Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to manage customer journeys, email marketing, mobile messaging, social media marketing, advertising, and data analytics.
APIs
Marketing Cloud REST API
Core REST API for interacting with Marketing Cloud features including email, SMS, push notifications, and data extensions. REST API uses JSON request and response bodies and res...
SOAP API
Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data extension operations.
Transactional Messaging API
Specialized API for sending triggered, transactional messages including order confirmations, password resets, and real-time notifications.
Journey Builder API
API for creating, managing, and automating customer journeys across multiple channels and touchpoints.
Data Extensions API
API for managing data extensions, which are database tables used to store and segment customer data in Marketing Cloud.
Email Send Definition API
API for creating and managing email send definitions, which define the configuration for sending emails to subscribers.
Mobile Push API
API for sending push notifications to mobile devices, managing device registrations, and tracking push message engagement.
SMS/MMS API
API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.
Asset API
API for managing marketing assets including images, documents, content blocks, and templates across Marketing Cloud.
Einstein Recommendations API
API for leveraging AI-powered product and content recommendations to personalize customer experiences.
Content Builder API
REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository for emails, images, text, content blocks, and other documents.
Contacts API
REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.
Automation Studio API
API for initiating and managing marketing automations, including file upload, download, decryption, compression, and decompression operations within Automation Studio.
Campaign API
API for managing and performing marketing campaigns within Marketing Cloud.
Event Notification Service API
API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.
Capabilities
Salesforce Marketing Cloud Automation
Unified workflow for digital marketers to manage contacts, orchestrate customer journeys, and automate multi-channel campaigns across email, SMS, and push channels.
Run with NaftikoFeatures
Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.
Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching logic.
Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.
Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.
Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.
Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.
Centralized content management system for creating, organizing, and reusing marketing assets across channels.
Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.
Use Cases
Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.
Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.
Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.
Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.
React to customer behaviors in real time with triggered messages based on website visits, purchases, or app activity.
Integrations
Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.
Connect to unified customer data profiles for advanced segmentation and real-time personalization.
Track email campaign performance and website conversions with Google Analytics integration.
Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.
Integrate commerce data for personalized product recommendations and transactional messaging.