Facebook is Meta's social networking platform providing APIs for developers to integrate with Facebook's ecosystem. The Facebook Graph API is the primary way to read and write data to the Facebook social graph. Meta also provides APIs for marketing and advertising, Instagram content management, Messenger bots, Threads publishing, and WhatsApp business messaging.
APIs
Facebook Graph API
The primary way to read and write data to the Facebook social graph, providing access to user profiles, posts, pages, photos, videos, comments, and social interactions. Supports...
Facebook Marketing API
Programmatically manage Facebook ad campaigns, ad sets, ad creatives, Custom Audiences, and advertising reports. Access performance insights and automate campaign optimization a...
Instagram API
Manage Instagram Business and Creator account content including publishing media, retrieving posts, managing comments, discovering mentions, and accessing account insights for a...
Messenger Platform API
Build messaging experiences on Facebook Messenger and Instagram Direct. Send and receive messages, create bot interactions, use templates and webviews, manage conversation routi...
Threads API
Publish and manage content on Threads, Meta's text-based social platform. Create posts and carousels, retrieve and moderate replies, access insights, and manage creator profiles...
WhatsApp Business API
Send and receive messages through WhatsApp Business Platform. Support text, media, templates, interactive messages, and manage business profiles for customer communication at sc...
Capabilities
Facebook Advertising and Marketing
Workflow capability for managing advertising campaigns across Facebook and Instagram. Combines Marketing API for campaign management with Graph API for content insights and Inst...
Run with NaftikoFacebook Messaging and Communication
Workflow capability for customer messaging across Messenger and WhatsApp. Combines Messenger Platform API for Facebook/Instagram messaging with WhatsApp Business API for busines...
Run with NaftikoFacebook Social Media Management
Workflow capability for managing content across Facebook, Instagram, and Threads. Combines Graph API for Facebook posts, Instagram API for visual content, and Threads API for te...
Run with NaftikoFeatures
HTTP-based API for reading and writing to the Facebook social graph with nodes, edges, and fields.
Real-time notifications when changes occur to data your app has access to.
Send multiple API calls in a single HTTP request for improved performance.
OAuth 2.0 access tokens for user, page, app, and client authentication flows.
Authentication system allowing users to log into apps with their Facebook credentials.
Analytics tool for measuring ad effectiveness and tracking website visitor actions.
Server-side event tracking for ad measurement without browser dependencies.
Use Cases
Manage pages, publish content, and engage with audiences across Facebook and Instagram.
Automate ad campaign creation, optimization, and reporting at scale.
Build conversational experiences on Messenger and WhatsApp for customer support and engagement.
Publish and schedule content across Facebook, Instagram, and Threads platforms.
Access performance data and audience insights across Meta platforms.
Integrate product catalogs and shopping experiences with Facebook and Instagram shops.
Integrations
Connect Shopify stores with Facebook and Instagram shops for social commerce.
Facebook social plugins and login integration for WordPress sites.
Sync Facebook lead ads and audiences with Salesforce CRM.
Connect Facebook advertising and messaging with HubSpot marketing automation.
Automate workflows between Facebook and thousands of other apps.