Tealium

Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance via the Visitor Privacy API.

Tealium publishes 12 API contracts indexed on the APIs.io network, including Auth API, Collect API, Customer API, and 9 more. Tagged areas include Customer Data Platform, CDP, Tag Management, AudienceStream, and Real-Time Events.

The Tealium catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

Tealium’s developer surface includes authentication, documentation, engineering blog, pricing, release notes, changelog, sandbox, and 36 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

66.1/100 strong ▬ flat Agent 36/100 agent ready Front door AI 5/6 prominent saas Full breakdown ↓
scored 2026-10-23 · rubric v0.25.0 · Show this score on your site →

AccessEnterprise

6 published contracts 1 MCP Servers

Customer Data Platform CDP Tag ManagementAudienceStreamReal-Time EventsVisitor ProfilesAudience Segmentation Data Collection Privacy Compliance Personalization

What people ask Tealium 5

The questions people put to an LLM, and the jobs they hand an agent, that Tealium's APIs answer — each one linked to the operation that does it. Generated by API Evangelist

Tealium Collect API Send a tracking event as a pixel GET “Can I send an event with a plain GET request that returns a tracking pixel?” Send one event as a JSON POST “How do I post a single event to Tealium Collect as a JSON body?” Send a batch of up to 10 events “Can I send several tracking events in one request instead of one at a time?” Send one event to a regional collect host “How do I send a single event to the region-specific host returned by authentication?”

Tealium Privacy API Retrieve a visitor's data for a privacy request “How do I export everything stored about a person to answer a GDPR access request?” Erase a visitor's data for GDPR or CCPA “How do I delete a person's data from the Customer Data Hub for a right-to-be-forgotten request?” Check the status of a data deletion request “Has my visitor deletion request finished yet?” List the visitor ID attributes for a profile “Which visitor ID attributes are configured, and what are their numeric IDs?”

Tealium Personalization API Get personalization moments for an anonymous visitor “How do I fetch a Moments engine's live context for an anonymous visitor GUID?” Get personalization moments by a known identifier “Can I look up a visitor's personalization moments server-side using their email or customer ID?”

Tealium Customer API Look up a visitor's full profile “How do I fetch a visitor's audiences, badges and attributes by their email or customer ID?” Look up a visitor's historical profile only “How do I get only the stored historical profile for a visitor, not live data?”

Tealium Auth API Get a bearer token for Tealium APIs “How do I exchange my email and API key for a Tealium bearer token?”

Kin Score

Kin Score How this is scored →
scored 2026-10-23 · rubric v0.25.0

Composite quality — 66.1/100 · strong

Contract Quality 11.2 / 19

Developer Ergonomics 11.0 / 15

Access Clarity 12.8 / 15

Operational Transparency 4.4 / 10

Contract Governance 3.8 / 9

Discoverability 5.4 / 8

Regulatory Posture 4.4 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 36/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/tealium: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Martech and Customer Data Platforms	undeclared	-	-	-
Reviews, Ratings and UGC (review platforms and who integrates with them)	undeclared	-	-	-
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	undeclared	-	-	-
TX-RAMP Certified Cloud Products (Texas DIR)	undeclared	-	-	-
Adobe Exchange (publishers of Creative Cloud, Experience Cloud and Document Cloud integrations)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 12

Individual APIs this provider publishes, each with its own machine-readable definition.

Tealium Collect HTTP API

Sends authenticated events from any application via HTTP requests into the Tealium Customer Data Hub. Supports single-event and bulk-event endpoints (up to 10 events per request...

Tealium iQ Profiles API

Provides programmatic access to iQ Tag Management configuration, allowing retrieval and modification of tags, load rules, events, variables, JavaScript extensions, and tag templ...

Tealium Visitor Profile API

Queries full visitor profile records from the AudienceStream Customer Data Hub, returning audience memberships, badges, and attribute values for a given visitor. Used to retriev...

Tealium Visitor Privacy API

Supports GDPR and CCPA compliance by allowing retrieval and deletion of visitor profile records from the Customer Data Hub. Provides endpoints to look up all known data about a ...

Tealium Moments API

A high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-time personalization, AI systems, and cross-channel experiences. Opera...

Tealium Data Connect API

Enables bulk import and export of event and audience data between Tealium and external systems. Supports the Tealium Events App for streaming event records. Rate limits are 500 ...

Tealium Auth API

The Auth API from Tealium — 1 operation(s) for auth.

Tealium Collect API

The Collect API from Tealium — 6 operation(s) for collect.

Tealium Customer API

The Customer API from Tealium — 2 operation(s) for customer.

Tealium Personalization API

The Personalization API from Tealium — 2 operation(s) for personalization.

Tealium Privacy API

The Privacy API from Tealium — 3 operation(s) for privacy.

Tealium Website (WordPress REST)

The public WordPress REST API (wp-json) of the Tealium website at tealium.com: the route index of the site's content management system, catalogued as one site surface rather tha...

Scroll for all 12

Tealium MCP Server

Tealium operates a first-party, fully managed remote MCP server in front of the Moments API. AI systems connect over Streamable HTTP to retrieve a targeted slice of live visitor...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Tealium Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Tealium Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Tealium Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Tealium Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Tealium Context

4 classes · 53 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Tealium — jsonschema rules

5 rules · 4 warnings 1 info

SPECTRAL

Example request and response payloads for these APIs.

Tealium Collect Bulk Event Example

4 fields

EXAMPLE

Tealium Collect Single Event Example

4 fields

EXAMPLE

Tealium Moments Response Example

4 fields

EXAMPLE

Tealium Visitor Privacy Delete Example

3 fields

EXAMPLE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Tealium Authentication

http/apiKey/none · 4 schemes

SECURITY

Tealium Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Tealium Trust Center

SSAE18 SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27018, ISO/IEC 27701:2019, HIPAA & HITECH, TISAX, TX-RAMP, Cloud Security Alliance (CSA), GDPR, CCPA

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Tealium Agentic Access

15 operations · 7 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

Sandbox

Sandbox

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

WellKnown

LLMsTxt

AgentSkill

Design & Contract 9

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

DataModel

Webhooks

Vocabulary

Rules

JSONLD

Scroll for all 9

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrg

Packages

SDKs

Examples

Access & Security 4

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Compliance

Operate 5

Status, limits, changes, and where to get help

StatusPage

ReleaseNotes

RateLimits

ChangeLog

Support

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 2

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: tealium
name: Tealium
description: Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling
  enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and
  server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor
  profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance
  via the Visitor Privacy API.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Enterprise
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-09-03'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tealium.png
url: https://raw.githubusercontent.com/api-evangelist/tealium/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-13'
specificationVersion: '0.23'
tags:
- Customer Data Platform
- CDP
- Tag Management
- AudienceStream
- Real-Time Events
- Visitor Profiles
- Audience Segmentation
- Data Collection
- Privacy Compliance
- Personalization
apis:
- name: Tealium Collect HTTP API
  description: Sends authenticated events from any application via HTTP requests into the Tealium Customer Data Hub. Supports
    single-event and bulk-event endpoints (up to 10 events per request) with regional routing. Rate limit is 100 events per
    second; exceeding this returns HTTP 429. Authenticates via JWT bearer token obtained by exchanging a username and API
    key.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Event
  - Data Collection
  - HTTP API
  tags_raw:
  - Events
  - Data Collection
  - HTTP API
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/http-api/about/
- name: Tealium iQ Profiles API
  description: Provides programmatic access to iQ Tag Management configuration, allowing retrieval and modification of tags,
    load rules, events, variables, JavaScript extensions, and tag templates within an iQ profile. Supports GET to read configuration
    components and PATCH to create, update, or delete a subset of components. Authenticates via JWT bearer token.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/iq-profiles/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - iQ Tag Management
  - Tags
  - Load Rules
  - Extensions
  - Variables
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/iq-profiles/
- name: Tealium Visitor Profile API
  description: Queries full visitor profile records from the AudienceStream Customer Data Hub, returning audience memberships,
    badges, and attribute values for a given visitor. Used to retrieve the complete live profile of a known or anonymous visitor
    identified by account, profile, and visitor ID.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Visitor Profiles
  - AudienceStream
  - Audiences
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
- name: Tealium Visitor Privacy API
  description: Supports GDPR and CCPA compliance by allowing retrieval and deletion of visitor profile records from the Customer
    Data Hub. Provides endpoints to look up all known data about a specific visitor and to submit deletion requests (which
    complete within 30 days). Default rate limit is 50 requests per second; not designed for high-volume usage.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/visitor-privacy/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Privacy
  - GDPR
  - CCPA
  - Visitor Data
  - Compliance
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-privacy/about/
- name: Tealium Moments API
  description: A high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-time
    personalization, AI systems, and cross-channel experiences. Operates through customizable "engines" that select specific
    audiences, badges, and attributes. Rate limit is 200 requests per second per profile across all engines. No authentication
    required; governed by domain allowlists. Average response time is 60ms for payloads under 1 kB.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/server-side/moments-api/about/
  baseURL: https://personalization-api.{REGION}.prod.tealiumapis.com
  tags:
  - Personalization
  - Real-Time
  - Visitor Context
  - Artificial Intelligence
  - Moments
  tags_raw:
  - Personalization
  - Real-Time
  - Visitor Context
  - AI
  - Moments
  properties:
  - type: Documentation
    url: https://docs.tealium.com/server-side/moments-api/about/
- name: Tealium Data Connect API
  description: Enables bulk import and export of event and audience data between Tealium and external systems. Supports the
    Tealium Events App for streaming event records. Rate limits are 500 events per second and 500 records per second; requests
    exceeding limits are throttled. Maximum request size is 2.5 MB; large files are auto-batched at 500 records per batch.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/server-side/data-connect/rate-limits/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Data Connect
  - Bulk Import
  - Bulk Export
  - Event
  tags_raw:
  - Data Connect
  - Bulk Import
  - Bulk Export
  - Events
  properties:
  - type: Documentation
    url: https://docs.tealium.com/server-side/data-connect/rate-limits/
- aid: tealium:tealium-auth-api
  name: Tealium Auth API
  description: The Auth API from Tealium — 1 operation(s) for auth.
  humanURL: https://docs.tealium.com/api/v3/getting-started/authentication/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Authentication
  tags_raw:
  - Auth
  properties:
  - type: OpenAPI
    url: openapi/tealium-auth-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-auth-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/getting-started/authentication/
- aid: tealium:tealium-collect-api
  name: Tealium Collect API
  description: The Collect API from Tealium — 6 operation(s) for collect.
  humanURL: https://docs.tealium.com/api/v3/http-api/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Collect
  properties:
  - type: OpenAPI
    url: openapi/tealium-collect-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-collect-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/http-api/endpoints/
- aid: tealium:tealium-customer-api
  name: Tealium Customer API
  description: The Customer API from Tealium — 2 operation(s) for customer.
  humanURL: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Customers
  tags_raw:
  - Customer
  properties:
  - type: OpenAPI
    url: openapi/tealium-customer-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-customer-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
- aid: tealium:tealium-personalization-api
  name: Tealium Personalization API
  description: The Personalization API from Tealium — 2 operation(s) for personalization.
  humanURL: https://docs.tealium.com/server-side/moments-api/endpoint/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Personalization
  properties:
  - type: OpenAPI
    url: openapi/tealium-personalization-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-personalization-api-overlay.yaml
  - type: MCPServer
    url: mcp/tealium-mcp.yml
  - type: ToolCrosswalk
    url: mcp/tealium-tool-crosswalk.yml
  - type: Documentation
    url: https://docs.tealium.com/server-side/moments-api/endpoint/
- aid: tealium:tealium-privacy-api
  name: Tealium Privacy API
  description: The Privacy API from Tealium — 3 operation(s) for privacy.
  humanURL: https://docs.tealium.com/api/v3/visitor-privacy/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Privacy
  properties:
  - type: OpenAPI
    url: openapi/tealium-privacy-api-openapi.yml
  - type: Overlay
    url: overlays/tealium-privacy-api-overlay.yaml
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-privacy/endpoints/
- aid: tealium:tealium-com-website-wordpress-rest
  name: Tealium Website (WordPress REST)
  description: 'The public WordPress REST API (wp-json) of the Tealium website at tealium.com: the route index of the site''s
    content management system, catalogued as one site surface rather than as separate APIs.'
  baseURL: https://tealium.com/wp-json
  tags:
  - WordPress
  x-surface: platform-generated
  x-platform: wordpress
  x-platform-surface: rest
  properties:
  - type: Documentation
    url: https://tealium.com/wp-json
common:
- type: Overlay
  url: overlays/tealium-ai-read-overlay.yaml
- type: AgenticAccess
  url: agentic-access/tealium-agentic-access.yml
- type: TrustCenter
  url: security/tealium-trust-center.yml
- type: DomainSecurity
  url: security/tealium-domain-security.yml
- type: Authentication
  url: authentication/tealium-authentication.yml
- type: Website
  url: https://tealium.com/
- type: Documentation
  url: https://docs.tealium.com/
- type: GitHubOrg
  url: https://github.com/Tealium
- type: LinkedIn
  url: https://www.linkedin.com/company/tealium
- type: Blog
  url: https://tealium.com/blog/
- type: Pricing
  url: https://tealium.com/pricing/
- type: StatusPage
  url: https://status.tealium.com/
- type: X
  url: https://twitter.com/tealium
- type: ReleaseNotes
  url: https://docs.tealium.com/release-notes/
- type: Plans
  url: plans/tealium-plans-pricing.yml
- type: RateLimits
  url: rate-limits/tealium-rate-limits.yml
- type: FinOps
  url: finops/tealium-finops.yml
- type: MCPServer
  url: mcp/tealium-mcp.yml
- type: Packages
  url: packages/tealium-packages.yml
- type: SDKs
  url: packages/tealium-packages.yml
- type: WellKnown
  url: well-known/tealium-well-known.yml
- type: LLMsTxt
  url: llms/tealium-llms.txt
- type: Conventions
  url: conventions/tealium-conventions.yml
- type: ErrorCatalog
  url: errors/tealium-problem-types.yml
- type: Lifecycle
  url: lifecycle/tealium-lifecycle.yml
- type: ChangeLog
  url: changelog/tealium-changelog.yml
- type: Conformance
  url: conformance/tealium-conformance.yml
- type: Compliance
  url: https://tealium.com/security/
- type: Sandbox
  url: sandbox/tealium-sandbox.yml
- type: DataModel
  url: data-model/tealium-data-model.yml
- type: Webhooks
  url: asyncapi/tealium-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Vocabulary
  url: vocabulary/tealium-vocabulary.yml
- type: Rules
  url: rules/tealium-jsonschema-spectral-rules.yml
- type: JSONLD
  url: json-ld/tealium-context.jsonld
- type: Examples
  url: examples/_index.yml
- type: DeveloperPortal
  url: https://tealium.com/developer-center/
- type: APIReference
  url: https://docs.tealium.com/api/
- type: GettingStarted
  url: https://docs.tealium.com/api/v3/getting-started/request-format/
- type: Support
  url: https://tealium.com/customer-support-packages/
- type: Login
  url: https://my.tealiumiq.com/login/
- type: TermsOfService
  url: https://tealium.com/terms-of-use/
- type: PrivacyPolicy
  url: https://tealium.com/privacy/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 31
  pass: local-v1

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