LoyaltyLion

LoyaltyLion is an e-commerce loyalty and rewards platform for Shopify, BigCommerce, and custom storefronts, letting merchants run points, referrals, VIP tiers, and reward programs. Its v2 REST API (base https://api.loyaltylion.com/v2) is split into an Admin API for moving data in and out of LoyaltyLion - retrieving customers and transactions, tracking orders, and adjusting points - and a Headless API for building custom shopper-facing loyalty experiences in web, mobile, and POS apps. Requests authenticate with a Program API key passed as a Bearer token (with scoped access), or the deprecated token/secret pair over HTTP Basic auth. All endpoints share a 20 requests-per-second rate limit.

LoyaltyLion publishes 6 API contracts indexed on the APIs.io network, including Activities API, Customers API, Points API, and 3 more. Tagged areas include Loyalty, Rewards, E-Commerce, Points, and Shopify.

The LoyaltyLion catalog on APIs.io includes 1 Spectral governance ruleset.

LoyaltyLion’s developer surface includes engineering blog, authentication, documentation, and 8 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

25.0/100 emerging ▬ flat Agent 46/100 agent ready Front door AI 4/6 moderate saas Full breakdown ↓
scored 2026-11-13 · rubric v0.28.0 · Show this score on your site →

AccessFreemiumSelf serve⚡ Free to try

1 published contract 1 MCP Servers

Loyalty Rewards E-Commerce Points Shopify Retention Loyalty & Incentives

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Customer Relationship Management

BC-420

ActivitiesCustomersPointsRedemptionsRewards

GET /customers/{merchant_id}/available_rewards POST /rewards/{reward_id}/enable GET /customers PUT /customers/{merchant_id}

Kin Score

Kin Score How this is scored →
scored 2026-11-13 · rubric v0.28.0

Composite quality — 25.0/100 · emerging

Contract Quality 7.9 / 19

Developer Ergonomics 4.7 / 15

Access Clarity 1.0 / 15

Operational Transparency 0.5 / 10

Contract Governance 1.2 / 9

Discoverability 5.1 / 8

Regulatory Posture 0.9 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 46/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 6 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented) Ask about this →
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes Ask about this →
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0 Ask about this →
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link Ask about this →
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks Ask about this →
Agent Skills +5 pts — skills artifact present, graded by who authored it Ask about this →

4 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 6.4 — up to +18.7 composite points Ask about this →
Contract Quality scores 42.1 — up to +14.5 composite points Ask about this →
Developer Ergonomics scores 31.0 — up to +13.8 composite points Ask about this →

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

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Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/loyaltylion/apis.yml: open an issue on github.com/api-evangelist/loyaltylion to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Commerce Platform Ecosystems (Shopify, WooCommerce, Stripe Apps)	builds-on	51.7	-	-
Reviews, Ratings and UGC (review platforms and who integrates with them)	builds-on	51.7	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 4

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

Dynamic Client Registration

measured — observed by APIs.io (published)

OpenAPI

measured — observed by APIs.io (published)

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

LoyaltyLion Activities API

Customer activities recorded against loyalty rules to award points.

LoyaltyLion Customers API

Loyalty customer profiles, points balances, tiers, and referrals.

LoyaltyLion Points API

Manual point adjustments and immutable point transactions.

LoyaltyLion Redemptions API

Claiming and refunding rewards on behalf of a customer.

LoyaltyLion Rewards API

Rewards a customer can claim and program reward catalog controls.

LoyaltyLion Utility API

Identity and diagnostic endpoints.

Open Collections 7

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

LoyaltyLion Activities API

OPEN COLLECTION

LoyaltyLion Activities Customers API

OPEN COLLECTION

LoyaltyLion Activities Points API

OPEN COLLECTION

LoyaltyLion Activities Redemptions API

OPEN COLLECTION

LoyaltyLion Activities Rewards API

OPEN COLLECTION

LoyaltyLion Activities Utility API

OPEN COLLECTION

LoyaltyLion API

OPEN COLLECTION

Scroll for all 7

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

LoyaltyLion MCP Server

Remote MCP server at api.loyaltylion.com over HTTP.

MCP SERVER

LoyaltyLion API pricing

Not yet checked against LoyaltyLion's own pricing page. Compiled by API Evangelist on 2026-07-10 from loyaltylion.com/pricing; confirm before you rely on a figure. A free plan or tier is listed.

Plan	Price
Free free	—
Classic paid	—
Advanced paid	—
Plus enterprise	—

Plan details, limits and sources →

Rate limits

Global Request Rate: 20 per second requests
Page Size: 500 max per page (default 100) records

Compiled by API Evangelist, not yet checked against LoyaltyLion's documentation. Rate-limit details →

Pricing Plans 1

Published pricing tiers and plan structures.

LoyaltyLion Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

LoyaltyLion Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

LoyaltyLion Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs. Counts are the severity each rule declares, not results of running them.

LoyaltyLion API Rules

63 rules · 61 error-severity 1 warn-severity 1 info-severity

SPECTRAL

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

LoyaltyLion Authentication

http · 2 schemes

SECURITY

LoyaltyLion Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access (API Evangelist recommendations) 1

Recommended x-agentic-access execution contracts for AI agents.

LoyaltyLion Agentic Access

15 operations · 9 acting · 1 human-in-the-loop

15 operations · 9 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 3

The organization behind the API

Blog

Blog

LinkedIn

Website

Website

Other 1

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Source (apis.yml)

aid: loyaltylion
url: https://raw.githubusercontent.com/api-evangelist/loyaltylion/refs/heads/main/apis.yml
name: LoyaltyLion
kind: company
description: LoyaltyLion is an e-commerce loyalty and rewards platform for Shopify, BigCommerce, and custom storefronts, letting
  merchants run points, referrals, VIP tiers, and reward programs. Its v2 REST API (base https://api.loyaltylion.com/v2) is
  split into an Admin API for moving data in and out of LoyaltyLion - retrieving customers and transactions, tracking orders,
  and adjusting points - and a Headless API for building custom shopper-facing loyalty experiences in web, mobile, and POS
  apps. Requests authenticate with a Program API key passed as a Bearer token (with scoped access), or the deprecated token/secret
  pair over HTTP Basic auth. All endpoints share a 20 requests-per-second rate limit.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Freemium · Self-serve signup
  confidence: medium
  source:
  - plans
  - authentication
  - security
  generated: '2026-11-13'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/loyaltylion.png
x-docs-platform: mintlify
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-03
tags:
- Loyalty
- Rewards
- E-Commerce
- Points
- Shopify
- Retention
- Loyalty & Incentives
tags_raw:
- Loyalty
- Rewards
- E-commerce
- Points
- Shopify
- Retention
- Loyalty & Incentives
created: '2026-07-10'
modified: '2026-10-06'
specificationVersion: '0.23'
apis:
- aid: loyaltylion:loyaltylion-activities-api
  name: LoyaltyLion Activities API
  description: Customer activities recorded against loyalty rules to award points.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-activities-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-customers-api
  name: LoyaltyLion Customers API
  description: Loyalty customer profiles, points balances, tiers, and referrals.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-customers-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-points-api
  name: LoyaltyLion Points API
  description: Manual point adjustments and immutable point transactions.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Points
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-points-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-redemptions-api
  name: LoyaltyLion Redemptions API
  description: Claiming and refunding rewards on behalf of a customer.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Redemptions
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-redemptions-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-rewards-api
  name: LoyaltyLion Rewards API
  description: Rewards a customer can claim and program reward catalog controls.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Rewards
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-rewards-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
- aid: loyaltylion:loyaltylion-utility-api
  name: LoyaltyLion Utility API
  description: Identity and diagnostic endpoints.
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  tags:
  - Utility
  properties:
  - type: OpenAPI
    url: openapi/loyaltylion-utility-api-openapi.yml
  - type: Documentation
    url: https://developers.loyaltylion.com/api-reference/introduction
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  - type: APIReference
    url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
common:
- url: https://loyaltylion.com/blog
  type: Blog
- type: CapabilityMap
  url: capabilities/loyaltylion-capability-edges.yml
  name: LoyaltyLion Business Capability Map
- type: AgenticAccess
  url: agentic-access/loyaltylion-agentic-access.yml
- type: DomainSecurity
  url: security/loyaltylion-domain-security.yml
- type: Authentication
  url: authentication/loyaltylion-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/loyaltylion
- type: Website
  url: https://loyaltylion.com
- type: Documentation
  url: https://developers.loyaltylion.com
- type: Plans
  url: plans/loyaltylion-plans-pricing.yml
- type: RateLimits
  url: rate-limits/loyaltylion-rate-limits.yml
- type: FinOps
  url: finops/loyaltylion-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

LoyaltyLion API — frequently asked questions

Does LoyaltyLion have an API?

Yes. APIs.io lists 6 APIs from LoyaltyLion, including LoyaltyLion Activities API, LoyaltyLion Customers API and LoyaltyLion Points API, and 3 more.

Is there an OpenAPI specification for the LoyaltyLion API?

Yes. APIs.io indexes 6 OpenAPI specifications for LoyaltyLion, each linked for download from this page.

How do I authenticate with the LoyaltyLion API?

LoyaltyLion documents its authentication (http · 2 schemes). The details are profiled on APIs.io as LoyaltyLion Authentication.

How much does the LoyaltyLion API cost?

APIs.io lists 4 pricing plans for LoyaltyLion, with each plan's price, limits and inclusions under Pricing on this page.

Does LoyaltyLion have an MCP server?

Yes. APIs.io lists 1 MCP server for LoyaltyLion: Remote MCP server at api.loyaltylion.com over HTTP.

Is the LoyaltyLion API ready for AI agents?

LoyaltyLion has a Kin Score of 25.0 out of 100 (emerging) and an Agent Readiness score of 45.8 (agent-ready), scored by API Evangelist on 2026-11-13.

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