Facebook · Schema

Insight

Advertising performance insight.

Fortune 500AdvertisingContent PublishingMessagingSocial-MediaSocial Networking

Properties

Name	Type	Description
impressions	string	Number of impressions.
clicks	string	Number of clicks.
spend	string	Amount spent.
cpc	string	Cost per click.
cpm	string	Cost per thousand impressions.
ctr	string	Click-through rate.
reach	string	Number of unique users reached.
date_start	string	Start date of the insight period.
date_stop	string	End date of the insight period.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/facebook/refs/heads/main/json-schema/marketing-api-insight-schema.json",
  "title": "Insight",
  "description": "Advertising performance insight.",
  "type": "object",
  "properties": {
    "impressions": { "type": "string", "description": "Number of impressions." },
    "clicks": { "type": "string", "description": "Number of clicks." },
    "spend": { "type": "string", "description": "Amount spent." },
    "cpc": { "type": "string", "description": "Cost per click." },
    "cpm": { "type": "string", "description": "Cost per thousand impressions." },
    "ctr": { "type": "string", "description": "Click-through rate." },
    "reach": { "type": "string", "description": "Number of unique users reached." },
    "date_start": { "type": "string", "format": "date", "description": "Start date of the insight period." },
    "date_stop": { "type": "string", "format": "date", "description": "End date of the insight period." }
  }
}

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