established · -1.3 market domain

Loyalty

Score 24.9 / 100 190 providers +37 via APIs 81 APIs Search apis.io →
Workflows using this tag
Adyen Classic Authorise and Refund · Adyen Adyen Checkout Payment and Refund · Adyen Adyen Management Create Webhook, Generate HMAC and Test · Adyen Adyen Checkout Payment and Reverse · Adyen Adyen Checkout Payment and Cancel · Adyen Adyen Classic Authorise and Cancel · Adyen Adyen Checkout Payment and Capture · Adyen Adyen List Recurring Details and Disable a Token · Adyen
Business capabilities this tag reaches
Customer Relationship Management 15 Travel Loyalty Programme Management 1

Providers using this tag (190)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 7 Complete, well-documented, and agent-ready
Strong 7 Solid coverage with minor gaps
Developing 27 Usable, with meaningful gaps to close
Thin 43 Limited public surface area
PAR TechnologyCompanyHospitalityPoint-of-Sale5 APIs38.4OkendoCompanyBusiness ApplicationsReviewsRatings2 APIs37.9Kangaroo RewardsCompanyMarketingSoftware-as-a-Service2 APIs37.4LunchboxRestaurantOnline OrderingGuest EngagementCatering4 APIs36.7XoxodayRewardsEmployee EngagementGift CardsIncentives1 API34.1SwitchflyCompanyTravelTravel Technology1 API33.8POINT.METravelAward TravelPoints and Miles1 API32.7StarbucksCoffeeFood ServiceOrdering1 API31.6YotpoE-CommerceReviewsRetention Marketing1 API30.7PaytronixRestaurantGift CardsOnline Ordering12 APIs30.2StampedCompanyConsumerReviewsRatings2 APIs29.8BILTFintechPaymentsRentRewards1 API29.7Smile.ioRewardsReferralsE-Commerce1 API28.6ZinreloRewardsPointsCustomer Retention1 API28.1CheerfyCompanyRestaurantHospitalityCRM27.9Open LoyaltyGamificationRewardsPoints1 API26.7Eagle EyePersonalizationPromotionsRetail26.6SmartrrSubscriptionShopifyE-Commerce1 API26.3FidelCompanyPaymentsCard LinkingTransaction1 API39.1PrizeoutCompanyAdvertisingRewardsGift Cards1 API38.8Casey's General StoresAzure API ManagementConexxusConvenience StoresFood Service21 APIs38.1GiftbitGift CardsDigital RewardsIncentivesPayments1 API37.9WestJetTravelCanadaAviationAirlines1 API37.6SwiftlyRetailRetail MediaGroceryAdvertising1 API36.3Real Gift ServicesCompanyGiftingGift CardsRewards1 API36.2EpsilonCompanyMarketingAdvertisingRetail Media3 APIs35.7HarborCommunityEngagementSuperfans1 API34.0QantasTravelAustraliaAviationAirlines1 API34.0LocBox LabsCompanyMarketingPromotionsLocal Marketing1 API33.5ChaseAccount AggregationBankingConsentCredit Cards5 APIs33.4BYBECompanyAlcoholBeveragesPromotions1 API33.3Regal Entertainment GroupCinemaEntertainmentMoviesTicketing1 API33.3United AirlinesAirlinesTravelFlight BookingNDC1 API33.1Air CanadaTravelCanadaAviationAirlines10 APIs32.7IbottaCompanyConsumerCashbackRewards2 APIs32.1Tango CardGift CardsRewardsIncentivesDigital Rewards1 API31.6FaveCompanyPaymentsFintechQR Payments1 API30.4PopmenuRestaurantMenusOnline OrderingWebsites2 APIs29.9Vita Mojo InternationalCompanyHospitalityRestaurantPoint-of-Sale29.1HopperTravelTravel FintechPrice PredictionCancel For Any Reason1 API28.5LoyversePoint-of-SaleRetailInventoryCafe and Restaurant1 API27.7Starwood Hotels and ResortsHotelsTravelHospitality1 API27.1Alaska AirlinesAirlinesAviationTravelCargo8 APIs26.6
Emerging 53 Early or largely undocumented
Capillary TechnologiesMarketingSoftware-as-a-ServiceEnterprise5 APIs25.2LoyaltyLionRewardsE-CommercePoints1 API24.6WebloyaltyCompanyRewardsE-Commerce21.7Co:CreateCompanyWeb3Rewards1 API17.8BinkeyFintechPaymentsHealthcare1 API17.1LevelUpCompanyConsumerPaymentsMobile Payments16.8My AICompanyRewardsWeb31 API16.8FivestarsCompanyRewardsPayments14.1Salt LabsCompanyEmployee RewardsHuman Resources13.8FetchCompanyConsumerRewards12.9Annex CloudCustomer RetentionRewardsPoints12 APIs12.6Lucky CartCompanyRetail MediaMarTechE-Commerce6 APIs26.0GrabRide HailingFood DeliveryLast Mile DeliveryDigital Payments1 API25.2HiltonHospitalityHotelsTravelReservations1 API25.0AffinitiCompanyChannel MarketingMarketing AutomationThrough-Channel Marketing24.2BikkyRestaurantCustomer Data PlatformGuest AnalyticsIntegration1 API23.0VIA Rail CanadaTravelCanadaRailPassenger Rail1 API22.9JetBlueTravelUnited StatesAviationAirlines21.9Wyndham Hotels & ResortsTravelUnited StatesHospitalityHotels3 APIs20.9Linkable Networks (Collinson Group)CompanyFintechCard-Linked Offers1 API20.8CardlessCompanyFinancial ServicesFintechCredit Cards2 APIs20.1StoreHubCompanyPoint-of-SaleRetailRestaurant20.0INK GamesCompanyGamesGamingMobile Games1 API19.8KGeNCompanyMarketplaceGamingEsports1 API19.7MenuSifuCompanyPoint-of-SaleRestaurantRestaurant Technology19.5AWAYZTravelFintechRewardsMobile App19.0AmtrakTravelUnited StatesRailPassenger Rail1 API18.7Cinemark HoldingsCinemaEntertainmentMovie Theaters18.3Upside ServicesCompanyCashbackRetailFuel18.0ChowbusCompanyRestaurantPoint-of-SaleRestaurant Technology17.9Chick-fil-AFast FoodRestaurantFood and Beverage13 APIs17.8CAVACompanyRestaurantFood and BeverageFast Casual15.7checkout51CompanyCashbackRewardsGrocery15.3CStoreProCompanyConvenience StoresRetailPoint-of-Sale15.2ZippinCompanyRetailRetail TechnologyCheckout-Free1 API15.1AxamerCompanyArtificial IntelligenceAI AgentsRestaurant15.0Porter AirlinesTravelCanadaAviationAirlines14.5Yum ChinaRestaurantFast FoodQuick Service RestaurantDigital Ordering2 APIs14.2Yum BrandsRestaurantFast FoodQuick Service RestaurantDigital Ordering1 API14.0IHG Hotels & ResortsTravelUnited KingdomHospitalityHotels13.3SkuposCompanyRetail TechnologyConvenience StoresScan Data13.2MYRCompanyPoint-of-SaleRestaurantQuick Service Restaurant12.81World OnlineAdvertisingAudience EngagementPollsSurveys1 API12.4Rex AirlinesTravelAustraliaAviationAirlines12.4GoSky AICompanyChatbotsConversational MarketingSocial CRM12.1BeengoCompanyRestaurantRestaurant EngagementOnline Ordering12.0NeoTasteCompanyRestaurantDiningFood and Beverage11.9SubwayFast FoodRestaurantFood and BeverageQuick Service Restaurant11.9Choice HotelsTravelUnited StatesHospitalityHotels11.8Virgin AustraliaTravelAustraliaAviationAirlines11.7Tiff's TreatsCompanyFood and BeverageRestaurantDelivery11.6Chipotle Mexican GrillBurritosCateringDigital OrderingFast Casual11.5Jack in the BoxQuick Service RestaurantFast FoodRestaurantDigital Ordering11.5
Minimal 53 Almost no public developer surface
Bilt RewardsCompanyFintechRewards10.6LocalCompanyFintechPaymentsQR Payments9.4EbboCompanyMarketing TechnologyPromotions8.9MIDAS TechnologiesCompanyFintechPayments8.5CrmbônusCompanySoftware-as-a-ServiceRetail3.9AppCard AICustomer RetentionGroceryAI Analytics3.6TripplusCompanyTravelRewards3.2PunchdCompanyRewardsMobile0.0LAP CoffeeCompanyConsumerCoffeeRetail10.8MOD PizzaCompanyRestaurantFood and BeverageFast Casual10.7Circle KRetailConvenience StoresFuel5 APIs10.6StoreCashCompanyCashbackRewardsPayments10.4ClaimCompanyConsumer AppRewards10.3DswRetailE-CommerceFootwearApparel10.3JokoCompanyFinancial ServicesFintechCashback10.3Karma ScienceCompanyConsumerShoppingE-Commerce10.3SweatcoinCompanyFitnessHealthWellness10.3Blank StreetCompanyConsumerCoffeeRetail9.8Happy WorldCompanyDiningRestaurantPayments9.8PC FinancialFinancial ServicesBankingCanadaSchedule I Bank9.8Acme MarketsAlbertsons BannerDeliveryE-CommerceGrocery5 APIs9.7WendysRestaurantFast FoodQuick Service RestaurantOnline Ordering9.6Owner.comRestaurantOnline OrderingRestaurant Marketing9.5Payment24CompanyPaymentsFuel PaymentsFleet Management9.4JumpCompanySportsTicketingFan Experience9.2PLAYSTUDIOSCompanyConsumerGamingMobile Games8.8KWICompanyRetailPoint-of-SaleUnified Commerce8.7MiradoCompanyRewardsCard-Linked Offers8.5WingstopRestaurantQuick Service RestaurantFast FoodOnline Ordering8.3Burger KingFast FoodRestaurantFood and Beverage2 APIs8.03721zh.comCompanyE-CommerceRetailSoftware-as-a-Service7.8IKEA U.S.B2BBig-BoxBuy BackClick and Collect7.4CarnivalCruise LinesTravelHospitalityMobile App5 APIs7.3CartameRewardsRetailMobile App1 API7.3McDonald'sDeliveryFast FoodMobile Ordering1 API6.6SnackpassCompanyRestaurantPoint-of-SalePayments6.6DynamicsCompanyFintechPaymentsCards6.3Hyatt HotelsHospitalityHotelsTravelLodging6.1FilmgrailCompanyCinemaMoviesEntertainment4.3Caesars EntertainmentHospitalityGamingCasinosResorts3.9H World GroupCompanyConsumerHotelsHospitality3.9SweetgreenCompanyFoodRestaurantFood Delivery3.9VICI SportsCompanySportsFan EngagementSports Technology3.9WawaConvenience StoresFuel RetailFood Service3.8Bloomin' BrandsRestaurantDiningHospitality3.5BrightloomCompanyCustomer Data PlatformCustomer IntelligenceRestaurant3.5Chico's FASApparelChicosE-CommerceFort Myers3.5black-uniqueCompanyE-CommerceConsumerMembership2.6Splash 360Point-of-SaleCollective CateringFood ServiceRestaurant Technology2.1appconomyCompanyMobileCommerceRetail0.0Baker TechnologiesCompanyCannabisCRMMarketing0.0CardSpringCompanyPaymentsCard LinkingOffers0.0PaydiantCompanyPaymentsMobile WalletPoint-of-Sale0.0

APIs with this tag (80)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 4 Complete, well-documented, and agent-ready
Strong 10 Solid coverage with minor gaps
Developing 17 Usable, with meaningful gaps to close
Mews Loyalty Partner APIReverse API for loyalty program providers — Mews calls the partner's endpoints to look up members, validate...54.0Splio Loyalty APIThe Loyalty API from Splio — 1 operation(s) for loyalty.51.6Splio Referral APIReferral coupon API published as a public Postman collection. Checks and burns coupons for a referrer or a ...51.6WoowUp API v3REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, po...50.3Google Wallet APIAPIs for creating and managing digital passes for Google Wallet, including loyalty cards, event tickets, bo...49.8Block Loyalty APIThe Loyalty API from Block — 16 operation(s) for loyalty.49.4Convertedin Loyalty & POS Integration APIA second merchant-implemented contract, aimed at loyalty and point-of-sale vendors. GET endpoints for /api/...49.3MoMo Voucher Distribution APIAPI for creating and distributing promotion campaigns and voucher codes to MoMo users, and for reconciling ...47.4EVE Online Loyalty APIThe Loyalty API from EVE Online — 4 operation(s) for loyalty.45.4WeFitter Loyalty APIThe loyalty API from WeFitter — 2 operation(s) for loyalty.45.3CCP Games Loyalty APIThe Loyalty API from CCP Games — 2 operation(s) for loyalty.43.5AMC Entertainment Holdings Loyalty APIAMC Stubs loyalty accounts, cards, redemptions, and registrations.42.9Sheeva Loyalty APIThe Loyalty API from Sheeva — 2 operation(s) for loyalty.41.9Advance Auto Parts Loyalty APISpeed Perks loyalty program41.7Tyro Payments Loyalty APIThe Loyalty API from Tyro Payments — 1 operation(s) for loyalty.40.2EZR Open PlatformThe EZR 开放平台 integration surface — 236 documented interfaces across 11 business domains (base data, member ...39.9CommBank YelloCommBank Yello is the bank's customer recognition and rewards program offering eligible customers exclusive...39.4
Thin 17 Limited public surface area
Swiftly Shopper GraphQL APIThe GraphQL API that backs Swiftly-built retailer mobile apps and websites. Exposes 45 queries and 11 mutat...36.3Xoxoday Reward Points APIAPI for distributing, tracking, and managing loyalty and engagement points programs. Supports sending point...34.1Chase Rewards Balance APIAPI that allows merchant and partner systems to retrieve a Chase cardholder's current rewards points balanc...33.4Accor Loyalty APIThe Loyalty API from Accor — 22 operation(s) for loyalty.33.3regal-entertainment-group Loyalty APIRegal Crown Club loyalty rewards33.3Restaurant Brands International Loyalty APIThe Loyalty API from Restaurant Brands International — 1 operation(s) for loyalty.33.3Expedia Group Loyalty APITemplate Loyalty Earn API33.2Cielo Promo APIThe Cielo Promo API lets partner platforms surface merchant promotions and discounts to cardholders. It use...32.7point.me Flight Search APIThe API host point.me operates behind its consumer search product and its Gateway embedded platform. https:...32.7Green Dot Cashback Rewards APICashback Rewards APIs manage cashback rewards programs on partner accounts — creating and managing rewards,...32.0Samsung Wallet APISamsung Wallet API allows developers to add digital passes, tickets, boarding passes, loyalty cards, coupon...32.0Slice Customers API (Modeled)Logical, modeled grouping for the diner accounts, order history, and marketing/loyalty relationships that S...31.7Starbucks Loyalty APIStarbucks Rewards loyalty program operations31.6Yotpo Loyalty APILoyalty and referrals customers, orders, and redemptions.30.7Phorest Loyalty APIClient loyalty point adjustments.29.8HTS Travel Loyalty Portals (Banks)Travel loyalty portals powering bank travel programs, used by partners such as Capital One Travel and RBC. ...28.5SPG Loyalty APIThe Starwood Preferred Guest (SPG) Loyalty API provided programmatic access to the SPG loyalty program, ena...27.1
Emerging 26 Early or largely undocumented
Lucky Cart Game Experience APIGrants access to the gamified post-purchase experiences a shopper has earned. GET /game-experiences-access ...26.0GrabRewards (Points Earning & Tier) APIsThe Points Earning and GrabRewards Tier APIs let ecosystem partners award GrabRewards points for qualifying...25.2Nuitée (LiteAPI) Loyalty APILoyalty program configuration, points, and vouchers.24.3Citi Pay with Points APIThe Citi Pay with Points API enables Citi cardholders to redeem ThankYou points and other rewards balances ...23.5Rybbon Points-to-Rewards APIREST API for integrating a points-based reward system, allowing platforms to allocate points to recipients ...22.9MyLinkables Consumer APIRESTful consumer API for building applications on top of the Linkable card-linked-offer platform. Per the p...20.8Revel Systems APIREST API for the Revel Systems iPad POS platform, covering orders, payments, products, inventory, customers...20.5Southwest Airlines Rapid Rewards APIThe Rapid Rewards loyalty program API enables management of points balances, redemption, and tier status fo...20.4KGeN Economy ProtocolsDeveloper APIs for the KGeN Esports and Loyalty protocols — sessions, tournaments, leaderboards, wallets (K...19.7Kroger Identity and Loyalty APIThe Kroger Identity API provides OAuth 2.0-based authentication for Kroger customers including Roundy's ban...19.7EV Connect Drivers APIManage drivers and their charging accounts, enabling custom driver apps, coupons pushed at plug-in, and loy...19.3Sheetz Loyalty and Rewards APIThe Sheetz Rewards loyalty platform powered by Ignite Retail Technology provides a unified loyalty engine w...19.3American Express Network Loyalty PlatformThe American Express Network Loyalty Platform (the R42 Platform) is a suite of real-time Application Progra...18.9American Express Pay with PointsAmerican Express Pay with Points allows cardholders to use the points they have earned through their Americ...18.9American Express Smart Offer PartnershipThe American Express Smart Offer Partnership product provides registered partners with access to certain Am...18.9Skechers Plus Loyalty APIThe Skechers Plus loyalty program enables customers to earn and redeem points across all purchase channels ...18.1Chick-fil-A OneChick-fil-A One is the tiered loyalty rewards program with four levels (Member, Silver, Red, Signature) off...17.8Co:Create APIREST API for token-driven communities on Polygon: users and hosted wallets; ERC-20 / ERC-721 / ERC-1155 and...17.8Weis Markets Loyalty Rewards APIThe Weis Markets Loyalty Rewards API supports the Weis Rewards program, enabling digital loyalty card manag...17.7Me Protocol PaaS APIHosted Platform-as-a-Service REST API for Me Protocol — the backend behind the embeddable rewards SDKs. Aut...16.8Heartland Gift and Loyalty APIThe Heartland Gift and Loyalty API supports stored value cards, gift card issuance and redemption, and loya...14.6KFC China Super App PlatformThe KFC China Super App is Yum China's digital ordering and loyalty platform providing members with digital...14.2Pizza Hut China Digital PlatformPizza Hut China's digital ordering and loyalty platform, part of Yum China's integrated membership ecosyste...14.2Byte by Yum! PlatformByte by Yum! is Yum! Brands' proprietary AI-driven restaurant technology platform delivering digital orderi...14.0Annex Cloud Members APICreate, enroll, retrieve, update, delete, search, and merge loyalty members, and read a member's activity a...12.61World Platform APIThe first-party HTTP backend behind the 1World Online publisher portal, widget frontend and loyalty applica...12.4
Minimal 6 Almost no public developer surface

Companies reaching this through an API (37)

These companies publish an API, specification or operation carrying “Loyalty” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Accor Advance Auto Parts Adyen American Express Block CCP Games Cielo Citigroup Commonwealth Bank Doordash EV Connect EVE Online Expedia Group Google Pay Green Dot Heartland Payment Systems iOS Mastercard Mews MoMo Nuitée (LiteAPI) Phorest Pinoffer Restaurant Brands International Revel Systems Roundy's Rybbon Samsung Sheetz Sheeva Skechers U.S.A. Slice Southwest Airlines Toast Tyro Payments WeFitter Weis Markets

Score breakdown

Frequency
66.6
log-scaled weighted occurrences
Breadth
4.3
spread across providers
Quality lift
26.8
mean composite of providers using it
Cohesion
12.1
strength of nearest seed neighbor

Where this tag sits

Loyalty & Incentives broader

Related tags

Rewards 74 co-occurrences Loyalty & Incentives 42 co-occurrences Restaurant 52 co-occurrences Point-of-Sale 44 co-occurrences Gift Cards 23 co-occurrences Online Ordering 21 co-occurrences Points 16 co-occurrences Promotions 17 co-occurrences

Where this tag comes from

Provider tag191
Api tag81
Openapi tag18
Openapi op tag84

Markets provisional

Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.

Cohort brief

Auto-generated

The 183 providers in the APIs.io catalog tagged Loyalty, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
183
of 190 in the catalog
Mean Kin Score
26.4
+4.2 vs catalog 22.2
Mean Agent Readiness
15.7
+3.7 vs catalog 12
Spread
0–83.9
median 22.9 · σ 18.2
How the 183 split by band
Exemplar 7Strong 7Developing 27Thin 43Emerging 53Minimal 46
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Contract Quality 22.2 17.2 +5 183
Developer Ergonomics 28 23.2 +4.8 183
Access Clarity 27.2 23.9 +3.3 183
Discoverability 61 57.9 +3.1 183
Operational Transparency 15.1 13 +2.1 183
Contract Governance 8.3 6.5 +1.8 183

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 15% 13% +2
MCP server (first-party) 12% 12% 0
Agent Skills 0% 0% 0
OAuth scopes 17% 11% +6
Security 100% 98% +2
Arazzo workflows 1% 2% -1
Governance rules 15% 16% -1

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Lightspeed Commerce 83.9
  2. 2 Brevo 80.8
  3. 3 Square 78.1
  4. 4 Thanx 74.4
  5. 5 Talon.One 73.9
  6. 6 Punchh 67.8
  7. 7 Antavo 66.8
  8. 8 Extole 65.2
  9. 9 Playable 63.2
  10. 10 Talkable 61.3
Top by Agent Readiness
  1. 1 Square 62.8
  2. 2 Talkable 60.3
  3. 3 Brevo 57.2
  4. 4 WoowUp 52.9
  5. 5 Extole 52.8
  6. 6 Talon.One 47.1
  7. 7 Playable 45.7
  8. 8 Voucherify 44.8
  9. 9 makeup.land 44.6
  10. 10 Lightspeed Commerce 43
All 190 members of this roster resolve to a provider in the catalog; 183 carry a score (96%). The figures above describe the scored members only.
Coverage caveat. 162 of 183 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 24 October 2026, across 31984 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/loyalty"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/loyalty"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/loyalty/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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