LoyaltyLion website screenshot

LoyaltyLion

LoyaltyLion is an e-commerce loyalty and rewards platform for Shopify, BigCommerce, and custom storefronts, letting merchants run points, referrals, VIP tiers, and reward programs. Its v2 REST API (base https://api.loyaltylion.com/v2) is split into an Admin API for moving data in and out of LoyaltyLion - retrieving customers and transactions, tracking orders, and adjusting points - and a Headless API for building custom shopper-facing loyalty experiences in web, mobile, and POS apps. Requests authenticate with a Program API key passed as a Bearer token (with scoped access), or the deprecated token/secret pair over HTTP Basic auth. All endpoints share a 20 requests-per-second rate limit.

LoyaltyLion publishes 6 APIs on the APIs.io network, including Activities API, Customers API, Points API, and 3 more. Tagged areas include Loyalty, Rewards, E-commerce, Points, and Shopify.

LoyaltyLion’s developer surface includes authentication, documentation, and 7 more developer resources.

37.9/100 thin ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
AccessFreemiumSelf serve⚡ Free to try
6 APIs
LoyaltyRewardsE-commercePointsShopifyRetention

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 37.9/100 · thin
Contract Quality 15.9 / 25
Developer Ergonomics 3.9 / 20
Commercial Clarity 7.9 / 20
Operational Transparency 2.7 / 13
Governance 0.0 / 12
Discoverability 7.4 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/loyaltylion: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

LoyaltyLion Activities API

Customer activities recorded against loyalty rules to award points.

LoyaltyLion Customers API

Loyalty customer profiles, points balances, tiers, and referrals.

LoyaltyLion Points API

Manual point adjustments and immutable point transactions.

LoyaltyLion Redemptions API

Claiming and refunding rewards on behalf of a customer.

LoyaltyLion Rewards API

Rewards a customer can claim and program reward catalog controls.

LoyaltyLion Utility API

Identity and diagnostic endpoints.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

LoyaltyLion API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Loyaltylion Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Loyaltylion Authentication

http · 2 schemes

SECURITY

Loyaltylion Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Loyaltylion Agentic Access

15 operations · 9 acting · 1 human-in-the-loop

15 operations · 9 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 2

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: loyaltylion
url: https://raw.githubusercontent.com/api-evangelist/loyaltylion/refs/heads/main/apis.yml
name: LoyaltyLion
kind: company
description: LoyaltyLion is an e-commerce loyalty and rewards platform for Shopify, BigCommerce, and custom storefronts, letting
  merchants run points, referrals, VIP tiers, and reward programs. Its v2 REST API (base https://api.loyaltylion.com/v2) is
  split into an Admin API for moving data in and out of LoyaltyLion - retrieving customers and transactions, tracking orders,
  and adjusting points - and a Headless API for building custom shopper-facing loyalty experiences in web, mobile, and POS
  apps. Requests authenticate with a Program API key passed as a Bearer token (with scoped access), or the deprecated token/secret
  pair over HTTP Basic auth. All endpoints share a 20 requests-per-second rate limit.
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/loyaltylion.png
tags:
- Loyalty
- Rewards
- E-commerce
- Points
- Shopify
- Retention
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.19'
apis:
- aid: loyaltylion:loyaltylion-activities-api
  name: LoyaltyLion Activities API
  description: Customer activities recorded against loyalty rules to award points.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-activities-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-customers-api
  name: LoyaltyLion Customers API
  description: Loyalty customer profiles, points balances, tiers, and referrals.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-customers-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-points-api
  name: LoyaltyLion Points API
  description: Manual point adjustments and immutable point transactions.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Points
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-points-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-redemptions-api
  name: LoyaltyLion Redemptions API
  description: Claiming and refunding rewards on behalf of a customer.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Redemptions
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-redemptions-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-rewards-api
  name: LoyaltyLion Rewards API
  description: Rewards a customer can claim and program reward catalog controls.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Rewards
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-rewards-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-utility-api
  name: LoyaltyLion Utility API
  description: Identity and diagnostic endpoints.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Utility
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-utility-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
common:
- type: AgenticAccess
  url: agentic-access/loyaltylion-agentic-access.yml
- type: DomainSecurity
  url: security/loyaltylion-domain-security.yml
- type: Authentication
  url: authentication/loyaltylion-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/loyaltylion
- type: Website
  url: https://loyaltylion.com
- type: Documentation
  url: https://developers.loyaltylion.com
- type: Plans
  url: plans/loyaltylion-plans-pricing.yml
- type: RateLimits
  url: rate-limits/loyaltylion-rate-limits.yml
- type: FinOps
  url: finops/loyaltylion-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com