Home Providers Salesforce Marketing Cloud
Salesforce Marketing Cloud
Salesforce Marketing Cloud Engagement is an enterprise digital marketing platform for customer journeys, email marketing, mobile messaging (SMS/MMS and push), advertising, content management and marketing data. Its API surface is tenant-scoped: every REST call goes to https://{subdomain}.rest.marketingcloudapis.com and every SOAP call to https://{subdomain}.soap.marketingcloudapis.com, with OAuth 2.0 tokens issued per tenant from https://{subdomain}.auth.marketingcloudapis.com/v2/token and scopes granted to an Installed Package rather than requested at authorization time. Product areas are versioned independently at v1 behind route prefixes (/asset, /contacts, /interaction, /data, /messaging, /push, /sms, /automation, /hub, /platform). Salesforce also operates a first-party hosted MCP server for Marketing Cloud Engagement, generally available since June 2026, exposing 142 tools across eleven product areas, and an outbound webhook product, the Event Notification Service, with HMAC-SHA256 signed callbacks.
Salesforce Marketing Cloud publishes 3 APIs on the APIs.io network: Assets API, Contacts API, and Journeys API. Tagged areas include Automation, Content Management, Customer Journey, Digital Marketing, and Email.
The Salesforce Marketing Cloud catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 2 Spectral governance rulesets.
Salesforce Marketing Cloud’s developer surface includes authentication, engineering blog, documentation, API reference, support, pricing, changelog, and 40 more developer resources.
17 APIs1 MCP Servers8 Features5 Use Cases
Automation Content Management Customer Journey Digital Marketing Email Marketing Marketing Automation MCP Mobile Messaging Personalization SMS Webhook
On this page
Kin Score
APIs 17
Postman 3
Open Collections 5
MCP Servers 1
GraphQL 1
Pricing Plans 1
Rate Limits 1
FinOps 1
Features 8
Event Specs 1
Vocabularies 1
Spectral Rules 2
JSON Schema 51
JSON Structure 28
Examples 33
Security Posture 4
Scopes 1
Agentic Access 1
Use Cases 5
Integrations 5
Resources 47
apis.yml
76 Operational Transparency
Composite quality — 84.2/100 · exemplar
Contract Quality 15.9 / 21
Developer Ergonomics 12.0 / 17
Operational Transparency 8.4 / 11
Contract Governance 4.1 / 10
Regulatory Posture 11.0 / 15
Agent readiness — 53/100 · agent native
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Individual APIs this provider publishes, each with its own machine-readable definition.
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Ready-to-run Postman collections for exercising this provider's APIs.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Model Context Protocol servers that expose these APIs to AI agents.
GraphQL schemas published by this provider.
Published pricing tiers and plan structures.
Documented rate limits and quota policies.
Cost, billing, and metering signals for API financial operations.
Notable capabilities this provider offers.
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AsyncAPI definitions for this provider's event-driven and streaming APIs.
JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral governance rulesets for linting and validating these APIs.
Standalone JSON Schema definitions for this provider's data models.
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JSON Structure definitions describing this provider's data shapes.
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Example request and response payloads for these APIs.
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Authentication, domain security, vulnerability disclosure, and trust-center signals.
OAuth scopes governing access to this provider's APIs.
Recommended x-agentic-access execution contracts for AI agents.
What developers build with this provider.
Pre-built integrations with other platforms and tools.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 8
Pagination, idempotency, versioning, errors, and events
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Build 7
SDKs, sample code, and the tooling you integrate with
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Access & Security 8
Authentication, authorization, and security posture
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Learn 1
Tutorials, courses, talks, and written guidance
Operate 7
Status, limits, changes, and where to get help
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Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Source (apis.yml)
name: Salesforce Marketing Cloud
description: 'Salesforce Marketing Cloud Engagement is an enterprise digital marketing platform for customer journeys, email
marketing, mobile messaging (SMS/MMS and push), advertising, content management and marketing data. Its API surface is tenant-scoped:
every REST call goes to https://{subdomain}.rest.marketingcloudapis.com and every SOAP call to https://{subdomain}.soap.marketingcloudapis.com,
with OAuth 2.0 tokens issued per tenant from https://{subdomain}.auth.marketingcloudapis.com/v2/token and scopes granted
to an Installed Package rather than requested at authorization time. Product areas are versioned independently at v1 behind
route prefixes (/asset, /contacts, /interaction, /data, /messaging, /push, /sms, /automation, /hub, /platform). Salesforce
also operates a first-party hosted MCP server for Marketing Cloud Engagement, generally available since June 2026, exposing
142 tools across eleven product areas, and an outbound webhook product, the Event Notification Service, with HMAC-SHA256
signed callbacks.'
accessModel:
pricing: enterprise
onboarding: approval
trial: false
try_now: false
public: false
label: Enterprise · Requires approval
confidence: high
source:
- plans
- authentication
generated: '2026-07-22'
method: derived
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
url: https://www.salesforce.com/products/marketing-cloud/overview/
created: '2024-01-15'
modified: '2026-08-13'
specificationVersion: '0.23'
type:
- Index
tags:
- Automation
- Content Management
- Customer Journey
- Digital Marketing
- Email
- Marketing
- Marketing Automation
- MCP
- Mobile Messaging
- Personalization
- SMS
- Webhook
tags_raw:
- Automation
- Content Management
- Customer Journey
- Digital Marketing
- Email
- Marketing
- Marketing Automation
- MCP
- Mobile Messaging
- Personalization
- SMS
- Webhooks
apis:
- name: SOAP API
description: Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data
extension operations.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.soap.marketingcloudapis.com
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/web_service_guide.html
- type: APIReference
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/soap_web_service_objects.html
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting_started_developers_and_the_exacttarget_api.html
- type: BestPractices
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working_with_soap_web_service_api.html
tags:
- Legacy
- SOAP
- Subscriber
- name: Transactional Messaging API
description: Specialized API for sending triggered, transactional messages including order confirmations, password resets,
and real-time notifications.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting-started-spec.html
- type: BestPractices
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-best-practices.html
tags:
- Messaging
- Transactional
- Triggered
- name: Journey Builder API
description: API for creating, managing, and automating customer journeys across multiple channels and touchpoints.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/interaction/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/journey-builder-api-overview.html
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-jb.html
tags:
- Automation
- Journey
- Orchestration
- name: Data Extensions API
description: API for managing data extensions, which are database tables used to store and segment customer data in Marketing
Cloud.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/data/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/working-with-data-extensions.html
- type: APIReference
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extension-api.html
tags:
- Data
- Segmentation
- Storage
- name: Email Send Definition API
description: API for creating and managing email send definitions, which define the configuration for sending emails to
subscribers.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/messaging/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/email-send-definition.html
- type: CodeExamples
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/code-examples.html
tags:
- Campaigns
- Email
- Sending
- name: Mobile Push API
description: API for sending push notifications to mobile devices, managing device registrations, and tracking push message
engagement.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/push/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-push.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/push-notifications.html
- type: SDKs
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/mobile-sdk.html
tags:
- Mobile
- Notification
- Push
tags_raw:
- Mobile
- Notifications
- Push
- name: SMS/MMS API
description: API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/sms/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-api.html
- type: BestPractices
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sms-best-practices.html
tags:
- MMS
- Mobile Messaging
- SMS
- name: Asset API
description: API for managing marketing assets including images, documents, content blocks, and templates across Marketing
Cloud.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-api.html
tags:
- Assets
- Content
- Templates
- name: Einstein Recommendations API
description: API for leveraging AI-powered product and content recommendations to personalize customer experiences.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/einstein/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/einstein-recommendations.html
tags:
- Artificial Intelligence
- Personalization
- Recommendations
tags_raw:
- AI
- Personalization
- Recommendations
- name: Content Builder API
description: REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository
for emails, images, text, content blocks, and other documents.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/asset/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content-api.html
tags:
- Assets
- Content
- Email
- Templates
- name: Contacts API
description: REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/contacts/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/createContacts.html
tags:
- Contacts
- Data
- Subscribers
- name: Automation Studio API
description: API for initiating and managing marketing automations, including file upload, download, decryption, compression,
and decompression operations within Automation Studio.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/automation/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/automation-studio-api.html
tags:
- Automation
- Scheduling
- Workflows
- name: Campaign API
description: API for managing and performing marketing campaigns within Marketing Cloud.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/hub/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
tags:
- Campaigns
- Execution
- Marketing
- name: Event Notification Service API
description: API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.
image: https://www.salesforce.com/content/dam/web/en_us/www/images/nav/logo-salesforce.svg
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com/platform/v1
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
properties:
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens-get-started.html
tags:
- Event
- Notification
- Real-Time
- Webhook
tags_raw:
- Events
- Notifications
- Real-Time
- Webhooks
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-assets-api
name: Salesforce Marketing Cloud Assets API
description: Manage marketing assets including images, documents, content blocks, and templates. The Asset API provides
CRUD operations for all content types stored in Content Builder.
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
tags:
- Assets
properties:
- type: OpenAPI
url: openapi/salesforce-marketing-cloud-assets-api-openapi.yml
- type: Overlay
url: overlays/salesforce-marketing-cloud-assets-api-overlay.yaml
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
- type: Authentication
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
- type: APIReference
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
- type: RateLimits
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
- type: BestPractices
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
- type: ErrorCodes
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
- type: GraphQL
url: graphql/salesforce-marketing-cloud-graphql.md
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-contacts-api
name: Salesforce Marketing Cloud Contacts API
description: Create, retrieve, update, and delete contacts in Marketing Cloud. Contacts represent individuals who interact
with your marketing campaigns across channels.
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
tags:
- Contacts
properties:
- type: OpenAPI
url: openapi/salesforce-marketing-cloud-contacts-api-openapi.yml
- type: Overlay
url: overlays/salesforce-marketing-cloud-contacts-api-overlay.yaml
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
- type: Authentication
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
- type: APIReference
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
- type: RateLimits
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
- type: BestPractices
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
- type: ErrorCodes
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
- type: GraphQL
url: graphql/salesforce-marketing-cloud-graphql.md
- aid: salesforce-marketing-cloud:salesforce-marketing-cloud-journeys-api
name: Salesforce Marketing Cloud Journeys API
description: Create, manage, and automate customer journeys across multiple channels and touchpoints. Journeys define the
automated workflows that guide customers through marketing interactions.
humanURL: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
baseURL: https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
tags:
- Journeys
properties:
- type: OpenAPI
url: openapi/salesforce-marketing-cloud-journeys-api-openapi.yml
- type: Overlay
url: overlays/salesforce-marketing-cloud-journeys-api-overlay.yaml
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html
- type: Authentication
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
- type: APIReference
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/routes.html
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
- type: RateLimits
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
- type: BestPractices
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-best-practices.html
- type: ErrorCodes
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting-errors.html
- type: GraphQL
url: graphql/salesforce-marketing-cloud-graphql.md
common:
- type: PostmanWorkspace
url: https://www.postman.com/kinlaneapi/salesforce-marketing-cloud/overview
- type: AgenticAccess
url: agentic-access/salesforce-marketing-cloud-agentic-access.yml
- type: DomainSecurity
url: security/salesforce-marketing-cloud-domain-security.yml
- type: Authentication
url: authentication/salesforce-marketing-cloud-authentication.yml
- type: OAuthScopes
url: scopes/salesforce-marketing-cloud-scopes.yml
- url: https://developer.salesforce.com/blogs/feed
type: Blog
- type: LinkedIn
url: https://www.linkedin.com/showcase/salesforce-marketing-cloud-
- type: DeveloperPortal
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/overview
- type: Documentation
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/apis-overview.html
- type: Authentication
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/authentication.html
- type: APIReference
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/references
- type: Support
url: https://help.salesforce.com/s/
- type: StatusPage
url: https://status.salesforce.com/
- type: SDKs
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sdks.html
- type: TermsOfService
url: https://www.salesforce.com/company/legal/
- type: Pricing
url: https://www.salesforce.com/products/marketing-cloud/pricing/
- type: ChangeLog
url: https://help.salesforce.com/s/articleView?id=sf.mc_rn_release_notes.htm&type=5
- type: RateLimits
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rate-limiting.html
- type: GitHubRepository
url: https://github.com/salesforce-marketingcloud/SFDC-MC-REST-Style-Guide
- type: Training
url: https://trailhead.salesforce.com/en/content/learn/trails/get-started-with-marketing-cloud
- type: Packages
url: packages/salesforce-marketing-cloud-packages.yml
- type: SDKs
url: packages/salesforce-marketing-cloud-packages.yml
- type: WellKnown
url: well-known/salesforce-marketing-cloud-well-known.yml
- type: MCPServer
url: mcp/salesforce-marketing-cloud-mcp.yml
- type: ToolCrosswalk
url: mcp/salesforce-marketing-cloud-tool-crosswalk.yml
- type: LLMsTxt
url: llms/salesforce-marketing-cloud-llms.txt
- type: Conformance
url: conformance/salesforce-marketing-cloud-conformance.yml
- type: Compliance
url: https://compliance.salesforce.com/
- type: ErrorCatalog
url: errors/salesforce-marketing-cloud-problem-types.yml
- type: Lifecycle
url: lifecycle/salesforce-marketing-cloud-lifecycle.yml
- type: Deprecation
url: https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/api_rest_eol.htm
- type: VulnerabilityDisclosure
url: security/salesforce-marketing-cloud-vulnerability-disclosure.yml
- type: Security
url: https://www.salesforce.com/company/disclosure/
- type: TrustCenter
url: https://trust.salesforce.com/
- type: Conventions
url: conventions/salesforce-marketing-cloud-conventions.yml
- type: Idempotency
url: conventions/salesforce-marketing-cloud-conventions.yml
- type: ChangeLog
url: changelog/salesforce-marketing-cloud-changelog.yml
- type: Components
url: components/salesforce-marketing-cloud-components.yml
- type: DataModel
url: data-model/salesforce-marketing-cloud-data-model.yml
- type: Webhooks
url: asyncapi/salesforce-marketing-cloud-webhooks.yml
- type: AgentSkill
url: skills/_index.yml
- type: Plans
url: plans/salesforce-marketing-cloud-plans-pricing.yml
- type: RateLimits
url: rate-limits/salesforce-marketing-cloud-rate-limits.yml
- type: GitHubOrganization
url: https://github.com/salesforce-marketingcloud
- type: PrivacyPolicy
url: https://www.salesforce.com/company/legal/privacy/
- type: SignUp
url: https://www.salesforce.com/form/signup/freetrial-marketing-cloud/
- type: GettingStarted
url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-index.html
- type: Features
data:
- name: Email Marketing
description: Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.
- name: Journey Builder
description: Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching
logic.
- name: Contact Management
description: Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.
- name: Transactional Messaging
description: Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.
- name: Einstein AI Personalization
description: Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.
- name: Automation Studio
description: Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.
- name: Content Builder
description: Centralized content management system for creating, organizing, and reusing marketing assets across channels.
- name: Event Notifications
description: Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.
- type: UseCases
data:
- name: Customer Onboarding Journeys
description: Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.
- name: Abandoned Cart Recovery
description: Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.
- name: Cross-Channel Campaign Orchestration
description: Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.
- name: Subscriber Lifecycle Management
description: Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.
- name: Real-Time Event-Driven Marketing
description: React to customer behaviors in real time with triggered messages based on website visits, purchases, or app
activity.
- type: Integrations
data:
- name: Salesforce CRM
description: Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.
- name: Salesforce Data Cloud
description: Connect to unified customer data profiles for advanced segmentation and real-time personalization.
- name: Google Analytics
description: Track email campaign performance and website conversions with Google Analytics integration.
- name: Shopify
description: Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.
- name: Salesforce Commerce Cloud
description: Integrate commerce data for personalized product recommendations and transactional messaging.
maintainers:
- name: Kin Lane
email: kin@apievangelist.com
url: https://apievangelist.com
contact:
- name: Salesforce Marketing Cloud Support
email: support@salesforce.com
url: https://help.salesforce.com/s/
x-enrichment:
date: '2026-08-13'
status: enriched
artifacts_added: 25
pass: local-v1
Kin Score
How this is scored →