Markets · bedrock market · provisional
Reviews, Ratings and UGC (review platforms and who integrates with them)
Platform market (review platforms' integration directories; platform-app edges). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
119providers measured
76 (63.9%)declare their own
7 (5.9%)covered by others only
3 (2.5%)distribution only (sell through, not integrations)
33 (27.7%)undeclared
8declare compatibility (report only, not weighted)
15in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- Yotpo integrations directory (yotpo.com/integrations/, listing pages: Developed by) machine-readable, 177 listings; 54 linked edges (36 partner-built, 10 provider-built, 8 unknown builder); no domain on the page: Resources links, Wikidata P856 or register-name (hand-reviewed)
- Okendo Tech Partner Directory (get-connected.okendo.io/integrations, PartnerPage; index rendered with the headless browser) machine-readable, 29 listings in the rendered directory; 11 linked; agency (services) pages not read
- PowerReviews Tech Integrations Directory (partnerships.powerreviews.com/integrations) machine-readable, 30 listings, website per listing, builder not shown; 15 linked (direction unknown)
- Judge.me integrations (judge.me/integrations) machine-readable, 140 listings, builder not shown; partners are small Shopify apps with no catalog repo; 0 linked
- Bazaarvoice partners (bazaarvoice.com/partners/) machine-readable, 10 partner pages, builder not shown; 9 linked (direction unknown)
- Trustpilot integrations not machine-readable: business.trustpilot.com/integrations 404; no integrations directory (integrations announced as blog posts)
- Feefo integrations not machine-readable: feefo.com/en-gb and /en-us /integrations 404, sitemap empty; no all/feefo repo
- REVIEWS.io integrations not machine-readable: reviews.io/integrations and /partners 404
- Stamped integrations not machine-readable: stamped.io/integrations HTTP 502; sitemap 403
- Google Customer Reviews partners not machine-readable: no partner list published
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-21 from the 119 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | E-Commerce 46%, Reviews 31%, Marketing 29% |
|---|---|
| Tag groups | E-Commerce 53%, Reviews 33%, Marketing 32%, Agentic Commerce 23%, Messaging 20% |
| Industries | Marketing & Advertising 57%, E-Commerce Platform 46% |
| Capabilities | BC-420 24% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 5 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Shopify | 57.5 | 430 | 375 / 55 | 0 | 4 | 33 | partner-built 91%, ipaas-bridge 5%, contract 2%, builds-on-platform 1%, distribution 1% |
| WooCommerce | 55.8 | 446 | 342 / 104 | 0 | 1 | 31 | partner-built 93%, provider-built 4%, ipaas-bridge 2% |
| Gorgias | 52.3 | 88 | 49 / 39 | 0 | 0 | 35 | partner-built 57%, ipaas-bridge 41%, contract 1%, builds-on-platform 1% |
| Yotpo | 51.9 | 87 | 32 / 55 | 8 | 0 | 34 | partner-built 37%, provider-built 11%, ipaas-bridge 36%, standard 1%, covered 2%, builds-on-platform 4%, unknown 9% |
| Adobe Commerce | 22.2 | 3 | 1 / 2 | 0 | 0 | 2 | partner-built 33%, ipaas-bridge 67% |
builds-on 49 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Klaviyo | 53.6 | 57 | 0 / 57 | 0 | 3 | 35 | ipaas-bridge 69%, covered 8%, builds-on-platform 18%, distribution 6% |
| Annex Cloud | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Digioh | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | builds-on-platform 100% |
| LoyaltyLion | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Ovation | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| REVIEWS.io | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Wonderment | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Builder.io | 51.1 | 6 | 0 / 6 | 0 | 1 | 0 | standard 17%, builds-on-platform 67%, distribution 17% |
| Sprinklr | 49.7 | 5 | 0 / 5 | 0 | 1 | 0 | contract 20%, standard 20%, builds-on-platform 40%, distribution 20% |
| Extole | 47.1 | 5 | 0 / 5 | 0 | 2 | 0 | builds-on-platform 67%, distribution 33% |
| Shogun | 46.0 | 4 | 0 / 4 | 0 | 1 | 0 | builds-on-platform 75%, distribution 25% |
| Tapcart | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | builds-on-platform 67%, distribution 33% |
| Tealium | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | builds-on-platform 33%, distribution 33%, atp-outside 33% |
| Dotdigital | 42.7 | 40 | 0 / 40 | 0 | 2 | 31 | ipaas-bridge 78%, standard 2%, builds-on-platform 15%, distribution 5% |
| BlueConic | 42.5 | 5 | 0 / 5 | 0 | 2 | 0 | builds-on-platform 60%, distribution 40% |
| Contentsquare | 42.5 | 5 | 0 / 5 | 0 | 2 | 0 | standard 20%, builds-on-platform 40%, distribution 40% |
| Sailthru | 40.8 | 30 | 0 / 30 | 0 | 3 | 21 | ipaas-bridge 70%, standard 3%, covered 3%, builds-on-platform 13%, distribution 10% |
| Revinate | 38.3 | 5 | 0 / 5 | 0 | 1 | 1 | ipaas-bridge 20%, builds-on-platform 60%, distribution 20% |
| Yelp | 37.8 | 8 | 0 / 8 | 0 | 1 | 2 | ipaas-bridge 25%, standard 12%, builds-on-platform 50%, distribution 12% |
| Attentive | 37.3 | 6 | 0 / 6 | 0 | 2 | 1 | ipaas-bridge 17%, covered 17%, builds-on-platform 33%, distribution 33% |
| Bazaarvoice | 35.8 | 15 | 0 / 15 | 9 | 1 | 2 | ipaas-bridge 13%, covered 7%, builds-on-platform 13%, distribution 7%, unknown 60% |
| Appbrew | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Reputation | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| SiteJabber | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Smile.io | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Akeneo | 34.2 | 9 | 0 / 9 | 0 | 0 | 4 | ipaas-bridge 44%, standard 11%, builds-on-platform 44% |
| Trustpilot | 34.0 | 40 | 0 / 40 | 0 | 0 | 35 | ipaas-bridge 88%, standard 2%, builds-on-platform 10% |
| Triple Whale | 33.7 | 5 | 0 / 5 | 0 | 3 | 1 | ipaas-bridge 17%, builds-on-platform 33%, distribution 50% |
| Drip | 33.0 | 8 | 0 / 8 | 0 | 1 | 3 | ipaas-bridge 38%, contract 12%, covered 12%, builds-on-platform 25%, distribution 12% |
| G2 | 32.9 | 6 | 0 / 6 | 0 | 3 | 1 | ipaas-bridge 17%, builds-on-platform 33%, distribution 50% |
| Profound | 32.9 | 6 | 0 / 6 | 0 | 3 | 1 | ipaas-bridge 17%, builds-on-platform 33%, distribution 50% |
| Birdeye | 30.8 | 38 | 0 / 38 | 0 | 0 | 32 | ipaas-bridge 89%, builds-on-platform 11% |
| AdRoll | 30.0 | 8 | 0 / 8 | 0 | 0 | 4 | ipaas-bridge 50%, covered 12%, builds-on-platform 38% |
| Yext | 29.4 | 5 | 0 / 5 | 0 | 1 | 2 | ipaas-bridge 40%, builds-on-platform 40%, distribution 20% |
| Omnisend | 26.5 | 7 | 0 / 7 | 0 | 0 | 4 | ipaas-bridge 57%, builds-on-platform 43% |
| Order Desk | 24.3 | 38 | 0 / 38 | 0 | 0 | 32 | ipaas-bridge 89%, builds-on-platform 11% |
| Refersion | 24.1 | 29 | 0 / 29 | 0 | 0 | 25 | ipaas-bridge 86%, builds-on-platform 14% |
| Judge.me | 22.2 | 6 | 0 / 6 | 0 | 0 | 4 | ipaas-bridge 67%, builds-on-platform 33% |
| Stamped | 22.2 | 3 | 0 / 3 | 0 | 0 | 2 | ipaas-bridge 67%, builds-on-platform 33% |
| Ordergroove | 19.7 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
| Postscript | 19.7 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
| Listrak | 19.6 | 35 | 0 / 35 | 0 | 0 | 32 | ipaas-bridge 91%, builds-on-platform 9% |
| AskNicely | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Emplifi | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| LoudCrowd | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Plobal Apps | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Shopper Approved | 14.8 | 27 | 0 / 27 | 0 | 0 | 19 | ipaas-bridge 90%, builds-on-platform 10% |
| Bold Commerce | 11.6 | 8 | 0 / 8 | 0 | 0 | 7 | ipaas-bridge 88%, builds-on-platform 12% |
| Dixa | 10.6 | 23 | 0 / 23 | 0 | 0 | 20 | ipaas-bridge 95%, builds-on-platform 5% |
covered 8 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Antavo | 48.3 | 5 | 0 / 5 | 0 | 1 | 0 | covered 80%, distribution 20% |
| Braze | 44.8 | 13 | 0 / 13 | 0 | 5 | 3 | ipaas-bridge 21%, covered 29%, builds-on-platform 14%, distribution 36% |
| Movable Ink | 42.3 | 7 | 0 / 7 | 0 | 4 | 0 | standard 12%, covered 25%, builds-on-platform 12%, distribution 50% |
| Epsilon | 41.1 | 6 | 0 / 6 | 0 | 3 | 0 | standard 17%, covered 33%, distribution 50% |
| SAP Emarsys | 36.7 | 26 | 0 / 26 | 0 | 3 | 18 | ipaas-bridge 69%, covered 12%, builds-on-platform 8%, distribution 12% |
| Tripadvisor | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | covered 50%, atp-outside 50% |
| Gladly | 20.8 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, covered 50% |
| Monetate | 17.9 thin | 1 | 0 / 1 | 0 | 0 | 0 | covered 100% |
regulated 3 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| TikTok | 57.6 | 18 | 0 / 18 | 0 | 0 | 4 | ipaas-bridge 22%, contract 39%, covered 22%, builds-on-platform 17% |
| Trend | 36.8 thin | 2 | 0 / 2 | 0 | 0 | 0 | contract 50%, standard 50% |
| Volusion | 10.7 | 21 | 0 / 21 | 0 | 0 | 20 | ipaas-bridge 95%, contract 5% |
standard 6 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Arka | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| Zinrelo | 29.1 | 4 | 0 / 4 | 0 | 0 | 2 | ipaas-bridge 50%, standard 25%, builds-on-platform 25% |
| Conteller | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
| Impactyn B.V | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
| Stllr Network | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
| Podium | 10.1 | 33 | 0 / 33 | 0 | 0 | 31 | ipaas-bridge 97%, standard 3% |
core 1 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Okendo | 39.1 | 14 | 1 / 13 | 8 | 0 | 1 | partner-built 7%, provider-built 14%, ipaas-bridge 7%, builds-on-platform 14%, unknown 57% |
mixed 4 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Mailchimp | 55.4 | 56 | 0 / 56 | 0 | 2 | 36 | ipaas-bridge 68%, contract 8%, covered 8%, builds-on-platform 13%, distribution 4% |
| EcoCart | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | standard 33%, builds-on-platform 33%, distribution 33% |
| Kudobuzz | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | standard 33%, builds-on-platform 33%, distribution 33% |
| Talkable | 38.9 | 5 | 0 / 5 | 0 | 1 | 1 | ipaas-bridge 20%, standard 20%, covered 20%, builds-on-platform 20%, distribution 20% |
list 1 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| AfterShip | 49.6 | 26 | 0 / 26 | 0 | 6 | 1 | provider-built 4%, own-page 48%, ipaas-bridge 4%, builds-on-platform 22%, distribution 22% |
long-tail 6 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| PowerReviews | 28.8 | 16 | 0 / 16 | 15 | 0 | 1 | ipaas-bridge 6%, unknown 94% |
| Google Business Profile | 7.5 | 3 | 0 / 3 | 0 | 0 | 3 | ipaas-bridge 100% |
| ReviewTrackers | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| SOCi | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| StoryTap | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
| TrustRadius | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
distribution 3 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Listings API | 19.2 thin | 2 | 0 / 2 | 0 | 2 | 0 | distribution 100% |
| Catch&Release | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
| Synup | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
undeclared 33 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| 8fig | undeclared | - | - | - | - | - | |
| alphin | undeclared | - | - | - | - | - | |
| AlternativeTo | undeclared | - | - | - | - | - | |
| Angie’s List | undeclared | - | - | - | - | - | |
| Archive Technologies | undeclared | - | - | - | - | - | |
| Bluefish AI | undeclared | - | - | - | - | - | |
| BrightLocal | undeclared | - | - | - | - | - | |
| Capterra | undeclared | - | - | - | - | - | |
| Chatmeter | undeclared | - | - | - | - | - | |
| Clutch | undeclared | - | - | - | - | - | |
| Crozdesk | undeclared | - | - | - | - | - | |
| DAS Technology | undeclared | - | - | - | - | - | |
| DiscoverCloud | undeclared | - | - | - | - | - | |
| Evertune | undeclared | - | - | - | - | - | |
| FinancesOnline | undeclared | - | - | - | - | - | |
| Goodays | undeclared | - | - | - | - | - | |
| GoodFirms | undeclared | - | - | - | - | - | |
| GoSite | undeclared | - | - | - | - | - | |
| undeclared | - | - | - | - | - | ||
| Join | undeclared | - | - | - | - | - | |
| Kale | undeclared | - | - | - | - | - | |
| LocalClarity | undeclared | - | - | - | - | - | |
| Pixlee | undeclared | - | - | - | - | - | |
| Reactiv | undeclared | - | - | - | - | - | |
| Revie | undeclared | - | - | - | - | - | |
| Serchen | undeclared | - | - | - | - | - | |
| Software Advice | undeclared | - | - | - | - | - | |
| SoftwareSuggest | undeclared | - | - | - | - | - | |
| SpotHopper | undeclared | - | - | - | - | - | |
| Tattle | undeclared | - | - | - | - | - | |
| VTEX | undeclared | - | - | - | - | - | |
| Yieldify * | undeclared | - | - | - | - | - | |
| Zaius | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 31; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
Mailchimp ↔ HubSpot | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
Mailchimp ↔ HubSpot | 6 | 3.0 | workflow generated by API Evangelist |
| Add new paid Shopify orders to Google Sheets rows Add new paid Shopify orders to Google Sheets rows |
Shopify ↔ Google Sheets | 4 | 1.6 | workflow generated by API Evangelist |
| Add new WooCommerce customers to ActiveCampaign Add new WooCommerce customers to ActiveCampaign |
WooCommerce ↔ ActiveCampaign | 3 | 1.2 | workflow generated by API Evangelist |
| Update contacts in ActiveCampaign from new WooCommerce orders Update contacts in ActiveCampaign from new WooCommerce orders |
WooCommerce ↔ ActiveCampaign | 3 | 1.2 | workflow generated by API Evangelist |
| highlevel |
Mailchimp ↔ HighLevel | 1 | 0.9 | workflow generated by API Evangelist |
| pomo |
TikTok ↔ Pomo | 1 | 0.9 | workflow generated by API Evangelist |
| trend |
TikTok ↔ Trend | 1 | 0.9 | workflow generated by API Evangelist |
| pomo |
Trend ↔ Pomo | 1 | 0.9 | workflow generated by API Evangelist |
| Create Birdeye customers from new Google Sheets rows Create Birdeye customers from new Google Sheets rows |
Birdeye ↔ Google Sheets | 2 | 0.8 | workflow generated by API Evangelist |
| Add new Mailchimp subscribers to Google Ads customer lists Add new Mailchimp subscribers to Google Ads customer lists |
Mailchimp ↔ Google Ads | 2 | 0.8 | workflow generated by API Evangelist |
| Pipedrive |
Mailchimp ↔ Pipedrive | 2 | 0.8 | workflow generated by API Evangelist |
| WooCommerce |
Mailchimp ↔ WooCommerce | 2 | 0.8 | workflow generated by API Evangelist |
| WooCommerce (own) |
Mailchimp ↔ WooCommerce | 2 | 0.8 | workflow generated by API Evangelist |
| Add WooCommerce orders to Google Sheets rows Add WooCommerce orders to Google Sheets rows |
WooCommerce ↔ Google Sheets | 2 | 0.8 | workflow generated by API Evangelist |
Generated 2026-10-21 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.