Brightloom website screenshot

Brightloom

Brightloom is a San Francisco customer data and customer intelligence platform for restaurant and retail brands. It began as Eatsa, the automated quinoa-bowl restaurant chain, and rebranded to Brightloom in 2019 when Starbucks licensed select components of its Digital Flywheel customer engagement software to the company, took an equity stake and a board seat alongside a $30M round. The product unifies point-of-sale, loyalty, ecommerce and marketing data into a single customer view, reports on data health, runs AI-driven hyper-segmentation and anomaly detection over that data, and recommends the next campaign and audience a brand should target. Brightloom was sold as an end-user SaaS with prebuilt connectors to common POS, loyalty and marketing platforms rather than as a developer platform, and it published no public API reference, developer portal, SDK or machine-readable specification. The company now appears defunct: the last dated item on its own press page is December 2022, the entire operating estate it once held TLS certificates for is gone from DNS — api.brightloom.com, api-prd/api-dev, the cgp.brightloom.com application, its auth0-cgp Auth0 tenant, and the status, support and knowledgebase hosts all NXDOMAIN — brightloom.com publishes no MX record, and only the frozen marketing site remains, with its /about/ page defaced by injected search-spam.

Brightloom is profiled on the APIs.io network. Tagged areas include Company, Customer Data Platform, Customer Intelligence, Restaurant, and Retail.

3.5/100 minimal ▬ flat Agent 0/100 human only Front door AI 2/6 trace Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0
0 APIs
CompanyCustomer Data PlatformCustomer IntelligenceRestaurantRetailMarketingLoyaltySegmentationPoint-of-SaleAnalytics

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/brightloom: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Resources

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Company 5

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: brightloom
name: Brightloom
description: 'Brightloom is a San Francisco customer data and customer intelligence platform for restaurant and retail brands.
  It began as Eatsa, the automated quinoa-bowl restaurant chain, and rebranded to Brightloom in 2019 when Starbucks licensed
  select components of its Digital Flywheel customer engagement software to the company, took an equity stake and a board
  seat alongside a $30M round. The product unifies point-of-sale, loyalty, ecommerce and marketing data into a single customer
  view, reports on data health, runs AI-driven hyper-segmentation and anomaly detection over that data, and recommends the
  next campaign and audience a brand should target. Brightloom was sold as an end-user SaaS with prebuilt connectors to common
  POS, loyalty and marketing platforms rather than as a developer platform, and it published no public API reference, developer
  portal, SDK or machine-readable specification. The company now appears defunct: the last dated item on its own press page
  is December 2022, the entire operating estate it once held TLS certificates for is gone from DNS — api.brightloom.com, api-prd/api-dev,
  the cgp.brightloom.com application, its auth0-cgp Auth0 tenant, and the status, support and knowledgebase hosts all NXDOMAIN
  — brightloom.com publishes no MX record, and only the frozen marketing site remains, with its /about/ page defaced by injected
  search-spam.'
url: https://raw.githubusercontent.com/api-evangelist/brightloom/refs/heads/main/apis.yml
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-09-02'
  method: derived
image: https://www.brightloom.com/assets/components/axl.theme/site/media/fav/apple-touch-icon_v-2.2.png
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.23'
created: '2026-08-08'
modified: '2026-08-14'
tags:
- Company
- Customer Data Platform
- Customer Intelligence
- Restaurant
- Retail
- Marketing
- Loyalty
- Segmentation
- Point-of-Sale
- Analytics
tags_raw:
- Company
- Customer Data Platform
- Customer Intelligence
- Restaurants
- Retail
- Marketing
- Loyalty
- Segmentation
- Point of Sale
- Analytics
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/brightloom-domain-security.yml
- type: Website
  url: https://www.brightloom.com/
- type: Press
  url: https://www.brightloom.com/press/
- type: Careers
  url: https://www.brightloom.com/careers/
- type: ContactUs
  url: https://www.brightloom.com/contact/
- type: LinkedIn
  url: https://www.linkedin.com/company/brightloom
- type: Twitter
  url: https://twitter.com/Brightloom
x-enrichment:
  date: '2026-08-14'
  status: minimal
  artifacts_added: 0
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: Brightloom's operating estate has been decommissioned — Certificate Transparency shows it ran api.brightloom.com,
    api-prd/api-dev, the cgp.brightloom.com Customer Growth Platform app, an auth0-cgp Auth0 tenant, and status/support/knowledgebase
    hosts, and all sixteen of those hostnames now return NXDOMAIN while brightloom.com carries no MX record, leaving only
    a marketing site frozen at its December 2022 press release whose own nav links (/how-it-works/, /integrations/, /sign-up/)
    404 and whose /about/ page serves injected Indonesian gambling search-spam.
  evidence:
  - url: https://www.brightloom.com/
    status: 200
  - url: https://www.brightloom.com/integrations/
    status: 404
  - url: https://www.brightloom.com/sign-up/
    status: 404
  - url: https://www.brightloom.com/openapi.json
    status: 404
  - url: https://www.brightloom.com/graphql
    status: 404
  - url: https://www.brightloom.com/.well-known/agent-card.json
    status: 404
  - url: https://www.brightloom.com/.well-known/api-catalog
    status: 404
  - url: https://api.brightloom.com/openapi.json
    status: 0
    note: status 0 = no HTTP response at all; curl exits 6 (could not resolve host) because api.brightloom.com is NXDOMAIN.
      Not a 404 — the host itself is gone.
  - url: https://crt.sh/?q=%25.brightloom.com
    status: 200
  checked: '2026-08-14'

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