established · 0.5 market domain

Customer Data

Score 25.2 / 100 32 providers +12 via APIs 18 APIs Search apis.io →
Business capabilities this tag reaches
Customer Relationship Management 1

Providers using this tag (32)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 8 Complete, well-documented, and agent-ready
Customer.ioBehavioral DataBroadcastCampaignsCDP5 APIs81.1KlaviyoMarketingEmailSMS1 API74.4ZaiusCompanyCustomer Data PlatformCDPMarketing11 APIs69.9OptimizelyA/B TestingContent ManagementE-Commerce37 APIs75.5Adobe CampaignCampaign ManagementCustomer ExperienceEmail MarketingMarketing Automation2 APIs71.9ListrakEmail MarketingSMS MarketingMarketing AutomationCross-Channel15 APIs71.3Act-OnCompanyMarketingMarketing AutomationEmail Marketing4 APIs70.4Mapp Marketing CloudCompanyMarketingMarketing AutomationEmail4 APIs68.7
Strong 8 Solid coverage with minor gaps
HullCompanyCustomer Data PlatformCDPIdentity Resolution1 API61.5AcousticCompanyMarTechMarketingMarketing Automation2 APIs63.1SilverpopEmail MarketingMarketing AutomationCampaign ManagementDigital Marketing1 API62.7EnchargeEmail MarketingMarketing AutomationTransactional EmailSoftware-as-a-Service1 API62.6FullContactIdentity ResolutionData EnrichmentPerson API1 API62.2DotdigitalMarketing AutomationEmail MarketingSMSMMS43 APIs61.5EmotiveCompanyMarketingSMSMessaging13 APIs57.5PlanhatCompanySoftware-as-a-ServiceCustomer SuccessCustomer Platform2 APIs57.0
Developing 13 Usable, with meaningful gaps to close
Twilio SegmentCompanyCustomer Data PlatformCDPIdentity Resolution4 APIs53.3VelarisCustomer SuccessArtificial IntelligenceSoftware-as-a-Service1 API52.9Movable InkCompanyMarketingPersonalizationEmail2 APIs52.6Noded AICompanyArtificial IntelligenceCustomer Success1 API47.3JebbitCompanyInteractive ExperiencesZero-Party DataFirst-Party Data1 API53.2WoowUpCompanyCRMLoyalty2 APIs52.5TreezCannabisPoint-of-SaleRetailDispensary7 APIs51.9MonetateCompanyPersonalizationExperience OptimizationA/B Testing4 APIs50.7PinofferCompanyAdTechMarketing TechnologyE-Commerce3 APIs49.9Session AICompanyArtificial IntelligenceE-CommerceRetail2 APIs47.4CRM BonusCompanyRetailLoyaltyCashback1 API43.2EpsilonCompanyMarketingAdvertisingRetail Media3 APIs40.8WhisperrCompanyCustomer RetentionChurnMarketing Automation2 APIs40.8
Thin 1 Limited public surface area
RepeatCompanyMarketingLifecycle MarketingRetention28.2
Minimal 1 Almost no public developer surface
Customer DatabaseAccountConsentContactsCRM10.0
Unrated 1 Not yet scored
HeadsUpCompanyProduct-Led GrowthGo-To-MarketSales

APIs with this tag (18)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 3 Complete, well-documented, and agent-ready
Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...81.1Adobe Experience Platform APIBuild and manage customer experience applications on Adobe Experience Platform.78.6Talon.One Customer data APIRepresents the data of a customer, including sessions and events used for reporting and debugging in the Ca...70.8
Strong 3 Solid coverage with minor gaps
Encharge Ingest APISingle-endpoint Ingest API for creating/updating people and submitting product events into Encharge from an...62.6CM.com Customerdata APIThe Customerdata API from CM.com — 1 operation(s) for customerdata.61.4Inspectorio CUSTOMER DATA APIThe CUSTOMER DATA API from Inspectorio — 7 operation(s) for customer data.55.2
Developing 8 Usable, with meaningful gaps to close
Dynamics 365 Customer Insights Data APIAPI for building applications based on unified customer data, enabling customer data unification, segmentat...53.2Movable Ink Customer Data APIA write-only HTTP collector that ingests customer behavioral events in real time so Movable Ink Studio can ...52.6Monetate Data APICreate and manage data schemas and send customer, product and catalog data into Monetate in real time for u...50.7Localytics Profile APIRead, create, update and delete user profile attributes used for targeting and segmentation, addressed by c...49.4Gladly Lookup APIBrand-hosted "Lookup" endpoint that Gladly calls outbound to enrich a conversation with first-party custome...48.5Session AI Platform REST APIPublic REST API for the Session AI (ZineOne) platform. Documented operations cover sending events into the ...47.4Noded GraphQL APIThe Noded (Apollo) GraphQL API behind the Customer Context Graph. One POST endpoint serving people and acco...47.3Bird Customer Data APISync customer data from multiple sources in real time to build a 360-degree customer view. Manage contacts,...42.4
Thin 3 Limited public surface area
Aaron's CUSTOMER DATA APIThe CUSTOMER DATA API from Aaron's — 1 operation(s) for customer data.35.1ActionIQ Profile APIThe ActionIQ Profile API provides real-time access to customer identities, attributes, and audience members...29.6SCE Green Button Connect My DataSCE's Customer Data Access (CDA) platform, through which a customer can authorize a registered third party ...28.2
Emerging 1 Early or largely undocumented
Southern Company Customer Account APIThe Southern Company Customer Account API provides access to utility account data for Alabama Power, Georgi...19.4

Companies reaching this through an API (12)

These companies publish an API, specification or operation carrying “Customer Data” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Aaron's ActionIQ Adobe Bird CM.com Gladly Inspectorio Localytics Microsoft Dynamics 365 Southern California Edison Southern Company Talon.One

Score breakdown

Frequency
46.4
log-scaled weighted occurrences
Breadth
0.8
spread across providers
Quality lift
58.5
mean composite of providers using it
Cohesion
11.5
strength of nearest seed neighbor

Related tags

CDP 7 co-occurrences Marketing Automation 17 co-occurrences Segmentation 7 co-occurrences Push Notifications 8 co-occurrences Email Marketing 8 co-occurrences Customer Data Platform 6 co-occurrences Audiences 6 co-occurrences SMS 11 co-occurrences

Where this tag comes from

Api tag18
Provider tag33
Openapi tag2
Openapi op tag5

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  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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