ActiveCampaign
ActiveCampaign is a leading marketing automation platform that helps businesses of all sizes seamlessly engage with their customers. With its user-friendly interface and powerful features, ActiveCampaign allows businesses to create personalized email campaigns, automate workflows, and track customer interactions in real-time. The platform offers a REST API (v3), SMS Broadcast API, webhooks, and custom object schemas for building deep integrations and automations.
APIs
ActiveCampaign API v3
The primary REST API for ActiveCampaign, organized around resources such as contacts, deals, accounts, automations, campaigns, messages, lists, tags, webhooks, custom objects, a...
ActiveCampaign SMS Broadcast API
API for managing SMS broadcasts, lists, metrics, and AI-powered content generation in ActiveCampaign. Supports creating, scheduling, and tracking SMS broadcast campaigns.
Capabilities
ActiveCampaign CRM and Sales
Workflow capability for CRM and sales pipeline management including deals, accounts, tasks, and pipeline stages. Used by sales teams and revenue operations to track and advance ...
Run with NaftikoActiveCampaign Marketing Automation
Unified workflow capability for marketing automation, contact management, campaign execution, and list segmentation. Used by marketing teams and growth engineers to orchestrate ...
Run with NaftikoFeatures
Create and send conversion-focused email campaigns with personalization and segmentation.
Build automated customer journeys and workflows triggered by contact behavior and events.
Built-in sales CRM for managing deals, pipelines, tasks, and customer relationships.
Reach contacts via SMS broadcast campaigns with AI-powered content generation.
Automate growth and customer engagement through WhatsApp communications.
Automate transactional alerts, password resets, and notifications via Postmark integration.
Create custom data schemas to activate complex data for segmentation and personalized automation.
Track contact behaviors and activities across web properties and integrations.
Receive real-time event notifications for contact, campaign, automation, and custom object activities.
Deploy conversion-ready landing pages for lead capture and campaigns.
AI-powered orchestration and autonomous marketing agents for campaign suggestions and personalization.
Connect AI applications to ActiveCampaign using the Model Context Protocol server.
Use Cases
Automate email sequences to nurture leads through the sales funnel based on behavior.
Trigger post-purchase emails, abandoned cart recovery, and personalized product recommendations.
Automate onboarding sequences for SaaS products to improve activation and retention.
Segment contacts using tags, custom fields, and custom objects for targeted campaigns.
Manage deals, tasks, and pipeline stages with CRM and automation integration.
Send targeted SMS campaigns to subscriber lists with engagement tracking.
Build real-time integrations using webhooks for contact and campaign activity events.
Integrations
Sync contact and deal data between ActiveCampaign and Salesforce CRM.
Connect ActiveCampaign to 1000+ apps via Zapier automation workflows.
Send notifications and trigger automations from Slack using OAuth2 integration.
Sync scheduling data and trigger automations with custom objects via OAuth2.
Integrate SMS workflows using Twilio with Basic Auth for outbound messaging.
Sync ecommerce customers, orders, and products for automated campaigns.
Embed forms and capture leads from WordPress sites.
Connect Wix websites for lead capture and customer journey automation.
Solutions
Entry-level plan with marketing automation, up to 5 automation actions, and 1 user.
Mid-tier plan with unlimited automation actions, landing pages, and standard segmentation.
Advanced plan with predictive content, advanced segmentation, and 3 users.
Full-featured plan with custom objects, dedicated account team, and premium segmentation.