Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to manage customer journeys, email marketing, mobile messaging, social media marketing, advertising, and data analytics.

15 APIs 8 Features

AutomationCustomer JourneyDigital MarketingEmailMarketingPersonalization

APIs

Marketing Cloud REST API

Core REST API for interacting with Marketing Cloud features including email, SMS, push notifications, and data extensions. REST API uses JSON request and response bodies and res...

SOAP API

Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data extension operations.

Transactional Messaging API

Specialized API for sending triggered, transactional messages including order confirmations, password resets, and real-time notifications.

Journey Builder API

API for creating, managing, and automating customer journeys across multiple channels and touchpoints.

Data Extensions API

API for managing data extensions, which are database tables used to store and segment customer data in Marketing Cloud.

Email Send Definition API

API for creating and managing email send definitions, which define the configuration for sending emails to subscribers.

Mobile Push API

API for sending push notifications to mobile devices, managing device registrations, and tracking push message engagement.

SMS/MMS API

API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.

Asset API

API for managing marketing assets including images, documents, content blocks, and templates across Marketing Cloud.

Einstein Recommendations API

API for leveraging AI-powered product and content recommendations to personalize customer experiences.

Content Builder API

REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository for emails, images, text, content blocks, and other documents.

Contacts API

REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.

Automation Studio API

API for initiating and managing marketing automations, including file upload, download, decryption, compression, and decompression operations within Automation Studio.

Campaign API

API for managing and performing marketing campaigns within Marketing Cloud.

Event Notification Service API

API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.

Features

Email Marketing

Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.

Journey Builder

Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching logic.

Contact Management

Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.

Transactional Messaging

Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.

Einstein AI Personalization

Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.

Automation Studio

Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.

Content Builder

Centralized content management system for creating, organizing, and reusing marketing assets across channels.

Event Notifications

Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.

Use Cases

Customer Onboarding Journeys

Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.

Abandoned Cart Recovery

Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.

Cross-Channel Campaign Orchestration

Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.

Subscriber Lifecycle Management

Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.

Real-Time Event-Driven Marketing

React to customer behaviors in real time with triggered messages based on website visits, purchases, or app activity.

Integrations

Salesforce CRM

Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.

Salesforce Data Cloud

Connect to unified customer data profiles for advanced segmentation and real-time personalization.

Google Analytics

Track email campaign performance and website conversions with Google Analytics integration.

Shopify

Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.

Salesforce Commerce Cloud

Integrate commerce data for personalized product recommendations and transactional messaging.

Semantic Vocabularies

Salesforce Marketing Cloud Context

0 classes · 0 properties

JSON-LD

API Governance Rules

Salesforce Marketing Cloud API Rules

7 rules · 7 errors

1 properties

6 fields

EXAMPLE

Salesforce Marketing Cloud Update Contact Request Example

1 fields

EXAMPLE

Resources

Sources

name: Salesforce Marketing Cloud
description: Salesforce Marketing Cloud is a comprehensive digital marketing platform
  that enables businesses to manage customer journeys, email marketing, mobile messaging,
  social media marketing, advertising, and data analytics.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
url: https://www.salesforce.com/products/marketing-cloud/overview/
created: '2024-01-15'
modified: '2026-05-19'
specificationVersion: '0.18'
type:
- Index
tags:
- Automation
- Customer Journey
- Digital Marketing
- Email
- Marketing
- Personalization
apis:
- name: Marketing Cloud REST API
  description: Core REST API for interacting with Marketing Cloud features including
    email, SMS, push notifications, and data extensions. REST API uses JSON request
    and response bodies and resource endpoints to support multi-channel use.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
  - type: OpenAPI
    url: openapi/salesforce-marketing-cloud-openapi.yml
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
  - type: RateLimits
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
  - type: Errors
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
  - url: graphql/salesforce-marketing-cloud-graphql.md
    type: GraphQL
  tags:
  - Email
  - Push
  - REST
  - SMS
- name: SOAP API
  description: Legacy SOAP-based API for Marketing Cloud operations, including email
    sends, subscriber management, and data extension operations.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.soap.marketingcloudapis.com
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/soap_web_service_objects.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting_started_developers_and_the_exacttarget_api.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working_with_soap_web_service_api.html
  tags:
  - Legacy
  - SOAP
  - Subscriber
- name: Transactional Messaging API
  description: Specialized API for sending triggered, transactional messages including
    order confirmations, password resets, and real-time notifications.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting-started-spec.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-best-practices.html
  tags:
  - Messaging
  - Transactional
  - Triggered
- name: Journey Builder API
  description: API for creating, managing, and automating customer journeys across
    multiple channels and touchpoints.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/interaction/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-jb.html
  tags:
  - Automation
  - Journey
  - Orchestration
- name: Data Extensions API
  description: API for managing data extensions, which are database tables used to
    store and segment customer data in Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/data/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working-with-data-extensions.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extension-api.html
  tags:
  - Data
  - Segmentation
  - Storage
- name: Email Send Definition API
  description: API for creating and managing email send definitions, which define
    the configuration for sending emails to subscribers.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
  - type: CodeExamples
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/code-examples.html
  tags:
  - Campaigns
  - Email
  - Sending
- name: Mobile Push API
  description: API for sending push notifications to mobile devices, managing device
    registrations, and tracking push message engagement.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/push/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-push.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/push-notifications.html
  - type: SDK
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-sdk.html
  tags:
  - Mobile
  - Notifications
  - Push
- name: SMS/MMS API
  description: API for sending SMS and MMS messages, managing mobile numbers, and
    handling keyword-based subscriptions.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/sms/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-best-practices.html
  tags:
  - MMS
  - Mobile Messaging
  - SMS
- name: Asset API
  description: API for managing marketing assets including images, documents, content
    blocks, and templates across Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
  tags:
  - Assets
  - Content
  - Templates
- name: Einstein Recommendations API
  description: API for leveraging AI-powered product and content recommendations to
    personalize customer experiences.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/einstein/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
  tags:
  - AI
  - Personalization
  - Recommendations
- name: Content Builder API
  description: REST API for creating and manipulating marketing content in Content
    Builder, a single cross-channel repository for emails, images, text, content blocks,
    and other documents.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
  tags:
  - Assets
  - Content
  - Email
  - Templates
- name: Contacts API
  description: REST API for creating, reading, updating, and deleting contacts in
    Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/contacts/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
  tags:
  - Contacts
  - Data
  - Subscribers
- name: Automation Studio API
  description: API for initiating and managing marketing automations, including file
    upload, download, decryption, compression, and decompression operations within
    Automation Studio.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/automation/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
  tags:
  - Automation
  - Scheduling
  - Workflows
- name: Campaign API
  description: API for managing and performing marketing campaigns within Marketing
    Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/hub/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
  tags:
  - Campaigns
  - Execution
  - Marketing
- name: Event Notification Service API
  description: API for registering callbacks and subscriptions to receive real-time
    event notifications from Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/platform/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens-get-started.html
  tags:
  - Events
  - Notifications
  - Real-Time
  - Webhooks
common:
- type: LinkedIn
  url: https://www.linkedin.com/showcase/salesforce-marketing-cloud-
- type: DeveloperPortal
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
- type: Documentation
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/apis-overview.html
- type: Authentication
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
- type: APIReference
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references
- type: Support
  url: https://help.salesforce.com/s/
- type: StatusPage
  url: https://status.salesforce.com/
- type: SDK
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sdks.html
- type: TermsOfService
  url: https://www.salesforce.com/company/legal/
- type: Pricing
  url: https://www.salesforce.com/products/marketing-cloud/pricing/
- type: ChangeLog
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/release-notes.html
- type: RateLimits
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
- type: GitHubRepository
  url: https://github.com/salesforce-marketingcloud/SFDC-MC-REST-Style-Guide
- type: Training
  url: https://trailhead.salesforce.com/en/content/learn/trails/get-started-with-marketing-cloud
- type: Features
  data:
  - name: Email Marketing
    description: Design, send, and track targeted email campaigns with dynamic content,
      personalization, and A/B testing capabilities.
  - name: Journey Builder
    description: Create automated, multi-step customer journeys across email, SMS,
      push, and advertising channels with branching logic.
  - name: Contact Management
    description: Centralized contact database with attribute sets, segmentation, and
      cross-channel identity resolution.
  - name: Transactional Messaging
    description: Send real-time transactional messages like order confirmations and
      password resets with guaranteed delivery.
  - name: Einstein AI Personalization
    description: Leverage AI-powered recommendations and predictive analytics to personalize
      content and optimize send times.
  - name: Automation Studio
    description: Schedule and automate data imports, file transfers, SQL queries,
      and multi-step marketing workflows.
  - name: Content Builder
    description: Centralized content management system for creating, organizing, and
      reusing marketing assets across channels.
  - name: Event Notifications
    description: Subscribe to real-time webhook notifications for email tracking events,
      data changes, and audit activities.
- type: UseCases
  data:
  - name: Customer Onboarding Journeys
    description: Automate multi-step welcome sequences across email and SMS to guide
      new customers through product adoption.
  - name: Abandoned Cart Recovery
    description: Trigger personalized follow-up emails and push notifications when
      customers abandon shopping carts.
  - name: Cross-Channel Campaign Orchestration
    description: Coordinate marketing messages across email, SMS, push, and advertising
      for unified campaign execution.
  - name: Subscriber Lifecycle Management
    description: Manage subscriber preferences, segment audiences, and automate re-engagement
      campaigns for inactive contacts.
  - name: Real-Time Event-Driven Marketing
    description: React to customer behaviors in real time with triggered messages
      based on website visits, purchases, or app activity.
- type: Integrations
  data:
  - name: Salesforce CRM
    description: Bi-directional sync with Sales Cloud and Service Cloud for unified
      customer profiles and campaign attribution.
  - name: Salesforce Data Cloud
    description: Connect to unified customer data profiles for advanced segmentation
      and real-time personalization.
  - name: Google Analytics
    description: Track email campaign performance and website conversions with Google
      Analytics integration.
  - name: Shopify
    description: Sync e-commerce customer data, purchase history, and cart events
      for targeted marketing automation.
  - name: Salesforce Commerce Cloud
    description: Integrate commerce data for personalized product recommendations
      and transactional messaging.
maintainers:
- name: Kin Lane
  email: kin@apievangelist.com
  url: https://apievangelist.com
contact:
- name: Salesforce Marketing Cloud Support
  email: support@salesforce.com
  url: https://help.salesforce.com/s/