Salesforce Marketing Cloud · Schema
Asset
Represents a marketing asset in Content Builder. Assets include emails, templates, images, content blocks, and other content types used in marketing campaigns.
AutomationContent ManagementCustomer JourneyDigital MarketingEmailMarketingMarketing AutomationMCPMobile MessagingPersonalizationSMSWebhook
Properties
| Name | Type | Description |
|---|---|---|
| id | integer | System-generated unique identifier for the asset |
| customerKey | string | Customer-defined unique key for the asset |
| name | string | Display name of the asset |
| description | string | Description of the asset |
| category | object | Category (folder) containing the asset |
| content | string | Primary content of the asset, typically HTML or text depending on asset type |
| views | object | Channel-specific content views (e.g., html, text, subjectLine, preheader) |
| data | object | Asset-type-specific data and configuration |
| tags | array | Tags assigned to the asset for organization |
| status | object | |
| createdDate | string | |
| modifiedDate | string | |
| createdBy | object | |
| modifiedBy | object |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"title": "Asset",
"type": "object",
"description": "Represents a marketing asset in Content Builder. Assets include emails, templates, images, content blocks, and other content types used in marketing campaigns.",
"properties": {
"id": {
"type": "integer",
"description": "System-generated unique identifier for the asset"
},
"customerKey": {
"type": "string",
"description": "Customer-defined unique key for the asset"
},
"name": {
"type": "string",
"description": "Display name of the asset"
},
"description": {
"type": "string",
"description": "Description of the asset"
},
"category": {
"type": "object",
"description": "Category (folder) containing the asset"
},
"content": {
"type": "string",
"description": "Primary content of the asset, typically HTML or text depending on asset type"
},
"views": {
"type": "object",
"description": "Channel-specific content views (e.g., html, text, subjectLine, preheader)"
},
"data": {
"type": "object",
"description": "Asset-type-specific data and configuration"
},
"tags": {
"type": "array",
"description": "Tags assigned to the asset for organization"
},
"status": {
"type": "object"
},
"createdDate": {
"type": "string"
},
"modifiedDate": {
"type": "string"
},
"createdBy": {
"type": "object"
},
"modifiedBy": {
"type": "object"
}
}
}
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