Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to manage customer journeys, email marketing, mobile messaging, social media marketing, advertising, and data analytics.
15 APIs
8 Features
AutomationCustomer JourneyDigital MarketingEmailMarketingPersonalization
Core REST API for interacting with Marketing Cloud features including email, SMS, push notifications, and data extensions. REST API uses JSON request and response bodies and res...
Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data extension operations.
Specialized API for sending triggered, transactional messages including order confirmations, password resets, and real-time notifications.
API for creating, managing, and automating customer journeys across multiple channels and touchpoints.
API for managing data extensions, which are database tables used to store and segment customer data in Marketing Cloud.
API for creating and managing email send definitions, which define the configuration for sending emails to subscribers.
API for sending push notifications to mobile devices, managing device registrations, and tracking push message engagement.
API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.
API for managing marketing assets including images, documents, content blocks, and templates across Marketing Cloud.
API for leveraging AI-powered product and content recommendations to personalize customer experiences.
REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository for emails, images, text, content blocks, and other documents.
REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.
API for initiating and managing marketing automations, including file upload, download, decryption, compression, and decompression operations within Automation Studio.
API for managing and performing marketing campaigns within Marketing Cloud.
API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.
Email Marketing
Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.
Journey Builder
Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching logic.
Contact Management
Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.
Transactional Messaging
Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.
Einstein AI Personalization
Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.
Automation Studio
Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.
Content Builder
Centralized content management system for creating, organizing, and reusing marketing assets across channels.
Event Notifications
Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.
Customer Onboarding Journeys
Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.
Abandoned Cart Recovery
Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.
Cross-Channel Campaign Orchestration
Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.
Subscriber Lifecycle Management
Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.
Real-Time Event-Driven Marketing
React to customer behaviors in real time with triggered messages based on website visits, purchases, or app activity.
Salesforce CRM
Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.
Salesforce Data Cloud
Connect to unified customer data profiles for advanced segmentation and real-time personalization.
Google Analytics
Track email campaign performance and website conversions with Google Analytics integration.
Shopify
Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.
Salesforce Commerce Cloud
Integrate commerce data for personalized product recommendations and transactional messaging.
opencollection: 1.0.0
info:
name: Salesforce Marketing Cloud REST API
version: 1.0.0
request:
auth:
type: oauth2
flow: client_credentials
accessTokenUrl: https://YOUR_SUBDOMAIN.auth.marketingcloudapis.com/v2/token
credentials:
clientId: '{{clientId}}'
clientSecret: '{{clientSecret}}'
items:
- info:
name: Contacts
type: folder
items:
- info:
name: Salesforce Marketing Cloud Create Contacts
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/contacts/v1/contacts
body:
type: json
data: '{}'
docs: Creates one or more contacts in Marketing Cloud. Each contact requires a contactKey as a unique identifier. You
can include attribute values for any defined attribute sets such as Email Addresses, MobileConnect Demographics, or
custom attribute sets.
- info:
name: Salesforce Marketing Cloud Search Contacts
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/contacts/v1/contacts/actions/search
body:
type: json
data: '{}'
docs: Searches for contacts using filter criteria. Supports filtering by contactKey, email address, or other contact attributes.
Returns matching contacts with their associated attribute values.
- info:
name: Salesforce Marketing Cloud Retrieve a Contact by Contact Key
type: http
http:
method: GET
url: https://{subdomain}.rest.marketingcloudapis.com/contacts/v1/contacts/:contactKey
params:
- name: contactKey
value: ''
type: path
description: Unique identifier for the contact
docs: Retrieves a single contact using the unique contactKey identifier. Returns the contact record with all associated
attribute sets and values.
- info:
name: Salesforce Marketing Cloud Update a Contact
type: http
http:
method: PATCH
url: https://{subdomain}.rest.marketingcloudapis.com/contacts/v1/contacts/:contactKey
params:
- name: contactKey
value: ''
type: path
description: Unique identifier for the contact
body:
type: json
data: '{}'
docs: Updates an existing contact's attributes. Provide only the attribute sets and values that need to be changed. Unspecified
attributes remain unchanged.
- info:
name: Salesforce Marketing Cloud Delete a Contact
type: http
http:
method: DELETE
url: https://{subdomain}.rest.marketingcloudapis.com/contacts/v1/contacts/:contactKey
params:
- name: contactKey
value: ''
type: path
description: Unique identifier for the contact to delete
docs: Initiates an asynchronous delete operation for a contact identified by contactKey. This operation removes the contact
and associated data from Marketing Cloud. The delete process runs asynchronously and may take time to complete.
- info:
name: Salesforce Marketing Cloud List Attribute Sets
type: http
http:
method: GET
url: https://{subdomain}.rest.marketingcloudapis.com/contacts/v1/attributeSets
docs: Retrieves all attribute sets defined in Marketing Cloud. Attribute sets define the structure of contact data, including
system attribute sets like Email Addresses and MobileConnect Demographics, as well as custom attribute sets.
- info:
name: Journeys
type: folder
items:
- info:
name: Salesforce Marketing Cloud List Journeys
type: http
http:
method: GET
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/interactions
params:
- name: $page
value: ''
type: query
description: Page number for pagination (1-based)
- name: $pageSize
value: ''
type: query
description: Number of journeys per page
- name: $orderBy
value: ''
type: query
description: Field to sort results by (e.g., ModifiedDate DESC, Name ASC)
- name: status
value: ''
type: query
description: Filter journeys by status (Draft, Published, ScheduledToPublish, Stopped, Unpublished)
- name: nameOrDescription
value: ''
type: query
description: Filter journeys by name or description (partial match)
docs: Retrieves a collection of journeys. Supports pagination through page and pageSize parameters. Returns journey definitions
including their current status, version, and configuration.
- info:
name: Salesforce Marketing Cloud Create a Journey
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/interactions
body:
type: json
data: '{}'
docs: Creates a new journey in Marketing Cloud. The journey specification defines the entry event, activities, triggers,
and overall workflow. Journeys are created in Draft status by default and must be published to become active.
- info:
name: Salesforce Marketing Cloud Retrieve a Journey
type: http
http:
method: GET
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/interactions/:id
params:
- name: id
value: ''
type: path
description: Unique identifier (UUID) of the journey
- name: versionNumber
value: ''
type: query
description: Specific version number to retrieve. If omitted, returns the latest version.
docs: Retrieves a single journey by its unique identifier. Returns the complete journey specification including activities,
triggers, goals, and exit criteria.
- info:
name: Salesforce Marketing Cloud Update a Journey
type: http
http:
method: PUT
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/interactions/:id
params:
- name: id
value: ''
type: path
description: Unique identifier (UUID) of the journey
body:
type: json
data: '{}'
docs: Updates an existing journey. Only journeys in Draft status can be fully updated. Published journeys support limited
modifications. Provide the complete journey specification including all activities and triggers.
- info:
name: Salesforce Marketing Cloud Delete a Journey
type: http
http:
method: DELETE
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/interactions/:id
params:
- name: id
value: ''
type: path
description: Unique identifier (UUID) of the journey
docs: Deletes a journey. Only journeys in Draft or Stopped status can be deleted. Published journeys must first be stopped
before deletion.
- info:
name: Salesforce Marketing Cloud Publish a Journey
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/interactions/publishAsync/:id
params:
- name: id
value: ''
type: path
description: Unique identifier (UUID) of the journey to publish
body:
type: json
data: '{}'
docs: Publishes a journey asynchronously, activating it for customer entry. Once published, contacts matching the entry
criteria begin entering the journey. The publish operation returns a statusId for tracking progress.
- info:
name: Salesforce Marketing Cloud Stop a Journey
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/interactions/stop/:id
params:
- name: id
value: ''
type: path
description: Unique identifier (UUID) of the journey to stop
docs: Stops a published journey. Contacts currently in the journey can either complete their current activity or be ejected
immediately based on the stop configuration.
- info:
name: Salesforce Marketing Cloud Fire a Journey Entry Event
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/interaction/v1/events
body:
type: json
data: '{}'
docs: Fires an entry event to inject a contact into a journey. The contact is identified by ContactKey and enters the
journey associated with the specified EventDefinitionKey. Additional data can be passed as part of the event payload.
- info:
name: Assets
type: folder
items:
- info:
name: Salesforce Marketing Cloud List Assets
type: http
http:
method: GET
url: https://{subdomain}.rest.marketingcloudapis.com/asset/v1/content/assets
params:
- name: $page
value: ''
type: query
description: Page number for pagination (1-based)
- name: $pageSize
value: ''
type: query
description: Number of assets per page
- name: $orderBy
value: ''
type: query
description: Field to sort results by (e.g., modifiedDate DESC, name ASC)
- name: $filter
value: ''
type: query
description: OData-style filter expression (e.g., assetType.name eq 'htmlemail')
docs: Retrieves a collection of assets from Content Builder. Supports filtering, sorting, and pagination. Assets include
emails, templates, images, content blocks, and other content types.
- info:
name: Salesforce Marketing Cloud Create an Asset
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/asset/v1/content/assets
body:
type: json
data: '{}'
docs: Creates a new asset in Content Builder. The asset type determines the required and optional fields. Common asset
types include htmlemail, templatebasedemail, htmlblock, codesnippetblock, and image.
- info:
name: Salesforce Marketing Cloud Retrieve an Asset
type: http
http:
method: GET
url: https://{subdomain}.rest.marketingcloudapis.com/asset/v1/content/assets/:id
params:
- name: id
value: ''
type: path
description: Unique identifier of the asset
docs: Retrieves a single asset by its unique identifier. Returns the complete asset definition including content, metadata,
and associated category.
- info:
name: Salesforce Marketing Cloud Update an Asset
type: http
http:
method: PUT
url: https://{subdomain}.rest.marketingcloudapis.com/asset/v1/content/assets/:id
params:
- name: id
value: ''
type: path
description: Unique identifier of the asset
body:
type: json
data: '{}'
docs: Updates an existing asset. Provide the complete asset definition with all desired values. Fields not included in
the request body are not modified.
- info:
name: Salesforce Marketing Cloud Delete an Asset
type: http
http:
method: DELETE
url: https://{subdomain}.rest.marketingcloudapis.com/asset/v1/content/assets/:id
params:
- name: id
value: ''
type: path
description: Unique identifier of the asset to delete
docs: Deletes an asset from Content Builder. This action is permanent and cannot be undone.
- info:
name: Salesforce Marketing Cloud Query Assets With Advanced Filtering
type: http
http:
method: POST
url: https://{subdomain}.rest.marketingcloudapis.com/asset/v1/content/assets/query
body:
type: json
data: '{}'
docs: Performs an advanced query against assets using a structured query object. Supports complex filtering with AND/OR
logic, nested conditions, and multiple sort criteria. More powerful than the OData-style filter on the list endpoint.
- info:
name: Salesforce Marketing Cloud List Asset Categories
type: http
http:
method: GET
url: https://{subdomain}.rest.marketingcloudapis.com/asset/v1/content/categories
params:
- name: $page
value: ''
type: query
description: Page number for pagination (1-based)
- name: $pageSize
value: ''
type: query
description: Number of categories per page
- name: $filter
value: ''
type: query
description: OData-style filter expression (e.g., parentId eq 12345)
docs: Retrieves categories (folders) used to organize assets in Content Builder. Categories provide a hierarchical folder
structure for content organization.
bundled: true