Zaius
Zaius is the B2C marketing customer data platform (CDP) that Optimizely acquired in 2021 and now operates as the Optimizely Data Platform (ODP). It unifies customer, event, order, product, and custom data into a single behavioral profile, powers real-time audience segmentation, and drives personalization and orchestrated cross-channel campaigns. ODP exposes a versioned (v3) REST API surface across regional hosts (US/EU/AU) for events, customers, orders, products, objects, lists, consent, exports, schema management, recommendations, and real-time segments, plus a GraphQL query API and Web / React Native / Node SDKs. Authentication is via public (Tracker ID) and private x-api-key keys. Originally a portfolio company of Insight Partners.
Zaius publishes 16 API contracts indexed on the APIs.io network, including Compliance API, Consent API, Consent (Legacy) API, and 13 more. Tagged areas include Company, Customer Data Platform, CDP, Marketing, and Personalization.
The Zaius catalog on APIs.io includes 1 Spectral governance ruleset.
Zaius’ developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 33 more developer resources.
What this lets a business do 5
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
Kin Score
Markets this provider is in provisional
The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.
| Market | Position | Depth | Registered MCP server | Declares compatibility |
|---|---|---|---|---|
| Reviews, Ratings and UGC (review platforms and who integrates with them) | undeclared | - | - | - |
Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Standards implemented 2
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
APIs 16
Individual APIs this provider publishes, each with its own machine-readable definition.
Zaius Compliance API
The Compliance API from Zaius — 7 operation(s) for compliance.
Zaius Consent API
The Consent API from Zaius — 2 operation(s) for consent.
Zaius Consent (Legacy) API
The legacy Consent API is only available for the United States region. Migrate to the latest Update consent API.
Zaius Customers API
The Customers API from Zaius — 1 operation(s) for customers.
Zaius Events API
The Events API from Zaius — 1 operation(s) for events.
Zaius Exports API
The Exports API from Zaius — 4 operation(s) for exports.
Zaius Fields schema API
The Fields schema API from Zaius — 2 operation(s) for fields schema.
Zaius Identifiers API
The Identifiers API from Zaius — 3 operation(s) for identifiers.
Zaius Lists API
The Lists API from Zaius — 2 operation(s) for lists.
Zaius Object schema API
The Object schema API from Zaius — 2 operation(s) for object schema.
Zaius Objects API
The Objects API from Zaius — 1 operation(s) for objects.
Zaius Products API
The Products API from Zaius — 1 operation(s) for products.
Zaius Reachability API
The Reachability API from Zaius — 2 operation(s) for reachability.
Zaius RealtimeSegments API
The RealtimeSegments API from Zaius — 3 operation(s) for realtimesegments.
Zaius Recommendations API
The Recommendations API from Zaius — 1 operation(s) for recommendations.
Zaius Relationships schema API
The Relationships schema API from Zaius — 2 operation(s) for relationships schema.
Scroll for all 16
Open Collections 17
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Advanced Compliance API
OPEN COLLECTIONAdvanced Compliance Consent API
OPEN COLLECTIONAdvanced Compliance Consent (Legacy) API
OPEN COLLECTIONAdvanced Compliance Customers API
OPEN COLLECTIONAdvanced Compliance Events API
OPEN COLLECTIONAdvanced Compliance Exports API
OPEN COLLECTIONAdvanced Compliance Fields schema API
OPEN COLLECTIONAdvanced Compliance Identifiers API
OPEN COLLECTIONAdvanced Compliance Lists API
OPEN COLLECTIONAdvanced Compliance Object schema API
OPEN COLLECTIONAdvanced Compliance Objects API
OPEN COLLECTIONAdvanced Compliance Orders API
OPEN COLLECTIONAdvanced Compliance Products API
OPEN COLLECTIONAdvanced Compliance Reachability API
OPEN COLLECTIONAdvanced Compliance RealtimeSegments API
OPEN COLLECTIONAdvanced Compliance Recommendations API
OPEN COLLECTIONAdvanced Compliance Relationships schema API
OPEN COLLECTIONScroll for all 17
Agent Skills 2
Packaged agent skills for driving this provider's APIs from an AI assistant.
Ingest customers and events into ODP
AGENT SKILLManage ODP real-time segments
AGENT SKILLZaius API pricing
Prices published by Zaius, read 2026-10-28 from www.optimizely.com/plans.
| Plan | Price |
|---|---|
| Custom quote | Let's build your custom quote |
Plan details, limits and sources →
Rate limits
- Events: second
- Lists: 10 second
- Objects: second
Pricing Plans 1
Published pricing tiers and plan structures.
Zaius Plans Pricing
PLANSRate Limits 1
Documented rate limits and quota policies.
Zaius Rate Limits
RATE LIMITSService Levels 1
Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.
Zaius
SLAFinOps 1
Cost, billing, and metering signals for API financial operations.
Zaius Finops
FINOPSSpectral Rules 1
Spectral governance rulesets for linting and validating these APIs.
Zaius API Rules
SPECTRALOpenAPI Overlays 11
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Zaius Advanced Overlay
DERIVEDZaius Consent Overlay
DERIVEDZaius Customers Overlay
DERIVEDZaius Events Overlay
DERIVEDZaius Exports Overlay
DERIVEDZaius Lists Overlay
DERIVEDZaius Objects Overlay
DERIVEDZaius Orders Overlay
DERIVEDZaius Products Overlay
DERIVEDZaius Realtimesegments Overlay
DERIVEDZaius Recommendations Overlay
DERIVEDScroll for all 11
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Get Started 4
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 5
Pagination, idempotency, versioning, errors, and events
Build 6
SDKs, sample code, and the tooling you integrate with
Access & Security 6
Authentication, authorization, and security posture
Operate 6
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 2
Properties that don't map to a standard resource type
Source (apis.yml)
Zaius API — frequently asked questions
Does Zaius have an API?
Yes. APIs.io lists 16 APIs from Zaius, including Zaius Compliance API, Zaius Consent API and Zaius Consent (Legacy) API, and 13 more.
Is there an OpenAPI specification for the Zaius API?
Yes. APIs.io indexes 16 OpenAPI specifications for Zaius, each linked for download from this page.
How do I authenticate with the Zaius API?
Zaius uses bearer-token authentication (apiKey · 1 scheme). The details are profiled on APIs.io as Zaius Authentication.
How much does the Zaius API cost?
Zaius publishes its prices; its Custom quote plan is Let's build your custom quote as of 2026-10-28. APIs.io lists 1 pricing plan for Zaius, with each plan's price, limits and inclusions under Pricing on this page.
Is the Zaius API ready for AI agents?
Zaius has a Kin Score of 62.6 out of 100 (strong) and an Agent Readiness score of 32.7 (agent-ready), scored by API Evangelist on 2026-11-06.
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.