Braze

Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.

Braze publishes 24 APIs on the APIs.io network, including Catalogs > Catalog Items > Asynchronous API, Catalogs > Catalog Items > Synchronous API, Catalogs > Catalog Management > Synchronous API, and 21 more. Tagged areas include Customer Engagement, Marketing Automation, Messaging, Push Notifications, and Email.

Braze’s developer surface includes documentation, support, changelog, FAQ, engineering blog, and 12 more developer resources.

🌐 Visit website 📡 Source on GitHub

39.1/100 thin ▬ flat Agent 26/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessPaid

24 APIs 16 Features

Customer EngagementMarketing AutomationMessagingPush NotificationsEmailSMSMobile

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 39.1/100 · thin

Contract Quality 15.7 / 25

Developer Ergonomics 3.0 / 20

Commercial Clarity 10.0 / 20

Operational Transparency 6.8 / 13

Governance 0.0 / 12

Discoverability 6.5 / 10

Agent readiness — 26/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/braze: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 24

Individual APIs this provider publishes, each with its own machine-readable definition.

GraphQL 1

GraphQL schemas published by this provider.

Rate Limits 1

Documented rate limits and quota policies.

Braze Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Braze Finops

FINOPS

Features 16

Notable capabilities this provider offers.

Custom pricing based on MAU + channels + AI usage

Mid-market: $60K-$200K/year typical

Enterprise: $1M+/year for large deployments

Platform Editions: Core, Pro, Enterprise

Channels: Email, Push, In-App, Content Cards, SMS, WhatsApp, Webhooks

REST API at rest.iad-XX.braze.com (region-specific)

/users/track: 50,000 req/min/workspace

/messages/send: 250 req/min/workspace

/transactional/send: 250 req/sec/workspace

Canvas Flow for advanced journey orchestration

Predictive AI for churn / conversion likelihood

Sage AI Copilot for marketers

Audience Sync to ad platforms

Data residency in US/EU/AU regions

SCIM/SSO on Enterprise

Webhooks for journey triggers

Scroll for all 16

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LlmsText

LlmsText

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 2

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Learn 2

Tutorials, courses, talks, and written guidance

Videos

Videos

Webinars

Webinars

Operate 4

Status, limits, changes, and where to get help

Support

ChangeLog

FAQ

RateLimits

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 4

The organization behind the API

LinkedIn

Website

Website

Partners

Partners

Blog

Blog

Other 1

Properties that don't map to a standard resource type

CaseStudies

CaseStudies

Source (apis.yml)

aid: braze
url: https://raw.githubusercontent.com/api-evangelist/braze/refs/heads/main/apis.yml
name: Braze
tags:
- Customer Engagement
- Marketing Automation
- Messaging
- Push Notifications
- Email
- SMS
- Mobile
type: Index
kind: company
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/braze.png
access: 3rd-Party
created: '2025-02-06'
modified: '2026-05-04'
position: Consumer
description: Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating
  multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app
  messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific
  REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.
apis:
- aid: braze:braze-catalogs-catalog-items-asynchronous-api
  name: Braze Catalogs > Catalog Items > Asynchronous API
  description: The Catalogs > Catalog Items > Asynchronous API from Braze — 1 operation(s) for catalogs > catalog items >
    asynchronous.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Catalogs > Catalog Items > Asynchronous
  properties:
  - type: OpenAPI
    url: openapi/braze-catalogs-catalog-items-asynchronous-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-catalogs-catalog-items-synchronous-api
  name: Braze Catalogs > Catalog Items > Synchronous API
  description: The Catalogs > Catalog Items > Synchronous API from Braze — 2 operation(s) for catalogs > catalog items > synchronous.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Catalogs > Catalog Items > Synchronous
  properties:
  - type: OpenAPI
    url: openapi/braze-catalogs-catalog-items-synchronous-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-catalogs-catalog-management-synchronous-api
  name: Braze Catalogs > Catalog Management > Synchronous API
  description: The Catalogs > Catalog Management > Synchronous API from Braze — 2 operation(s) for catalogs > catalog management
    > synchronous.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Catalogs > Catalog Management > Synchronous
  properties:
  - type: OpenAPI
    url: openapi/braze-catalogs-catalog-management-synchronous-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-email-lists-addresses-api
  name: Braze Email Lists & Addresses API
  description: Users email subscription status can be updated and retrieved via Braze using a RESTful API. You can use the
    API to set up bi-directional sync between Braze and other email systems or your own database.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Email Lists & Addresses
  properties:
  - type: OpenAPI
    url: openapi/braze-email-lists-addresses-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-campaign-api
  name: Braze Export > Campaign API
  description: The Export > Campaign API from Braze — 4 operation(s) for export > campaign.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > Campaign
  properties:
  - type: OpenAPI
    url: openapi/braze-export-campaign-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-canvas-api
  name: Braze Export > Canvas API
  description: The Export > Canvas API from Braze — 4 operation(s) for export > canvas.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > Canvas
  properties:
  - type: OpenAPI
    url: openapi/braze-export-canvas-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-custom-events-api
  name: Braze Export > Custom Events API
  description: The Export > Custom Events API from Braze — 2 operation(s) for export > custom events.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > Custom Events
  properties:
  - type: OpenAPI
    url: openapi/braze-export-custom-events-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-kpi-api
  name: Braze Export > KPI API
  description: The Export > KPI API from Braze — 4 operation(s) for export > kpi.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > KPI
  properties:
  - type: OpenAPI
    url: openapi/braze-export-kpi-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-news-feed-api
  name: Braze Export > News Feed API
  description: The Export > News Feed API from Braze — 3 operation(s) for export > news feed.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > News Feed
  properties:
  - type: OpenAPI
    url: openapi/braze-export-news-feed-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-purchases-api
  name: Braze Export > Purchases API
  description: The Export > Purchases API from Braze — 3 operation(s) for export > purchases.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > Purchases
  properties:
  - type: OpenAPI
    url: openapi/braze-export-purchases-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-segment-api
  name: Braze Export > Segment API
  description: The Export > Segment API from Braze — 3 operation(s) for export > segment.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > Segment
  properties:
  - type: OpenAPI
    url: openapi/braze-export-segment-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-session-analytics-api
  name: Braze Export > Session Analytics API
  description: The Export > Session Analytics API from Braze — 1 operation(s) for export > session analytics.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > Session Analytics
  properties:
  - type: OpenAPI
    url: openapi/braze-export-session-analytics-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-users-api
  name: Braze Export > Users API
  description: The Export > Users API from Braze — 3 operation(s) for export > users.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Export > Users
  properties:
  - type: OpenAPI
    url: openapi/braze-export-users-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-messaging-live-activities-api
  name: Braze Messaging > Live Activities API
  description: The Messaging > Live Activities API from Braze — 1 operation(s) for messaging > live activities.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Messaging > Live Activities
  properties:
  - type: OpenAPI
    url: openapi/braze-messaging-live-activities-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-messaging-schedule-mesages-api
  name: Braze Messaging > Schedule Mesages API
  description: The Messaging > Schedule Mesages API from Braze — 10 operation(s) for messaging > schedule mesages.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Messaging > Schedule Mesages
  properties:
  - type: OpenAPI
    url: openapi/braze-messaging-schedule-mesages-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-messaging-send-messages-api
  name: Braze Messaging > Send Messages API
  description: The Messaging > Send Messages API from Braze — 5 operation(s) for messaging > send messages.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Messaging > Send Messages
  properties:
  - type: OpenAPI
    url: openapi/braze-messaging-send-messages-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-preference-center-api
  name: Braze Preference Center API
  description: The Preference Center API from Braze — 4 operation(s) for preference center.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Preference Center
  properties:
  - type: OpenAPI
    url: openapi/braze-preference-center-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-scim-api
  name: Braze SCIM API
  description: The SCIM API from Braze — 2 operation(s) for scim.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - SCIM
  properties:
  - type: OpenAPI
    url: openapi/braze-scim-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-sms-api
  name: Braze SMS API
  description: Use the Braze SMS Endpoints to manage your users phone numbers in your subscription groups.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - SMS
  properties:
  - type: OpenAPI
    url: openapi/braze-sms-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-subscription-groups-sms-and-whatsapp-api
  name: Braze Subscription Groups > SMS and WhatsApp API
  description: The Subscription Groups > SMS and WhatsApp API from Braze — 4 operation(s) for subscription groups > sms and
    whatsapp.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Subscription Groups > SMS and WhatsApp
  properties:
  - type: OpenAPI
    url: openapi/braze-subscription-groups-sms-and-whatsapp-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-templates-content-blocks-api
  name: Braze Templates > Content Blocks API
  description: "Content Blocks are an Email Templating feature that allow you to: \n- Create a consistent look and feel to\
    \ your Email campaigns using Content Blocks as Headers and Footers.\n- Distribute the same offer codes through different\
    \ channels.\n- Create pre-defined assets that can be used to build messages with consistent information and assets.\n\
    - Copy entire message bodies to other messages.\n\nYou can edit Content Blocks in the Templates & Media section of the\
    \ Braze UI, or here, via API."
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Templates > Content Blocks
  properties:
  - type: OpenAPI
    url: openapi/braze-templates-content-blocks-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-templates-email-templates-api
  name: Braze Templates > Email Templates API
  description: The Templates > Email Templates API from Braze — 4 operation(s) for templates > email templates.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - Templates > Email Templates
  properties:
  - type: OpenAPI
    url: openapi/braze-templates-email-templates-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-user-data-api
  name: Braze User Data API
  description: 'The User API allows you to track information on your users by logging data about your users that comes from
    outside your mobile app. You can also use this API to delete users for testing or other purposes.


    All API endpoints have a data payload limit of 4MB. Attempts to post more data than 4MB will fail with an HTTP 413 Request
    Entity Too Large.


    The examples below contain the URL https://rest.iad-01.braze.com, but some customers will need to use a different endpoint
    URL, for example if you are hosted in Brazes EU data center or have a dedicated Braze installation. Your Success Manager
    will inform you if you should use a different endpoint URL.'
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - User Data
  properties:
  - type: OpenAPI
    url: openapi/braze-user-data-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-user-data-external-id-migration-api
  name: Braze User Data > External ID Migration API
  description: The External ID Migration API allows you to rename existing external IDs (creating a new primary ID and deprecating
    the existing ID) and remove deprecated IDs post-migration. <br><br> We've architected this solution to allow multiple
    External IDs in order to support a migration period whereby older versions of your apps still in the wild that use the
    previous External ID naming schema dont break. We highly recommend removing deprecated External IDs once your old naming
    schema is no longer in use.
  humanURL: https://www.braze.com/docs/api/basics/
  tags:
  - User Data > External ID Migration
  properties:
  - type: OpenAPI
    url: openapi/braze-user-data-external-id-migration-api-openapi.yml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
common:
- type: VulnerabilityDisclosure
  url: security/braze-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/braze-domain-security.yml
- type: GitHubOrganization
  url: https://github.com/braze-inc
- type: LinkedIn
  url: https://www.linkedin.com/company/braze
- type: Website
  url: https://www.braze.com
- type: Documentation
  url: https://www.braze.com/docs
- type: Partners
  url: https://www.braze.com/docs/partners/home
- type: Support
  url: https://www.braze.com/docs/help/home
- type: ChangeLog
  url: https://www.braze.com/docs/help/release_notes
- type: FAQ
  url: https://www.braze.com/docs/help/faqs
- type: RateLimits
  url: https://www.braze.com/docs/api/api_limits
- type: UseCases
  url: https://www.braze.com/docs/api/use_cases
- type: PrivacyPolicy
  url: https://www.braze.com/docs/user_guide/privacy_portal
- type: Blog
  url: https://www.braze.com/resources/articles
- type: Videos
  url: https://www.braze.com/resources/videos
- type: CaseStudies
  url: https://www.braze.com/customers
- type: Webinars
  url: https://www.braze.com/resources/webinars-and-events
- type: Features
  data:
  - Custom pricing based on MAU + channels + AI usage
  - 'Mid-market: $60K-$200K/year typical'
  - 'Enterprise: $1M+/year for large deployments'
  - 'Platform Editions: Core, Pro, Enterprise'
  - 'Channels: Email, Push, In-App, Content Cards, SMS, WhatsApp, Webhooks'
  - REST API at rest.iad-XX.braze.com (region-specific)
  - '/users/track: 50,000 req/min/workspace'
  - '/messages/send: 250 req/min/workspace'
  - '/transactional/send: 250 req/sec/workspace'
  - Canvas Flow for advanced journey orchestration
  - Predictive AI for churn / conversion likelihood
  - Sage AI Copilot for marketers
  - Audience Sync to ad platforms
  - Data residency in US/EU/AU regions
  - SCIM/SSO on Enterprise
  - Webhooks for journey triggers
  sources:
  - https://www.braze.com/pricing
  updated: '2026-05-04'
- type: Integrations
  url: https://www.braze.com/partners
- type: LlmsText
  url: https://braze.com/llms.txt
integrations:
- name: Become a Partner
maintainers:
- FN: Kin Lane
  email: info@apievangelist.com
specificationVersion: '0.19'