Wix website screenshot

Wix

Wix is a cloud-based web development platform that allows users to create professional websites and online businesses. The Wix developer platform provides a comprehensive REST API, JavaScript SDK, and CLI for building custom apps, headless storefronts, and site extensions across eCommerce, CRM, bookings, blog, events, and more. Developers can customize Wix sites, build marketplace apps, and integrate Wix capabilities into any frontend.

Wix publishes 6 APIs on the APIs.io network, including Webhooks, Cart API, Checkout API, and 3 more. Tagged areas include CMS, eCommerce, Headless, and Website Builder.

The Wix catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Wix’s developer surface includes authentication, documentation, getting-started guide, signup flow, GitHub presence, tooling, engineering blog, and 12 more developer resources.

51.3/100 developing ▬ flat Agent 51/100 agent ready Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessFreemiumSelf serve⚡ Free to try
9 APIs 1 MCP Servers 8 Agent Skills 8 Features 5 Use Cases
CMSeCommerceHeadlessWebsite Builder

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 51.3/100 · developing
Contract Quality 16.4 / 25
Developer Ergonomics 10.9 / 20
Commercial Clarity 7.9 / 20
Operational Transparency 4.8 / 13
Governance 5.7 / 12
Discoverability 5.6 / 10
Agent readiness — 51/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/wix: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 9

Individual APIs this provider publishes, each with its own machine-readable definition.

Wix REST API

The Wix REST API provides full programmatic access to all Wix platform capabilities via standard HTTP REST endpoints. The API covers eCommerce (stores, orders, catalog, payments...

Wix JavaScript SDK

The Wix JavaScript SDK provides modular npm packages for accessing Wix business solutions and site data from JavaScript code. It supports Wix Sites, Wix Apps, and Wix Headless p...

Wix Headless

Wix Headless enables developers to use Wix business solutions as a backend while building custom frontends with any framework. It provides managed commerce, CRM, and content API...

Wix Webhooks

The Wix webhook surface delivers signed JWT events to subscriber URLs registered in the Wix Dev Center. Events cover Stores (products, inventory, collections, variants), eCommer...

Wix Cart API

The Cart API from Wix — 3 operation(s) for cart.

Wix Checkout API

The Checkout API from Wix — 2 operation(s) for checkout.

Wix OAuth API

The OAuth API from Wix — 3 operation(s) for oauth.

Wix Orders API

The Orders API from Wix — 3 operation(s) for orders.

Wix Products API

The Products API from Wix — 4 operation(s) for products.

Scroll for all 9

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Wix REST API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

MCP Server

MCP SERVER

Agent Skills 8

Packaged agent skills for driving this provider's APIs from an AI assistant.

wix-app

AGENT SKILL

wix-app

AGENT SKILL

wix-design-system

AGENT SKILL

wix-design-system

AGENT SKILL

wix-headless

AGENT SKILL

wix-headless

AGENT SKILL

wix-manage

AGENT SKILL

wix-manage

AGENT SKILL

Scroll for all 8

GraphQL 1

GraphQL schemas published by this provider.

Wix GraphQL API

The Wix GraphQL API exposes the full Wix platform as a single unified GraphQL schema, providing an alternative to the REST API for querying and mutating Wix site data. It is wel...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Wix Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Wix Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Wix Finops

FINOPS

Features 8

Notable capabilities this provider offers.

eCommerce APIs

Full store management including products, orders, payments, gift cards, and shipping via REST and SDK.

CRM APIs

Manage site contacts, members, forms, automations, and loyalty programs.

Bookings APIs

Service booking, staff scheduling, resources, and pricing plan management.

Headless Commerce

Use Wix as a backend commerce engine with a custom frontend on any framework.

App Marketplace

Build and publish apps to the Wix App Market using OAuth 2.0 and webhooks.

Wix MCP Server

Model Context Protocol server that bridges AI clients to Wix APIs and documentation.

JavaScript SDK

Modular npm packages for accessing Wix capabilities from JavaScript applications.

Velo by Wix

Full-stack JavaScript development platform for adding custom functionality to Wix sites.

Scroll for all 8

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Wix Webhooks

AsyncAPI specification for the documented Wix webhook surface. Wix delivers webhook events as signed JSON Web Tokens (JWTs) POSTed to subscriber URLs registered in the Wix Dev C...

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Wix API Rules

7 rules · 1 errors 5 warnings 1 info

SPECTRAL

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Wix Authentication

apiKey/oauth2 · 2 schemes

SECURITY

Wix Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Wix Vulnerability Disclosure

disclosure policy published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Wix Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Wix Agentic Access

19 operations · 14 acting

19 operations · 14 acting

AGENTIC

Use Cases 5

What developers build with this provider.

Custom eCommerce Storefront

Build a headless storefront with custom UI while using Wix for catalog, orders, and payments.

App Development

Develop and publish apps to the Wix App Market that install on Wix sites.

CRM Integration

Sync contacts, members, and orders with external CRM systems via REST API.

Booking System

Build custom booking experiences for service businesses using Wix Bookings API.

AI-Powered Site Management

Use the Wix MCP Server to manage Wix sites through AI assistants and agents.

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Build 3

SDKs, sample code, and the tooling you integrate with

Access & Security 4

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Company 3

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: wix
name: Wix
description: Wix is a cloud-based web development platform that allows users to create professional websites and online businesses.
  The Wix developer platform provides a comprehensive REST API, JavaScript SDK, and CLI for building custom apps, headless
  storefronts, and site extensions across eCommerce, CRM, bookings, blog, events, and more. Developers can customize Wix sites,
  build marketplace apps, and integrate Wix capabilities into any frontend.
type: Index
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
position: Consumer
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/wix.png
tags:
- CMS
- eCommerce
- Headless
- Website Builder
created: '2025-02-08'
modified: '2026-05-30'
url: https://raw.githubusercontent.com/api-evangelist/wix/refs/heads/main/apis.yml
specificationVersion: '0.19'
apis:
- aid: wix:rest-api
  name: Wix REST API
  description: The Wix REST API provides full programmatic access to all Wix platform capabilities via standard HTTP REST
    endpoints. The API covers eCommerce (stores, orders, catalog, payments, gift cards), bookings, CRM (contacts, members,
    forms), content (blog, events, restaurants, portfolio), business management (analytics, automations, calendar, notifications,
    payments), and account-level management (sites, domains, resellers). Authentication uses OAuth 2.0.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - CMS
  - CRM
  - eCommerce
  - REST
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/rest
  - type: Authentication
    url: https://dev.wix.com/docs/rest/articles/getting-started/api-authentication
  - url: graphql/wix-graphql.md
    type: GraphQL
- aid: wix:javascript-sdk
  name: Wix JavaScript SDK
  description: The Wix JavaScript SDK provides modular npm packages for accessing Wix business solutions and site data from
    JavaScript code. It supports Wix Sites, Wix Apps, and Wix Headless projects. Modules cover eCommerce, bookings, CRM, blog,
    events, stores, payments, and more.
  humanURL: https://dev.wix.com/docs/sdk
  tags:
  - JavaScript
  - Node.js
  - SDK
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/sdk
  - type: SDKs
    url: https://www.npmjs.com/org/wix
    title: Wix JavaScript SDK (npm)
- aid: wix:headless
  name: Wix Headless
  description: Wix Headless enables developers to use Wix business solutions as a backend while building custom frontends
    with any framework. It provides managed commerce, CRM, and content APIs accessible from any tech stack.
  humanURL: https://dev.wix.com/docs/go-headless
  tags:
  - Headless
  - Commerce
  - Frontend
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/go-headless
- aid: wix:webhooks
  name: Wix Webhooks
  description: The Wix webhook surface delivers signed JWT events to subscriber URLs registered in the Wix Dev Center. Events
    cover Stores (products, inventory, collections, variants), eCommerce (cart, checkout, abandoned checkout, orders, order
    transactions), Bookings v2 (bookings, services, legacy resource/schedule/category notifications), Members and Badges,
    Contacts v4 (and labels/extended fields), Forms submissions, Pricing Plans (plan and order lifecycle), Events v3 (events,
    RSVP, orders, reservations, ticket definitions, guests, policies), Blog posts and drafts, Coupons, Loyalty Program accounts
    and program, and app instance lifecycle. Payloads are JWTs that decode into a common envelope (id, entityFqdn, slug, entityId,
    eventTime, originatedFrom, triggeredByAnonymizeRequest) plus an event-specific payload.
  humanURL: https://dev.wix.com/docs/build-apps/develop-your-app/api-integrations/events-and-webhooks/about-webhooks
  tags:
  - Webhooks
  - AsyncAPI
  - Events
  properties:
  - type: Documentation
    url: https://dev.wix.com/docs/build-apps/develop-your-app/api-integrations/events-and-webhooks/about-webhooks
  - type: Documentation
    url: https://dev.wix.com/docs/rest/articles/getting-started/webhook-structure
    title: About the Structure of Webhooks
  - type: AsyncAPI
    url: https://raw.githubusercontent.com/api-evangelist/wix/refs/heads/main/asyncapi/wix-asyncapi.yml
- aid: wix:wix-cart-api
  name: Wix Cart API
  description: The Cart API from Wix — 3 operation(s) for cart.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Cart
  properties:
  - type: OpenAPI
    url: openapi/wix-cart-api-openapi.yml
- aid: wix:wix-checkout-api
  name: Wix Checkout API
  description: The Checkout API from Wix — 2 operation(s) for checkout.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Checkout
  properties:
  - type: OpenAPI
    url: openapi/wix-checkout-api-openapi.yml
- aid: wix:wix-oauth-api
  name: Wix OAuth API
  description: The OAuth API from Wix — 3 operation(s) for oauth.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - OAuth
  properties:
  - type: OpenAPI
    url: openapi/wix-oauth-api-openapi.yml
- aid: wix:wix-orders-api
  name: Wix Orders API
  description: The Orders API from Wix — 3 operation(s) for orders.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/wix-orders-api-openapi.yml
- aid: wix:wix-products-api
  name: Wix Products API
  description: The Products API from Wix — 4 operation(s) for products.
  humanURL: https://dev.wix.com/docs/rest
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/wix-products-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/wix-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/wix-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/wix-domain-security.yml
- type: Authentication
  url: authentication/wix-authentication.yml
- type: OAuthScopes
  url: scopes/wix-scopes.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/wix-com
- type: Website
  url: https://www.wix.com
- type: DeveloperPortal
  url: https://dev.wix.com
- type: Documentation
  url: https://dev.wix.com/docs
- type: GettingStarted
  url: https://dev.wix.com/docs/rest/articles/getting-started/introduction
- type: Signup
  url: https://users.wix.com/signin
- type: GitHub
  url: https://github.com/wix
- type: Tools
  url: https://github.com/wix/wix-mcp
  title: Wix MCP Server
- type: Blog
  url: https://dev.wix.com/blog
- type: Support
  url: https://support.wix.com
- type: Forums
  url: https://www.wix.com/forum/corvid-tips-questions-and-answers
- type: GitHubOrganization
  url: https://github.com/wix
- type: Features
  data:
  - name: eCommerce APIs
    description: Full store management including products, orders, payments, gift cards, and shipping via REST and SDK.
  - name: CRM APIs
    description: Manage site contacts, members, forms, automations, and loyalty programs.
  - name: Bookings APIs
    description: Service booking, staff scheduling, resources, and pricing plan management.
  - name: Headless Commerce
    description: Use Wix as a backend commerce engine with a custom frontend on any framework.
  - name: App Marketplace
    description: Build and publish apps to the Wix App Market using OAuth 2.0 and webhooks.
  - name: Wix MCP Server
    description: Model Context Protocol server that bridges AI clients to Wix APIs and documentation.
  - name: JavaScript SDK
    description: Modular npm packages for accessing Wix capabilities from JavaScript applications.
  - name: Velo by Wix
    description: Full-stack JavaScript development platform for adding custom functionality to Wix sites.
- type: UseCases
  data:
  - name: Custom eCommerce Storefront
    description: Build a headless storefront with custom UI while using Wix for catalog, orders, and payments.
  - name: App Development
    description: Develop and publish apps to the Wix App Market that install on Wix sites.
  - name: CRM Integration
    description: Sync contacts, members, and orders with external CRM systems via REST API.
  - name: Booking System
    description: Build custom booking experiences for service businesses using Wix Bookings API.
  - name: AI-Powered Site Management
    description: Use the Wix MCP Server to manage Wix sites through AI assistants and agents.
- type: Integrations
  data:
  - name: OAuth 2.0
    description: Authorization framework for Wix App authentication and user consent.
  - name: React
    description: Official SDK support for React-based headless applications.
  - name: Next.js
    description: Starter templates for headless Wix commerce with Next.js.
  - name: Webhooks
    description: Event-driven notifications for order, contact, and site events.
- type: Integrations
  url: https://www.wix.com/marketplace
- name: MCP Server
  url: https://github.com/wix/wix-mcp
  type: MCPServer
- name: Agent Skills
  url: https://github.com/wix/skills
  type: AgentSkills
integrations:
- name: View templates
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com