established ↑ 5.3

Customer Data

Score 26.8 / 100 43 providers 22 APIs Search apis.io →
Business capabilities this tag reaches
Customer Relationship Management 1
Variants seen in the corpus: CUSTOMER DATACustomer DataCustomer datacustomer-data

Providers using this tag (43)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 8 Complete, well-documented, and agent-ready
Customer.ioBehavioral DataBroadcastsCampaignsCDP4 APIs84.0AdobeFortune 1000AnalyticsCreative CloudDigital Asset Management4 APIs78.2ListrakEmail MarketingSMS MarketingMarketing AutomationCross-Channel18 APIs76.5KlaviyoMarketingEmailSMS1 API73.8Adobe CampaignCampaign ManagementCustomer ExperienceEmail MarketingMarketing Automation2 APIs72.6OptimizelyA/B TestingContent ManagementE-Commerce37 APIs72.5Talon.OnePromotionsLoyaltyCouponsIncentives5 APIs71.5Mapp Marketing CloudCompanyMarketingMarketing AutomationEmail4 APIs70.9
Strong 7 Solid coverage with minor gaps
SAP EmarsysMarketing AutomationCustomer EngagementEmail MarketingOmnichannel25 APIs64.8SilverpopEmail MarketingMarketing AutomationCampaign ManagementDigital Marketing1 API64.0AcousticCompanyMartechMarketingMarketing Automation2 APIs62.2GladlyCustomer ServiceCXContact CenterAI Customer Service1 API61.9DotdigitalMarketing AutomationEmail MarketingSMSMMS86 APIs60.4ZaiusCompanyCustomer Data PlatformCDPMarketing11 APIs60.2Inflection.ioCompanySaasMarketingMarketing Automation1 API59.8
Developing 20 Usable, with meaningful gaps to close
EnchargeEmail MarketingMarketing AutomationTransactional EmailSoftware-as-a-Service1 API54.1EmotiveCompanyMarketingSMSMessaging18 APIs53.0FullContactIdentity ResolutionData EnrichmentPerson API1 API52.2InspectorioSupply ChainQuality ManagementComplianceResponsible Sourcing3 APIs52.2Act-OnCompanyMarketingMarketing AutomationEmail Marketing8 APIs52.0PlanhatCompanySaasCustomer SuccessCustomer Platform2 APIs51.9JebbitCompanyInteractive ExperiencesZero-Party DataFirst-Party Data1 API51.0HullCompanyCustomer Data PlatformCDPIdentity Resolution1 API50.4MonetateCompanyPersonalizationExperience OptimizationA/B Testing6 APIs50.2PinofferCompanyAdvertising TechnologyMarketing TechnologyE-Commerce3 APIs50.0Movable InkCompanyMarketingPersonalizationEmail2 APIs48.8WoowUpCompanyCRMLoyalty2 APIs48.4LocalyticsCompanyMartechMobile AnalyticsPush Notifications2 APIs47.9Microsoft Dynamics 365Business ApplicationsCloudCRMEnterprise1 API47.8VelarisCustomer SuccessArtificial IntelligenceSoftware-as-a-Service1 API47.8Twilio SegmentCompanyCustomer Data PlatformCDPIdentity Resolution4 APIs45.3BirdCommunicationsSMSEmailWhatsApp6 APIs43.2CRM BonusCompanyRetailLoyaltyCashback2 APIs43.0Session AICompanyArtificial IntelligenceE-CommerceRetail2 APIs41.1Noded AICompanyAi MlCustomer Success1 API40.6
Thin 5 Limited public surface area
Whisperr, Inc.CompanyCustomer RetentionChurnMarketing Automation2 APIs36.8EpsilonCompanyMarketingAdvertisingRetail Media3 APIs34.4RepeatCompanyMarketingLifecycle MarketingRetention30.3Southern California EdisonEnergyUnited StatesUtilitiesElectricity1 API30.3ActionIQCustomer Data PlatformCDPAudience ManagementReal-Time Personalization2 APIs28.6
Emerging 2 Early or largely undocumented
Southern CompanyFortune 500Electric UtilityNatural GasEnergy1 API20.8Customer DatabaseAccountConsentContactsCRM15.2
Minimal 1 Almost no public developer surface
HeadsUpCompanyProduct-Led GrowthGo-To-MarketSales5.3

APIs with this tag (16)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 2 Complete, well-documented, and agent-ready
Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...84.0Adobe Experience Platform APIBuild and manage customer experience applications on Adobe Experience Platform.78.2
Strong 1 Solid coverage with minor gaps
Gladly Lookup APIBrand-hosted "Lookup" endpoint that Gladly calls outbound to enrich a conversation with first-party custome...61.9
Developing 10 Usable, with meaningful gaps to close
Encharge Custom Objects APIThe Custom Objects API from Encharge — 18 operation(s) for creating, reading, searching and associating cus...54.1Encharge Ingest APISingle-endpoint Ingest API for creating/updating people and submitting product events into Encharge from an...54.1Inspectorio CUSTOMER DATA APIThe CUSTOMER DATA API from Inspectorio — 7 operation(s) for customer data.52.2Monetate Data APICreate and manage data schemas and send customer, product and catalog data into Monetate in real time for u...50.2Movable Ink Customer Data APIA write-only HTTP collector that ingests customer behavioral events in real time so Movable Ink Studio can ...48.8Localytics Profile APIRead, create, update and delete user profile attributes used for targeting and segmentation, addressed by c...47.9Dynamics 365 Customer Insights Data APIAPI for building applications based on unified customer data, enabling customer data unification, segmentat...47.8Bird Customer Data APISync customer data from multiple sources in real time to build a 360-degree customer view. Manage contacts,...43.2Session AI Platform REST APIPublic REST API for the Session AI (ZineOne) platform. Documented operations cover sending events into the ...41.1Noded GraphQL APIThe Noded (Apollo) GraphQL API behind the Customer Context Graph. One POST endpoint serving people and acco...40.6
Thin 2 Limited public surface area
SCE Green Button Connect My DataSCE's Customer Data Access (CDA) platform, through which a customer can authorize a registered third party ...30.3ActionIQ Profile APIThe ActionIQ Profile API provides real-time access to customer identities, attributes, and audience members...28.6
Emerging 1 Early or largely undocumented
Southern Company Customer Account APIThe Southern Company Customer Account API provides access to utility account data for Alabama Power, Georgi...20.8

Score breakdown

Frequency
47.1
log-scaled weighted occurrences
Breadth
1.2
spread across providers
Quality lift
63.5
mean composite of providers using it
Cohesion
13.5
strength of nearest seed neighbor

Related tags

Marketing Automation 19 co-occurrences CDP 8 co-occurrences Segmentation 8 co-occurrences Email Marketing 9 co-occurrences Customer Data Platform 7 co-occurrences Push Notifications 8 co-occurrences Personalization 10 co-occurrences Audiences 5 co-occurrences

Where this tag comes from

Provider tag32
Api tag21
Openapi tag1

Cohort brief

Auto-generated

The 43 providers in the APIs.io catalog tagged Customer Data, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
43
all scored
Mean Kin Score
52.1
+31.4 vs catalog 20.7
Mean Agent Readiness
32
+22.3 vs catalog 9.7
Spread
5.3–87.3
median 51.2 · σ 17.8
How the 43 split by band
Exemplar 9Strong 7Developing 19Thin 5Emerging 2Minimal 1
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 53.4 17.9 +35.5 43
Contract Quality 52 17.5 +34.5 43
Access Clarity 55.4 22.3 +33.1 43
Operational Transparency 40.9 11.3 +29.6 43
Contract Governance 24.4 6.4 +18 43
Discoverability 77.8 60.4 +17.4 43

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 58% 16% +42
MCP server (first-party) 35% 7% +28
Agent Skills 0% 0% 0
OAuth scopes 37% 9% +28
Security 95% 88% +7
Arazzo workflows 2% 2% 0
Governance rules 30% 13% +17

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Customer.io 87.3
  2. 2 Adobe 80.4
  3. 3 Listrak 77.4
  4. 4 Adobe Campaign 77.3
  5. 5 Klaviyo 76.9
  6. 6 Optimizely 75.1
  7. 7 Mapp Marketing Cloud 74.7
  8. 8 Talon.One 72.6
  9. 9 Acoustic 67.3
  10. 10 SAP Emarsys 66.4
Top by Agent Readiness
  1. 1 Mapp Marketing Cloud 56.3
  2. 2 Inflection.io 54.2
  3. 3 Acoustic 53
  4. 4 Monetate 52
  5. 5 Customer.io 50.4
  6. 6 WoowUp 47.7
  7. 7 Klaviyo 47.5
  8. 8 Adobe 46.6
  9. 9 Talon.One 45.2
  10. 10 Southern California Edison 42.7
All 43 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/customer-data"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/customer-data"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/customer-data/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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