Facebook · Pricing Plans

Facebook Plans Pricing

Name: Facebook Plans Pricing
Creator: Facebook
Keywords: Advertising, Content Publishing, Messaging, Social Media, Social Networking

Facebook (Meta) Graph and Marketing APIs are free to use; commercial value is monetized through ad spend rather than per-call API fees. Access is gated by App Review tiers (Development, Standard, Advanced) which determine rate-limit ceilings, not price. Apps requiring elevated permissions or higher throughput upgrade by completing App Review and Business Verification.

Facebook Plans Pricing is the machine-readable pricing-plan profile for Facebook on the APIs.io network, conforming to the API Commons Plans specification.

It defines 4 plans, covering freemium and usage-based tiers, with named plans including Development Access, Standard Access, Advanced Access, WhatsApp Business Platform — Conversation-Based Pricing.

Tagged areas include Advertising, Content Publishing, Messaging, Social Media, and Social Networking.

4 Plans API Commons Plans

View Source

AdvertisingContent PublishingMessagingSocial MediaSocial Networking

Plans

Development Access freemium

Default tier for newly created apps. Free, but rate limits and permission scopes are restricted until the app passes App Review and graduates to Standard or Advanced Access.

API Requests (requests · usage) 0.00 USD

Public Documentation
App Dashboard
Test Users
Restricted Permission Scopes
Facebook Graph API
Instagram API
Threads API
Messenger Platform API

Standard Access freemium

Granted after App Review approves the relevant feature (e.g. Ads Management Standard Access). Free; rate limits are tighter than Advanced Access.

Ads Management Calls (calls_per_hour · hour) 0.00 USD

Ads Insights Calls (calls_per_hour · hour) 0.00 USD

App Review Approval
Production-Ready Permissions
Facebook Marketing API
Facebook Graph API

Advanced Access freemium

Highest BUC tier. Free; granted after Business Verification and App Review for the corresponding feature. Rate ceilings rise dramatically (e.g. Ads Management base jumps from 300/hour to 100,000/hour).

Ads Management Calls (calls_per_hour · hour) 0.00 USD

Ads Insights Calls (calls_per_hour · hour) 0.00 USD

Custom Audience Calls (calls_per_hour · hour) 0.00 USD

Business Verification
Full Permission Scopes
Higher Throughput Ceilings
Facebook Marketing API
Facebook Graph API
WhatsApp Business API

WhatsApp Business Platform — Conversation-Based Pricing usage-based

WhatsApp Business Platform charges per 24-hour conversation, by category and country. Free service conversations within the customer service window. See the WhatsApp Business pricing page for current per-country rates.

Conversation (conversation · usage) see https://developers.facebook.com/docs/whatsapp/pricing USD

WhatsApp Business API
Per-country pricing
Free service conversations within 24h customer-service window

Sources

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