Facebook · Schema

Insight

Advertising performance insight.

Fortune 500AdvertisingContent PublishingMessagingSocial MediaSocial Networking

Properties

Name Type Description
impressions string Number of impressions.
clicks string Number of clicks.
spend string Amount spent.
cpc string Cost per click.
cpm string Cost per thousand impressions.
ctr string Click-through rate.
reach string Number of unique users reached.
date_start string Start date of the insight period.
date_stop string End date of the insight period.
View JSON Schema on GitHub

JSON Schema

marketing-api-insight-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/facebook/refs/heads/main/json-schema/marketing-api-insight-schema.json",
  "title": "Insight",
  "description": "Advertising performance insight.",
  "type": "object",
  "properties": {
    "impressions": { "type": "string", "description": "Number of impressions." },
    "clicks": { "type": "string", "description": "Number of clicks." },
    "spend": { "type": "string", "description": "Amount spent." },
    "cpc": { "type": "string", "description": "Cost per click." },
    "cpm": { "type": "string", "description": "Cost per thousand impressions." },
    "ctr": { "type": "string", "description": "Click-through rate." },
    "reach": { "type": "string", "description": "Number of unique users reached." },
    "date_start": { "type": "string", "format": "date", "description": "Start date of the insight period." },
    "date_stop": { "type": "string", "format": "date", "description": "End date of the insight period." }
  }
}