MCP server · Tealium

tealium_personalization_mcp

Tealium operates a first-party, fully managed remote MCP server in front of the Moments API. AI systems connect over Streamable HTTP to retrieve a targeted slice of live visitor context — audiences, badges and attributes — from the AudienceStream Customer Data Hub. Tealium hosts and operates the server; there is no package to install and no infrastructure to run. Access requires a dedicated MCP API key requested from Tealium Support, and at least one active Moments API engine.

Open endpoint → Tealium provider profile

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Provider: Tealium Type: Hosted endpoint Transport: streamable-http Host: us-west-2.prod.developer.tealiumapis.com

Endpoint

https://us-west-2.prod.developer.tealiumapis.com/v1/personalization/mcp

Hosted endpoint · transport streamable-http

Connect

This is a remote MCP server — point an MCP client at the endpoint URL. Clients with native remote support (Claude, Cursor, VS Code, …):

# mcp client config (e.g. .mcp.json / mcp settings) { "mcpServers": { "tealium": { "url": "https://us-west-2.prod.developer.tealiumapis.com/v1/personalization/mcp" } } }

For stdio-only clients (older Claude Desktop, etc.), bridge with mcp-remote:

# Add to claude_desktop_config.json { "mcpServers": { "tealium": { "command": "npx", "args": ["-y", "mcp-remote", "https://us-west-2.prod.developer.tealiumapis.com/v1/personalization/mcp"] } } }

If the server requires authentication, add the provider's token/header (e.g. an X-API-Key) per its docs. A quick reachability check:

curl -i -X POST https://us-west-2.prod.developer.tealiumapis.com/v1/personalization/mcp \ -H "Content-Type: application/json" -H "Accept: application/json, text/event-stream" \ -d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}'

Tools

getPersonalizationContentByAnonymousId — Retrieve visitor data using the Tealium anonymous ID — a unique anonymous value assigned to a visitor per browser or app, tracked across visits but not across devices.
getPersonalizationContentByVisitorId — Retrieve visitor data using a visitor ID attribute, by specifying the attribute ID and the attribute lookup value.

About MCP

The Model Context Protocol (MCP) is an open protocol Anthropic introduced for connecting LLM-based agents to external tools and data sources. Providers publish MCP servers that expose their API surface as structured, discoverable tools — an MCP-compatible client (Claude Desktop, Cursor, Cline, Continue, etc.) can connect to the server and call its tools without any per-provider integration code.

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