Commerce and CRM
Platform market (app stores). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
Where this market publishes its structure
- Platform app stores: AppExchange, HubSpot, BigCommerce, Zoho, Shopify, Square, WooCommerce, commercetools machine-readable
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 7 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Shopify | 57.5 | 58 | 15 / 43 | 0 | 0 | 30 | partner-built 41%, ipaas-bridge 44%, contract 15% |
| Salesforce | 56.4 | 81 | 33 / 48 | 0 | 0 | 30 | partner-built 48%, provider-built 25%, ipaas-bridge 22%, contract 6% |
| WooCommerce | 55.8 | 68 | 28 / 40 | 0 | 0 | 30 | partner-built 57%, ipaas-bridge 35%, contract 8% |
| BigCommerce | 53.5 | 94 | 22 / 72 | 36 | 0 | 30 | partner-built 26%, ipaas-bridge 32%, contract 3%, unknown 39% |
| Zoho CRM | 52.9 | 110 | 71 / 39 | 0 | 0 | 30 | partner-built 74%, provider-built 2%, ipaas-bridge 23%, contract 2% |
| commercetools | 52.3 | 47 | 46 / 1 | 0 | 0 | 0 | partner-built 98%, contract 2% |
| Adobe | 51.8 | 70 | 39 / 31 | 0 | 0 | 30 | partner-built 59%, ipaas-bridge 41% |
coverage 1 · reaches banks, carriers, systems or channels (an aggregator)
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Infobip | 47.7 | 45 | 0 / 45 | 0 | 1 | 30 | ipaas-bridge 67%, standard 2%, coverage 27%, covered 2%, distribution 2% |
regulated 4 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Mailchimp | 32.8 | 36 | 0 / 36 | 0 | 0 | 30 | ipaas-bridge 88%, contract 12% |
| SendGrid | 31.8 | 35 | 0 / 35 | 0 | 1 | 30 | ipaas-bridge 88%, contract 6%, covered 3%, distribution 3% |
| Kit | 23.9 | 33 | 0 / 33 | 0 | 0 | 30 | ipaas-bridge 97%, contract 3% |
| ActiveCampaign | 20.4 | 31 | 0 / 31 | 0 | 0 | 30 | ipaas-bridge 97%, contract 3% |
core 3 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| HubSpot | 55.8 | 86 | 9 / 77 | 0 | 1 | 30 | partner-built 14%, provider-built 43%, ipaas-bridge 34%, contract 8%, distribution 1% |
| Tabby | 46.0 | 10 | 0 / 10 | 0 | 0 | 0 | provider-built 100% |
| Ada | 29.5 | 13 | 0 / 13 | 0 | 2 | 0 | provider-built 85%, distribution 15% |
mixed 1 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Brevo | 41.9 | 52 | 0 / 52 | 0 | 0 | 0 | provider-built 23%, own-page 42%, agent-tooling 33%, covered 2% |
list 7 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Outreach | 40.8 | 159 | 0 / 159 | 11 | 0 | 0 | own-page 81%, agent-tooling 11%, contract 1%, unknown 7% |
| Lightspeed Commerce | 28.8 | 252 | 0 / 252 | 0 | 0 | 0 | own-page 100% |
| ZoomInfo | 21.7 | 211 | 0 / 211 | 0 | 1 | 30 | own-page 86%, ipaas-bridge 14% |
| AfterShip | 19.8 | 13 | 0 / 13 | 0 | 0 | 0 | provider-built 7%, own-page 93% |
| Algolia | 19.5 | 16 | 0 / 16 | 0 | 2 | 9 | own-page 31%, ipaas-bridge 56%, distribution 12% |
| Optimizely | 18.8 | 334 | 0 / 334 | 0 | 0 | 0 | own-page 100% |
| Customer.io | 13.5 | 9 | 0 / 9 | 0 | 0 | 0 | own-page 100% |
long-tail 2 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Salesforce Marketing Cloud | 27.0 | 5 | 0 / 5 | 0 | 0 | 5 | ipaas-bridge 100% |
| Birdeye | 11.7 | 32 | 0 / 32 | 0 | 0 | 30 | ipaas-bridge 100% |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (BC-420, BC-400.60, BC-400.70, BC-440, BC-410, BC-430.10), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 22; bridges: 90 (69 not yet mapped to a capability).
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new BigCommerce customers to your Google Ads contact list Add new BigCommerce customers to your Google Ads contact list |
BigCommerce ↔ Google Ads | 5 | 2.0 | workflow generated by API Evangelist |
| Add new WooCommerce customers to ActiveCampaign Add new WooCommerce customers to ActiveCampaign |
WooCommerce ↔ ActiveCampaign | 3 | 1.2 | workflow generated by API Evangelist |
| Add new WooCommerce customers to Google Ads customer lists Add new WooCommerce customers to Google Ads customer lists |
WooCommerce ↔ Google Ads | 2 | 0.8 | workflow generated by API Evangelist |
| Pipedrive |
Brevo ↔ Pipedrive | 2 | 0.4 | workflow generated by API Evangelist |
| WooCommerce |
Brevo ↔ WooCommerce | 2 | 0.4 | workflow generated by API Evangelist |
| Create Birdeye customers from new WooCommerce orders Create Birdeye customers from new WooCommerce orders |
Birdeye ↔ WooCommerce | 1 | 0.4 | workflow generated by API Evangelist |
| Create Birdeye customers from new Xero contacts Create Birdeye customers from new Xero contacts |
Birdeye ↔ Xero | 1 | 0.4 | workflow generated by API Evangelist |
| Create customers in Birdeye when jobs are completed in ServiceM8 Create customers in Birdeye when jobs are completed in ServiceM8 |
Birdeye ↔ ServiceM8 | 1 | 0.4 | workflow generated by API Evangelist |
| Add tagged subscribers to ConverKit from new Calendly events Add tagged subscribers to ConverKit from new Calendly events |
Kit ↔ Calendly | 1 | 0.4 | workflow generated by API Evangelist |
| Create or update HubSpot contacts for new subscribers in Kit Create or update HubSpot contacts for new subscribers in Kit |
Kit ↔ HubSpot | 1 | 0.4 | workflow generated by API Evangelist |
| Add new Shopify customers to ActiveCampaign Add new Shopify customers to ActiveCampaign |
Shopify ↔ ActiveCampaign | 1 | 0.4 | workflow generated by API Evangelist |
| Sunshine Conversations (Zendesk) social / web messenger channel |
Ada ↔ Zendesk | 2 | 0.0 | workflow generated by API Evangelist |
| Zendesk handoff + knowledge (Zendesk Guide) + Zendesk Social/SDK channels |
Ada ↔ Zendesk | 2 | 0.0 | workflow generated by API Evangelist |
| Klaviyo |
Brevo ↔ Klaviyo | 1 | 0.0 | workflow generated by API Evangelist |
| Salesforce |
Brevo ↔ Salesforce | 1 | 0.0 | workflow generated by API Evangelist |
Generated 2026-10-13 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.