CRM Bonus (CRMBonus) is a Brazilian retail technology platform for customer acquisition, conversion, and loyalty. Its products include Giftback cashback and rewards, the Vale Bonus consumer rewards app connecting brands to over five million shoppers, CRMBack WhatsApp-based e-commerce conversion, CRMAds retail media on WhatsApp, and Oto CRM — the physical-retail CRM platform CRMBonus acquired outright from WPP in June 2025 and now lists as a first-party retail solution. It integrates with 300+ ERP, point-of-sale, and e-commerce systems including VTEX, Shopify, Linx, TOTVS, Nuvemshop, Wake, and PagSeguro. The publicly documented machine-readable contract is the Oto Data API — an OpenAPI 3.1.0 upsert-ingestion API for customers, orders, order items, products, stores, sellers, cashback, NPS, and Oto Tags events — served at data-api.otocrm.com.br with a public ReDoc/Swagger reference. The Giftback and Vale Bonus APIs on api.crmbonus.com are partner-token gated with no public reference; that host answers HTTP 200 with an "OK!!" envelope for every path, including every /.well-known/* probe, so none of those 200s carry a real document.
CRM Bonus publishes 1 API on the APIs.io network: Oto Data API. Tagged areas include Company, Retail, Loyalty, Cashback, and CRM.
CRM Bonus’ developer surface includes support, engineering blog, documentation, API reference, getting-started guide, authentication, sandbox, and 23 more developer resources.
REST data-ingestion API for the Oto CRM platform (a CRMBonus retail solution). Thirteen POST operations load customers, orders, order items, products, stores, sellers, cashback ...
aid: crm-bonus
accessModel:
pricing: unknown
onboarding: request
trial: false
try_now: false
public: true
label: Request Access
confidence: medium
source:
- https://ajuda.otocrm.com.br/support/solutions/articles/150000031734-cadastro-r%C3%A1pido-via-api
- https://data-api.otocrm.com.br/redoc
generated: '2026-08-12'
method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/crm-bonus.png
name: CRM Bonus
description: CRM Bonus (CRMBonus) is a Brazilian retail technology platform for customer acquisition, conversion, and loyalty.
Its products include Giftback cashback and rewards, the Vale Bonus consumer rewards app connecting brands to over five million
shoppers, CRMBack WhatsApp-based e-commerce conversion, CRMAds retail media on WhatsApp, and Oto CRM — the physical-retail
CRM platform CRMBonus acquired outright from WPP in June 2025 and now lists as a first-party retail solution. It integrates
with 300+ ERP, point-of-sale, and e-commerce systems including VTEX, Shopify, Linx, TOTVS, Nuvemshop, Wake, and PagSeguro.
The publicly documented machine-readable contract is the Oto Data API — an OpenAPI 3.1.0 upsert-ingestion API for customers,
orders, order items, products, stores, sellers, cashback, NPS, and Oto Tags events — served at data-api.otocrm.com.br with
a public ReDoc/Swagger reference. The Giftback and Vale Bonus APIs on api.crmbonus.com are partner-token gated with no public
reference; that host answers HTTP 200 with an "OK!!" envelope for every path, including every /.well-known/* probe, so none
of those 200s carry a real document.
url: https://raw.githubusercontent.com/api-evangelist/crm-bonus/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bond-capital
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Retail
- Loyalty
- Cashback
- CRM
- Retail Media
- E-commerce
- Brazil
- WhatsApp
- Customer Data
- Data Ingestion
- Point of Sale
apis:
- name: Oto Data API
description: 'REST data-ingestion API for the Oto CRM platform (a CRMBonus retail solution). Thirteen POST operations load
customers, orders, order items, products, stores, sellers, cashback credits, NPS responses, exclusion lists, and Oto Tags
web events. Records are written upsert-style — a record whose primary key already exists is replaced in full — so a retried
load converges on the same state. Authentication is an HTTP bearer token issued by Oto/CRMBonus support; a /auth/login
operation exchanges username and password for a 3600-second JWT. Limits are published in the spec description: 200 requests
per minute per source IP (HTTP 429) and 10,000 records per request (HTTP 413). Production and a staging (homologação)
environment are both declared in servers[].'
humanURL: https://data-api.otocrm.com.br/redoc
baseURL: https://data-api.otocrm.com.br
tags:
- crm
- customer-data
- data-ingestion
- retail
- loyalty
- cashback
- nps
- e-commerce
- brazil
properties:
- type: OpenAPI
url: openapi/crm-bonus-oto-data-api-openapi.yml
- type: APIReference
url: https://data-api.otocrm.com.br/redoc
- type: Documentation
url: https://ajuda.otocrm.com.br/support/solutions/articles/150000032248-ingest%C3%A3o-de-dados-via-api
- type: GettingStarted
url: https://ajuda.otocrm.com.br/support/solutions/articles/150000031734-cadastro-r%C3%A1pido-via-api
- type: Console
url: https://data-api.otocrm.com.br/docs
- type: Authentication
url: authentication/crm-bonus-authentication.yml
- type: Conventions
url: conventions/crm-bonus-conventions.yml
- type: Idempotency
url: conventions/crm-bonus-conventions.yml
- type: ErrorCatalog
url: errors/crm-bonus-problem-types.yml
- type: DataModel
url: data-model/crm-bonus-data-model.yml
- type: RateLimits
url: rate-limits/crm-bonus-rate-limits.yml
- type: Sandbox
url: sandbox/crm-bonus-sandbox.yml
- type: Overlay
url: overlays/crm-bonus-oto-data-api-overlay.yaml
- type: MCPServer
url: mcp/crm-bonus-mcp.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: AgenticAccess
url: agentic-access/crm-bonus-agentic-access.yml
- type: DomainSecurity
url: security/crm-bonus-domain-security.yml
- type: Website
url: https://crmbonus.com.br
- type: Support
url: https://crmbonus.com.br/suporte
- type: HelpCenter
url: https://ajuda.otocrm.com.br/support/solutions
- type: Blog
url: https://crmbonus.com.br/blog
- type: PrivacyPolicy
url: https://crmbonus.com.br/politicas/politica-de-privacidade
- type: TermsOfService
url: https://www.crmbonus.com.br/politicas/aviso-de-privacidade-e-termos-de-uso
- type: GitHubOrganization
url: https://github.com/crmbonus-oficial
- type: StatusPage
url: https://status.otocrm.com.br
- type: Lifecycle
url: lifecycle/crm-bonus-lifecycle.yml
- type: Packages
url: packages/crm-bonus-packages.yml
- type: SDKs
url: packages/crm-bonus-packages.yml
- type: Components
url: components/crm-bonus-components.yml
- type: Conformance
url: conformance/crm-bonus-conformance.yml
- type: LLMsTxt
url: llms/crm-bonus-llms.txt
- type: AgentSkill
url: skills/_index.yml
- type: Plans
url: plans/crm-bonus-plans-pricing.yml
- type: Documentation
url: https://ajuda.otocrm.com.br/support/solutions/articles/150000032248-ingest%C3%A3o-de-dados-via-api
- type: APIReference
url: https://data-api.otocrm.com.br/redoc
- type: GettingStarted
url: https://ajuda.otocrm.com.br/support/solutions/articles/150000031734-cadastro-r%C3%A1pido-via-api
- type: Authentication
url: authentication/crm-bonus-authentication.yml
- type: Conventions
url: conventions/crm-bonus-conventions.yml
- type: Idempotency
url: conventions/crm-bonus-conventions.yml
- type: ErrorCatalog
url: errors/crm-bonus-problem-types.yml
- type: DataModel
url: data-model/crm-bonus-data-model.yml
- type: RateLimits
url: rate-limits/crm-bonus-rate-limits.yml
- type: Sandbox
url: sandbox/crm-bonus-sandbox.yml
- type: Overlay
url: overlays/crm-bonus-oto-data-api-overlay.yaml
- type: MCPServer
url: mcp/crm-bonus-mcp.yml
x-enrichment:
date: '2026-08-12'
status: enriched
artifacts_added: 16
pass: local-v1
note: 'Round 2 overturned round 1''s "no public developer API" finding. STEP 0b contract discovery on the acquired Oto CRM
brand located a live, first-party OpenAPI 3.1.0 (13 operations, 34 schemas) at data-api.otocrm.com.br, plus an Atlassian
status page at status.otocrm.com.br with dedicated "API Pública" and "API Privada" components. Ownership verified per
STEP 0c: CRMBonus acquired 100% of Oto CRM from WPP in June 2025, lists Oto CRM in its own site navigation under Soluções
| Varejo linking to otocrm.com.br, and the Oto help center is titled "Oto CRM | Powered by CRMBonus". No WellKnown, SecurityTxt,
AgentCard, Compliance, Security, ChangeLog, Pricing, SignUp or DeveloperPortal pointer is wired — each was probed and
genuinely absent. The nine HTTP 200s on api.crmbonus.com/.well-known/* are a soft-200 catch-all and were rejected, not
credited.'
Kin Score
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