Commerce and CRM
Platform market (app stores). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
Where this market publishes its structure
- Platform app stores: AppExchange, HubSpot, BigCommerce, Zoho, Shopify, Square, WooCommerce, commercetools machine-readable
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 25 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | E-Commerce 52%, Email 36%, Marketing Automation 32%, Marketing 28%, CRM 28%, A2A 24%, Commerce 24%, Email Marketing 24%, MCP 20%, Sales 20%, SMS 20% |
|---|---|
| Tag groups | E-Commerce 52%, Messaging 48%, Marketing Automation 44%, MCP 40%, CRM 32%, Marketing 28%, Agentic Commerce 24%, Conversational AI 24% |
| Industries | Marketing & Advertising 68%, E-Commerce Platform 52%, Artificial Intelligence 36%, Customer Relationship Management (CRM) 28%, Telecommunications & Connectivity 24%, Data & Analytics 20% |
| Areas | Workflow Automation 16%, AI Automation 16% |
| Capabilities | Customer Relationship Management 72%, Marketing Management 52%, Developer Platform & API Ecosystem Management 40%, Pricing Management 32%, Sales Management 28%, Cybersecurity Management 24% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 9 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Salesforce | 65.3 | 459 | 366 / 93 | 0 | 1 | 36 | partner-built 78%, provider-built 6%, ipaas-bridge 7%, contract 2%, standard 1%, covered 5%, builds-on-platform 1% |
| Adobe | 62.1 | 100 | 39 / 61 | 0 | 5 | 32 | partner-built 42%, ipaas-bridge 31%, contract 4%, standard 8%, covered 3%, builds-on-platform 8%, distribution 5% |
| HubSpot | 59.9 | 438 | 342 / 96 | 0 | 6 | 37 | partner-built 78%, provider-built 8%, ipaas-bridge 8%, contract 2%, covered 1%, builds-on-platform 1%, distribution 1% |
| Shopify | 57.5 | 439 | 375 / 64 | 0 | 5 | 33 | partner-built 90%, ipaas-bridge 5%, contract 2%, standard 1%, builds-on-platform 1%, distribution 1% |
| WooCommerce | 55.8 | 448 | 342 / 106 | 0 | 1 | 32 | partner-built 93%, provider-built 4%, ipaas-bridge 2% |
| BigCommerce | 55.7 | 1393 | 1309 / 84 | 36 | 4 | 34 | partner-built 94%, ipaas-bridge 2%, unknown 3% |
| Zoho CRM | 52.9 | 118 | 71 / 47 | 0 | 1 | 36 | partner-built 70%, provider-built 1%, ipaas-bridge 26%, contract 1%, covered 1%, distribution 1% |
| Salesforce Marketing Cloud | 52.8 | 33 | 21 / 12 | 0 | 2 | 8 | partner-built 64%, ipaas-bridge 24%, covered 6%, distribution 6% |
| commercetools | 52.3 | 205 | 195 / 10 | 0 | 1 | 4 | partner-built 95%, ipaas-bridge 2%, standard 1% |
builds-on 4 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Mailchimp | 55.4 | 61 | 0 / 61 | 0 | 3 | 37 | ipaas-bridge 64%, contract 7%, covered 7%, builds-on-platform 17%, distribution 5% |
| Algolia | 54.2 | 47 | 0 / 47 | 0 | 12 | 14 | own-page 10%, ipaas-bridge 29%, standard 4%, covered 4%, builds-on-platform 27%, distribution 25% |
| ActiveCampaign | 53.8 | 47 | 0 / 47 | 0 | 1 | 35 | ipaas-bridge 74%, contract 2%, standard 2%, covered 6%, builds-on-platform 13%, distribution 2% |
| Birdeye | 39.6 | 40 | 0 / 40 | 0 | 0 | 32 | ipaas-bridge 84%, standard 3%, builds-on-platform 13% |
coverage 1 · reaches banks, carriers, systems or channels (an aggregator)
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Infobip | 54.2 | 64 | 0 / 64 | 0 | 6 | 34 | ipaas-bridge 53%, standard 6%, coverage 19%, covered 2%, builds-on-platform 11%, distribution 9% |
covered 1 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| SendGrid | 49.3 | 51 | 0 / 51 | 0 | 5 | 37 | ipaas-bridge 74%, contract 4%, standard 2%, covered 8%, builds-on-platform 2%, distribution 10% |
regulated 1 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Kit | 33.1 | 39 | 0 / 39 | 0 | 3 | 32 | ipaas-bridge 86%, contract 3%, builds-on-platform 3%, distribution 8% |
core 2 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Tabby | 46.6 | 13 | 0 / 13 | 0 | 2 | 0 | provider-built 77%, builds-on-platform 8%, distribution 15% |
| Ada | 46.0 | 20 | 0 / 20 | 0 | 4 | 1 | provider-built 55%, ipaas-bridge 5%, standard 10%, builds-on-platform 10%, distribution 20% |
mixed 3 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Brevo | 55.8 | 67 | 0 / 67 | 0 | 5 | 6 | provider-built 17%, own-page 31%, ipaas-bridge 9%, agent-tooling 24%, standard 1%, covered 3%, builds-on-platform 7%, distribution 7% |
| AfterShip | 53.5 | 30 | 0 / 30 | 0 | 7 | 1 | provider-built 3%, own-page 42%, ipaas-bridge 3%, builds-on-platform 29%, distribution 23% |
| Customer.io | 43.8 | 24 | 0 / 24 | 0 | 4 | 5 | own-page 36%, ipaas-bridge 20%, covered 12%, builds-on-platform 16%, distribution 16% |
list 4 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| ZoomInfo | 55.6 | 224 | 0 / 224 | 0 | 5 | 31 | own-page 80%, ipaas-bridge 13%, standard 1%, builds-on-platform 3%, distribution 2% |
| Optimizely | 52.8 | 358 | 0 / 358 | 0 | 6 | 2 | own-page 93%, ipaas-bridge 1%, standard 1%, covered 1%, builds-on-platform 4%, distribution 2% |
| Lightspeed Commerce | 49.8 | 260 | 0 / 260 | 0 | 0 | 4 | own-page 97%, ipaas-bridge 2%, contract 1%, builds-on-platform 1% |
| Outreach | 42.5 | 160 | 0 / 160 | 11 | 0 | 0 | own-page 80%, agent-tooling 11%, contract 1%, standard 1%, unknown 7% |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (BC-420, BC-400.60, BC-400.70, BC-440, BC-410, BC-430.10), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 23; bridges: 95 (72 not yet mapped to a capability).
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new BigCommerce customers to your Google Ads contact list Add new BigCommerce customers to your Google Ads contact list |
BigCommerce ↔ Google Ads | 5 | 2.0 | workflow generated by API Evangelist |
| Add new WooCommerce customers to ActiveCampaign Add new WooCommerce customers to ActiveCampaign |
WooCommerce ↔ ActiveCampaign | 3 | 1.2 | workflow generated by API Evangelist |
| Add new WooCommerce customers to Google Ads customer lists Add new WooCommerce customers to Google Ads customer lists |
WooCommerce ↔ Google Ads | 2 | 0.8 | workflow generated by API Evangelist |
| Pipedrive |
Brevo ↔ Pipedrive | 2 | 0.4 | workflow generated by API Evangelist |
| WooCommerce |
Brevo ↔ WooCommerce | 2 | 0.4 | workflow generated by API Evangelist |
| Create Birdeye customers from new WooCommerce orders Create Birdeye customers from new WooCommerce orders |
Birdeye ↔ WooCommerce | 1 | 0.4 | workflow generated by API Evangelist |
| Create Birdeye customers from new Xero contacts Create Birdeye customers from new Xero contacts |
Birdeye ↔ Xero | 1 | 0.4 | workflow generated by API Evangelist |
| Create customers in Birdeye when jobs are completed in ServiceM8 Create customers in Birdeye when jobs are completed in ServiceM8 |
Birdeye ↔ ServiceM8 | 1 | 0.4 | workflow generated by API Evangelist |
| Create or update HubSpot contacts for new subscribers in Kit Create or update HubSpot contacts for new subscribers in Kit |
Kit ↔ HubSpot | 1 | 0.4 | workflow generated by API Evangelist |
| Add new Shopify customers to ActiveCampaign Add new Shopify customers to ActiveCampaign |
Shopify ↔ ActiveCampaign | 1 | 0.4 | workflow generated by API Evangelist |
| Sunshine Conversations (Zendesk) social / web messenger channel |
Ada ↔ Zendesk | 2 | 0.0 | workflow generated by API Evangelist |
| Zendesk handoff + knowledge (Zendesk Guide) + Zendesk Social/SDK channels |
Ada ↔ Zendesk | 2 | 0.0 | workflow generated by API Evangelist |
| Klaviyo |
Brevo ↔ Klaviyo | 1 | 0.0 | workflow generated by API Evangelist |
| Salesforce |
Brevo ↔ Salesforce | 1 | 0.0 | workflow generated by API Evangelist |
| Salesforce (own) |
Brevo ↔ Salesforce | 1 | 0.0 | workflow generated by API Evangelist |
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.