Facebook · Pricing Plans

Facebook Plans Pricing

Facebook (Meta) Graph and Marketing APIs are free to use; commercial value is monetized through ad spend rather than per-call API fees. Access is gated by App Review tiers (Development, Standard, Advanced) which determine rate-limit ceilings, not price. Apps requiring elevated permissions or higher throughput upgrade by completing App Review and Business Verification.

Facebook Plans Pricing is the machine-readable pricing-plan profile for Facebook on the APIs.io network, in the API Commons Plans shape.

It defines 4 plans, covering freemium and usage-based tiers, with named plans including Development Access, Standard Access, Advanced Access, WhatsApp Business Platform — Conversation-Based Pricing.

This profile was written by API Evangelist and has not been verified against a page the provider published; treat every figure as unconfirmed until a dated transcription replaces it.

Tagged areas include Advertising, Content Publishing, Messaging, Social Media, and Social Networking.

4 Plans API Commons Plans
Method: generated, dated 2026-05-05.
Written by API Evangelist on 2026-05-05 and not verified against a page the provider published. Treat every figure as unconfirmed until a dated transcription replaces it.
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AdvertisingContent PublishingMessagingSocial MediaSocial Networking

Plans

Development Access freemium

Default tier for newly created apps. Free, but rate limits and permission scopes are restricted until the app passes App Review and graduates to Standard or Advanced Access.

API Requests (requests · usage) 0.00 USD
Standard Access freemium

Granted after App Review approves the relevant feature (e.g. Ads Management Standard Access). Free; rate limits are tighter than Advanced Access.

Ads Management Calls (calls_per_hour · hour) 0.00 USD
Ads Insights Calls (calls_per_hour · hour) 0.00 USD
Advanced Access freemium

Highest BUC tier. Free; granted after Business Verification and App Review for the corresponding feature. Rate ceilings rise dramatically (e.g. Ads Management base jumps from 300/hour to 100,000/hour).

Ads Management Calls (calls_per_hour · hour) 0.00 USD
Ads Insights Calls (calls_per_hour · hour) 0.00 USD
Custom Audience Calls (calls_per_hour · hour) 0.00 USD
WhatsApp Business Platform — Conversation-Based Pricing usage-based

WhatsApp Business Platform charges per 24-hour conversation, by category and country. Free service conversations within the customer service window. See the WhatsApp Business pricing page for current per-country rates.

Conversation (conversation · usage) see https://developers.facebook.com/docs/whatsapp/pricing USD

Sources

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