Salesforce Marketing Cloud · Schema
Journey
Represents a customer journey in Marketing Cloud. A journey defines an automated workflow that guides contacts through a series of marketing interactions across channels.
AutomationContent ManagementCustomer JourneyDigital MarketingEmailMarketingMarketing AutomationMCPMobile MessagingPersonalizationSMSWebhook
Properties
| Name | Type | Description |
|---|---|---|
| id | string | System-generated unique identifier for the journey |
| key | string | Customer-defined unique key for the journey |
| name | string | Display name of the journey |
| description | string | Description of the journey purpose |
| version | integer | Current version number of the journey |
| status | string | Current status of the journey |
| createdDate | string | |
| modifiedDate | string | |
| workflowApiVersion | number | Version of the Journey Builder API used |
| triggers | array | Entry triggers that inject contacts into the journey |
| activities | array | Activities that contacts pass through in the journey |
| goals | array | Goal criteria that measure journey success |
| exits | array | Exit criteria that remove contacts from the journey |
| stats | object | Runtime statistics for the journey |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"title": "Journey",
"type": "object",
"description": "Represents a customer journey in Marketing Cloud. A journey defines an automated workflow that guides contacts through a series of marketing interactions across channels.",
"properties": {
"id": {
"type": "string",
"description": "System-generated unique identifier for the journey"
},
"key": {
"type": "string",
"description": "Customer-defined unique key for the journey"
},
"name": {
"type": "string",
"description": "Display name of the journey"
},
"description": {
"type": "string",
"description": "Description of the journey purpose"
},
"version": {
"type": "integer",
"description": "Current version number of the journey"
},
"status": {
"type": "string",
"description": "Current status of the journey"
},
"createdDate": {
"type": "string"
},
"modifiedDate": {
"type": "string"
},
"workflowApiVersion": {
"type": "number",
"description": "Version of the Journey Builder API used"
},
"triggers": {
"type": "array",
"description": "Entry triggers that inject contacts into the journey"
},
"activities": {
"type": "array",
"description": "Activities that contacts pass through in the journey"
},
"goals": {
"type": "array",
"description": "Goal criteria that measure journey success"
},
"exits": {
"type": "array",
"description": "Exit criteria that remove contacts from the journey"
},
"stats": {
"type": "object",
"description": "Runtime statistics for the journey"
}
}
}
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