Tealium
Tealium is a customer data platform (CDP) providing REST APIs for iQ Tag Management and AudienceStream — enabling enterprises to manage tags, audiences, attributes, connectors, and real-time event data collection across web, mobile, and server-side channels. The Tealium Customer Data Hub unifies data collection via the Collect HTTP API, real-time visitor profiling via the Visitor Profile and Moments APIs, tag and load-rule management via the iQ Profiles API, and privacy compliance via the Visitor Privacy API.
Tealium publishes 12 API contracts indexed on the APIs.io network, including Auth API, Collect API, Customer API, and 9 more. Tagged areas include Customer Data Platform, CDP, Tag Management, AudienceStream, and Real-Time Events.
The Tealium catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.
Tealium’s developer surface includes authentication, documentation, engineering blog, pricing, release notes, changelog, sandbox, and 43 more developer resources.
What this lets a business do 2
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
What people ask Tealium 5
The questions people put to an LLM, and the jobs they hand an agent, that Tealium's APIs answer — each one linked to the operation that does it. Generated by API Evangelist
Kin Score
Markets this provider is in provisional
The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.
| Market | Position | Depth | Registered MCP server | Declares compatibility |
|---|---|---|---|---|
| Martech and Customer Data Platforms | builds-on | 50.3 | - | - |
| Reviews, Ratings and UGC (review platforms and who integrates with them) | builds-on | 50.3 | - | - |
| Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification) | builds-on | 50.3 | - | - |
| TX-RAMP Certified Cloud Products (Texas DIR) | builds-on | 50.3 | - | - |
| Adobe Exchange (publishers of Creative Cloud, Experience Cloud and Document Cloud integrations) | builds-on | 50.3 | - | - |
Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Standards implemented 2
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
APIs 12
Individual APIs this provider publishes, each with its own machine-readable definition.
Tealium Collect HTTP API
Sends authenticated events from any application via HTTP requests into the Tealium Customer Data Hub. Supports single-event and bulk-event endpoints (up to 10 events per request...
Tealium iQ Profiles API
Provides programmatic access to iQ Tag Management configuration, allowing retrieval and modification of tags, load rules, events, variables, JavaScript extensions, and tag templ...
Tealium Visitor Profile API
Queries full visitor profile records from the AudienceStream Customer Data Hub, returning audience memberships, badges, and attribute values for a given visitor. Used to retriev...
Tealium Visitor Privacy API
Supports GDPR and CCPA compliance by allowing retrieval and deletion of visitor profile records from the Customer Data Hub. Provides endpoints to look up all known data about a ...
Tealium Moments API
A high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-time personalization, AI systems, and cross-channel experiences. Opera...
Tealium Data Connect API
Enables bulk import and export of event and audience data between Tealium and external systems. Supports the Tealium Events App for streaming event records. Rate limits are 500 ...
Tealium Auth API
The Auth API from Tealium — 1 operation(s) for auth.
Tealium Collect API
The Collect API from Tealium — 6 operation(s) for collect.
Tealium Customer API
The Customer API from Tealium — 2 operation(s) for customer.
Tealium Personalization API
The Personalization API from Tealium — 2 operation(s) for personalization.
Tealium Privacy API
The Privacy API from Tealium — 3 operation(s) for privacy.
Tealium Website (WordPress REST)
The public WordPress REST API (wp-json) of the Tealium website at tealium.com: the route index of the site's content management system, catalogued as one site surface rather tha...
Scroll for all 12
Open Collections 6
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Tealium AI Read API
OPEN COLLECTIONTealium Authentication Auth API
OPEN COLLECTIONTealium Authentication Auth Collect API
OPEN COLLECTIONTealium Authentication Auth Customer API
OPEN COLLECTIONTealium Authentication Auth Personalization API
OPEN COLLECTIONTealium Authentication Auth Privacy API
OPEN COLLECTIONMCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
Tealium MCP Server
Tealium operates a first-party, fully managed remote MCP server in front of the Moments API. AI systems connect over Streamable HTTP to retrieve a targeted slice of live visitor...
MCP SERVERAgent Skills 4
Packaged agent skills for driving this provider's APIs from an AI assistant.
tealium-authenticate
AGENT SKILLtealium-collect-events
AGENT SKILLtealium-privacy-erasure
AGENT SKILLtealium-visitor-context
AGENT SKILLTealium API pricing
Prices published by Tealium.
| Plan | Price |
|---|---|
| iQ Tag Management | — |
| EventStream and AudienceStream (Core CDP) | — |
| Full Platform (All Modules) | — |
Pricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Tealium Rate Limits
RATE LIMITSTerms of Service 1
What its API terms permit and prohibit, quoted from its own page.
Privacy & Data 1
Its role, the data it processes, retention and transfers, quoted from its own privacy page.
Compliance 1
Attestations the provider states (SOC 2, ISO 27001 and others), quoted from its own trust page. APIs.io verifies none of them.
Eligibility 1
Who may sign up and where, quoted from its own terms.
AI Preferences 1
Its stance on AI training, inference and agents, quoted from its own pages.
Data License 1
How its data and outputs may be reused, quoted from its own terms.
FinOps 1
Cost, billing, and metering signals for API financial operations.
Tealium Finops
FINOPSEvent Specifications 1
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Tealium Webhooks
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts and semantic vocabularies used across these APIs.
Tealium Context
JSON-LDSpectral Rules 1
Spectral governance rulesets for linting and validating these APIs. Counts are the severity each rule declares, not results of running them.
Tealium — jsonschema rules
SPECTRALOpenAPI Overlays 12
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Tealium Ai Read Overlay
DERIVEDTealium Auth Api Overlay
DERIVEDTealium Auth Api Phrasing Overlay
GENERATEDTealium Collect Api Overlay
DERIVEDTealium Collect Api Phrasing Overlay
GENERATEDTealium Customer Api Overlay
DERIVEDTealium Customer Api Phrasing Overlay
GENERATEDTealium Privacy Api Overlay
DERIVEDTealium Privacy Api Phrasing Overlay
GENERATEDTealium Wp Json Api Phrasing Overlay
GENERATEDScroll for all 12
JSON Schema 5
Standalone JSON Schema definitions for this provider's data models.
Tealium Authentication Response
JSON SCHEMATealium Bulk Event Payload
JSON SCHEMATealium Event Payload
JSON SCHEMATealium Moments API Response
JSON SCHEMATealium Visitor Profile
JSON SCHEMAExamples 4
Example request and response payloads for these APIs.
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Tealium Trust Center
SSAE18 SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27018, ISO/IEC 27701:2019, HIPAA & HITECH, TISAX, TX-RAMP, Cloud Security Alliance (CSA), GDPR, CCPA
SECURITYAgentic Access (API Evangelist recommendations) 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Get Started 4
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 9
Pagination, idempotency, versioning, errors, and events
Scroll for all 9
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 4
Authentication, authorization, and security posture
Operate 5
Status, limits, changes, and where to get help
Commercial 7
Pricing, plans, and the legal terms of use
Scroll for all 7
Company 3
The organization behind the API
Other 6
Properties that don't map to a standard resource type
Source (apis.yml)
Tealium API — frequently asked questions
Does Tealium have an API?
Yes. APIs.io lists 12 APIs from Tealium, including Tealium Collect HTTP API, Tealium iQ Profiles API and Tealium Visitor Profile API, and 9 more.
Is there an OpenAPI specification for the Tealium API?
Yes. APIs.io indexes 5 OpenAPI specifications for Tealium, each linked for download from this page.
How do I authenticate with the Tealium API?
Tealium uses bearer-token authentication (http/apiKey/none · 4 schemes). The details are profiled on APIs.io as Tealium Authentication.
How much does the Tealium API cost?
APIs.io lists 3 pricing plans for Tealium, with each plan's price, limits and inclusions under Pricing on this page.
Does Tealium have an MCP server?
Yes. APIs.io lists 1 MCP server for Tealium: Tealium operates a first-party, fully managed remote MCP server in front of the Moments API. AI systems connect over Streamable HTTP to retrieve a targeted slice of live visitor context — audiences, b
Is the Tealium API ready for AI agents?
Tealium has a Kin Score of 66.5 out of 100 (exemplar) and an Agent Readiness score of 35.6 (agent-ready), scored by API Evangelist on 2026-11-13.
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.