Pixlee

Pixlee (Pixlee TurnTo, now part of Emplifi) is a visual and social user-generated content (UGC) marketing platform that helps brands collect, curate, moderate, and display customer photos and videos across their website, mobile apps, and email. The Pixlee Content API (v2) gives brands programmatic access to their approved media in albums with rich filtering and sorting, lets them ingest new content from a URL or an uploaded file, and add or update commerce products that media can be tagged with. Authentication is via an account API key passed as a query parameter, with HMAC-SHA1 request signing required for all writes. Pixlee also ships embeddable JavaScript display widgets, email display blocks, and native iOS/Android UI SDKs. Originally an a16z-backed startup, Pixlee was acquired by Emplifi.

Pixlee is listed with 3 APIs on the APIs.io network: Content API, Albums API, and Media API. Tagged areas include Company, User Generated Content, Social Commerce, Visual Marketing, and Content.

The Pixlee catalog on APIs.io includes 1 Spectral governance ruleset.

Pixlee’s developer surface includes documentation, API reference, getting-started guide, changelog, support, engineering blog, pricing, and 23 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

39.8/100 developing ▬ flat Agent 23/100 agent aware Front door AI 5/6 prominent Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

3 APIs 2 Agent Skills

Company User Generated Content Social CommerceVisual MarketingContent Media E-Commerce WidgetsEmplifi

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 39.8/100 · developing

Contract Quality 2.5 / 19

Developer Ergonomics 9.9 / 15

Access Clarity 6.7 / 15

Operational Transparency 1.0 / 10

Contract Governance 1.6 / 9

Discoverability 5.9 / 8

Regulatory Posture 3.7 / 15

Create-or-Update Ergonomics 2.2 / 10

Agent readiness — 23/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)

7 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 13.3 — up to +21.7 composite points
Operational Transparency scores 10.5 — up to +11.6 composite points
Access Clarity scores 44.7 — up to +11.1 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/pixlee/apis.yml: open an issue on github.com/api-evangelist/pixlee to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Reviews, Ratings and UGC (review platforms and who integrates with them)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Pixlee Content API

Consume approved UGC media from albums (with filters/sorts and pagination), ingest new content from a URL or file, and add or update products. API key in query plus HMAC-SHA1 si...

Pixlee Albums API

Create albums and add or update products

Pixlee Media API

Upload new content from a URL or a file

Open Collections 3

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Pixlee Content Albums API

OPEN COLLECTION

Pixlee Albums Content API

OPEN COLLECTION

Pixlee Content Albums Media API

OPEN COLLECTION

Agent Skills 2

Packaged agent skills for driving this provider's APIs from an AI assistant.

Consume approved UGC from a Pixlee album

AGENT SKILL

Ingest content and manage products in Pixlee

AGENT SKILL

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Pixlee API Rules

58 rules · 56 errors 1 warnings 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Pixlee Content Api Overlay

4 actions · update · pixlee-content-api-openapi.yml

DERIVED

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Pixlee Authentication

apiKey · 1 scheme

SECURITY

Pixlee Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Pixlee Agentic Access

4 operations · 3 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

SignUp

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

WellKnown

WellKnown

X-MCPServerCandidate

X-MCPServerCandidate

AgenticAccess

AgenticAccess

AgentSkill

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

DataModel

Components

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

SDKs

SDKs

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

ChangeLog

ChangeLog

Support

Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Blog

Blog

Website

Website

Source (apis.yml)

aid: pixlee
name: Pixlee
description: Pixlee (Pixlee TurnTo, now part of Emplifi) is a visual and social user-generated content (UGC) marketing platform
  that helps brands collect, curate, moderate, and display customer photos and videos across their website, mobile apps, and
  email. The Pixlee Content API (v2) gives brands programmatic access to their approved media in albums with rich filtering
  and sorting, lets them ingest new content from a URL or an uploaded file, and add or update commerce products that media
  can be tagged with. Authentication is via an account API key passed as a query parameter, with HMAC-SHA1 request signing
  required for all writes. Pixlee also ships embeddable JavaScript display widgets, email display blocks, and native iOS/Android
  UI SDKs. Originally an a16z-backed startup, Pixlee was acquired by Emplifi.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - security
  generated: '2026-11-06'
  method: derived
image: https://files.readme.io/9160404-small-transparentLogo.png
url: https://raw.githubusercontent.com/api-evangelist/pixlee/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- a16z
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
x-docs-platform: readme
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-10-04
tags:
- Company
- User Generated Content
- Social Commerce
- Visual Marketing
- Content
- Media
- E-Commerce
- Widgets
- Emplifi
tags_raw:
- Company
- User Generated Content
- Social Commerce
- Visual Marketing
- Content
- Media
- eCommerce
- Widgets
- Emplifi
apis:
- name: Pixlee Content API
  description: Consume approved UGC media from albums (with filters/sorts and pagination), ingest new content from a URL or
    file, and add or update products. API key in query plus HMAC-SHA1 signature for writes; responses wrap data under a `data`
    key.
  humanURL: https://developers.pixlee.com/reference/about-the-content-api
  baseURL: https://distillery.pixlee.co/api/v2
  tags:
  - Content
  - UGC
  - Media
  - Product
  tags_raw:
  - Content
  - UGC
  - Media
  - Products
  properties:
  - type: OpenAPI
    url: openapi/pixlee-content-api-openapi.yml
  - type: Overlay
    url: overlays/pixlee-content-api-overlay.yaml
- aid: pixlee:pixlee-albums-api
  name: Pixlee Albums API
  description: Create albums and add or update products
  humanURL: https://developers.pixlee.com/reference/about-the-content-api
  baseURL: https://distillery.pixlee.co/api/v2
  tags:
  - Albums
  properties:
  - type: OpenAPI
    url: openapi/pixlee-albums-api-openapi.yml
- aid: pixlee:pixlee-media-api
  name: Pixlee Media API
  description: Upload new content from a URL or a file
  humanURL: https://developers.pixlee.com/reference/about-the-content-api
  baseURL: https://distillery.pixlee.co/api/v2
  tags:
  - Media
  properties:
  - type: OpenAPI
    url: openapi/pixlee-media-api-openapi.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DeveloperPortal
  url: https://developers.pixlee.com/
- type: Documentation
  url: https://developers.pixlee.com/docs/getting-started
- type: APIReference
  url: https://developers.pixlee.com/reference/about-the-content-api
- type: GettingStarted
  url: https://developers.pixlee.com/docs/getting-started
- type: ChangeLog
  url: https://developers.pixlee.com/changelog
- type: ChangeLog
  url: changelog/pixlee-changelog.yml
- type: GitHubOrganization
  url: https://github.com/pixlee
- type: Support
  url: https://support.emplifi.io/hc/en-us
- type: Blog
  url: https://emplifi.io/resource-type/blogs/
- type: Pricing
  url: https://emplifi.io/pricing/
- type: Login
  url: https://emplifi.io/login/
- type: SignUp
  url: https://emplifi.io/demo/
- type: TermsOfService
  url: https://emplifi.io/legal/website-terms-of-use/
- type: PrivacyPolicy
  url: https://emplifi.io/legal/privacy-policy/
- type: Website
  url: https://emplifi.io/
- type: LLMsTxt
  url: llms/pixlee-llms.txt
- type: Packages
  url: packages/pixlee-packages.yml
- type: SDKs
  url: packages/pixlee-packages.yml
- type: WellKnown
  url: well-known/pixlee-well-known.yml
- type: X-MCPServerCandidate
  url: mcp/pixlee-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: Conformance
  url: conformance/pixlee-conformance.yml
- type: ErrorCatalog
  url: errors/pixlee-problem-types.yml
- type: Lifecycle
  url: lifecycle/pixlee-lifecycle.yml
- type: Authentication
  url: authentication/pixlee-authentication.yml
- type: DomainSecurity
  url: security/pixlee-domain-security.yml
- type: Conventions
  url: conventions/pixlee-conventions.yml
- type: DataModel
  url: data-model/pixlee-data-model.yml
- type: Components
  url: components/pixlee-components.yml
- type: AgenticAccess
  url: agentic-access/pixlee-agentic-access.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 16
  pass: local-v1

Pixlee API — frequently asked questions

Does Pixlee have an API?

Yes. APIs.io lists 3 APIs from Pixlee, including Pixlee Content API, Pixlee Albums API and Pixlee Media API.

Is there an OpenAPI specification for the Pixlee API?

Yes. APIs.io indexes 3 OpenAPI specifications for Pixlee, each linked for download from this page.

How do I authenticate with the Pixlee API?

Pixlee uses bearer-token authentication (apiKey · 1 scheme). The details are profiled on APIs.io as Pixlee Authentication.

Is the Pixlee API ready for AI agents?

Pixlee has a Kin Score of 39.8 out of 100 (developing) and an Agent Readiness score of 23.1 (agent-aware), scored by API Evangelist on 2026-11-06.

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