established · 0.1 market domain

Loyalty

Score 26.2 / 100 182 providers +35 via APIs 81 APIs Search apis.io →
Workflows using this tag
Adyen Classic Authorise and Refund · Adyen Adyen Checkout Payment and Refund · Adyen Adyen Management Create Webhook, Generate HMAC and Test · Adyen Adyen Checkout Payment and Reverse · Adyen Adyen Checkout Payment and Cancel · Adyen Adyen Classic Authorise and Cancel · Adyen Adyen Checkout Payment and Capture · Adyen Adyen List Recurring Details and Disable a Token · Adyen
Business capabilities this tag reaches
Customer Relationship Management 14 Travel Loyalty Programme Management 1

Providers using this tag (182)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 7 Complete, well-documented, and agent-ready
Strong 8 Solid coverage with minor gaps
Developing 26 Usable, with meaningful gaps to close
Thin 41 Limited public surface area
Regal Entertainment GroupCinemaEntertainmentMoviesTicketing1 API39.1FidelCompanyPaymentsCard LinkingTransaction1 API39.0YotpoE-CommerceReviewsRetention Marketing1 API39.0PrizeoutCompanyAdvertisingRewardsGift Cards1 API38.8GalxeCompanyCrypto Web3Digital IdentityCredentials1 API38.6OkendoCompanyBusiness ApplicationsReviewsRatings2 APIs37.8Tango CardGift CardsRewardsIncentivesDigital Rewards1 API37.6Casey's General StoresAzure API ManagementConexxusConvenience StoresFood Service21 APIs37.5WestJetTravelCanadaAviationAirlines1 API37.5Smile.ioRewardsReferralsE-Commerce1 API36.9PaytronixRestaurantGift CardsOnline Ordering12 APIs36.3Real Gift ServicesCompanyGiftingGift CardsRewards1 API36.1LoyversePoint-of-SaleRetailInventoryCafe and Restaurant1 API36.0EpsilonCompanyMarketingAdvertisingRetail Media3 APIs35.7HarborCommunityEngagementSuperfans1 API35.5ChaseAccount AggregationBankingConsentCredit Cards5 APIs35.0ZinreloRewardsPointsCustomer Retention1 API35.0United AirlinesAirlinesTravelFlight BookingNDC1 API34.6Open LoyaltyGamificationRewardsPoints1 API34.5XoxodayRewardsEmployee EngagementGift CardsIncentives1 API34.3SmartrrSubscriptionShopifyE-Commerce1 API34.1SwitchflyCompanyTravelTravel Technology1 API33.7LocBox LabsCompanyMarketingPromotionsLocal Marketing1 API33.4BYBECompanyAlcoholBeveragesPromotions1 API33.3StarbucksCoffeeFood ServiceOrdering1 API33.1Air CanadaTravelCanadaAviationAirlines10 APIs32.7POINT.METravelAward TravelPoints and Miles1 API32.7IbottaCompanyConsumerCashbackRewards2 APIs32.0LoyaltyLionRewardsE-CommercePoints1 API31.5FaveCompanyPaymentsFintechQR Payments1 API30.4QantasTravelAustraliaAviationAirlines1 API30.0GrabRide HailingFood DeliveryLast Mile DeliveryDigital Payments1 API29.9PopmenuRestaurantMenusOnline OrderingWebsites2 APIs29.8BILTFintechPaymentsRentRewards1 API29.7StampedCompanyConsumerReviewsRatings2 APIs29.7Vita Mojo InternationalCompanyHospitalityRestaurantPoint-of-Sale29.0SwiftlyRetailRetail MediaGroceryAdvertising1 API28.8HopperTravelTravel FintechPrice PredictionCancel For Any Reason1 API28.5Alaska AirlinesAirlinesAviationTravelCargo8 APIs28.1CheerfyCompanyRestaurantHospitalityCRM27.9HiltonHospitalityHotelsTravelReservations1 API26.5
Emerging 49 Early or largely undocumented
Lucky CartCompanyRetail MediaMarTechE-Commerce6 APIs26.0Starwood Hotels and ResortsHotelsTravelHospitality1 API26.0AffinitiCompanyChannel MarketingMarketing AutomationThrough-Channel Marketing24.1BikkyRestaurantCustomer Data PlatformGuest AnalyticsIntegration1 API22.9VIA Rail CanadaTravelCanadaRailPassenger Rail1 API22.9JetBlueTravelUnited StatesAviationAirlines21.9WebloyaltyCompanyRewardsE-Commerce21.7Wyndham Hotels & ResortsTravelUnited StatesHospitalityHotels3 APIs20.8Linkable Networks (Collinson Group)CompanyFintechCard-Linked Offers1 API20.7CardlessCompanyFinancial ServicesFintechCredit Cards2 APIs20.1StoreHubCompanyPoint-of-SaleRetailRestaurant19.9KGeNCompanyMarketplaceGamingEsports1 API19.6MenuSifuCompanyPoint-of-SaleRestaurantRestaurant Technology19.5INK GamesCompanyGamesGamingMobile Games1 API19.3AWAYZTravelFintechRewardsMobile App19.0AmtrakTravelUnited StatesRailPassenger Rail1 API18.8Annex CloudCustomer RetentionRewardsPoints12 APIs18.6Cinemark HoldingsCinemaEntertainmentMovie Theaters18.2Upside ServicesCompanyCashbackRetailFuel17.9Co:CreateCompanyWeb3Rewards1 API17.8Chick-fil-AFast FoodRestaurantFood and Beverage13 APIs17.7My AICompanyRewardsWeb31 API16.8LevelUpCompanyConsumerPaymentsMobile Payments16.3BinkeyFintechPaymentsHealthcare1 API15.7Yum ChinaRestaurantFast FoodQuick Service RestaurantDigital Ordering2 APIs15.7CAVACompanyRestaurantFood and BeverageFast Casual15.6Yum BrandsRestaurantFast FoodQuick Service RestaurantDigital Ordering1 API15.5CStoreProCompanyConvenience StoresRetailPoint-of-Sale15.2ZippinCompanyRetailRetail TechnologyCheckout-Free1 API15.1checkout51CompanyCashbackRewardsGrocery14.7Porter AirlinesTravelCanadaAviationAirlines14.4FivestarsCompanyRewardsPayments14.0IHG Hotels & ResortsTravelUnited KingdomHospitalityHotels13.3SkuposCompanyRetail TechnologyConvenience StoresScan Data13.1Owner.comRestaurantOnline OrderingRestaurant Marketing13.0FetchCompanyConsumerRewards12.8MYRCompanyPoint-of-SaleRestaurantQuick Service Restaurant12.8Salt LabsCompanyEmployee RewardsHuman Resources12.5GoSky AICompanyChatbotsConversational MarketingSocial CRM12.41World OnlineAdvertisingAudience EngagementPollsSurveys1 API12.3Rex AirlinesTravelAustraliaAviationAirlines12.3BeengoCompanyRestaurantRestaurant EngagementOnline Ordering12.0Choice HotelsTravelUnited StatesHospitalityHotels11.8NeoTasteCompanyRestaurantDiningFood and Beverage11.8SubwayFast FoodRestaurantFood and BeverageQuick Service Restaurant11.8Virgin AustraliaTravelAustraliaAviationAirlines11.7ChowbusCompanyRestaurantPoint-of-SaleRestaurant Technology11.6Jack in the BoxQuick Service RestaurantFast FoodRestaurantDigital Ordering11.5Tiff's TreatsCompanyFood and BeverageRestaurantDelivery11.5
Minimal 51 Almost no public developer surface
LAP CoffeeCompanyConsumerCoffeeRetail10.7Bilt RewardsCompanyFintechRewards10.6MOD PizzaCompanyRestaurantFood and BeverageFast Casual10.6StoreCashCompanyCashbackRewardsPayments10.4ClaimCompanyConsumer AppRewards10.2JokoCompanyFinancial ServicesFintechCashback10.2Karma ScienceCompanyConsumerShoppingE-Commerce10.2SweatcoinCompanyFitnessHealthWellness10.2Chipotle Mexican GrillBurritosCateringDigital OrderingFast Casual10.1Circle KRetailConvenience StoresFuel5 APIs10.1Happy WorldCompanyDiningRestaurantPayments9.8Acme MarketsAlbertsons BannerDeliveryE-CommerceGrocery5 APIs9.7Blank StreetCompanyConsumerCoffeeRetail9.7DswRetailE-CommerceFootwearApparel9.7PC FinancialFinancial ServicesBankingCanadaSchedule I Bank9.7WendysRestaurantFast FoodQuick Service RestaurantOnline Ordering9.6LocalCompanyFintechPaymentsQR Payments9.4Payment24CompanyPaymentsFuel PaymentsFleet Management9.4WingstopRestaurantQuick Service RestaurantFast FoodOnline Ordering9.3EbboCompanyMarketing TechnologyPromotions8.9PLAYSTUDIOSCompanyConsumerGamingMobile Games8.8KWICompanyRetailPoint-of-SaleUnified Commerce8.7AxamerCompanyArtificial IntelligenceAI AgentsRestaurant8.6JumpCompanySportsTicketingFan Experience8.6MIDAS TechnologiesCompanyFintechPayments8.4MiradoCompanyRewardsCard-Linked Offers8.4McDonald'sDeliveryFast FoodMobile Ordering1 API8.13721zh.comCompanyE-CommerceRetailSoftware-as-a-Service7.7Burger KingFast FoodRestaurantFood and Beverage2 APIs7.5CarnivalCruise LinesTravelHospitalityMobile App5 APIs7.2SnackpassCompanyRestaurantPoint-of-SalePayments6.6DynamicsCompanyFintechPaymentsCards6.3Hyatt HotelsHospitalityHotelsTravelLodging6.1IKEA U.S.B2BBig-BoxBuy BackClick and Collect6.0Caesars EntertainmentHospitalityGamingCasinosResorts5.4FilmgrailCompanyCinemaMoviesEntertainment4.2WawaConvenience StoresFuel RetailFood Service3.7Bloomin' BrandsRestaurantDiningHospitality3.5BrightloomCompanyCustomer Data PlatformCustomer IntelligenceRestaurant3.5Chico's FASApparelChicosE-CommerceFort Myers3.5H World GroupCompanyConsumerHotelsHospitality3.4SweetgreenCompanyFoodRestaurantFood Delivery3.4VICI SportsCompanySportsFan EngagementSports Technology3.4TripplusCompanyTravelRewards2.7black-uniqueCompanyE-CommerceConsumerMembership2.5Splash 360Point-of-SaleCollective CateringFood ServiceRestaurant Technology2.1appconomyCompanyMobileCommerceRetail0.0Baker TechnologiesCompanyCannabisCRMMarketing0.0CardSpringCompanyPaymentsCard LinkingOffers0.0PaydiantCompanyPaymentsMobile WalletPoint-of-Sale0.0PunchdCompanyRewardsMobile0.0

APIs with this tag (77)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 3 Complete, well-documented, and agent-ready
Strong 10 Solid coverage with minor gaps
Developing 17 Usable, with meaningful gaps to close
Oracle CrowdTwist Loyalty and Engagement APIThe core CrowdTwist REST/JSON API for loyalty program members and their points economy — create, read, upda...52.4Splio Loyalty APIThe Loyalty API from Splio — 1 operation(s) for loyalty.51.6Splio Referral APIReferral coupon API published as a public Postman collection. Checks and burns coupons for a referrer or a ...51.6WoowUp API v3REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, po...50.2Convertedin Loyalty & POS Integration APIA second merchant-implemented contract, aimed at loyalty and point-of-sale vendors. GET endpoints for /api/...49.3Google Wallet APIAPIs for creating and managing digital passes for Google Wallet, including loyalty cards, event tickets, bo...49.2AMC Entertainment Holdings Loyalty APIAMC Stubs loyalty accounts, cards, redemptions, and registrations.47.5MoMo Voucher Distribution APIAPI for creating and distributing promotion campaigns and voucher codes to MoMo users, and for reconciling ...47.3WeFitter Loyalty APIThe loyalty API from WeFitter — 2 operation(s) for loyalty.45.2CCP Games Loyalty APIThe Loyalty API from CCP Games — 2 operation(s) for loyalty.43.4EVE Online Loyalty APIThe Loyalty API from EVE Online — 4 operation(s) for loyalty.43.4Advance Auto Parts Loyalty APISpeed Perks loyalty program43.0Slice Customers API (Modeled)Logical, modeled grouping for the diner accounts, order history, and marketing/loyalty relationships that S...42.6Sheeva Loyalty APIThe Loyalty API from Sheeva — 2 operation(s) for loyalty.41.9EZR Open PlatformThe EZR 开放平台 integration surface — 236 documented interfaces across 11 business domains (base data, member ...39.8Tyro Payments Loyalty APIThe Loyalty API from Tyro Payments — 1 operation(s) for loyalty.39.6Restaurant Brands International Loyalty APIThe Loyalty API from Restaurant Brands International — 1 operation(s) for loyalty.39.3
Thin 18 Limited public surface area
regal-entertainment-group Loyalty APIRegal Crown Club loyalty rewards39.1Yotpo Loyalty APILoyalty and referrals customers, orders, and redemptions.39.0CommBank YelloCommBank Yello is the bank's customer recognition and rewards program offering eligible customers exclusive...38.8Phorest Loyalty APIClient loyalty point adjustments.36.7Chase Rewards Balance APIAPI that allows merchant and partner systems to retrieve a Chase cardholder's current rewards points balanc...35.0Expedia Group Loyalty APITemplate Loyalty Earn API34.7Xoxoday Reward Points APIAPI for distributing, tracking, and managing loyalty and engagement points programs. Supports sending point...34.3Green Dot Cashback Rewards APICashback Rewards APIs manage cashback rewards programs on partner accounts — creating and managing rewards,...33.6Samsung Wallet APISamsung Wallet API allows developers to add digital passes, tickets, boarding passes, loyalty cards, coupon...33.5Starbucks Loyalty APIStarbucks Rewards loyalty program operations33.1Cielo Promo APIThe Cielo Promo API lets partner platforms surface merchant promotions and discounts to cardholders. It use...32.7point.me Flight Search APIThe API host point.me operates behind its consumer search product and its Gateway embedded platform. https:...32.7Nuitée (LiteAPI) Loyalty APILoyalty program configuration, points, and vouchers.31.2GrabRewards (Points Earning & Tier) APIsThe Points Earning and GrabRewards Tier APIs let ecosystem partners award GrabRewards points for qualifying...29.9Rybbon Points-to-Rewards APIREST API for integrating a points-based reward system, allowing platforms to allocate points to recipients ...28.9Swiftly Shopper GraphQL APIThe GraphQL API that backs Swiftly-built retailer mobile apps and websites. Exposes 45 queries and 11 mutat...28.8Citi Pay with Points APIThe Citi Pay with Points API enables Citi cardholders to redeem ThankYou points and other rewards balances ...28.6HTS Travel Loyalty Portals (Banks)Travel loyalty portals powering bank travel programs, used by partners such as Capital One Travel and RBC. ...28.5
Emerging 23 Early or largely undocumented
Lucky Cart Game Experience APIGrants access to the gamified post-purchase experiences a shopper has earned. GET /game-experiences-access ...26.0SPG Loyalty APIThe Starwood Preferred Guest (SPG) Loyalty API provided programmatic access to the SPG loyalty program, ena...26.0EV Connect Drivers APIManage drivers and their charging accounts, enabling custom driver apps, coupons pushed at plug-in, and loy...22.4Revel Systems APIREST API for the Revel Systems iPad POS platform, covering orders, payments, products, inventory, customers...22.0Kroger Identity and Loyalty APIThe Kroger Identity API provides OAuth 2.0-based authentication for Kroger customers including Roundy's ban...21.2Sheetz Loyalty and Rewards APIThe Sheetz Rewards loyalty platform powered by Ignite Retail Technology provides a unified loyalty engine w...20.9MyLinkables Consumer APIRESTful consumer API for building applications on top of the Linkable card-linked-offer platform. Per the p...20.7Southwest Airlines Rapid Rewards APIThe Rapid Rewards loyalty program API enables management of points balances, redemption, and tier status fo...20.6American Express Network Loyalty PlatformThe American Express Network Loyalty Platform (the R42 Platform) is a suite of real-time Application Progra...20.5American Express Pay with PointsAmerican Express Pay with Points allows cardholders to use the points they have earned through their Americ...20.5American Express Smart Offer PartnershipThe American Express Smart Offer Partnership product provides registered partners with access to certain Am...20.5KGeN Economy ProtocolsDeveloper APIs for the KGeN Esports and Loyalty protocols — sessions, tournaments, leaderboards, wallets (K...19.6Weis Markets Loyalty Rewards APIThe Weis Markets Loyalty Rewards API supports the Weis Rewards program, enabling digital loyalty card manag...19.2Annex Cloud Members APICreate, enroll, retrieve, update, delete, search, and merge loyalty members, and read a member's activity a...18.6Skechers Plus Loyalty APIThe Skechers Plus loyalty program enables customers to earn and redeem points across all purchase channels ...18.3Co:Create APIREST API for token-driven communities on Polygon: users and hosted wallets; ERC-20 / ERC-721 / ERC-1155 and...17.8Chick-fil-A OneChick-fil-A One is the tiered loyalty rewards program with four levels (Member, Silver, Red, Signature) off...17.7Me Protocol PaaS APIHosted Platform-as-a-Service REST API for Me Protocol — the backend behind the embeddable rewards SDKs. Aut...16.8KFC China Super App PlatformThe KFC China Super App is Yum China's digital ordering and loyalty platform providing members with digital...15.7Pizza Hut China Digital PlatformPizza Hut China's digital ordering and loyalty platform, part of Yum China's integrated membership ecosyste...15.7Heartland Gift and Loyalty APIThe Heartland Gift and Loyalty API supports stored value cards, gift card issuance and redemption, and loya...15.6Byte by Yum! PlatformByte by Yum! is Yum! Brands' proprietary AI-driven restaurant technology platform delivering digital orderi...15.51World Platform APIThe first-party HTTP backend behind the 1World Online publisher portal, widget frontend and loyalty applica...12.3
Minimal 6 Almost no public developer surface

Companies reaching this through an API (35)

These companies publish an API, specification or operation carrying “Loyalty” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Advance Auto Parts Adyen American Express CCP Games Cielo Citigroup Commonwealth Bank Doordash EV Connect EVE Online Expedia Group Google Pay Green Dot Heartland Payment Systems iOS Mastercard Mews MoMo Nuitée (LiteAPI) Phorest Pinoffer Restaurant Brands International Revel Systems Roundy's Rybbon Samsung Sheetz Sheeva Skechers U.S.A. Slice Southwest Airlines Toast Tyro Payments WeFitter Weis Markets

Score breakdown

Frequency
66.9
log-scaled weighted occurrences
Breadth
4.7
spread across providers
Quality lift
32.0
mean composite of providers using it
Cohesion
12.5
strength of nearest seed neighbor

Where this tag sits

Loyalty & Incentives broader

Related tags

Rewards 73 co-occurrences Loyalty & Incentives 43 co-occurrences Restaurant 52 co-occurrences Point-of-Sale 42 co-occurrences Online Ordering 21 co-occurrences Gift Cards 20 co-occurrences Points 16 co-occurrences Cashback 15 co-occurrences

Where this tag comes from

Provider tag182
Api tag80
Openapi tag17
Openapi op tag52

Cohort brief

Auto-generated

The 175 providers in the APIs.io catalog tagged Loyalty, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
175
all scored
Mean Kin Score
27
+4.1 vs catalog 22.9
Mean Agent Readiness
15.2
+3.3 vs catalog 11.9
Spread
0–81.7
median 21.9 · σ 18.6
How the 175 split by band
Exemplar 7Strong 8Developing 26Thin 41Emerging 49Minimal 44
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Contract Quality 22.4 17.6 +4.8 175
Developer Ergonomics 27.5 23.2 +4.3 175
Access Clarity 30.1 26.5 +3.6 175
Discoverability 60.9 58.1 +2.8 175
Operational Transparency 16.1 13.7 +2.4 175
Contract Governance 8.1 6.3 +1.8 175

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 15% 14% +1
MCP server (first-party) 11% 12% -1
Agent Skills 0% 0% 0
OAuth scopes 18% 11% +7
Security 100% 98% +2
Arazzo workflows 1% 2% -1
Governance rules 13% 14% -1

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Brevo 81.7
  2. 2 Lightspeed Commerce 78.8
  3. 3 Square 75.4
  4. 4 Thanx 75.4
  5. 5 Talon.One 74.3
  6. 6 Punchh 68.8
  7. 7 Antavo 66.9
  8. 8 Extole 64.6
  9. 9 Playable 63.1
  10. 10 Talkable 61.2
Top by Agent Readiness
  1. 1 Square 60.6
  2. 2 Talkable 59.5
  3. 3 Brevo 58.4
  4. 4 Extole 53.7
  5. 5 WoowUp 52.9
  6. 6 Talon.One 46.9
  7. 7 makeup.land 45
  8. 8 Playable 42.6
  9. 9 Gameball 42.2
  10. 10 LoyaltyLion 42
All 182 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/loyalty"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/loyalty"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/loyalty/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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