E-commerce Extension Marketplaces (Adobe Commerce / Magento, Shopware)
Platform market (adobe commerce marketplace + shopware store extension builders). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
Where this market publishes its structure
- Adobe Commerce Marketplace sitemap + listing pages (commercemarketplace.adobe.com/sitemap.xml, 200 text/xml) machine-readable, 4,068 URLs, 3,966 listings; 784 listing pages read (prefix sample) before HTTP 429 rate limiting; 594 sellers; 66 linked in-market publishers, 11 out-of-market
- Adobe Commerce Marketplace partner pages (commercemarketplace.adobe.com/partner/
) machine-readable, 401 of 594 read (429 lockouts); seller website + country = the domain bridge; 193 sellers held as partner page not read; 4 held on shared hosts (linkedin, wordpress, github.io) - Shopware Store sitemap + extension-partner pages (store.shopware.com/en/sitemap.xml, 200 text/xml) machine-readable, 10,831 URLs, 10,426 extensions, 804 manufacturer prefixes, 737 partner pages; no structured website; 8 linked by profile-link domain + name check (7 in-market, Brevo held); register-name 0 linked, 24 refused (wikidata / ambiguity / country)
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 94 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | E-Commerce 53%, Payments 43%, Fintech 24%, Retail 20% |
|---|---|
| Tag groups | E-Commerce 60%, Fintech 45%, Agentic Commerce 31%, Checkout 20% |
| Industries | E-Commerce Platform 57%, Payments & Money Movement 46%, Marketing & Advertising 29%, Financial Technology 28%, Retail 20% |
| Capabilities | Customer Relationship Management 30% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 8 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Stripe | 70.6 | 959 | 819 / 140 | 0 | 11 | 37 | partner-built 89%, provider-built 2%, ipaas-bridge 4%, contract 2%, standard 1%, builds-on-platform 1%, distribution 1% |
| Adyen | 60.6 | 106 | 44 / 62 | 0 | 9 | 3 | partner-built 59%, provider-built 12%, ipaas-bridge 3%, contract 10%, standard 6%, builds-on-platform 2%, distribution 8% |
| Amazon | 58.6 | 65 | 32 / 33 | 0 | 1 | 5 | partner-built 49%, ipaas-bridge 7%, contract 9%, standard 10%, covered 7%, builds-on-platform 16%, distribution 1% |
| Shopify | 57.5 | 439 | 375 / 64 | 0 | 5 | 33 | partner-built 90%, ipaas-bridge 5%, contract 2%, standard 1%, builds-on-platform 1%, distribution 1% |
| Square | 52.9 | 80 | 33 / 47 | 0 | 4 | 35 | partner-built 44%, provider-built 1%, ipaas-bridge 43%, contract 2%, standard 2%, builds-on-platform 1%, distribution 5% |
| Gorgias | 52.3 | 89 | 49 / 40 | 0 | 0 | 35 | partner-built 56%, ipaas-bridge 40%, contract 1%, builds-on-platform 2% |
| Yotpo | 51.9 | 88 | 32 / 56 | 8 | 0 | 34 | partner-built 37%, provider-built 11%, ipaas-bridge 36%, standard 1%, covered 2%, builds-on-platform 5%, unknown 8% |
| Adobe Commerce | 51.8 | 93 | 91 / 2 | 0 | 0 | 2 | partner-built 98%, ipaas-bridge 2% |
builds-on 55 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Descartes Systems Group | 56.7 | 5 | 0 / 5 | 0 | 0 | 0 | contract 20%, standard 20%, builds-on-platform 60% |
| Propel Software (Propel PLM) | 56.0 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| Mailchimp | 55.4 | 61 | 0 / 61 | 0 | 3 | 37 | ipaas-bridge 64%, contract 7%, covered 7%, builds-on-platform 17%, distribution 5% |
| Bloomreach | 54.3 | 13 | 0 / 13 | 0 | 3 | 0 | standard 8%, covered 15%, builds-on-platform 54%, distribution 23% |
| Algolia | 54.2 | 47 | 0 / 47 | 0 | 12 | 14 | own-page 10%, ipaas-bridge 29%, standard 4%, covered 4%, builds-on-platform 27%, distribution 25% |
| Airwallex | 54.0 | 50 | 0 / 50 | 0 | 4 | 31 | ipaas-bridge 67%, contract 9%, builds-on-platform 15%, distribution 9% |
| ActiveCampaign | 53.8 | 47 | 0 / 47 | 0 | 1 | 35 | ipaas-bridge 74%, contract 2%, standard 2%, covered 6%, builds-on-platform 13%, distribution 2% |
| CyberSource | 53.7 | 6 | 0 / 6 | 0 | 0 | 0 | contract 33%, standard 17%, builds-on-platform 50% |
| Klaviyo | 53.6 | 63 | 0 / 63 | 0 | 5 | 35 | ipaas-bridge 61%, covered 7%, builds-on-platform 23%, distribution 9% |
| Checkout.com | 53.2 | 4 | 0 / 4 | 0 | 0 | 0 | contract 25%, builds-on-platform 75% |
| Dotdigital | 51.8 | 45 | 0 / 45 | 0 | 4 | 31 | ipaas-bridge 69%, standard 2%, builds-on-platform 20%, distribution 9% |
| Forter | 51.8 | 5 | 0 / 5 | 0 | 0 | 0 | standard 20%, builds-on-platform 80% |
| Jifiti | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Kount | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | builds-on-platform 100% |
| Nacelle | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| Przelewy24 | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Route | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Sendcloud | 51.7 | 7 | 0 / 7 | 0 | 0 | 0 | builds-on-platform 100% |
| Sezzle | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Signifyd | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | builds-on-platform 100% |
| Synchrony Financial | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Satispay | 47.4 | 4 | 0 / 4 | 0 | 1 | 0 | contract 25%, builds-on-platform 50%, distribution 25% |
| Trustpilot | 47.3 | 44 | 0 / 44 | 0 | 0 | 35 | ipaas-bridge 80%, standard 5%, builds-on-platform 16% |
| ChannelEngine | 47.1 | 5 | 0 / 5 | 0 | 1 | 0 | builds-on-platform 80%, distribution 20% |
| Mollie | 46.6 | 16 | 0 / 16 | 0 | 6 | 2 | ipaas-bridge 12%, contract 19%, covered 6%, builds-on-platform 25%, distribution 38% |
| Firework | 46.0 | 4 | 0 / 4 | 0 | 1 | 0 | standard 25%, builds-on-platform 50%, distribution 25% |
| SAP Emarsys | 45.5 | 30 | 0 / 30 | 0 | 5 | 18 | ipaas-bridge 60%, covered 10%, builds-on-platform 13%, distribution 17% |
| Trust Payments | 45.0 | 6 | 0 / 6 | 0 | 2 | 0 | contract 17%, builds-on-platform 50%, distribution 33% |
| Akeneo | 44.8 | 12 | 0 / 12 | 0 | 0 | 4 | ipaas-bridge 33%, standard 17%, builds-on-platform 50% |
| Channable | 44.4 | 6 | 0 / 6 | 0 | 0 | 1 | ipaas-bridge 17%, standard 17%, builds-on-platform 67% |
| Attentive | 44.3 | 10 | 0 / 10 | 0 | 2 | 1 | ipaas-bridge 10%, standard 10%, covered 10%, builds-on-platform 50%, distribution 20% |
| CoinGate | 44.2 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, contract 25%, builds-on-platform 50% |
| ShipStation | 42.9 | 45 | 1 / 44 | 0 | 0 | 35 | partner-built 2%, ipaas-bridge 81%, standard 2%, builds-on-platform 14% |
| Zonos | 42.9 | 5 | 0 / 5 | 0 | 0 | 1 | ipaas-bridge 20%, builds-on-platform 80% |
| Blueshift | 42.4 | 7 | 0 / 7 | 0 | 3 | 0 | covered 14%, builds-on-platform 43%, distribution 43% |
| Mapp Marketing Cloud | 41.3 | 7 | 0 / 7 | 0 | 4 | 0 | standard 14%, builds-on-platform 29%, distribution 57% |
| Bazaarvoice | 40.4 | 17 | 0 / 17 | 9 | 1 | 2 | ipaas-bridge 12%, standard 6%, covered 6%, builds-on-platform 18%, distribution 6%, unknown 53% |
| Poptin | 40.4 | 39 | 0 / 39 | 0 | 1 | 31 | ipaas-bridge 79%, builds-on-platform 18%, distribution 3% |
| Talkable | 38.9 | 5 | 0 / 5 | 0 | 1 | 1 | ipaas-bridge 20%, covered 20%, builds-on-platform 40%, distribution 20% |
| Paystack | 37.3 | 43 | 0 / 43 | 0 | 0 | 34 | ipaas-bridge 83%, contract 5%, covered 2%, builds-on-platform 10% |
| Sift | 37.0 | 6 | 0 / 6 | 0 | 0 | 2 | ipaas-bridge 33%, builds-on-platform 67% |
| Swell | 37.0 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, builds-on-platform 67% |
| eWAY | 36.4 | 6 | 0 / 6 | 0 | 4 | 0 | builds-on-platform 33%, distribution 67% |
| Commerce Layer | 35.3 | 15 | 0 / 15 | 0 | 2 | 8 | ipaas-bridge 53%, standard 7%, builds-on-platform 27%, distribution 13% |
| ChargeAfter | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| TaxJar | 28.9 | 36 | 0 / 36 | 0 | 0 | 31 | ipaas-bridge 86%, standard 3%, builds-on-platform 11% |
| Refersion | 28.7 | 30 | 0 / 30 | 0 | 0 | 25 | ipaas-bridge 83%, builds-on-platform 17% |
| GetResponse | 27.1 | 42 | 0 / 42 | 0 | 1 | 34 | ipaas-bridge 87%, builds-on-platform 10%, distribution 3% |
| CI HUB | 26.8 thin | 2 | 0 / 2 | 0 | 2 | 0 | builds-on-platform 33%, distribution 67% |
| Cart.com | 22.2 | 3 | 0 / 3 | 0 | 0 | 2 | ipaas-bridge 67%, builds-on-platform 33% |
| Lengow | 19.4 | 11 | 0 / 11 | 0 | 0 | 8 | ipaas-bridge 73%, builds-on-platform 27% |
| Conekta | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Hello Retail | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| KOMOJU | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| LayUp Technologies | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
covered 3 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| DHL | 43.8 | 9 | 0 / 9 | 0 | 0 | 2 | ipaas-bridge 22%, covered 44%, builds-on-platform 33% |
| CJ Affiliate | 43.6 | 5 | 0 / 5 | 0 | 0 | 1 | ipaas-bridge 20%, covered 40%, builds-on-platform 40% |
| Jebbit | 26.8 thin | 2 | 0 / 2 | 0 | 1 | 0 | covered 50%, distribution 50% |
regulated 4 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Asaas | 57.9 | 7 | 0 / 7 | 0 | 0 | 0 | contract 57%, builds-on-platform 43% |
| Magento | 45.0 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, contract 75% |
| Xendit | 43.6 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, contract 50%, builds-on-platform 25% |
| Fintecture | 40.2 | 7 | 0 / 7 | 0 | 4 | 0 | contract 29%, builds-on-platform 14%, distribution 57% |
standard 5 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| 1WorldSync | 56.5 | 4 | 0 / 4 | 0 | 0 | 0 | standard 75%, builds-on-platform 25% |
| Tradeshift | 50.2 | 5 | 0 / 5 | 0 | 2 | 0 | standard 40%, builds-on-platform 20%, distribution 40% |
| Salsify | 44.6 | 7 | 0 / 7 | 0 | 0 | 2 | ipaas-bridge 29%, standard 43%, builds-on-platform 29% |
| Erply | 34.9 | 4 | 0 / 4 | 0 | 1 | 1 | ipaas-bridge 25%, standard 25%, builds-on-platform 25%, distribution 25% |
| ThriveCart | 14.4 | 36 | 0 / 36 | 0 | 1 | 31 | ipaas-bridge 94%, standard 3%, distribution 3% |
core 2 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Super Payments | 51.5 | 9 | 0 / 9 | 0 | 1 | 0 | provider-built 44%, builds-on-platform 44%, distribution 11% |
| Zip | 21.6 | 14 | 0 / 14 | 0 | 1 | 0 | partner-built 12%, provider-built 50%, own-page 19%, builds-on-platform 12%, distribution 6% |
mixed 7 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Klarna | 60.2 | 34 | 0 / 34 | 0 | 2 | 3 | partner-built 18%, provider-built 6%, own-page 26%, ipaas-bridge 9%, contract 15%, standard 9%, builds-on-platform 12%, distribution 6% |
| PayPal | 57.8 | 62 | 0 / 62 | 0 | 0 | 36 | ipaas-bridge 60%, contract 15%, standard 12%, covered 2%, builds-on-platform 12% |
| Impact | 57.3 | 14 | 0 / 14 | 0 | 0 | 2 | ipaas-bridge 14%, standard 36%, covered 14%, builds-on-platform 36% |
| Affirm | 55.3 | 7 | 0 / 7 | 0 | 0 | 0 | contract 14%, standard 43%, builds-on-platform 43% |
| AfterShip | 53.5 | 30 | 0 / 30 | 0 | 7 | 1 | provider-built 3%, own-page 42%, ipaas-bridge 3%, builds-on-platform 29%, distribution 23% |
| Resolve | 47.9 | 12 | 0 / 12 | 0 | 0 | 0 | provider-built 17%, own-page 50%, builds-on-platform 33% |
| Splitit | 46.0 | 3 | 0 / 3 | 0 | 1 | 0 | contract 33%, builds-on-platform 33%, distribution 33% |
long-tail 1 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| SHOPLINE | 5.5 | 17 | 0 / 17 | 0 | 0 | 17 | ipaas-bridge 100% |
distribution 6 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Virto Commerce | 19.2 thin | 2 | 0 / 2 | 0 | 2 | 0 | distribution 100% |
| Alokai (formerly Vue Storefront) | 9.6 thin | 1 | 0 / 1 | 0 | 2 | 0 | distribution 100% |
| Chord | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
| Medusa | 9.6 thin | 1 | 0 / 1 | 0 | 2 | 0 | distribution 100% |
| TextMaster | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
| Webscale Networks | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
undeclared 3 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| CrossEngage | undeclared | - | - | - | - | - | |
| Neon Commerce | undeclared | - | - | - | - | - | |
| Salla | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 118; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
Mailchimp ↔ HubSpot | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
Mailchimp ↔ HubSpot | 6 | 3.0 | workflow generated by API Evangelist |
| Push Stripe successful charges as HubSpot deals When a Stripe charge succeeds, look up the matching HubSpot Contact and create a Closed Won HubSpot Deal with the charge amount and currency. |
Stripe ↔ HubSpot | 2 | 2.0 | workflow generated by API Evangelist |
| Sync Stripe customers into Salesforce contacts When a Stripe customer is created, look them up by email and create the matching Salesforce Contact with billing details. |
Stripe ↔ Salesforce | 2 | 2.0 | workflow generated by API Evangelist |
| Replace WooCommerce Stripe plugin with declarative integration List WooCommerce store orders and create a matching Stripe payment intent for a selected order's total and currency. |
Stripe ↔ WooCommerce | 2 | 1.9 | workflow generated by API Evangelist |
| Commercetools |
Adyen ↔ commercetools | 3 | 1.8 | workflow generated by API Evangelist |
| commercetools Discover how the Adyen payments integration for commercetools can optimize your ecommerce conversions |
Adyen ↔ commercetools | 3 | 1.8 | workflow generated by API Evangelist |
| commercetools |
Algolia ↔ commercetools | 3 | 1.8 | workflow generated by API Evangelist |
| Get Slack notifications for new Stripe sales Get Slack notifications for new Stripe sales |
Stripe ↔ Slack | 3 | 1.8 | workflow generated by API Evangelist |
| Post Stripe payment alerts to Slack channels Retrieve a Stripe charge and post a payment alert to a designated Slack channel. |
Stripe ↔ Slack | 3 | 1.8 | workflow generated by API Evangelist |
| Post failed Stripe payments to Slack Post failed Stripe payments to Slack |
Stripe ↔ Slack | 3 | 1.8 | workflow generated by API Evangelist |
| plaid |
Adyen ↔ Plaid | 2 | 1.8 | workflow generated by API Evangelist |
| Add new paid Shopify orders to Google Sheets rows Add new paid Shopify orders to Google Sheets rows |
Shopify ↔ Google Sheets | 4 | 1.6 | workflow generated by API Evangelist |
| Add Stripe Checkout completers to a Mailchimp audience When a Stripe Checkout session completes, subscribe the buyer to a Mailchimp audience with plan and MRR merge tags. |
Stripe ↔ Mailchimp | 2 | 1.4 | workflow generated by API Evangelist |
| Add new Stripe customers to Mailchimp lists Add new Stripe customers to Mailchimp lists |
Stripe ↔ Mailchimp | 2 | 1.4 | workflow generated by API Evangelist |
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.