Salesforce Marketing Cloud

Salesforce Marketing Cloud Engagement is an enterprise digital marketing platform for customer journeys, email marketing, mobile messaging (SMS/MMS and push), advertising, content management and marketing data. Its API surface is tenant-scoped: every REST call goes to https://{subdomain}.rest.marketingcloudapis.com and every SOAP call to https://{subdomain}.soap.marketingcloudapis.com, with OAuth 2.0 tokens issued per tenant from https://{subdomain}.auth.marketingcloudapis.com/v2/token and scopes granted to an Installed Package rather than requested at authorization time. Product areas are versioned independently at v1 behind route prefixes (/asset, /contacts, /interaction, /data, /messaging, /push, /sms, /automation, /hub, /platform). Salesforce also operates a first-party hosted MCP server for Marketing Cloud Engagement, generally available since June 2026, exposing 142 tools across eleven product areas, and an outbound webhook product, the Event Notification Service, with HMAC-SHA256 signed callbacks.

Salesforce Marketing Cloud publishes 3 APIs on the APIs.io network: Assets API, Contacts API, and Journeys API. Tagged areas include Automation, Content Management, Customer Journey, Digital Marketing, and Email.

The Salesforce Marketing Cloud catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 2 Spectral governance rulesets.

Salesforce Marketing Cloud’s developer surface includes authentication, engineering blog, documentation, API reference, support, pricing, changelog, and 44 more developer resources.

🌐 Visit website 📡 Source on GitHub

82.6/100 exemplar ▬ flat Agent 56/100 agent native Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessEnterpriseApproval

1 APIs 1 MCP Servers 8 Features 5 Use Cases

Automation Content Management Customer Journey Digital Marketing Email Marketing Marketing Automation MCP Mobile Messaging Personalization SMS Webhook

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 82.6/100 · exemplar

Contract Quality 14.0 / 19

Developer Ergonomics 11.5 / 15

Access Clarity 15.0 / 15

Operational Transparency 8.2 / 10

Contract Governance 2.9 / 9

Discoverability 6.0 / 8

Regulatory Posture 11.0 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 56/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/salesforce-marketing-cloud: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 17

Individual APIs this provider publishes, each with its own machine-readable definition.

SOAP API

Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data extension operations.

Transactional Messaging API

Specialized API for sending triggered, transactional messages including order confirmations, password resets, and real-time notifications.

Journey Builder API

API for creating, managing, and automating customer journeys across multiple channels and touchpoints.

Data Extensions API

API for managing data extensions, which are database tables used to store and segment customer data in Marketing Cloud.

Email Send Definition API

API for creating and managing email send definitions, which define the configuration for sending emails to subscribers.

Mobile Push API

API for sending push notifications to mobile devices, managing device registrations, and tracking push message engagement.

SMS/MMS API

API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.

Asset API

API for managing marketing assets including images, documents, content blocks, and templates across Marketing Cloud.

Einstein Recommendations API

API for leveraging AI-powered product and content recommendations to personalize customer experiences.

Content Builder API

REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository for emails, images, text, content blocks, and other documents.

Contacts API

REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.

Automation Studio API

API for initiating and managing marketing automations, including file upload, download, decryption, compression, and decompression operations within Automation Studio.

Campaign API

API for managing and performing marketing campaigns within Marketing Cloud.

Event Notification Service API

API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.

Salesforce Marketing Cloud Assets API

Manage marketing assets including images, documents, content blocks, and templates. The Asset API provides CRUD operations for all content types stored in Content Builder.

Salesforce Marketing Cloud Contacts API

Create, retrieve, update, and delete contacts in Marketing Cloud. Contacts represent individuals who interact with your marketing campaigns across channels.

Salesforce Marketing Cloud Journeys API

Create, manage, and automate customer journeys across multiple channels and touchpoints. Journeys define the automated workflows that guide customers through marketing interacti...

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Postman Collections 3

Ready-to-run Postman collections for exercising this provider's APIs.

Salesforce Marketing Cloud REST Assets API

POSTMAN

Salesforce Marketing Cloud REST Assets Contacts API

POSTMAN

Salesforce Marketing Cloud REST Assets Journeys API

POSTMAN

Open Collections 5

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Salesforce Marketing Cloud REST Assets API

OPEN COLLECTION

Salesforce Marketing Cloud REST Assets Contacts API

OPEN COLLECTION

Salesforce Marketing Cloud REST Assets Journeys API

OPEN COLLECTION

Salesforce Marketing Cloud REST API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

MCP Server for Marketing Cloud Engagement

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Salesforce Marketing Cloud GraphQL API

Salesforce Marketing Cloud API covers email sends, automation, contacts, data extensions, journey builder, content builder, tracking events, and transactional messaging for digi...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Salesforce Marketing Cloud Plans Pricing

10 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Salesforce Marketing Cloud Rate Limits

3 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Salesforce Marketing Cloud Finops

FINOPS

Features 8

Notable capabilities this provider offers.

Email Marketing

Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.

Journey Builder

Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching logic.

Contact Management

Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.

Transactional Messaging

Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.

Einstein AI Personalization

Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.

Automation Studio

Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.

Content Builder

Centralized content management system for creating, organizing, and reusing marketing assets across channels.

Event Notifications

Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.

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Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Salesforce Marketing Cloud Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Salesforce Marketing Cloud Context

0 classes · 0 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

Salesforce Marketing Cloud API Rules

5 rules · 3 warnings 2 info

SPECTRAL

Salesforce Marketing Cloud API Rules

18 rules · 8 errors 9 warnings 1 info

SPECTRAL

JSON Schema 51

Standalone JSON Schema definitions for this provider's data models.

AssetCollection

4 properties

JSON SCHEMA

AssetDefinition

8 properties

JSON SCHEMA

AssetQuery

4 properties

JSON SCHEMA

Asset

14 properties

JSON SCHEMA

AssetType

2 properties

JSON SCHEMA

AssetCollection

4 properties

JSON SCHEMA

AssetDefinition

9 properties

JSON SCHEMA

AssetQuery

4 properties

JSON SCHEMA

AssetType

2 properties

JSON SCHEMA

AttributeSet

2 properties

JSON SCHEMA

AttributeSetsResponse

2 properties

JSON SCHEMA

AttributeValue

2 properties

JSON SCHEMA

AttributeSet

2 properties

JSON SCHEMA

AttributeSetsResponse

2 properties

JSON SCHEMA

AttributeValue

2 properties

JSON SCHEMA

CategoryCollection

4 properties

JSON SCHEMA

CategoryCollection

4 properties

JSON SCHEMA

ContactResponse

4 properties

JSON SCHEMA

Contact

6 properties

JSON SCHEMA

ContactSearchRequest

2 properties

JSON SCHEMA

ContactSearchResponse

4 properties

JSON SCHEMA

ContactResponse

4 properties

JSON SCHEMA

ContactSearchRequest

2 properties

JSON SCHEMA

ContactSearchResponse

4 properties

JSON SCHEMA

CreateContactsRequest

2 properties

JSON SCHEMA

CreateContactsRequest

2 properties

JSON SCHEMA

DeleteContactResponse

4 properties

JSON SCHEMA

DeleteContactResponse

4 properties

JSON SCHEMA

EntryEventResponse

2 properties

JSON SCHEMA

EntryEvent

3 properties

JSON SCHEMA

EntryEvent

3 properties

JSON SCHEMA

EntryEventResponse

2 properties

JSON SCHEMA

ErrorResponse

3 properties

JSON SCHEMA

ErrorResponse

3 properties

JSON SCHEMA

JourneyActivity

5 properties

JSON SCHEMA

JourneyCollection

4 properties

JSON SCHEMA

JourneyDefinition

8 properties

JSON SCHEMA

JourneyExit

3 properties

JSON SCHEMA

JourneyGoal

4 properties

JSON SCHEMA

Journey

14 properties

JSON SCHEMA

JourneyTrigger

5 properties

JSON SCHEMA

JourneyActivity

5 properties

JSON SCHEMA

JourneyCollection

4 properties

JSON SCHEMA

JourneyDefinition

8 properties

JSON SCHEMA

JourneyExit

3 properties

JSON SCHEMA

JourneyGoal

4 properties

JSON SCHEMA

JourneyTrigger

5 properties

JSON SCHEMA

PublishResponse

2 properties

JSON SCHEMA

PublishResponse

2 properties

JSON SCHEMA

UpdateContactRequest

1 properties

JSON SCHEMA

UpdateContactRequest

1 properties

JSON SCHEMA

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JSON Structure 28

JSON Structure definitions describing this provider's data shapes.

Salesforce Marketing Cloud Asset Collection Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Asset Definition Structure

8 properties

JSON STRUCTURE

Salesforce Marketing Cloud Asset Query Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Asset Structure

14 properties

JSON STRUCTURE

Salesforce Marketing Cloud Asset Type Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Attribute Set Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Attribute Sets Response Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Attribute Value Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Category Collection Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Contact Response Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Contact Search Request Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Contact Search Response Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Contact Structure

6 properties

JSON STRUCTURE

Salesforce Marketing Cloud Create Contacts Request Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Delete Contact Response Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Entry Event Response Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Entry Event Structure

3 properties

JSON STRUCTURE

Salesforce Marketing Cloud Error Response Structure

3 properties

JSON STRUCTURE

Salesforce Marketing Cloud Journey Activity Structure

5 properties

JSON STRUCTURE

Salesforce Marketing Cloud Journey Collection Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Journey Definition Structure

8 properties

JSON STRUCTURE

Salesforce Marketing Cloud Journey Exit Structure

3 properties

JSON STRUCTURE

Salesforce Marketing Cloud Journey Goal Structure

4 properties

JSON STRUCTURE

Salesforce Marketing Cloud Journey Structure

14 properties

JSON STRUCTURE

Salesforce Marketing Cloud Journey Trigger Structure

5 properties

JSON STRUCTURE

Salesforce Marketing Cloud Publish Response Structure

2 properties

JSON STRUCTURE

Salesforce Marketing Cloud Structure

0 properties

JSON STRUCTURE

Salesforce Marketing Cloud Update Contact Request Structure

1 properties

JSON STRUCTURE

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Examples 33

Example request and response payloads for these APIs.

Salesforce Marketing Cloud Asset Collection Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Asset Definition Example

8 fields

EXAMPLE

Salesforce Marketing Cloud Asset Example

14 fields

EXAMPLE

Salesforce Marketing Cloud Asset Query Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Asset Type Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Attribute Set Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Attribute Sets Response Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Attribute Value Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Category Collection Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Contact Example

6 fields

EXAMPLE

Salesforce Marketing Cloud Contact Response Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Contact Search Request Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Contact Search Response Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Create Contacts Request Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Createasset Example

6 fields

EXAMPLE

Salesforce Marketing Cloud Createcontacts Example

6 fields

EXAMPLE

Salesforce Marketing Cloud Createjourney Example

6 fields

EXAMPLE

Salesforce Marketing Cloud Delete Contact Response Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Entry Event Example

3 fields

EXAMPLE

Salesforce Marketing Cloud Entry Event Response Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Error Response Example

3 fields

EXAMPLE

Salesforce Marketing Cloud Fireentryevent Example

6 fields

EXAMPLE

Salesforce Marketing Cloud Journey Activity Example

5 fields

EXAMPLE

Salesforce Marketing Cloud Journey Collection Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Journey Definition Example

8 fields

EXAMPLE

Salesforce Marketing Cloud Journey Example

14 fields

EXAMPLE

Salesforce Marketing Cloud Journey Exit Example

3 fields

EXAMPLE

Salesforce Marketing Cloud Journey Goal Example

4 fields

EXAMPLE

Salesforce Marketing Cloud Journey Trigger Example

5 fields

EXAMPLE

Salesforce Marketing Cloud Publish Response Example

2 fields

EXAMPLE

Salesforce Marketing Cloud Queryassets Example

6 fields

EXAMPLE

Salesforce Marketing Cloud Searchcontacts Example

6 fields

EXAMPLE

Salesforce Marketing Cloud Update Contact Request Example

1 fields

EXAMPLE

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Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Salesforce Marketing Cloud Authentication

oauth2 · 1 scheme

SECURITY

Salesforce Marketing Cloud Domain Security

TLSv1.3 · DNSSEC · DMARC

SECURITY

Salesforce Marketing Cloud Vulnerability Disclosure

Hackerone · security.txt

SECURITY

Salesforce Marketing Cloud Trust Center

SOC 1, SOC 2, ISO 27001, ISO 27017, ISO 27018, PCI DSS, HIPAA, FedRAMP, CSA STAR, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Salesforce Marketing Cloud Scopes

42 scopes · clientCredentials

42 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Salesforce Marketing Cloud Agentic Access

21 operations · 14 acting · 1 human-in-the-loop

21 operations · 14 acting

AGENTIC

Use Cases 5

What developers build with this provider.

Customer Onboarding Journeys

Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.

Abandoned Cart Recovery

Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.

Cross-Channel Campaign Orchestration

Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.

Subscriber Lifecycle Management

Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.

Real-Time Event-Driven Marketing

React to customer behaviors in real time with triggered messages based on website visits, purchases, or app activity.

Integrations 5

Pre-built integrations with other platforms and tools.

Salesforce CRM

Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.

Salesforce Data Cloud

Connect to unified customer data profiles for advanced segmentation and real-time personalization.

Google Analytics

Track email campaign performance and website conversions with Google Analytics integration.

Shopify

Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.

Salesforce Commerce Cloud

Integrate commerce data for personalized product recommendations and transactional messaging.

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

SignUp

SignUp

GettingStarted

GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

Idempotency

Components

DataModel

Webhooks

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Build 7

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

SDKs

GitHubRepository

Packages

SDKs

ToolCrosswalk

GitHubOrganization

GitHubOrganization

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Access & Security 8

Authentication, authorization, and security posture

DomainSecurity

Authentication

OAuthScopes

Authentication

Compliance

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

TrustCenter

TrustCenter

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Learn 1

Tutorials, courses, talks, and written guidance

Training

Training

Operate 9

Status, limits, changes, and where to get help

IssueTracker

Releases

Support

StatusPage

ChangeLog

RateLimits

Deprecation

ChangeLog

RateLimits

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Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService

Pricing

Plans

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 1

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Source (apis.yml)

name: Salesforce Marketing Cloud
description: 'Salesforce Marketing Cloud Engagement is an enterprise digital marketing platform for customer journeys, email
  marketing, mobile messaging (SMS/MMS and push), advertising, content management and marketing data. Its API surface is tenant-scoped:
  every REST call goes to https://{subdomain}.rest.marketingcloudapis.com and every SOAP call to https://{subdomain}.soap.marketingcloudapis.com,
  with OAuth 2.0 tokens issued per tenant from https://{subdomain}.auth.marketingcloudapis.com/v2/token and scopes granted
  to an Installed Package rather than requested at authorization time. Product areas are versioned independently at v1 behind
  route prefixes (/asset, /contacts, /interaction, /data, /messaging, /push, /sms, /automation, /hub, /platform). Salesforce
  also operates a first-party hosted MCP server for Marketing Cloud Engagement, generally available since June 2026, exposing
  142 tools across eleven product areas, and an outbound webhook product, the Event Notification Service, with HMAC-SHA256
  signed callbacks.'
deliveryModel:
  model: unknown
  open_source: unknown
  commercial: true
  callable_host: true
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - openapi
  - pricing
  - repository-unlicensed
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Enterprise · Requires approval
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: ''
url: https://www.salesforce.com/products/marketing-cloud/overview/
created: '2024-01-15'
modified: '2026-08-13'
specificationVersion: '0.23'
type:
- Index
tags:
- Automation
- Content Management
- Customer Journey
- Digital Marketing
- Email
- Marketing
- Marketing Automation
- MCP
- Mobile Messaging
- Personalization
- SMS
- Webhook
tags_raw:
- Automation
- Content Management
- Customer Journey
- Digital Marketing
- Email
- Marketing
- Marketing Automation
- MCP
- Mobile Messaging
- Personalization
- SMS
- Webhooks
apis:
- name: SOAP API
  description: Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data
    extension operations.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.soap.marketingcloudapis.com
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/soap_web_service_objects.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting_started_developers_and_the_exacttarget_api.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working_with_soap_web_service_api.html
  tags:
  - Legacy
  - SOAP
  - Subscriber
- name: Transactional Messaging API
  description: Specialized API for sending triggered, transactional messages including order confirmations, password resets,
    and real-time notifications.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting-started-spec.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-best-practices.html
  tags:
  - Messaging
  - Transactional
  - Triggered
- name: Journey Builder API
  description: API for creating, managing, and automating customer journeys across multiple channels and touchpoints.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/interaction/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-jb.html
  tags:
  - Automation
  - Journey
  - Orchestration
- name: Data Extensions API
  description: API for managing data extensions, which are database tables used to store and segment customer data in Marketing
    Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/data/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working-with-data-extensions.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extension-api.html
  tags:
  - Data
  - Segmentation
  - Storage
- name: Email Send Definition API
  description: API for creating and managing email send definitions, which define the configuration for sending emails to
    subscribers.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
  - type: CodeExamples
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/code-examples.html
  tags:
  - Campaigns
  - Email
  - Sending
- name: Mobile Push API
  description: API for sending push notifications to mobile devices, managing device registrations, and tracking push message
    engagement.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/push/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-push.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/push-notifications.html
  - type: SDKs
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-sdk.html
  tags:
  - Mobile
  - Notification
  - Push
  tags_raw:
  - Mobile
  - Notifications
  - Push
- name: SMS/MMS API
  description: API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/sms/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-best-practices.html
  tags:
  - MMS
  - Mobile Messaging
  - SMS
- name: Asset API
  description: API for managing marketing assets including images, documents, content blocks, and templates across Marketing
    Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
  tags:
  - Assets
  - Content
  - Templates
- name: Einstein Recommendations API
  description: API for leveraging AI-powered product and content recommendations to personalize customer experiences.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/einstein/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
  tags:
  - Artificial Intelligence
  - Personalization
  - Recommendations
  tags_raw:
  - AI
  - Personalization
  - Recommendations
- name: Content Builder API
  description: REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository
    for emails, images, text, content blocks, and other documents.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
  tags:
  - Assets
  - Content
  - Email
  - Templates
- name: Contacts API
  description: REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/contacts/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
  tags:
  - Contacts
  - Data
  - Subscribers
- name: Automation Studio API
  description: API for initiating and managing marketing automations, including file upload, download, decryption, compression,
    and decompression operations within Automation Studio.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/automation/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
  tags:
  - Automation
  - Scheduling
  - Workflows
- name: Campaign API
  description: API for managing and performing marketing campaigns within Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/hub/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
  tags:
  - Campaigns
  - Execution
  - Marketing
- name: Event Notification Service API
  description: API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.
  image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/platform/v1
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens-get-started.html
  tags:
  - Event
  - Notification
  - Real-Time
  - Webhook
  tags_raw:
  - Events
  - Notifications
  - Real-Time
  - Webhooks
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-assets-api
  name: Salesforce Marketing Cloud Assets API
  description: Manage marketing assets including images, documents, content blocks, and templates. The Asset API provides
    CRUD operations for all content types stored in Content Builder.
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/salesforce-marketing-cloud-assets-api-openapi.yml
  - type: Overlay
    url: overlays/salesforce-marketing-cloud-assets-api-overlay.yaml
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
  - type: RateLimits
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
  - type: ErrorCodes
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
  - type: GraphQL
    url: graphql/salesforce-marketing-cloud-graphql.md
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-contacts-api
  name: Salesforce Marketing Cloud Contacts API
  description: Create, retrieve, update, and delete contacts in Marketing Cloud. Contacts represent individuals who interact
    with your marketing campaigns across channels.
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
  tags:
  - Contacts
  properties:
  - type: OpenAPI
    url: openapi/salesforce-marketing-cloud-contacts-api-openapi.yml
  - type: Overlay
    url: overlays/salesforce-marketing-cloud-contacts-api-overlay.yaml
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
  - type: RateLimits
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
  - type: ErrorCodes
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
  - type: GraphQL
    url: graphql/salesforce-marketing-cloud-graphql.md
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-journeys-api
  name: Salesforce Marketing Cloud Journeys API
  description: Create, manage, and automate customer journeys across multiple channels and touchpoints. Journeys define the
    automated workflows that guide customers through marketing interactions.
  humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
  baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
  tags:
  - Journeys
  properties:
  - type: OpenAPI
    url: openapi/salesforce-marketing-cloud-journeys-api-openapi.yml
  - type: Overlay
    url: overlays/salesforce-marketing-cloud-journeys-api-overlay.yaml
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
  - type: APIReference
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
  - type: RateLimits
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
  - type: BestPractices
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
  - type: ErrorCodes
    url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
  - type: GraphQL
    url: graphql/salesforce-marketing-cloud-graphql.md
common:
- type: Website
  url: https://www.salesforce.com/
- type: CapabilityMap
  url: capabilities/salesforce-marketing-cloud-capability-edges.yml
  name: Salesforce Marketing Cloud Business Capability Map
- type: IssueTracker
  url: https://github.com/salesforce-marketingcloud/SFDC-MC-REST-Style-Guide/issues
- type: Releases
  url: https://github.com/salesforce-marketingcloud/SFDC-MC-REST-Style-Guide/releases
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/salesforce-marketing-cloud/overview
- type: AgenticAccess
  url: agentic-access/salesforce-marketing-cloud-agentic-access.yml
- type: DomainSecurity
  url: security/salesforce-marketing-cloud-domain-security.yml
- type: Authentication
  url: authentication/salesforce-marketing-cloud-authentication.yml
- type: OAuthScopes
  url: scopes/salesforce-marketing-cloud-scopes.yml
- url: https://developer.salesforce.com/blogs/feed
  type: Blog
- type: LinkedIn
  url: https://www.linkedin.com/showcase/salesforce-marketing-cloud-
- type: DeveloperPortal
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
- type: Documentation
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/apis-overview.html
- type: Authentication
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
- type: APIReference
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references
- type: Support
  url: https://help.salesforce.com/s/
- type: StatusPage
  url: https://status.salesforce.com/
- type: SDKs
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sdks.html
- type: TermsOfService
  url: https://www.salesforce.com/company/legal/
- type: Pricing
  url: https://www.salesforce.com/products/marketing-cloud/pricing/
- type: ChangeLog
  url: https://help.salesforce.com/s/articleView?id=sf.mc_rn_release_notes.htm&type=5
- type: RateLimits
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
- type: GitHubRepository
  url: https://github.com/salesforce-marketingcloud/SFDC-MC-REST-Style-Guide
- type: Training
  url: https://trailhead.salesforce.com/en/content/learn/trails/get-started-with-marketing-cloud
- type: Packages
  url: packages/salesforce-marketing-cloud-packages.yml
- type: SDKs
  url: packages/salesforce-marketing-cloud-packages.yml
- type: WellKnown
  url: well-known/salesforce-marketing-cloud-well-known.yml
- type: MCPServer
  url: mcp/salesforce-marketing-cloud-mcp.yml
- type: ToolCrosswalk
  url: mcp/salesforce-marketing-cloud-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/salesforce-marketing-cloud-llms.txt
- type: Conformance
  url: conformance/salesforce-marketing-cloud-conformance.yml
- type: Compliance
  url: https://compliance.salesforce.com/
- type: ErrorCatalog
  url: errors/salesforce-marketing-cloud-problem-types.yml
- type: Lifecycle
  url: lifecycle/salesforce-marketing-cloud-lifecycle.yml
- type: Deprecation
  url: https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/api_rest_eol.htm
- type: VulnerabilityDisclosure
  url: security/salesforce-marketing-cloud-vulnerability-disclosure.yml
- type: Security
  url: https://www.salesforce.com/company/disclosure/
- type: TrustCenter
  url: https://trust.salesforce.com/
- type: Conventions
  url: conventions/salesforce-marketing-cloud-conventions.yml
- type: Idempotency
  url: conventions/salesforce-marketing-cloud-conventions.yml
- type: ChangeLog
  url: changelog/salesforce-marketing-cloud-changelog.yml
- type: Components
  url: components/salesforce-marketing-cloud-components.yml
- type: DataModel
  url: data-model/salesforce-marketing-cloud-data-model.yml
- type: Webhooks
  url: asyncapi/salesforce-marketing-cloud-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Plans
  url: plans/salesforce-marketing-cloud-plans-pricing.yml
- type: RateLimits
  url: rate-limits/salesforce-marketing-cloud-rate-limits.yml
- type: GitHubOrganization
  url: https://github.com/salesforce-marketingcloud
- type: PrivacyPolicy
  url: https://www.salesforce.com/company/legal/privacy/
- type: SignUp
  url: https://www.salesforce.com/form/signup/freetrial-marketing-cloud/
- type: GettingStarted
  url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
- type: Features
  data:
  - name: Email Marketing
    description: Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.
  - name: Journey Builder
    description: Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching
      logic.
  - name: Contact Management
    description: Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.
  - name: Transactional Messaging
    description: Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.
  - name: Einstein AI Personalization
    description: Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.
  - name: Automation Studio
    description: Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.
  - name: Content Builder
    description: Centralized content management system for creating, organizing, and reusing marketing assets across channels.
  - name: Event Notifications
    description: Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.
- type: UseCases
  data:
  - name: Customer Onboarding Journeys
    description: Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.
  - name: Abandoned Cart Recovery
    description: Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.
  - name: Cross-Channel Campaign Orchestration
    description: Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.
  - name: Subscriber Lifecycle Management
    description: Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.
  - name: Real-Time Event-Driven Marketing
    description: React to customer behaviors in real time with triggered messages based on website visits, purchases, or app
      activity.
- type: Integrations
  data:
  - name: Salesforce CRM
    description: Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.
  - name: Salesforce Data Cloud
    description: Connect to unified customer data profiles for advanced segmentation and real-time personalization.
  - name: Google Analytics
    description: Track email campaign performance and website conversions with Google Analytics integration.
  - name: Shopify
    description: Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.
  - name: Salesforce Commerce Cloud
    description: Integrate commerce data for personalized product recommendations and transactional messaging.
maintainers:
- name: Kin Lane
  email: kin@apievangelist.com
  url: https://apievangelist.com
contact:
- name: Salesforce Marketing Cloud Support
  email: support@salesforce.com
  url: https://help.salesforce.com/s/
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 25
  pass: local-v1

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