Zaius

Zaius is the B2C marketing customer data platform (CDP) that Optimizely acquired in 2021 and now operates as the Optimizely Data Platform (ODP). It unifies customer, event, order, product, and custom data into a single behavioral profile, powers real-time audience segmentation, and drives personalization and orchestrated cross-channel campaigns. ODP exposes a versioned (v3) REST API surface across regional hosts (US/EU/AU) for events, customers, orders, products, objects, lists, consent, exports, schema management, recommendations, and real-time segments, plus a GraphQL query API and Web / React Native / Node SDKs. Authentication is via public (Tracker ID) and private x-api-key keys. Originally a portfolio company of Insight Partners.

Zaius publishes 17 APIs on the APIs.io network, including Compliance API, Consent API, Consent (Legacy) API, and 14 more. Tagged areas include Company, Customer Data Platform, CDP, Marketing, and Personalization.

Zaius’ developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 25 more developer resources.

🌐 Visit website 📡 Source on GitHub
58.7/100 developing ▬ flat Agent 51/100 agent ready Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
17 APIs 1 MCP Servers
CompanyCustomer Data PlatformCDPMarketingPersonalizationSegmentationEcommerceCustomer DataReal-Time AudiencesEvents

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 58.7/100 · developing
Contract Quality 14.6 / 25
Developer Ergonomics 14.8 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 7.2 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 51/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/zaius: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 17

Individual APIs this provider publishes, each with its own machine-readable definition.

Zaius Compliance API

The Compliance API from Zaius — 7 operation(s) for compliance.

Zaius Consent API

The Consent API from Zaius — 2 operation(s) for consent.

Zaius Consent (Legacy) API

The legacy Consent API is only available for the United States region. Migrate to the latest Update consent API.

Zaius Customers API

The Customers API from Zaius — 1 operation(s) for customers.

Zaius Events API

The Events API from Zaius — 1 operation(s) for events.

Zaius Exports API

The Exports API from Zaius — 4 operation(s) for exports.

Zaius Fields schema API

The Fields schema API from Zaius — 2 operation(s) for fields schema.

Zaius Identifiers API

The Identifiers API from Zaius — 3 operation(s) for identifiers.

Zaius Lists API

The Lists API from Zaius — 2 operation(s) for lists.

Zaius Object schema API

The Object schema API from Zaius — 2 operation(s) for object schema.

Zaius Objects API

The Objects API from Zaius — 1 operation(s) for objects.

Zaius Orders API

The Orders API from Zaius — 1 operation(s) for orders.

Zaius Products API

The Products API from Zaius — 1 operation(s) for products.

Zaius Reachability API

The Reachability API from Zaius — 2 operation(s) for reachability.

Zaius RealtimeSegments API

The RealtimeSegments API from Zaius — 3 operation(s) for realtimesegments.

Zaius Recommendations API

The Recommendations API from Zaius — 1 operation(s) for recommendations.

Zaius Relationships schema API

The Relationships schema API from Zaius — 2 operation(s) for relationships schema.

Scroll for all 17

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

zaius-mcp.yml

MCP SERVER

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Zaius Authentication

apiKey · 1 scheme

SECURITY

Zaius Domain Security

TLSv1.2 · HSTS · DNSSEC · DMARC

SECURITY

Zaius Vulnerability Disclosure

disclosure policy published

SECURITY

Zaius Trust Center

SOC 2, ISO 27001, ISO 27017, ISO 27018, PCI DSS, HIPAA

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 SignUp
SignUp

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt
 MCPServer
MCPServer
 AgentSkill
AgentSkill

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 Lifecycle
Lifecycle
 ErrorCatalog
ErrorCatalog
 DataModel
DataModel
 Conformance
Conformance

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Packages
Packages
 SDKs
SDKs

Access & Security 6

Authentication, authorization, and security posture

Authentication
Authentication
 Compliance
Compliance
 TrustCenter
TrustCenter
 VulnerabilityDisclosure
VulnerabilityDisclosure
 Security
Security
 DomainSecurity
DomainSecurity

Operate 4

Status, limits, changes, and where to get help

Support
Support
 StatusPage
StatusPage
 ChangeLog
ChangeLog
 Deprecation
Deprecation

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Other 1

Properties that don't map to a standard resource type

Overlay
Overlay

Source (apis.yml)

apis.yml Raw ↑ 
aid: zaius
name: Zaius
description: Zaius is the B2C marketing customer data platform (CDP) that Optimizely acquired in 2021 and now operates as
  the Optimizely Data Platform (ODP). It unifies customer, event, order, product, and custom data into a single behavioral
  profile, powers real-time audience segmentation, and drives personalization and orchestrated cross-channel campaigns. ODP
  exposes a versioned (v3) REST API surface across regional hosts (US/EU/AU) for events, customers, orders, products, objects,
  lists, consent, exports, schema management, recommendations, and real-time segments, plus a GraphQL query API and Web /
  React Native / Node SDKs. Authentication is via public (Tracker ID) and private x-api-key keys. Originally a portfolio company
  of Insight Partners.
url: https://raw.githubusercontent.com/api-evangelist/zaius/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.optimizely.com/products/data-platform
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Customer Data Platform
- CDP
- Marketing
- Personalization
- Segmentation
- Ecommerce
- Customer Data
- Real-Time Audiences
- Events
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: zaius:zaius-compliance-api
  name: Zaius Compliance API
  description: The Compliance API from Zaius — 7 operation(s) for compliance.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Compliance
  properties:
  - type: OpenAPI
    url: openapi/zaius-compliance-api-openapi.yml
- aid: zaius:zaius-consent-api
  name: Zaius Consent API
  description: The Consent API from Zaius — 2 operation(s) for consent.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Consent
  properties:
  - type: OpenAPI
    url: openapi/zaius-consent-api-openapi.yml
- aid: zaius:zaius-consent-legacy-api
  name: Zaius Consent (Legacy) API
  description: The legacy Consent API is only available for the United States region. Migrate to the latest Update consent
    API.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Consent (Legacy)
  properties:
  - type: OpenAPI
    url: openapi/zaius-consent-legacy-api-openapi.yml
- aid: zaius:zaius-customers-api
  name: Zaius Customers API
  description: The Customers API from Zaius — 1 operation(s) for customers.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/zaius-customers-api-openapi.yml
- aid: zaius:zaius-events-api
  name: Zaius Events API
  description: The Events API from Zaius — 1 operation(s) for events.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/zaius-events-api-openapi.yml
- aid: zaius:zaius-exports-api
  name: Zaius Exports API
  description: The Exports API from Zaius — 4 operation(s) for exports.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Exports
  properties:
  - type: OpenAPI
    url: openapi/zaius-exports-api-openapi.yml
- aid: zaius:zaius-fields-schema-api
  name: Zaius Fields schema API
  description: The Fields schema API from Zaius — 2 operation(s) for fields schema.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Fields schema
  properties:
  - type: OpenAPI
    url: openapi/zaius-fields-schema-api-openapi.yml
- aid: zaius:zaius-identifiers-api
  name: Zaius Identifiers API
  description: The Identifiers API from Zaius — 3 operation(s) for identifiers.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Identifiers
  properties:
  - type: OpenAPI
    url: openapi/zaius-identifiers-api-openapi.yml
- aid: zaius:zaius-lists-api
  name: Zaius Lists API
  description: The Lists API from Zaius — 2 operation(s) for lists.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Lists
  properties:
  - type: OpenAPI
    url: openapi/zaius-lists-api-openapi.yml
- aid: zaius:zaius-object-schema-api
  name: Zaius Object schema API
  description: The Object schema API from Zaius — 2 operation(s) for object schema.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Object schema
  properties:
  - type: OpenAPI
    url: openapi/zaius-object-schema-api-openapi.yml
- aid: zaius:zaius-objects-api
  name: Zaius Objects API
  description: The Objects API from Zaius — 1 operation(s) for objects.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Objects
  properties:
  - type: OpenAPI
    url: openapi/zaius-objects-api-openapi.yml
- aid: zaius:zaius-orders-api
  name: Zaius Orders API
  description: The Orders API from Zaius — 1 operation(s) for orders.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/zaius-orders-api-openapi.yml
- aid: zaius:zaius-products-api
  name: Zaius Products API
  description: The Products API from Zaius — 1 operation(s) for products.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/zaius-products-api-openapi.yml
- aid: zaius:zaius-reachability-api
  name: Zaius Reachability API
  description: The Reachability API from Zaius — 2 operation(s) for reachability.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Reachability
  properties:
  - type: OpenAPI
    url: openapi/zaius-reachability-api-openapi.yml
- aid: zaius:zaius-realtimesegments-api
  name: Zaius RealtimeSegments API
  description: The RealtimeSegments API from Zaius — 3 operation(s) for realtimesegments.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - RealtimeSegments
  properties:
  - type: OpenAPI
    url: openapi/zaius-realtimesegments-api-openapi.yml
- aid: zaius:zaius-recommendations-api
  name: Zaius Recommendations API
  description: The Recommendations API from Zaius — 1 operation(s) for recommendations.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Recommendations
  properties:
  - type: OpenAPI
    url: openapi/zaius-recommendations-api-openapi.yml
- aid: zaius:zaius-relationships-schema-api
  name: Zaius Relationships schema API
  description: The Relationships schema API from Zaius — 2 operation(s) for relationships schema.
  humanURL: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
  baseURL: https://api.us1.odp.optimizely.com/v3
  tags:
  - Relationships schema
  properties:
  - type: OpenAPI
    url: openapi/zaius-relationships-schema-api-openapi.yml
common:
- type: Website
  url: https://www.optimizely.com/products/data-platform
- type: DeveloperPortal
  url: https://docs.developers.optimizely.com/optimizely-data-platform/docs/welcome
- type: Documentation
  url: https://docs.developers.optimizely.com/optimizely-data-platform/docs/welcome
- type: APIReference
  url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
- type: GettingStarted
  url: https://docs.developers.optimizely.com/optimizely-data-platform/docs/welcome
- type: Support
  url: https://support.optimizely.com/hc/en-us/categories/25425312908301-Data-Platform
- type: Blog
  url: https://www.optimizely.com/insights/blog/
- type: GitHubOrganization
  url: https://github.com/ZaiusInc
- type: Pricing
  url: https://www.optimizely.com/pricing/
- type: SignUp
  url: https://app.optimizely.com/
- type: TermsOfService
  url: https://www.optimizely.com/terms/
- type: PrivacyPolicy
  url: https://www.optimizely.com/privacy-policy/
- type: StatusPage
  url: https://status.optimizely.com/
- type: ChangeLog
  url: https://support.optimizely.com/hc/en-us/articles/23168838218253-2026-Optimizely-Data-Platform-release-notes
- type: LLMsTxt
  url: llms/zaius-llms.txt
- type: Packages
  url: packages/zaius-packages.yml
- type: SDKs
  url: packages/zaius-packages.yml
- type: Authentication
  url: authentication/zaius-authentication.yml
- type: Conventions
  url: conventions/zaius-conventions.yml
- type: Lifecycle
  url: lifecycle/zaius-lifecycle.yml
- type: Deprecation
  url: https://docs.developers.optimizely.com/optimizely-data-platform/reference/introduction
- type: ErrorCatalog
  url: errors/zaius-problem-types.yml
- type: DataModel
  url: data-model/zaius-data-model.yml
- type: Conformance
  url: conformance/zaius-conformance.yml
- type: Compliance
  url: https://www.optimizely.com/trust-center/compliance
- type: MCPServer
  url: mcp/zaius-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: TrustCenter
  url: security/zaius-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/zaius-vulnerability-disclosure.yml
- type: Security
  url: https://www.optimizely.com/trust-center/security
- type: DomainSecurity
  url: security/zaius-domain-security.yml
- type: Overlay
  url: overlays/zaius-events-overlay.yaml
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 37
  pass: local-v1