Mapp Marketing Cloud

Mapp is a German-headquartered marketing technology vendor whose Mapp Marketing Cloud combines cross-channel campaign execution (Mapp Engage), digital analytics and customer intelligence (Mapp Intelligence, formerly Webtrekk), product catalog management, and AI fashion/retail recommendations (Mapp Fashion, formerly Dressipi). The platform is API-addressable across four public surfaces: the Mapp Engage REST API (REST 2.0 / v19, HTTP Basic auth, ~196 documented operations covering contacts, memberships, groups, messages, mobile push, segmentation, whiteboards, attributes, e-commerce events and audit logs), the Mapp Intelligence Analytics API (OAuth2 client-credentials on api.mapp.com/api/analytics), the Product Catalog Public API, and the Mapp Fashion recommendation API. Mapp publishes machine-readable OpenAPI fragments for every endpoint on docs.mapp.com, an llms.txt documentation index, published list pricing, and an ISO 27001/27017/27018/27701/22301 trust center.

Mapp Marketing Cloud publishes 4 APIs on the APIs.io network, including Mapp Engage API, Mapp Intelligence Analytics API, Mapp Product Catalog Public API, and 1 more. Tagged areas include Company, Marketing, Marketing Automation, Email, and Analytics.

The Mapp Marketing Cloud catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Mapp Marketing Cloud’s developer surface includes changelog, authentication, documentation, API reference, getting-started guide, support, engineering blog, and 33 more developer resources.

🌐 Visit website 📡 Source on GitHub
69.0/100 exemplar ▬ flat Agent 63/100 agent ready Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
4 APIs 1 MCP Servers
CompanyMarketingMarketing AutomationEmailAnalyticsCustomer DataPersonalizationPush NotificationsSMSE-CommerceDigital AnalyticsRecommendations

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 69.0/100 · exemplar
Contract Quality 12.9 / 21
Developer Ergonomics 13.3 / 17
Commercial Clarity 15.7 / 17
Operational Transparency 7.3 / 11
Governance 2.1 / 10
Discoverability 7.9 / 9
Regulatory Posture 9.8 / 15
Agent readiness — 63/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mapp: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Mapp Engage API

The Mapp Engage REST API (REST 2.0, incremental version v19) exchanges data between external systems and Mapp Engage: create and update contacts, manage group memberships and at...

Mapp Intelligence Analytics API

The Mapp Intelligence Analytics API gives programmatic access to Mapp Intelligence (formerly Webtrekk) digital-analytics data and functions — submit analysis queries (pivot, com...

Mapp Product Catalog Public API

The Product Catalog Public API manages product and variant data inside Mapp Cloud catalogs — create, replace, partially update, upsert, bulk-load and delete variants, manage var...

Mapp Fashion API

The Mapp Fashion (formerly Dressipi) recommendation API returns curated fashion and retail recommendations: related and complementary items for a seed product, themed and facett...

Open Collections 4

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Mapp Engage public API

OPEN COLLECTION

Mapp Fashion API

OPEN COLLECTION

Analytics API

OPEN COLLECTION

Product Catalog - Public API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

mapp-mcp.yml

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Mapp Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Mapp Rate Limits

1 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Mapp Data Streams

ASYNCAPI

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mapp Authentication

http/oauth2 · 3 schemes

SECURITY

Mapp Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Mapp Vulnerability Disclosure

Hackerone

SECURITY

Mapp Trust Center

ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 22301, GDPR, CCPA, NIS-2, DORA, Certified Sender Alliance

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Mapp Scopes

2 scopes · clientCredentials

2 scopes

SCOPES

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 SignUp
SignUp

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

WellKnown
WellKnown
 MCPServer
MCPServer
 AgentSkill
AgentSkill
 LLMsTxt
LLMsTxt

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 Conventions
Conventions
 DataModel
DataModel

Build 5

SDKs, sample code, and the tooling you integrate with

Packages
Packages
 SDKs
SDKs
 ToolCrosswalk
ToolCrosswalk
 GitHubOrganization
GitHubOrganization
 Postman
Postman

Access & Security 6

Authentication, authorization, and security posture

TrustCenter
TrustCenter
 DomainSecurity
DomainSecurity
 OAuthScopes
OAuthScopes
 Authentication
Authentication
 TrustCenter
TrustCenter
 Compliance
Compliance

Operate 7

Status, limits, changes, and where to get help

Deprecation
Deprecation
 ChangeLog
ChangeLog
 RateLimits
RateLimits
 Support
Support
 HelpCenter
HelpCenter
 StatusPage
StatusPage
 ChangeLog
ChangeLog

Scroll for all 7

Commercial 4

Pricing, plans, and the legal terms of use

Plans
Plans
 Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Other 2

Properties that don't map to a standard resource type

Events
Events
 StreamingEndpoint
StreamingEndpoint

Source (apis.yml)

apis.yml Raw ↑ 
aid: mapp
name: Mapp Marketing Cloud
description: 'Mapp is a German-headquartered marketing technology vendor whose Mapp Marketing Cloud combines cross-channel
  campaign execution (Mapp Engage), digital analytics and customer intelligence (Mapp Intelligence, formerly Webtrekk), product
  catalog management, and AI fashion/retail recommendations (Mapp Fashion, formerly Dressipi). The platform is API-addressable
  across four public surfaces: the Mapp Engage REST API (REST 2.0 / v19, HTTP Basic auth, ~196 documented operations covering
  contacts, memberships, groups, messages, mobile push, segmentation, whiteboards, attributes, e-commerce events and audit
  logs), the Mapp Intelligence Analytics API (OAuth2 client-credentials on api.mapp.com/api/analytics), the Product Catalog
  Public API, and the Mapp Fashion recommendation API. Mapp publishes machine-readable OpenAPI fragments for every endpoint
  on docs.mapp.com, an llms.txt documentation index, published list pricing, and an ISO 27001/27017/27018/27701/22301 trust
  center.'
image: https://mapp.com/wp-content/uploads/2026/05/mapp-default-open-graph-image-square.png
url: https://raw.githubusercontent.com/api-evangelist/mapp/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.20'
created: '2026-08-12'
modified: '2026-08-12'
tags:
- Company
- Marketing
- Marketing Automation
- Email
- Analytics
- Customer Data
- Personalization
- Push Notifications
- SMS
- E-Commerce
- Digital Analytics
- Recommendations
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: mapp:engage
  name: Mapp Engage API
  description: 'The Mapp Engage REST API (REST 2.0, incremental version v19) exchanges data between external systems and Mapp
    Engage: create and update contacts, manage group memberships and attributes, send single, transactional and prepared messages,
    manage mobile push, build and publish segments and whiteboards, register e-commerce events (abandoned cart/browse, wish
    list, transactions), and retrieve Log Tracker audit events. Authentication is HTTP Basic with a system user of type API.
    The base URL is tenant-specific: your Engage login host plus /api/rest/v19.'
  humanURL: https://docs.mapp.com/apidocs/engage-api
  baseURL: https://{engage-host}/api/rest/v19
  tags:
  - Marketing Automation
  - Email
  - Messaging
  - Contacts
  - Push Notifications
  properties:
  - type: OpenAPI
    url: openapi/mapp-engage-openapi.yml
  - type: Overlay
    url: overlays/mapp-engage-overlay.yaml
  - type: Documentation
    url: https://docs.mapp.com/apidocs/engage-api
  - type: GettingStarted
    url: https://docs.mapp.com/apidocs/getting-started-with-engage-api
  - type: APIReference
    url: https://docs.mapp.com/apidocs/engage-api-calls
- aid: mapp:intelligence-analytics
  name: Mapp Intelligence Analytics API
  description: The Mapp Intelligence Analytics API gives programmatic access to Mapp Intelligence (formerly Webtrekk) digital-analytics
    data and functions — submit analysis queries (pivot, comparison, time series, path, cross table), request reports, poll
    calculation status, retrieve results, list available dimensions, metrics, segments and dynamic time filters, and check
    monthly analysis usage. OAuth2 client-credentials against https://auth.mapp.com/oauth2/token; errors are returned as RFC
    9457 problem+json.
  humanURL: https://docs.mapp.com/apidocs/analytics-api
  baseURL: https://api.mapp.com/api/analytics
  tags:
  - Analytics
  - Digital Analytics
  - Reporting
  - Segments
  properties:
  - type: OpenAPI
    url: openapi/mapp-intelligence-analytics-openapi.yml
  - type: Overlay
    url: overlays/mapp-intelligence-analytics-overlay.yaml
  - type: Documentation
    url: https://docs.mapp.com/apidocs/analytics-api
  - type: APIReference
    url: https://docs.mapp.com/apidocs/analysis-analytics-api
  - type: Postman
    url: https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/Analytics%20API.postman_collection.json
- aid: mapp:product-catalog
  name: Mapp Product Catalog Public API
  description: The Product Catalog Public API manages product and variant data inside Mapp Cloud catalogs — create, replace,
    partially update, upsert, bulk-load and delete variants, manage variant attributes, read catalog and attribute metadata
    for a workspace, and list variants for a product. Bearer-JWT (Keycloak) authentication against https://api.mapp.com/api/product-catalog/v1.
  humanURL: https://docs.mapp.com/apidocs/product-catalog-api
  baseURL: https://api.mapp.com
  tags:
  - E-Commerce
  - Product Catalog
  - Data Management
  properties:
  - type: OpenAPI
    url: openapi/mapp-product-catalog-openapi.yml
  - type: Overlay
    url: overlays/mapp-product-catalog-overlay.yaml
  - type: Documentation
    url: https://docs.mapp.com/apidocs/product-catalog-api
  - type: APIReference
    url: https://docs.mapp.com/apidocs/product-catalog-api-api-reference
  - type: Authentication
    url: https://docs.mapp.com/apidocs/product-catalog-api-authentification
- aid: mapp:fashion
  name: Mapp Fashion API
  description: 'The Mapp Fashion (formerly Dressipi) recommendation API returns curated fashion and retail recommendations:
    related and complementary items for a seed product, themed and facetted recommendations, top items, and basket-based recommendations,
    plus an OAuth2 authorization-code + PKCE flow for obtaining and refreshing JWTs. The base URL is delegated to a customer-owned
    domain (https://your-domain.com/api).'
  humanURL: https://docs.mapp.com/apidocs/mapp-fashion-api-documentation
  baseURL: https://{customer-domain}/api
  tags:
  - Recommendations
  - Personalization
  - Fashion
  - E-Commerce
  properties:
  - type: OpenAPI
    url: openapi/mapp-fashion-openapi.yml
  - type: Overlay
    url: overlays/mapp-fashion-overlay.yaml
  - type: Documentation
    url: https://docs.mapp.com/apidocs/mapp-fashion-api-documentation
  - type: ChangeLog
    url: https://docs.mapp.com/apidocs/changelog-mapp-fashion-api
common:
- type: TrustCenter
  url: security/mapp-trust-center.yml
- type: Packages
  url: packages/mapp-packages.yml
- type: SDKs
  url: packages/mapp-packages.yml
- type: WellKnown
  url: well-known/mapp-well-known.yml
- type: MCPServer
  url: mcp/mapp-mcp.yml
- type: ToolCrosswalk
  url: mcp/mapp-tool-crosswalk.yml
- type: Conformance
  url: conformance/mapp-conformance.yml
- type: ErrorCatalog
  url: errors/mapp-problem-types.yml
- type: Lifecycle
  url: lifecycle/mapp-lifecycle.yml
- type: Deprecation
  url: https://docs.mapp.com/docs/news
- type: Conventions
  url: conventions/mapp-conventions.yml
- type: ChangeLog
  url: changelog/mapp-changelog.yml
- type: DataModel
  url: data-model/mapp-data-model.yml
- type: Plans
  url: plans/mapp-plans-pricing.yml
- type: RateLimits
  url: rate-limits/mapp-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Events
  url: asyncapi/mapp-data-streams.yml
- type: StreamingEndpoint
  url: asyncapi/mapp-data-streams.yml
- type: DomainSecurity
  url: security/mapp-domain-security.yml
- type: OAuthScopes
  url: scopes/mapp-scopes.yml
- type: Authentication
  url: authentication/mapp-authentication.yml
- type: Website
  url: https://mapp.com/
- type: DeveloperPortal
  url: https://docs.mapp.com/
- type: Documentation
  url: https://docs.mapp.com/docs/api-documentation
- type: APIReference
  url: https://docs.mapp.com/apidocs/engage-api-calls
- type: GettingStarted
  url: https://docs.mapp.com/apidocs/getting-started-with-engage-api
- type: Support
  url: https://support.mapp.com/
- type: HelpCenter
  url: https://mapp.com/technical-support/
- type: Blog
  url: https://mapp.com/blog/
- type: GitHubOrganization
  url: https://github.com/mapp-digital
- type: Pricing
  url: https://mapp.com/mapp-marketing-cloud-pricing/
- type: SignUp
  url: https://mapp.com/request-demo/
- type: TermsOfService
  url: https://mapp.com/legal/
- type: PrivacyPolicy
  url: https://mapp.com/privacy-mapp-cloud/
- type: TrustCenter
  url: https://mapp.com/trust/
- type: Compliance
  url: https://mapp.com/trust/
- type: StatusPage
  url: https://status.webtrekk.com/
- type: ChangeLog
  url: https://docs.mapp.com/docs/news
- type: Postman
  url: https://docs.mapp.com/apidocs/postman
- type: LLMsTxt
  url: llms/mapp-llms.txt
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 37
  pass: local-v1