Facebook is Meta's social networking platform providing APIs for developers to integrate with Facebook's ecosystem. The Facebook Graph API is the primary way to read and write data to the Facebook social graph. Meta also provides APIs for marketing and advertising, Instagram content management, Messenger bots, Threads publishing, and WhatsApp business messaging.
Facebook publishes 21 APIs on the APIs.io network, including Ad Accounts API, Ad Sets API, Ads API, and 18 more. Tagged areas include Fortune 500, Advertising, Content Publishing, Messaging, and Social Media.
The Facebook catalog on APIs.io includes 3 JSON-LD contexts and 2 Spectral governance rulesets.
Facebook’s developer surface includes authentication, developer portal, getting-started guide, changelog, engineering blog, support, FAQ, and 14 more developer resources.
Kin Score
APIs 21
Individual APIs this provider publishes, each with its own machine-readable definition.
Facebook Ad Accounts API
The Ad Accounts API from Facebook — 1 operation(s) for ad accounts.
Facebook Ad Sets API
The Ad Sets API from Facebook — 1 operation(s) for ad sets.
Facebook Ads API
The Ads API from Facebook — 1 operation(s) for ads.
Facebook Audiences API
The Audiences API from Facebook — 1 operation(s) for audiences.
Facebook Authentication API
The Authentication API from Facebook — 1 operation(s) for authentication.
Facebook Campaigns API
The Campaigns API from Facebook — 2 operation(s) for campaigns.
Facebook Comments API
The Comments API from Facebook — 2 operation(s) for comments.
Facebook Conversations API
The Conversations API from Facebook — 2 operation(s) for conversations.
Facebook Insights API
The Insights API from Facebook — 3 operation(s) for insights.
Facebook Media API
The Media API from Facebook — 4 operation(s) for media.
Facebook Messages API
The Messages API from Facebook — 2 operation(s) for messages.
Facebook Pages API
The Pages API from Facebook — 2 operation(s) for pages.
Facebook Phone Numbers API
The Phone Numbers API from Facebook — 2 operation(s) for phone numbers.
Facebook Photos API
The Photos API from Facebook — 2 operation(s) for photos.
Facebook Posts API
The Posts API from Facebook — 2 operation(s) for posts.
Facebook Profile API
The Profile API from Facebook — 1 operation(s) for profile.
Facebook Publishing API
The Publishing API from Facebook — 2 operation(s) for publishing.
Facebook Replies API
The Replies API from Facebook — 1 operation(s) for replies.
Facebook Tags API
The Tags API from Facebook — 1 operation(s) for tags.
Facebook Templates API
The Templates API from Facebook — 1 operation(s) for templates.
Facebook Users API
The Users API from Facebook — 4 operation(s) for users.
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Postman Collections 21
Ready-to-run Postman collections for exercising this provider's APIs.
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Pricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Facebook Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Facebook Finops
FINOPSFeatures 7
Notable capabilities this provider offers.
Graph API
HTTP-based API for reading and writing to the Facebook social graph with nodes, edges, and fields.
Webhooks
Real-time notifications when changes occur to data your app has access to.
Batch Requests
Send multiple API calls in a single HTTP request for improved performance.
Access Tokens
OAuth 2.0 access tokens for user, page, app, and client authentication flows.
Facebook Login
Authentication system allowing users to log into apps with their Facebook credentials.
Meta Pixel
Analytics tool for measuring ad effectiveness and tracking website visitor actions.
Conversions API
Server-side event tracking for ad measurement without browser dependencies.
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Semantic Vocabularies 3
JSON-LD contexts and semantic vocabularies used across these APIs.
Facebook Graph Api Context
JSON-LDSpectral Rules 2
Spectral governance rulesets for linting and validating these APIs.
Facebook API Rules
SPECTRALFacebook API Rules
SPECTRALJSON Schema 62
Standalone JSON Schema definitions for this provider's data models.
Ad
JSON SCHEMAAdAccount
JSON SCHEMAAdList
JSON SCHEMAAdSet
JSON SCHEMAAdSetList
JSON SCHEMAAdSetRequest
JSON SCHEMACampaign
JSON SCHEMACampaignList
JSON SCHEMACampaignRequest
JSON SCHEMAComment
JSON SCHEMACommentList
JSON SCHEMAConversation
JSON SCHEMAConversationList
JSON SCHEMACustomAudience
JSON SCHEMACustomAudienceList
JSON SCHEMACustomAudienceRequest
JSON SCHEMAInsight
JSON SCHEMAInsightList
JSON SCHEMAInstagramComment
JSON SCHEMAInstagramCommentList
JSON SCHEMAInstagramInsight
JSON SCHEMAInstagramInsightList
JSON SCHEMAInstagramMedia
JSON SCHEMAInstagramUser
JSON SCHEMAMediaList
JSON SCHEMAMediaRequest
JSON SCHEMAMessage
JSON SCHEMAMessageTemplate
JSON SCHEMAMessageTemplateList
JSON SCHEMAMessageTemplateRequest
JSON SCHEMAMessengerProfile
JSON SCHEMAMessengerProfileUpdate
JSON SCHEMAPage
JSON SCHEMAPaging
JSON SCHEMAPhoneNumberList
JSON SCHEMAPhoto
JSON SCHEMAPhotoList
JSON SCHEMAPost
JSON SCHEMAPostList
JSON SCHEMAPostRequest
JSON SCHEMASendMessageRequest
JSON SCHEMASendMessageResponse
JSON SCHEMAThreadsInsight
JSON SCHEMAThreadsInsightList
JSON SCHEMAThreadsMedia
JSON SCHEMAThreadsMediaList
JSON SCHEMAThreadsPostRequest
JSON SCHEMAThreadsUser
JSON SCHEMATokenDebugInfo
JSON SCHEMAUser
JSON SCHEMAWhatsAppMessageRequest
JSON SCHEMAWhatsAppMessageResponse
JSON SCHEMAWhatsAppPhoneNumber
JSON SCHEMAPage
JSON SCHEMAPost
JSON SCHEMAUser
JSON SCHEMAInstagramMedia
JSON SCHEMAInstagramUser
JSON SCHEMACampaign
JSON SCHEMAInsight
JSON SCHEMAThreadsMedia
JSON SCHEMAWhatsAppPhoneNumber
JSON SCHEMAScroll for all 62
JSON Structure 6
JSON Structure definitions describing this provider's data shapes.
Facebook Structure
JSON STRUCTUREGraph Api Post Structure
JSON STRUCTUREGraph Api User Structure
JSON STRUCTUREInstagram Api Instagram Media Structure
JSON STRUCTUREMarketing Api Campaign Structure
JSON STRUCTUREThreads Api Threads Media Structure
JSON STRUCTUREExamples 17
Example request and response payloads for these APIs.
Facebook Createpost Example
EXAMPLEFacebook Getuserfeed Example
EXAMPLEFacebook Sendmessage Example
EXAMPLEGraph Api Post Example
EXAMPLEGraph Api User Example
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Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 6
What developers build with this provider.
Social Media Management
Manage pages, publish content, and engage with audiences across Facebook and Instagram.
Advertising Automation
Automate ad campaign creation, optimization, and reporting at scale.
Customer Messaging
Build conversational experiences on Messenger and WhatsApp for customer support and engagement.
Content Publishing
Publish and schedule content across Facebook, Instagram, and Threads platforms.
Analytics and Insights
Access performance data and audience insights across Meta platforms.
E-Commerce Integration
Integrate product catalogs and shopping experiences with Facebook and Instagram shops.
Integrations 5
Pre-built integrations with other platforms and tools.
Shopify
Connect Shopify stores with Facebook and Instagram shops for social commerce.
WordPress
Facebook social plugins and login integration for WordPress sites.
Salesforce
Sync Facebook lead ads and audiences with Salesforce CRM.
HubSpot
Connect Facebook advertising and messaging with HubSpot marketing automation.
Zapier
Automate workflows between Facebook and thousands of other apps.
Press 5
Recent news and press coverage referencing this provider.
How Meta uses information for generative AI models
How Facebook Uses Artificial Intelligence
Artificial Intelligence News (@theartificialintelligencee)
Meta: Digital Marketing and Artificial Intelligence (AI) at ...
Introducing the Meta AI App: A New Way to Access Your AI ...
Resources
Get Started 2
Portal, sign-up, and the first successful call
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 3
Pagination, idempotency, versioning, errors, and events
Build 2
SDKs, sample code, and the tooling you integrate with
Access & Security 3
Authentication, authorization, and security posture
Operate 5
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API