Tealium

Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance via the Visitor Privacy API.

Tealium publishes 5 APIs on the APIs.io network, including Auth API, Collect API, Customer API, and 2 more. Tagged areas include Customer Data Platform, CDP, Tag Management, AudienceStream, and Real-Time Events.

The Tealium catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Tealium’s developer surface includes authentication, documentation, engineering blog, pricing, release notes, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub

51.7/100 developing ▬ flat Agent 37/100 agent ready Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1

AccessEnterpriseSelf serve

11 APIs

Customer Data PlatformCDPTag ManagementAudienceStreamReal-Time EventsVisitor ProfilesAudience SegmentationData CollectionPrivacy CompliancePersonalization

Kin Score

Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1

Composite quality — 51.7/100 · developing

Contract Quality 16.6 / 25

Developer Ergonomics 4.3 / 20

Commercial Clarity 11.6 / 20

Operational Transparency 4.8 / 13

Governance 7.0 / 12

Discoverability 7.4 / 10

Agent readiness — 37/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/tealium: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

Rate Limits 1

Documented rate limits and quota policies.

Tealium Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 5

Standalone JSON Schema definitions for this provider's data models.

Examples 4

Example request and response payloads for these APIs.

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrg

GitHubOrg

Access & Security 3

Authentication, authorization, and security posture

TrustCenter

TrustCenter

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 3

Status, limits, changes, and where to get help

StatusPage

StatusPage

ReleaseNotes

ReleaseNotes

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

Plans

Plans

FinOps

FinOps

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

aid: tealium
name: Tealium
description: Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling
  enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and
  server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor
  profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance
  via the Visitor Privacy API.
type: Index
accessModel:
  pricing: enterprise
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Enterprise · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tealium.png
url: https://raw.githubusercontent.com/api-evangelist/tealium/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
tags:
- Customer Data Platform
- CDP
- Tag Management
- AudienceStream
- Real-Time Events
- Visitor Profiles
- Audience Segmentation
- Data Collection
- Privacy Compliance
- Personalization
apis:
- name: Tealium Collect HTTP API
  description: Sends authenticated events from any application via HTTP requests into the Tealium Customer Data Hub. Supports
    single-event and bulk-event endpoints (up to 10 events per request) with regional routing. Rate limit is 100 events per
    second; exceeding this returns HTTP 429. Authenticates via JWT bearer token obtained by exchanging a username and API
    key.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Events
  - Data Collection
  - HTTP API
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/http-api/about/
- name: Tealium iQ Profiles API
  description: Provides programmatic access to iQ Tag Management configuration, allowing retrieval and modification of tags,
    load rules, events, variables, JavaScript extensions, and tag templates within an iQ profile. Supports GET to read configuration
    components and PATCH to create, update, or delete a subset of components. Authenticates via JWT bearer token.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/iq-profiles/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - iQ Tag Management
  - Tags
  - Load Rules
  - Extensions
  - Variables
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/iq-profiles/
- name: Tealium Visitor Profile API
  description: Queries full visitor profile records from the AudienceStream Customer Data Hub, returning audience memberships,
    badges, and attribute values for a given visitor. Used to retrieve the complete live profile of a known or anonymous visitor
    identified by account, profile, and visitor ID.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Visitor Profiles
  - AudienceStream
  - Audiences
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-profile/endpoints/
- name: Tealium Visitor Privacy API
  description: Supports GDPR and CCPA compliance by allowing retrieval and deletion of visitor profile records from the Customer
    Data Hub. Provides endpoints to look up all known data about a specific visitor and to submit deletion requests (which
    complete within 30 days). Default rate limit is 50 requests per second; not designed for high-volume usage.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/api/v3/visitor-privacy/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Privacy
  - GDPR
  - CCPA
  - Visitor Data
  - Compliance
  properties:
  - type: Documentation
    url: https://docs.tealium.com/api/v3/visitor-privacy/about/
- name: Tealium Moments API
  description: A high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-time
    personalization, AI systems, and cross-channel experiences. Operates through customizable "engines" that select specific
    audiences, badges, and attributes. Rate limit is 200 requests per second per profile across all engines. No authentication
    required; governed by domain allowlists. Average response time is 60ms for payloads under 1 kB.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/server-side/moments-api/about/
  baseURL: https://personalization-api.{REGION}.prod.tealiumapis.com
  tags:
  - Personalization
  - Real-Time
  - Visitor Context
  - AI
  - Moments
  properties:
  - type: Documentation
    url: https://docs.tealium.com/server-side/moments-api/about/
- name: Tealium Data Connect API
  description: Enables bulk import and export of event and audience data between Tealium and external systems. Supports the
    Tealium Events App for streaming event records. Rate limits are 500 events per second and 500 records per second; requests
    exceeding limits are throttled. Maximum request size is 2.5 MB; large files are auto-batched at 500 records per batch.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.tealium.com/server-side/data-connect/rate-limits/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Data Connect
  - Bulk Import
  - Bulk Export
  - Events
  properties:
  - type: Documentation
    url: https://docs.tealium.com/server-side/data-connect/rate-limits/
- aid: tealium:tealium-auth-api
  name: Tealium Auth API
  description: The Auth API from Tealium — 1 operation(s) for auth.
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Auth
  properties:
  - type: OpenAPI
    url: openapi/tealium-auth-api-openapi.yml
- aid: tealium:tealium-collect-api
  name: Tealium Collect API
  description: The Collect API from Tealium — 5 operation(s) for collect.
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Collect
  properties:
  - type: OpenAPI
    url: openapi/tealium-collect-api-openapi.yml
- aid: tealium:tealium-customer-api
  name: Tealium Customer API
  description: The Customer API from Tealium — 2 operation(s) for customer.
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Customer
  properties:
  - type: OpenAPI
    url: openapi/tealium-customer-api-openapi.yml
- aid: tealium:tealium-personalization-api
  name: Tealium Personalization API
  description: The Personalization API from Tealium — 2 operation(s) for personalization.
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Personalization
  properties:
  - type: OpenAPI
    url: openapi/tealium-personalization-api-openapi.yml
- aid: tealium:tealium-privacy-api
  name: Tealium Privacy API
  description: The Privacy API from Tealium — 3 operation(s) for privacy.
  humanURL: https://docs.tealium.com/api/v3/http-api/about/
  baseURL: https://platform.tealiumapis.com/v3
  tags:
  - Privacy
  properties:
  - type: OpenAPI
    url: openapi/tealium-privacy-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/tealium-agentic-access.yml
- type: TrustCenter
  url: security/tealium-trust-center.yml
- type: DomainSecurity
  url: security/tealium-domain-security.yml
- type: Authentication
  url: authentication/tealium-authentication.yml
- type: Website
  url: https://tealium.com/
- type: Documentation
  url: https://docs.tealium.com/
- type: GitHubOrg
  url: https://github.com/Tealium
- type: LinkedIn
  url: https://www.linkedin.com/company/tealium
- type: Blog
  url: https://tealium.com/blog/
- type: Pricing
  url: https://tealium.com/pricing/
- type: StatusPage
  url: https://status.tealium.com/
- type: X
  url: https://twitter.com/tealium
- type: ReleaseNotes
  url: https://docs.tealium.com/release-notes/
- type: Plans
  url: plans/tealium-plans-pricing.yml
- type: RateLimits
  url: rate-limits/tealium-rate-limits.yml
- type: FinOps
  url: finops/tealium-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com