Facebook · Schema
Insight
Advertising performance insight.
Fortune 500AdvertisingContent PublishingMessagingSocial-MediaSocial Networking
Properties
| Name | Type | Description |
|---|---|---|
| impressions | string | Number of impressions. |
| clicks | string | Number of clicks. |
| spend | string | Amount spent. |
| cpc | string | Cost per click. |
| cpm | string | Cost per thousand impressions. |
| ctr | string | Click-through rate. |
| reach | string | Number of unique users reached. |
| date_start | string | Start date of the insight period. |
| date_stop | string | End date of the insight period. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "#/components/schemas/Insight",
"title": "Insight",
"type": "object",
"description": "Advertising performance insight.",
"properties": {
"impressions": {
"type": "string",
"description": "Number of impressions.",
"example": "15000"
},
"clicks": {
"type": "string",
"description": "Number of clicks.",
"example": "450"
},
"spend": {
"type": "string",
"description": "Amount spent.",
"example": "125.50"
},
"cpc": {
"type": "string",
"description": "Cost per click.",
"example": "0.28"
},
"cpm": {
"type": "string",
"description": "Cost per thousand impressions.",
"example": "8.37"
},
"ctr": {
"type": "string",
"description": "Click-through rate.",
"example": "3.00"
},
"reach": {
"type": "string",
"description": "Number of unique users reached.",
"example": "12000"
},
"date_start": {
"type": "string",
"format": "date",
"description": "Start date of the insight period."
},
"date_stop": {
"type": "string",
"format": "date",
"description": "End date of the insight period."
}
}
}
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