Tealium

Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance via the Visitor Privacy API.

Tealium publishes 6 APIs on the APIs.io network, including Auth API, Collect API, Customer API, and 3 more. Tagged areas include Customer Data Platform, CDP, Tag Management, AudienceStream, and Real-Time Events.

The Tealium catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

Tealium’s developer surface includes authentication, documentation, engineering blog, pricing, release notes, changelog, sandbox, and 35 more developer resources.

🌐 Visit website 📡 Source on GitHub

69.2/100 exemplar ▬ flat Agent 36/100 agent ready Full breakdown ↓
scored 2026-08-25 · rubric v0.14.0

AccessEnterpriseSelf serve

12 APIs 1 MCP Servers

Customer Data Platform CDP Tag ManagementAudienceStreamReal-Time EventsVisitor ProfilesAudience Segmentation Data Collection Privacy Compliance Personalization

Kin Score

Kin Score How this is scored →
scored 2026-08-25 · rubric v0.14.0

Composite quality — 69.2/100 · exemplar

Contract Quality 15.3 / 25

Developer Ergonomics 14.6 / 20

Access Clarity 18.7 / 20

Operational Transparency 5.8 / 13

Contract Governance 6.6 / 12

Discoverability 8.2 / 10

Agent readiness — 36/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Surface 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/tealium: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 12

Individual APIs this provider publishes, each with its own machine-readable definition.

Tealium Collect HTTP API

Sends authenticated events from any application via HTTP requests into the Tealium Customer Data Hub. Supports single-event and bulk-event endpoints (up to 10 events per request...

Tealium iQ Profiles API

Provides programmatic access to iQ Tag Management configuration, allowing retrieval and modification of tags, load rules, events, variables, JavaScript extensions, and tag templ...

Tealium Visitor Profile API

Queries full visitor profile records from the AudienceStream Customer Data Hub, returning audience memberships, badges, and attribute values for a given visitor. Used to retriev...

Tealium Visitor Privacy API

Supports GDPR and CCPA compliance by allowing retrieval and deletion of visitor profile records from the Customer Data Hub. Provides endpoints to look up all known data about a ...

Tealium Moments API

A high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-time personalization, AI systems, and cross-channel experiences. Opera...

Tealium Data Connect API

Enables bulk import and export of event and audience data between Tealium and external systems. Supports the Tealium Events App for streaming event records. Rate limits are 500 ...

Tealium Auth API

The Auth API from Tealium — 1 operation(s) for auth.

Tealium Collect API

The Collect API from Tealium — 6 operation(s) for collect.

Tealium Customer API

The Customer API from Tealium — 2 operation(s) for customer.

Tealium Personalization API

The Personalization API from Tealium — 2 operation(s) for personalization.

Tealium Privacy API

The Privacy API from Tealium — 3 operation(s) for privacy.

Tealium AI Read API

Tealium's own minimal, read-only API for AI agents, published as OpenAPI 3.0.3 at https://tealium.com/.well-known/openapi.yaml and discovered from https://tealium.com/llms.txt. ...

Scroll for all 12

Open Collections 7

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Tealium AI Read API

OPEN COLLECTION

Tealium Authentication Auth API

OPEN COLLECTION

Tealium Authentication Auth Collect API

OPEN COLLECTION

Tealium Authentication Auth Customer API

OPEN COLLECTION

Tealium Authentication Auth Personalization API

OPEN COLLECTION

Tealium Authentication Auth Privacy API

OPEN COLLECTION

Scroll for all 7

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Tealium Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 5

Standalone JSON Schema definitions for this provider's data models.

Examples 4

Example request and response payloads for these APIs.

Get Started 4

Portal, sign-up, and the first successful call

Sandbox

Sandbox

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

WellKnown

LLMsTxt

AgentSkill

Design & Contract 9

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

DataModel

Webhooks

Vocabulary

Rules

JSONLD

Scroll for all 9

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrg

Packages

SDKs

Examples

Access & Security 4

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Compliance

Operate 5

Status, limits, changes, and where to get help

StatusPage

ReleaseNotes

RateLimits

ChangeLog

Support

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

aid: tealium
name: Tealium
description: Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling
  enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and
  server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor
  profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance
  via the Visitor Privacy API.
type: Index
accessModel:
  pricing: enterprise
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Enterprise · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tealium.png
url: https://raw.githubusercontent.com/api-evangelist/tealium/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-13'
specificationVersion: '0.23'
tags:
- Customer Data Platform
- CDP
- Tag Management
- AudienceStream
- Real-Time Events
- Visitor Profiles
- Audience Segmentation
- Data Collection
- Privacy Compliance
- Personalization
apis:
- name: Tealium Collect HTTP API
  description: Sends authenticated events from any application via HTTP requests into the Tealium Customer Data Hub. Supports
    single-event and bulk-event endpoints (up to 10 events per request) with regional routing. Rate limit is 100 events per
    second; exceeding this returns HTTP 429. Authenticates via JWT bearer token obtained by exchanging a username and API
    key.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Event
  - Data Collection
  - HTTP API
  tags_raw:
  - Events
  - Data Collection
  - HTTP API
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/http-api/about/
- name: Tealium iQ Profiles API
  description: Provides programmatic access to iQ Tag Management configuration, allowing retrieval and modification of tags,
    load rules, events, variables, JavaScript extensions, and tag templates within an iQ profile. Supports GET to read configuration
    components and PATCH to create, update, or delete a subset of components. Authenticates via JWT bearer token.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/iq-profiles/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - iQ Tag Management
  - Tags
  - Load Rules
  - Extensions
  - Variables
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/iq-profiles/
- name: Tealium Visitor Profile API
  description: Queries full visitor profile records from the AudienceStream Customer Data Hub, returning audience memberships,
    badges, and attribute values for a given visitor. Used to retrieve the complete live profile of a known or anonymous visitor
    identified by account, profile, and visitor ID.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Visitor Profiles
  - AudienceStream
  - Audiences
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
- name: Tealium Visitor Privacy API
  description: Supports GDPR and CCPA compliance by allowing retrieval and deletion of visitor profile records from the Customer
    Data Hub. Provides endpoints to look up all known data about a specific visitor and to submit deletion requests (which
    complete within 30 days). Default rate limit is 50 requests per second; not designed for high-volume usage.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/visitor-privacy/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Privacy
  - GDPR
  - CCPA
  - Visitor Data
  - Compliance
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-privacy/about/
- name: Tealium Moments API
  description: A high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-time
    personalization, AI systems, and cross-channel experiences. Operates through customizable "engines" that select specific
    audiences, badges, and attributes. Rate limit is 200 requests per second per profile across all engines. No authentication
    required; governed by domain allowlists. Average response time is 60ms for payloads under 1 kB.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/server-side/moments-api/about/
  baseURL: https://personalization-api.{REGION}.prod.tealiumapis.com
  tags:
  - Personalization
  - Real-Time
  - Visitor Context
  - Artificial Intelligence
  - Moments
  tags_raw:
  - Personalization
  - Real-Time
  - Visitor Context
  - AI
  - Moments
  properties:
  - type: Documentation
    url: https://docs.tealium.com/server-side/moments-api/about/
- name: Tealium Data Connect API
  description: Enables bulk import and export of event and audience data between Tealium and external systems. Supports the
    Tealium Events App for streaming event records. Rate limits are 500 events per second and 500 records per second; requests
    exceeding limits are throttled. Maximum request size is 2.5 MB; large files are auto-batched at 500 records per batch.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/server-side/data-connect/rate-limits/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Data Connect
  - Bulk Import
  - Bulk Export
  - Event
  tags_raw:
  - Data Connect
  - Bulk Import
  - Bulk Export
  - Events
  properties:
  - type: Documentation
    url: https://docs.tealium.com/server-side/data-connect/rate-limits/
- aid: tealium:tealium-auth-api
  name: Tealium Auth API
  description: The Auth API from Tealium — 1 operation(s) for auth.
  humanURL: https://docs.tealium.com/api/v3/getting-started/authentication/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Authentication
  tags_raw:
  - Auth
  properties:
  - type: OpenAPI
    url: openapi/tealium-auth-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-auth-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/getting-started/authentication/
- aid: tealium:tealium-collect-api
  name: Tealium Collect API
  description: The Collect API from Tealium — 6 operation(s) for collect.
  humanURL: https://docs.tealium.com/api/v3/http-api/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Collect
  properties:
  - type: OpenAPI
    url: openapi/tealium-collect-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-collect-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/http-api/endpoints/
- aid: tealium:tealium-customer-api
  name: Tealium Customer API
  description: The Customer API from Tealium — 2 operation(s) for customer.
  humanURL: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Customers
  tags_raw:
  - Customer
  properties:
  - type: OpenAPI
    url: openapi/tealium-customer-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-customer-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
- aid: tealium:tealium-personalization-api
  name: Tealium Personalization API
  description: The Personalization API from Tealium — 2 operation(s) for personalization.
  humanURL: https://docs.tealium.com/server-side/moments-api/endpoint/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Personalization
  properties:
  - type: OpenAPI
    url: openapi/tealium-personalization-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-personalization-api-overlay.yaml
  - type: MCPServer
    url: mcp/tealium-mcp.yml
  - type: ToolCrosswalk
    url: mcp/tealium-tool-crosswalk.yml
  - type: Documentation
    url: https://docs.tealium.com/server-side/moments-api/endpoint/
- aid: tealium:tealium-privacy-api
  name: Tealium Privacy API
  description: The Privacy API from Tealium — 3 operation(s) for privacy.
  humanURL: https://docs.tealium.com/api/v3/visitor-privacy/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Privacy
  properties:
  - type: OpenAPI
    url: openapi/tealium-privacy-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-privacy-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-privacy/endpoints/
- aid: tealium:tealium-ai-read-api
  name: Tealium AI Read API
  description: 'Tealium''s own minimal, read-only API for AI agents, published as OpenAPI 3.0.3 at https://tealium.com/.well-known/openapi.yaml
    and discovered from https://tealium.com/llms.txt. Three unauthenticated GET operations — a status/heartbeat object, a
    global multilingual FAQ (question/answer pairs), and a pointer to the canonical documentation portal. Responses are cache-friendly
    and carry provenance headers (Cache-Control, X-Provenance). Governed by the usage rules in Tealium''s agent manifest:
    attribution required, model training without consent disallowed.'
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://tealium.com/llms.txt
  baseURL: https://tealium.com
  tags:
  - Artificial Intelligence
  - Agents
  - FAQ
  - Read Only
  - Discovery
  tags_raw:
  - AI
  - Agents
  - FAQ
  - Read-Only
  - Discovery
  properties:
  - type: OpenAPI
    url: openapi/tealium-ai-read-openapi.yml
  - type: Overlay
    url: overlays/tealium-ai-read-overlay.yaml
  - type: LLMsTxt
    url: llms/tealium-llms.txt
  - type: WellKnown
    url: well-known/tealium-well-known.yml
  - type: Documentation
    url: https://tealium.com/.well-known/agents.json
common:
- type: AgenticAccess
  url: agentic-access/tealium-agentic-access.yml
- type: TrustCenter
  url: security/tealium-trust-center.yml
- type: DomainSecurity
  url: security/tealium-domain-security.yml
- type: Authentication
  url: authentication/tealium-authentication.yml
- type: Website
  url: https://tealium.com/
- type: Documentation
  url: https://docs.tealium.com/
- type: GitHubOrg
  url: https://github.com/Tealium
- type: LinkedIn
  url: https://www.linkedin.com/company/tealium
- type: Blog
  url: https://tealium.com/blog/
- type: Pricing
  url: https://tealium.com/pricing/
- type: StatusPage
  url: https://status.tealium.com/
- type: X
  url: https://twitter.com/tealium
- type: ReleaseNotes
  url: https://docs.tealium.com/release-notes/
- type: Plans
  url: plans/tealium-plans-pricing.yml
- type: RateLimits
  url: rate-limits/tealium-rate-limits.yml
- type: FinOps
  url: finops/tealium-finops.yml
- type: MCPServer
  url: mcp/tealium-mcp.yml
- type: Packages
  url: packages/tealium-packages.yml
- type: SDKs
  url: packages/tealium-packages.yml
- type: WellKnown
  url: well-known/tealium-well-known.yml
- type: LLMsTxt
  url: llms/tealium-llms.txt
- type: Conventions
  url: conventions/tealium-conventions.yml
- type: ErrorCatalog
  url: errors/tealium-problem-types.yml
- type: Lifecycle
  url: lifecycle/tealium-lifecycle.yml
- type: ChangeLog
  url: changelog/tealium-changelog.yml
- type: Conformance
  url: conformance/tealium-conformance.yml
- type: Compliance
  url: https://tealium.com/security/
- type: Sandbox
  url: sandbox/tealium-sandbox.yml
- type: DataModel
  url: data-model/tealium-data-model.yml
- type: Webhooks
  url: asyncapi/tealium-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Vocabulary
  url: vocabulary/tealium-vocabulary.yml
- type: Rules
  url: rules/tealium-jsonschema-spectral-rules.yml
- type: JSONLD
  url: json-ld/tealium-context.jsonld
- type: Examples
  url: examples/_index.yml
- type: DeveloperPortal
  url: https://tealium.com/developer-center/
- type: APIReference
  url: https://docs.tealium.com/api/
- type: GettingStarted
  url: https://docs.tealium.com/api/v3/getting-started/request-format/
- type: Support
  url: https://tealium.com/customer-support-packages/
- type: Login
  url: https://my.tealiumiq.com/login/
- type: TermsOfService
  url: https://tealium.com/terms-of-use/
- type: PrivacyPolicy
  url: https://tealium.com/privacy/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 31
  pass: local-v1

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Tealium

APIs 12

Open Collections 7

MCP Servers 1

Pricing Plans 1

Rate Limits 1

FinOps 1

Event Specifications 1

Semantic Vocabularies 1

Spectral Rules 1

JSON Schema 5

Examples 4

Security Posture 3

Agentic Access 1

Get Started 4

Documentation 2

Agent Surfaces 5

Design & Contract 9

Build 4

Access & Security 4

Operate 5

Commercial 5

Company 3

Other 1

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