main/apis.yml
specificationVersion: '0.23'
apis:
- aid: wix:rest-api
  name: Wix REST API
  description: The Wix REST API provides full programmatic access to all Wix platform capabilities via standard HTTP REST
    endpoints. The API covers eCommerce (stores, orders, catalog, payments, gift cards), bookings, CRM (contacts, members,
    forms), content (blog, events, restaurants, portfolio), business management (analytics, automations, calendar, notifications,
    payments), and account-level management (sites, domains, resellers). Authentication uses OAuth 2.0.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - CMS
  - CRM
  - E-Commerce
  - REST
  tags_raw:
  - CMS
  - CRM
  - eCommerce
  - REST
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/rest
  - type: Authentication
    url: https://dev.wix.com/docs/rest/articles/getting-started/api-authentication
  - url: graphql/wix-graphql.md
    type: GraphQL
- aid: wix:javascript-sdk
  name: Wix JavaScript SDK
  description: The Wix JavaScript SDK provides modular npm packages for accessing Wix business solutions and site data from
    JavaScript code. It supports Wix Sites, Wix Apps, and Wix Headless projects. Modules cover eCommerce, bookings, CRM, blog,
    events, stores, payments, and more.
  humanURL: https://dev.wix.com/docs/sdk
  tags:
  - JavaScript
  - Node.js
  - SDK
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/sdk
  - type: SDKs
    url: https://www.npmjs.com/org/wix
    title: Wix JavaScript SDK (npm)
- aid: wix:headless
  name: Wix Headless
  description: Wix Headless enables developers to use Wix business solutions as a backend while building custom frontends
    with any framework. It provides managed commerce, CRM, and content APIs accessible from any tech stack.
  humanURL: https://dev.wix.com/docs/go-headless
  tags:
  - Headless
  - Commerce
  - Frontend
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/go-headless
- aid: wix:webhooks
  name: Wix Webhooks
  description: The Wix webhook surface delivers signed JWT events to subscriber URLs registered in the Wix Dev Center. Events
    cover Stores (products, inventory, collections, variants), eCommerce (cart, checkout, abandoned checkout, orders, order
    transactions), Bookings v2 (bookings, services, legacy resource/schedule/category notifications), Members and Badges,
    Contacts v4 (and labels/extended fields), Forms submissions, Pricing Plans (plan and order lifecycle), Events v3 (events,
    RSVP, orders, reservations, ticket definitions, guests, policies), Blog posts and drafts, Coupons, Loyalty Program accounts
    and program, and app instance lifecycle. Payloads are JWTs that decode into a common envelope (id, entityFqdn, slug, entityId,
    eventTime, originatedFrom, triggeredByAnonymizeRequest) plus an event-specific payload.
  humanURL: https://dev.wix.com/docs/build-apps/develop-your-app/api-integrations/events-and-webhooks/about-webhooks
  tags:
  - Webhook
  - AsyncAPI
  - Event
  tags_raw:
  - Webhooks
  - AsyncAPI
  - Events
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/build-apps/develop-your-app/api-integrations/events-and-webhooks/about-webhooks
  - type: Documentation
    url: https://dev.wix.com/docs/rest/articles/getting-started/webhook-structure
    title: About the Structure of Webhooks
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/wix/refs/heads/main/asyncapi/wix-asyncapi.yml
- aid: wix:wix-cart-api
  name: Wix Cart API
  description: The Cart API from Wix — 3 operation(s) for cart.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Cart
  properties:
  - type: OpenAPI
    url: openapi/wix-cart-api-openapi.yml
- aid: wix:wix-checkout-api
  name: Wix Checkout API
  description: The Checkout API from Wix — 2 operation(s) for checkout.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Checkout
  properties:
  - type: OpenAPI
    url: openapi/wix-checkout-api-openapi.yml
- aid: wix:wix-orders-api
  name: Wix Orders API
  description: The Orders API from Wix — 3 operation(s) for orders.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Order
  tags_raw:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/wix-orders-api-openapi.yml
- aid: wix:wix-products-api
  name: Wix Products API
  description: The Products API from Wix — 4 operation(s) for products.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Product
  tags_raw:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/wix-products-api-openapi.yml
- aid: wix:wix-oauth-api
  name: Wix O Auth API
  description: The OAuth API from Wix — 3 operation(s) for oauth.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Authentication
  tags_raw:
  - OAuth
  properties:
  - type: OpenAPI
    url: openapi/wix-oauth-api-openapi.yml
common:
- type: Plans
  url: plans/wix-plans-pricing.yml
- type: RateLimits
  url: rate-limits/wix-rate-limits.yml
- type: FinOps
  url: finops/wix-finops.yml
- url: https://www.wix.com/blog
  type: Blog
- url: https://www.wix.com/blog/blog-feed.xml
  type: BlogRSS
- type: VendorFacets
  url: vendor-facets/wix-vendor-facets.yml
- type: AgenticAccess
  url: agentic-access/wix-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/wix-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/wix-domain-security.yml
- type: Authentication
  url: authentication/wix-authentication.yml
- type: OAuthScopes
  url: scopes/wix-scopes.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/wix-com
- type: Website
  url: https://www.wix.com
- type: DeveloperPortal
  url: https://dev.wix.com
- type: Documentation
  url: https://dev.wix.com/docs
- type: GettingStarted
  url: https://dev.wix.com/docs/rest/articles/getting-started/introduction
- type: Signup
  url: https://users.wix.com/signin
- type: GitHub
  url: https://github.com/wix
- type: Tools
  url: https://github.com/wix/wix-mcp
  title: Wix MCP Server
- type: Blog
  url: https://dev.wix.com/blog
- type: Support
  url: https://support.wix.com
- type: Forums
  url: https://www.wix.com/forum/corvid-tips-questions-and-answers
- type: GitHubOrganization
  url: https://github.com/wix
- type: Features
  data:
  - name: eCommerce APIs
    description: Full store management including products, orders, payments, gift cards, and shipping via REST and SDK.
  - name: CRM APIs
    description: Manage site contacts, members, forms, automations, and loyalty programs.
  - name: Bookings APIs
    description: Service booking, staff scheduling, resources, and pricing plan management.
  - name: Headless Commerce
    description: Use Wix as a backend commerce engine with a custom frontend on any framework.
  - name: App Marketplace
    description: Build and publish apps to the Wix App Market using OAuth 2.0 and webhooks.
  - name: Wix MCP Server
    description: Model Context Protocol server that bridges AI clients to Wix APIs and documentation.
  - name: JavaScript SDK
    description: Modular npm packages for accessing Wix capabilities from JavaScript applications.
  - name: Velo by Wix
    description: Full-stack JavaScript development platform for adding custom functionality to Wix sites.
- type: UseCases
  data:
  - name: Custom eCommerce Storefront
    description: Build a headless storefront with custom UI while using Wix for catalog, orders, and payments.
  - name: App Development
    description: Develop and publish apps to the Wix App Market that install on Wix sites.
  - name: CRM Integration
    description: Sync contacts, members, and orders with external CRM systems via REST API.
  - name: Booking System
    description: Build custom booking experiences for service businesses using Wix Bookings API.
  - name: AI-Powered Site Management
    description: Use the Wix MCP Server to manage Wix sites through AI assistants and agents.
- type: Integrations
  data:
  - name: OAuth 2.0
    description: Authorization framework for Wix App authentication and user consent.
  - name: React
    description: Official SDK support for React-based headless applications.
  - name: Next.js
    description: Starter templates for headless Wix commerce with Next.js.
  - name: Webhooks
    description: Event-driven notifications for order, contact, and site events.
- type: Integrations
  url: https://www.wix.com/marketplace
- name: MCP Server
  url: https://github.com/wix/wix-mcp
  type: MCPServer
- name: Agent Skills
  url: https://github.com/wix/skills
  type: AgentSkills
integrations:
- name: View templates
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

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Wix

What adopting Wix moves on the Kin Score 2

Markets this provider is in provisional

APIs 9

Open Collections 7

MCP Servers 2

Agent Skills 8

GraphQL 1

Pricing Plans 1

Rate Limits 1

FinOps 1

Features 8

eCommerce APIs

CRM APIs

Bookings APIs

Headless Commerce

App Marketplace

Wix MCP Server

JavaScript SDK

Velo by Wix

Event Specifications 1

Spectral Rules 1

Security Posture 3

Scopes 1

Agentic Access 1

Use Cases 5

Custom eCommerce Storefront

App Development

CRM Integration

Booking System

AI-Powered Site Management

Get Started 3

Documentation 1

Agent Surfaces 3

Build 3

Access & Security 4

Operate 3

Commercial 2

Company 5

Other 1

Source (apis.yml)

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