Salesforce Marketing Cloud

name: Salesforce Marketing Cloud
description: Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to manage customer
  journeys, email marketing, mobile messaging, social media marketing, advertising, and data analytics.
accessModel:
  pricing: enterprise
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Enterprise · Requires approval
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
url: https://www.salesforce.com/products/marketing-cloud/overview/
created: '2024-01-15'
modified: '2026-05-19'
specificationVersion: '0.18'
type:
- Index
tags:
- Automation
- Customer Journey
- Digital Marketing
- Email
- Marketing
- Personalization
apis:
- name: SOAP API
  description: Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data
    extension operations.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.soap.marketingcloudapis.com
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/soap_web_service_objects.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting_started_developers_and_the_exacttarget_api.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working_with_soap_web_service_api.html
  tags:
  - Legacy
  - SOAP
  - Subscriber
- name: Transactional Messaging API
  description: Specialized API for sending triggered, transactional messages including order confirmations, password resets,
    and real-time notifications.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting-started-spec.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-best-practices.html
  tags:
  - Messaging
  - Transactional
  - Triggered
- name: Journey Builder API
  description: API for creating, managing, and automating customer journeys across multiple channels and touchpoints.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/interaction/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-jb.html
  tags:
  - Automation
  - Journey
  - Orchestration
- name: Data Extensions API
  description: API for managing data extensions, which are database tables used to store and segment customer data in Marketing
    Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/data/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working-with-data-extensions.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extension-api.html
  tags:
  - Data
  - Segmentation
  - Storage
- name: Email Send Definition API
  description: API for creating and managing email send definitions, which define the configuration for sending emails to
    subscribers.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
  - type: CodeExamples
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/code-examples.html
  tags:
  - Campaigns
  - Email
  - Sending
- name: Mobile Push API
  description: API for sending push notifications to mobile devices, managing device registrations, and tracking push message
    engagement.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/push/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-push.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/push-notifications.html
  - type: SDKs
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-sdk.html
  tags:
  - Mobile
  - Notifications
  - Push
- name: SMS/MMS API
  description: API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/sms/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-best-practices.html
  tags:
  - MMS
  - Mobile Messaging
  - SMS
- name: Asset API
  description: API for managing marketing assets including images, documents, content blocks, and templates across Marketing
    Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
  tags:
  - Assets
  - Content
  - Templates
- name: Einstein Recommendations API
  description: API for leveraging AI-powered product and content recommendations to personalize customer experiences.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/einstein/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
  tags:
  - AI
  - Personalization
  - Recommendations
- name: Content Builder API
  description: REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository
    for emails, images, text, content blocks, and other documents.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
  tags:
  - Assets
  - Content
  - Email
  - Templates
- name: Contacts API
  description: REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/contacts/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
  tags:
  - Contacts
  - Data
  - Subscribers
- name: Automation Studio API
  description: API for initiating and managing marketing automations, including file upload, download, decryption, compression,
    and decompression operations within Automation Studio.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/automation/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
  tags:
  - Automation
  - Scheduling
  - Workflows
- name: Campaign API
  description: API for managing and performing marketing campaigns within Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/hub/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
  tags:
  - Campaigns
  - Execution
  - Marketing
- name: Event Notification Service API
  description: API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/platform/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens-get-started.html
  tags:
  - Events
  - Notifications
  - Real-Time
  - Webhooks
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-assets-api
  name: Salesforce Marketing Cloud Assets API
  description: Manage marketing assets including images, documents, content blocks, and templates. The Asset API provides
    CRUD operations for all content types stored in Content Builder.
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/salesforce-marketing-cloud-assets-api-openapi.yml
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
  - type: RateLimits
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
  - type: ErrorCodes
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
  - type: GraphQL
    url: graphql/salesforce-marketing-cloud-graphql.md
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-contacts-api
  name: Salesforce Marketing Cloud Contacts API
  description: Create, retrieve, update, and delete contacts in Marketing Cloud. Contacts represent individuals who interact
    with your marketing campaigns across channels.
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
  tags:
  - Contacts
  properties:
  - type: OpenAPI
    url: openapi/salesforce-marketing-cloud-contacts-api-openapi.yml
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
  - type: RateLimits
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
  - type: ErrorCodes
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
  - type: GraphQL
    url: graphql/salesforce-marketing-cloud-graphql.md
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-journeys-api
  name: Salesforce Marketing Cloud Journeys API
  description: Create, manage, and automate customer journeys across multiple channels and touchpoints. Journeys define the
    automated workflows that guide customers through marketing interactions.
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
  tags:
  - Journeys
  properties:
  - type: OpenAPI
    url: openapi/salesforce-marketing-cloud-journeys-api-openapi.yml
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
  - type: RateLimits
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
  - type: ErrorCodes
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
  - type: GraphQL
    url: graphql/salesforce-marketing-cloud-graphql.md
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/salesforce-marketing-cloud/overview
- type: AgenticAccess
  url: agentic-access/salesforce-marketing-cloud-agentic-access.yml
- type: DomainSecurity
  url: security/salesforce-marketing-cloud-domain-security.yml
- type: Authentication
  url: authentication/salesforce-marketing-cloud-authentication.yml
- type: OAuthScopes
  url: scopes/salesforce-marketing-cloud-scopes.yml
- url: https://developer.salesforce.com/blogs/feed
  type: Blog
- type: LinkedIn
  url: https://www.linkedin.com/showcase/salesforce-marketing-cloud-
- type: DeveloperPortal
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
- type: Documentation
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/apis-overview.html
- type: Authentication
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
- type: APIReference
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references
- type: Support
  url: https://help.salesforce.com/s/
- type: StatusPage
  url: https://status.salesforce.com/
- type: SDKs
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sdks.html
- type: TermsOfService
  url: https://www.salesforce.com/company/legal/
- type: Pricing
  url: https://www.salesforce.com/products/marketing-cloud/pricing/
- type: ChangeLog
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/release-notes.html
- type: RateLimits
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
- type: GitHubRepository
  url: https://github.com/salesforce-marketingcloud/SFDC-MC-REST-Style-Guide
- type: Training
  url: https://trailhead.salesforce.com/en/content/learn/trails/get-started-with-marketing-cloud
- type: Features
  data:
  - name: Email Marketing
    description: Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.
  - name: Journey Builder
    description: Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching
      logic.
  - name: Contact Management
    description: Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.
  - name: Transactional Messaging
    description: Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.
  - name: Einstein AI Personalization
    description: Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.
  - name: Automation Studio
    description: Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.
  - name: Content Builder
    description: Centralized content management system for creating, organizing, and reusing marketing assets across channels.
  - name: Event Notifications
    description: Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.
- type: UseCases
  data:
  - name: Customer Onboarding Journeys
    description: Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.
  - name: Abandoned Cart Recovery
    description: Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.
  - name: Cross-Channel Campaign Orchestration
    description: Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.
  - name: Subscriber Lifecycle Management
    description: Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.
  - name: Real-Time Event-Driven Marketing
    description: React to customer behaviors in real time with triggered messages based on website visits, purchases, or app
      activity.
- type: Integrations
  data:
  - name: Salesforce CRM
    description: Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.
  - name: Salesforce Data Cloud
    description: Connect to unified customer data profiles for advanced segmentation and real-time personalization.
  - name: Google Analytics
    description: Track email campaign performance and website conversions with Google Analytics integration.
  - name: Shopify
    description: Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.
  - name: Salesforce Commerce Cloud
    description: Integrate commerce data for personalized product recommendations and transactional messaging.
maintainers:
- name: Kin Lane
  email: kin@apievangelist.com
  url: https://apievangelist.com
contact:
- name: Salesforce Marketing Cloud Support
  email: support@salesforce.com
  url: https://help.salesforce.com/s/