Markets · bedrock market · provisional

Commerce and CRM

Platform market (app stores). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.

25providers measured
25 (100.0%)declare their own
0 (0.0%)covered by others only
0 (0.0%)undeclared
14declare compatibility (report only, not weighted)
15in-market workflows shown (95 bridges)
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can read is shown as undeclared, with no number: we never infer integrations.

Where this market publishes its structure

Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.

Taxonomy how this market maps onto apis.io

Derived 2026-10-23 from the 25 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.

TagsE-Commerce 52%, Email 36%, Marketing Automation 32%, Marketing 28%, CRM 28%, A2A 24%, Commerce 24%, Email Marketing 24%, MCP 20%, Sales 20%, SMS 20%
Tag groupsE-Commerce 52%, Messaging 48%, Marketing Automation 44%, MCP 40%, CRM 32%, Marketing 28%, Agentic Commerce 24%, Conversational AI 24%
IndustriesMarketing & Advertising 68%, E-Commerce Platform 52%, Artificial Intelligence 36%, Customer Relationship Management (CRM) 28%, Telecommunications & Connectivity 24%, Data & Analytics 20%
AreasWorkflow Automation 16%, AI Automation 16%
CapabilitiesCustomer Relationship Management 72%, Marketing Management 52%, Developer Platform & API Ecosystem Management 40%, Pricing Management 32%, Sales Management 28%, Cybersecurity Management 24%

share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py

Leaders by position (provisional)

Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.

gravity 9 · other companies invest to build on it

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Salesforce 65.3 459 366 / 93 0 1 36 partner-built 78%, provider-built 6%, ipaas-bridge 7%, contract 2%, standard 1%, covered 5%, builds-on-platform 1%
Adobe 62.1 100 39 / 61 0 5 32 partner-built 42%, ipaas-bridge 31%, contract 4%, standard 8%, covered 3%, builds-on-platform 8%, distribution 5%
HubSpot 59.9 438 342 / 96 0 6 37 partner-built 78%, provider-built 8%, ipaas-bridge 8%, contract 2%, covered 1%, builds-on-platform 1%, distribution 1%
Shopify 57.5 439 375 / 64 0 5 33 partner-built 90%, ipaas-bridge 5%, contract 2%, standard 1%, builds-on-platform 1%, distribution 1%
WooCommerce 55.8 448 342 / 106 0 1 32 partner-built 93%, provider-built 4%, ipaas-bridge 2%
BigCommerce 55.7 1393 1309 / 84 36 4 34 partner-built 94%, ipaas-bridge 2%, unknown 3%
Zoho CRM 52.9 118 71 / 47 0 1 36 partner-built 70%, provider-built 1%, ipaas-bridge 26%, contract 1%, covered 1%, distribution 1%
Salesforce Marketing Cloud 52.8 33 21 / 12 0 2 8 partner-built 64%, ipaas-bridge 24%, covered 6%, distribution 6%
commercetools 52.3 205 195 / 10 0 1 4 partner-built 95%, ipaas-bridge 2%, standard 1%

builds-on 4 · publishes apps on other platforms' stores

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Mailchimp 55.4 61 0 / 61 0 3 37 ipaas-bridge 64%, contract 7%, covered 7%, builds-on-platform 17%, distribution 5%
Algolia 54.2 47 0 / 47 0 12 14 own-page 10%, ipaas-bridge 29%, standard 4%, covered 4%, builds-on-platform 27%, distribution 25%
ActiveCampaign 53.8 47 0 / 47 0 1 35 ipaas-bridge 74%, contract 2%, standard 2%, covered 6%, builds-on-platform 13%, distribution 2%
Birdeye 39.6 40 0 / 40 0 0 32 ipaas-bridge 84%, standard 3%, builds-on-platform 13%

coverage 1 · reaches banks, carriers, systems or channels (an aggregator)

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Infobip 54.2 64 0 / 64 0 6 34 ipaas-bridge 53%, standard 6%, coverage 19%, covered 2%, builds-on-platform 11%, distribution 9%

covered 1 · reached mainly through aggregators

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
SendGrid 49.3 51 0 / 51 0 5 37 ipaas-bridge 74%, contract 4%, standard 2%, covered 8%, builds-on-platform 2%, distribution 10%

regulated 1 · named in a regulator's register or partners' contracts

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Kit 33.1 39 0 / 39 0 3 32 ipaas-bridge 86%, contract 3%, builds-on-platform 3%, distribution 8%

core 2 · builds the connectors its customers need

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Tabby 46.6 13 0 / 13 0 2 0 provider-built 77%, builds-on-platform 8%, distribution 15%
Ada 46.0 20 0 / 20 0 4 1 provider-built 55%, ipaas-bridge 5%, standard 10%, builds-on-platform 10%, distribution 20%

mixed 3 · no single mode dominates

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
Brevo 55.8 67 0 / 67 0 5 6 provider-built 17%, own-page 31%, ipaas-bridge 9%, agent-tooling 24%, standard 1%, covered 3%, builds-on-platform 7%, distribution 7%
AfterShip 53.5 30 0 / 30 0 7 1 provider-built 3%, own-page 42%, ipaas-bridge 3%, builds-on-platform 29%, distribution 23%
Customer.io 43.8 24 0 / 24 0 4 5 own-page 36%, ipaas-bridge 20%, covered 12%, builds-on-platform 16%, distribution 16%

list 4 · a long list on its own page, mostly unevidenced

ProviderDepthIntegrationsIn / outUnknown builderDistributioniPaaS bridgeMix
ZoomInfo 55.6 224 0 / 224 0 5 31 own-page 80%, ipaas-bridge 13%, standard 1%, builds-on-platform 3%, distribution 2%
Optimizely 52.8 358 0 / 358 0 6 2 own-page 93%, ipaas-bridge 1%, standard 1%, covered 1%, builds-on-platform 4%, distribution 2%
Lightspeed Commerce 49.8 260 0 / 260 0 0 4 own-page 97%, ipaas-bridge 2%, contract 1%, builds-on-platform 1%
Outreach 42.5 160 0 / 160 11 0 0 own-page 80%, agent-tooling 11%, contract 1%, standard 1%, unknown 7%

Top workflows by market votes

Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).

In-market workflows only: a step on the market provider's side maps to this market's business capabilities (BC-420, BC-400.60, BC-400.70, BC-440, BC-410, BC-430.10), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 23; bridges: 95 (72 not yet mapped to a capability).

WorkflowBetweenVotesWeightedArazzo
Add new BigCommerce customers to your Google Ads contact list
Add new BigCommerce customers to your Google Ads contact list
BigCommerce ↔ Google Ads 5 2.0 workflow generated by API Evangelist
Add new WooCommerce customers to ActiveCampaign
Add new WooCommerce customers to ActiveCampaign
WooCommerce ↔ ActiveCampaign 3 1.2 workflow generated by API Evangelist
Add new WooCommerce customers to Google Ads customer lists
Add new WooCommerce customers to Google Ads customer lists
WooCommerce ↔ Google Ads 2 0.8 workflow generated by API Evangelist
Pipedrive
Brevo ↔ Pipedrive 2 0.4 workflow generated by API Evangelist
WooCommerce
Brevo ↔ WooCommerce 2 0.4 workflow generated by API Evangelist
Create Birdeye customers from new WooCommerce orders
Create Birdeye customers from new WooCommerce orders
Birdeye ↔ WooCommerce 1 0.4 workflow generated by API Evangelist
Create Birdeye customers from new Xero contacts
Create Birdeye customers from new Xero contacts
Birdeye ↔ Xero 1 0.4 workflow generated by API Evangelist
Create customers in Birdeye when jobs are completed in ServiceM8
Create customers in Birdeye when jobs are completed in ServiceM8
Birdeye ↔ ServiceM8 1 0.4 workflow generated by API Evangelist
Create or update HubSpot contacts for new subscribers in Kit
Create or update HubSpot contacts for new subscribers in Kit
Kit ↔ HubSpot 1 0.4 workflow generated by API Evangelist
Add new Shopify customers to ActiveCampaign
Add new Shopify customers to ActiveCampaign
Shopify ↔ ActiveCampaign 1 0.4 workflow generated by API Evangelist
Sunshine Conversations (Zendesk)
social / web messenger channel
Ada ↔ Zendesk 2 0.0 workflow generated by API Evangelist
Zendesk
handoff + knowledge (Zendesk Guide) + Zendesk Social/SDK channels
Ada ↔ Zendesk 2 0.0 workflow generated by API Evangelist
Klaviyo
Brevo ↔ Klaviyo 1 0.0 workflow generated by API Evangelist
Salesforce
Brevo ↔ Salesforce 1 0.0 workflow generated by API Evangelist
Salesforce (own)
Brevo ↔ Salesforce 1 0.0 workflow generated by API Evangelist

Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.