Asset

Represents a marketing asset in Content Builder. Assets include emails, templates, images, content blocks, and other content types used in marketing campaigns.

AutomationCustomer JourneyDigital MarketingEmailMarketingPersonalization

Properties

Name Type Description
id integer System-generated unique identifier for the asset
customerKey string Customer-defined unique key for the asset
name string Display name of the asset
description string Description of the asset
category object Category (folder) containing the asset
content string Primary content of the asset, typically HTML or text depending on asset type
views object Channel-specific content views (e.g., html, text, subjectLine, preheader)
data object Asset-type-specific data and configuration
tags array Tags assigned to the asset for organization
status object
createdDate string
modifiedDate string
createdBy object
modifiedBy object
View JSON Schema on GitHub