SAP Emarsys

SAP Emarsys (formerly Emarsys) is an omnichannel customer engagement and marketing automation platform that helps brands run personalized email, mobile, web, SMS, and ads campaigns powered by a unified customer data layer and AI-driven segmentation. The Emarsys API surface exposes contacts, segments, campaigns, automation programs, event triggers, external events, and analytics so marketing and engineering teams can integrate Emarsys with the rest of the stack. Authentication uses OAuth 2.0 / OIDC with JWT for the v3 API, while legacy endpoints continue to use WSSE (being phased out by end of 2026).

SAP Emarsys publishes 5 APIs on the APIs.io network, including Contact Lists API, Contacts API, Email API, and 2 more. Tagged areas include Marketing Automation, Customer Engagement, Email Marketing, Omnichannel, and Customer Data Platform.

SAP Emarsys’ developer surface includes authentication, documentation, API reference, pricing, support, engineering blog, and 16 more developer resources.

🌐 Visit website 📡 Source on GitHub

40.4/100 thin ▬ flat Agent 28/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessSelf serve

5 APIs

Marketing AutomationCustomer EngagementEmail MarketingOmnichannelCustomer Data PlatformSAP

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 40.4/100 · thin

Contract Quality 14.2 / 25

Developer Ergonomics 9.1 / 20

Commercial Clarity 8.9 / 20

Operational Transparency 0.7 / 13

Governance 0.0 / 12

Discoverability 7.4 / 10

Agent readiness — 28/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/emarsys: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

GraphQL 1

GraphQL schemas published by this provider.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Emarsys Scopes

156 scopes · clientCredentials

156 scopes

SCOPES

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

SAP Help Portal

SAP Help Portal

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Build 2

SDKs, sample code, and the tooling you integrate with

PostmanCollection

PostmanCollection

GitHubOrganization

GitHubOrganization

Access & Security 5

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

OAuthScopes

Authentication

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 4

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

X (Twitter)

X (Twitter)

Other 1

Properties that don't map to a standard resource type

API Credentials

API Credentials

Source (apis.yml)

aid: emarsys
name: SAP Emarsys
description: SAP Emarsys (formerly Emarsys) is an omnichannel customer engagement and marketing automation platform that helps
  brands run personalized email, mobile, web, SMS, and ads campaigns powered by a unified customer data layer and AI-driven
  segmentation. The Emarsys API surface exposes contacts, segments, campaigns, automation programs, event triggers, external
  events, and analytics so marketing and engineering teams can integrate Emarsys with the rest of the stack. Authentication
  uses OAuth 2.0 / OIDC with JWT for the v3 API, while legacy endpoints continue to use WSSE (being phased out by end of 2026).
type: Index
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/emarsys.png
tags:
- Marketing Automation
- Customer Engagement
- Email Marketing
- Omnichannel
- Customer Data Platform
- SAP
url: https://raw.githubusercontent.com/api-evangelist/emarsys/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
- aid: emarsys:emarsys-contact-lists-api
  name: SAP Emarsys Contact Lists API
  description: The Contact Lists API from SAP Emarsys — 1 operation(s) for contact lists.
  humanURL: https://dev.emarsys.com/
  baseURL: https://api.emarsys.net/api/v2
  tags:
  - Contact Lists
  properties:
  - type: OpenAPI
    url: openapi/emarsys-contact-lists-api-openapi.yml
  - type: Documentation
    url: https://dev.emarsys.com/
  - type: Authentication
    url: https://dev.emarsys.com/docs/core-api-reference/b3c3a1eba8515-authentication-in-v3-api
  - type: APIReference
    url: https://dev.emarsys.com/docs/core-api-reference
  - type: GraphQL
    url: graphql/emarsys-graphql.md
- aid: emarsys:emarsys-contacts-api
  name: SAP Emarsys Contacts API
  description: The Contacts API from SAP Emarsys — 2 operation(s) for contacts.
  humanURL: https://dev.emarsys.com/
  baseURL: https://api.emarsys.net/api/v2
  tags:
  - Contacts
  properties:
  - type: OpenAPI
    url: openapi/emarsys-contacts-api-openapi.yml
  - type: Documentation
    url: https://dev.emarsys.com/
  - type: Authentication
    url: https://dev.emarsys.com/docs/core-api-reference/b3c3a1eba8515-authentication-in-v3-api
  - type: APIReference
    url: https://dev.emarsys.com/docs/core-api-reference
  - type: GraphQL
    url: graphql/emarsys-graphql.md
- aid: emarsys:emarsys-email-api
  name: SAP Emarsys Email API
  description: The Email API from SAP Emarsys — 2 operation(s) for email.
  humanURL: https://dev.emarsys.com/
  baseURL: https://api.emarsys.net/api/v2
  tags:
  - Email
  properties:
  - type: OpenAPI
    url: openapi/emarsys-email-api-openapi.yml
  - type: Documentation
    url: https://dev.emarsys.com/
  - type: Authentication
    url: https://dev.emarsys.com/docs/core-api-reference/b3c3a1eba8515-authentication-in-v3-api
  - type: APIReference
    url: https://dev.emarsys.com/docs/core-api-reference
  - type: GraphQL
    url: graphql/emarsys-graphql.md
- aid: emarsys:emarsys-events-api
  name: SAP Emarsys Events API
  description: The Events API from SAP Emarsys — 1 operation(s) for events.
  humanURL: https://dev.emarsys.com/
  baseURL: https://api.emarsys.net/api/v2
  tags:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/emarsys-events-api-openapi.yml
  - type: Documentation
    url: https://dev.emarsys.com/
  - type: Authentication
    url: https://dev.emarsys.com/docs/core-api-reference/b3c3a1eba8515-authentication-in-v3-api
  - type: APIReference
    url: https://dev.emarsys.com/docs/core-api-reference
  - type: GraphQL
    url: graphql/emarsys-graphql.md
- aid: emarsys:emarsys-segments-api
  name: SAP Emarsys Segments API
  description: The Segments API from SAP Emarsys — 1 operation(s) for segments.
  humanURL: https://dev.emarsys.com/
  baseURL: https://api.emarsys.net/api/v2
  tags:
  - Segments
  properties:
  - type: OpenAPI
    url: openapi/emarsys-segments-api-openapi.yml
  - type: Documentation
    url: https://dev.emarsys.com/
  - type: Authentication
    url: https://dev.emarsys.com/docs/core-api-reference/b3c3a1eba8515-authentication-in-v3-api
  - type: APIReference
    url: https://dev.emarsys.com/docs/core-api-reference
  - type: GraphQL
    url: graphql/emarsys-graphql.md
common:
- type: AgenticAccess
  url: agentic-access/emarsys-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/emarsys-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/emarsys-domain-security.yml
- type: Authentication
  url: authentication/emarsys-authentication.yml
- type: OAuthScopes
  url: scopes/emarsys-scopes.yml
- type: Website
  url: https://emarsys.com
- type: Documentation
  url: https://dev.emarsys.com/
- type: DeveloperPortal
  url: https://dev.emarsys.com/
- type: APIReference
  url: https://dev.emarsys.com/docs/core-api-reference
- type: Authentication
  url: https://dev.emarsys.com/docs/core-api-reference/b3c3a1eba8515-authentication-in-v3-api
- type: SAP Help Portal
  url: https://help.sap.com/docs/SAP_EMARSYS
- type: API Credentials
  url: https://help.sap.com/docs/SAP_EMARSYS/5d44574160f44536b0130abf58cb87cc/fdf4b58974c110149353957a3e7ef453.html
- type: PostmanCollection
  url: https://github.com/emartech/Emarsys-postman-collection
- type: Pricing
  url: https://emarsys.com/pricing/
- type: Login
  url: https://login.emarsys.net/
- type: Support
  url: https://emarsys.com/support/
- type: Blog
  url: https://emarsys.com/learn/blog/
- type: PrivacyPolicy
  url: https://emarsys.com/privacy-policy/
- type: TermsOfService
  url: https://emarsys.com/legal/
- type: GitHubOrganization
  url: https://github.com/emartech
- type: LinkedIn
  url: https://www.linkedin.com/company/emarsys
- type: X (Twitter)
  url: https://x.com/emarsys
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

SAP Emarsys

Kin Score

APIs 5

SAP Emarsys Contact Lists API

SAP Emarsys Contacts API

SAP Emarsys Email API

SAP Emarsys Events API

SAP Emarsys Segments API

Open Collections 1

SAP Emarsys Core API

GraphQL 1

SAP Emarsys GraphQL API

Security Posture 3

Emarsys Authentication

Emarsys Domain Security

Emarsys Vulnerability Disclosure