Braze

Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.

Braze publishes 24 APIs on the APIs.io network, including Catalogs > Catalog Items > Asynchronous API, Catalogs > Catalog Items > Synchronous API, Catalogs > Catalog Management > Synchronous API, and 21 more. Tagged areas include Customer Engagement, Marketing Automation, Messaging, Push Notifications, and Email.

The Braze catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Braze’s developer surface includes authentication, documentation, support, changelog, FAQ, engineering blog, API reference, and 44 more developer resources.

🌐 Visit website 📡 Source on GitHub

80.4/100 exemplar ▬ flat Agent 51/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessPaid

1 APIs 1 MCP Servers 16 Features

Customer Engagement Marketing Automation Messaging Push Notifications Email SMS Mobile

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 80.4/100 · exemplar

Contract Quality 12.7 / 19

Developer Ergonomics 10.3 / 15

Access Clarity 15.0 / 15

Operational Transparency 9.0 / 10

Contract Governance 0.4 / 9

Discoverability 5.7 / 8

Regulatory Posture 12.1 / 15

Create-or-Update Ergonomics 2.8 / 10

Agent readiness — 51/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/braze: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 24

Individual APIs this provider publishes, each with its own machine-readable definition.

Braze Catalogs > Catalog Items > Asynchronous API

The Catalogs > Catalog Items > Asynchronous API from Braze — 1 operation(s) for catalogs > catalog items > asynchronous.

Braze Catalogs > Catalog Items > Synchronous API

The Catalogs > Catalog Items > Synchronous API from Braze — 2 operation(s) for catalogs > catalog items > synchronous.

Braze Catalogs > Catalog Management > Synchronous API

The Catalogs > Catalog Management > Synchronous API from Braze — 2 operation(s) for catalogs > catalog management > synchronous.

Braze Email Lists & Addresses API

Users email subscription status can be updated and retrieved via Braze using a RESTful API. You can use the API to set up bi-directional sync between Braze and other email syste...

Braze Export > Campaign API

The Export > Campaign API from Braze — 4 operation(s) for export > campaign.

Braze Export > Canvas API

The Export > Canvas API from Braze — 4 operation(s) for export > canvas.

Braze Export > Custom Events API

The Export > Custom Events API from Braze — 2 operation(s) for export > custom events.

Braze Export > KPI API

The Export > KPI API from Braze — 4 operation(s) for export > kpi.

Braze Export > News Feed API

The Export > News Feed API from Braze — 3 operation(s) for export > news feed.

Braze Export > Purchases API

The Export > Purchases API from Braze — 3 operation(s) for export > purchases.

Braze Export > Segment API

The Export > Segment API from Braze — 3 operation(s) for export > segment.

Braze Export > Session Analytics API

The Export > Session Analytics API from Braze — 1 operation(s) for export > session analytics.

Braze Export > Users API

The Export > Users API from Braze — 3 operation(s) for export > users.

Braze Messaging > Live Activities API

The Messaging > Live Activities API from Braze — 1 operation(s) for messaging > live activities.

Braze Messaging > Schedule Mesages API

The Messaging > Schedule Mesages API from Braze — 10 operation(s) for messaging > schedule mesages.

Braze Messaging > Send Messages API

The Messaging > Send Messages API from Braze — 5 operation(s) for messaging > send messages.

Braze Preference Center API

The Preference Center API from Braze — 4 operation(s) for preference center.

Braze SCIM API

The SCIM API from Braze — 2 operation(s) for scim.

Braze SMS API

Use the Braze SMS Endpoints to manage your users phone numbers in your subscription groups.

Braze Subscription Groups > SMS and WhatsApp API

The Subscription Groups > SMS and WhatsApp API from Braze — 4 operation(s) for subscription groups > sms and whatsapp.

Braze Templates > Content Blocks API

Content Blocks are an Email Templating feature that allow you to: - Create a consistent look and feel to your Email campaigns using Content Blocks as Headers and Footers. - Dist...

Braze Templates > Email Templates API

The Templates > Email Templates API from Braze — 4 operation(s) for templates > email templates.

Braze User Data API

The User API allows you to track information on your users by logging data about your users that comes from outside your mobile app. You can also use this API to delete users fo...

Braze User Data > External ID Migration API

The External ID Migration API allows you to rename existing external IDs (creating a new primary ID and deprecating the existing ID) and remove deprecated IDs post-migration.

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Open Collections 25

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Braze Catalogs > Catalog Items > Asynchronous API

OPEN COLLECTION

Braze Catalogs > Catalog Items > Synchronous API

OPEN COLLECTION

Braze Catalogs > Catalog Management > Synchronous API

OPEN COLLECTION

Braze Email Lists & Addresses API

OPEN COLLECTION

Braze Export > Campaign API

OPEN COLLECTION

Braze Export > Canvas API

OPEN COLLECTION

Braze Export > Custom Events API

OPEN COLLECTION

Braze Export > KPI API

OPEN COLLECTION

Braze Export > News Feed API

OPEN COLLECTION

Braze Export > Purchases API

OPEN COLLECTION

Braze Export > Segment API

OPEN COLLECTION

Braze Export > Session Analytics API

OPEN COLLECTION

Braze Export > Users API

OPEN COLLECTION

Braze Messaging > Live Activities API

OPEN COLLECTION

Braze Messaging > Schedule Mesages API

OPEN COLLECTION

Braze Messaging > Send Messages API

OPEN COLLECTION

Braze Preference Center API

OPEN COLLECTION

Braze SCIM API

OPEN COLLECTION

Braze SMS API

OPEN COLLECTION

Braze Subscription Groups > SMS and WhatsApp API

OPEN COLLECTION

Braze Templates > Content Blocks API

OPEN COLLECTION

Braze Templates > Email Templates API

OPEN COLLECTION

Braze User Data API

OPEN COLLECTION

Braze User Data > External ID Migration API

OPEN COLLECTION

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MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Braze MCP Server

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Braze GraphQL Schema

This is a conceptual GraphQL schema for the Braze customer engagement platform. Braze exposes a REST API; this GraphQL schema is a normalized representation of the data models, ...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Braze Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Braze Rate Limits

22 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Braze Finops

FINOPS

Features 16

Notable capabilities this provider offers.

Custom pricing based on MAU + channels + AI usage

Mid-market: $60K-$200K/year typical

Enterprise: $1M+/year for large deployments

Platform Editions: Core, Pro, Enterprise

Channels: Email, Push, In-App, Content Cards, SMS, WhatsApp, Webhooks

REST API at rest.iad-XX.braze.com (region-specific)

/users/track: 50,000 req/min/workspace

/messages/send: 250 req/min/workspace

/transactional/send: 250 req/sec/workspace

Canvas Flow for advanced journey orchestration

Predictive AI for churn / conversion likelihood

Sage AI Copilot for marketers

Audience Sync to ad platforms

Data residency in US/EU/AU regions

SCIM/SSO on Enterprise

Webhooks for journey triggers

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Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Braze Webhooks

ASYNCAPI

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Braze Authentication

http/oauth2 · 3 schemes

SECURITY

Braze Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Braze Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Braze Trust Center

ISO 27001, SOC 2 Type 2, TISAX, HIPAA

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Braze Scopes

2 scopes · authorizationCode

2 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

LlmsText

MCPServer

WellKnown

LLMsTxt

AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

Components

DataModel

Webhooks

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Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

ToolCrosswalk

Packages

SDKs

Postman

Access & Security 8

Authentication, authorization, and security posture

Authentication

Authentication

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

SecurityTxt

OAuthScopes

Compliance

TrustCenter

Security

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Learn 2

Tutorials, courses, talks, and written guidance

Videos

Videos

Webinars

Webinars

Operate 8

Status, limits, changes, and where to get help

Support

ChangeLog

FAQ

RateLimits

StatusPage

Deprecation

ChangeLog

RateLimits

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Commercial 4

Pricing, plans, and the legal terms of use

PrivacyPolicy

Plans

Pricing

TermsOfService

Company 4

The organization behind the API

LinkedIn

Website

Website

Partners

Partners

Blog

Blog

Other 2

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

CaseStudies

CaseStudies

Source (apis.yml)

aid: braze
url: https://raw.githubusercontent.com/api-evangelist/braze/refs/heads/main/apis.yml
name: Braze
tags:
- Customer Engagement
- Marketing Automation
- Messaging
- Push Notifications
- Email
- SMS
- Mobile
type: Index
kind: company
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/braze.png
access: 3rd-Party
created: '2025-02-06'
modified: '2026-08-13'
position: Consuming
description: Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating
  multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app
  messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific
  REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.
apis:
- aid: braze:braze-catalogs-catalog-items-asynchronous-api
  name: Braze Catalogs > Catalog Items > Asynchronous API
  description: The Catalogs > Catalog Items > Asynchronous API from Braze — 1 operation(s) for catalogs > catalog items >
    asynchronous.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Catalogs > Catalog Items > Asynchronous
  properties:
  - type: OpenAPI
    url: openapi/braze-catalogs-catalog-items-asynchronous-api-openapi.yml
  - type: Overlay
    url: overlays/braze-catalogs-catalog-items-asynchronous-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-catalogs-catalog-items-synchronous-api
  name: Braze Catalogs > Catalog Items > Synchronous API
  description: The Catalogs > Catalog Items > Synchronous API from Braze — 2 operation(s) for catalogs > catalog items > synchronous.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Catalogs > Catalog Items > Synchronous
  properties:
  - type: OpenAPI
    url: openapi/braze-catalogs-catalog-items-synchronous-api-openapi.yml
  - type: Overlay
    url: overlays/braze-catalogs-catalog-items-synchronous-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-catalogs-catalog-management-synchronous-api
  name: Braze Catalogs > Catalog Management > Synchronous API
  description: The Catalogs > Catalog Management > Synchronous API from Braze — 2 operation(s) for catalogs > catalog management
    > synchronous.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Catalogs > Catalog Management > Synchronous
  properties:
  - type: OpenAPI
    url: openapi/braze-catalogs-catalog-management-synchronous-api-openapi.yml
  - type: Overlay
    url: overlays/braze-catalogs-catalog-management-synchronous-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-email-lists-addresses-api
  name: Braze Email Lists & Addresses API
  description: Users email subscription status can be updated and retrieved via Braze using a RESTful API. You can use the
    API to set up bi-directional sync between Braze and other email systems or your own database.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Email Lists & Addresses
  properties:
  - type: OpenAPI
    url: openapi/braze-email-lists-addresses-api-openapi.yml
  - type: Overlay
    url: overlays/braze-email-lists-addresses-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-campaign-api
  name: Braze Export > Campaign API
  description: The Export > Campaign API from Braze — 4 operation(s) for export > campaign.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > Campaign
  properties:
  - type: OpenAPI
    url: openapi/braze-export-campaign-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-campaign-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-canvas-api
  name: Braze Export > Canvas API
  description: The Export > Canvas API from Braze — 4 operation(s) for export > canvas.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > Canvas
  properties:
  - type: OpenAPI
    url: openapi/braze-export-canvas-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-canvas-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-custom-events-api
  name: Braze Export > Custom Events API
  description: The Export > Custom Events API from Braze — 2 operation(s) for export > custom events.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > Custom Events
  properties:
  - type: OpenAPI
    url: openapi/braze-export-custom-events-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-custom-events-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-kpi-api
  name: Braze Export > KPI API
  description: The Export > KPI API from Braze — 4 operation(s) for export > kpi.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > KPI
  properties:
  - type: OpenAPI
    url: openapi/braze-export-kpi-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-kpi-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-news-feed-api
  name: Braze Export > News Feed API
  description: The Export > News Feed API from Braze — 3 operation(s) for export > news feed.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > News Feed
  properties:
  - type: OpenAPI
    url: openapi/braze-export-news-feed-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-news-feed-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-purchases-api
  name: Braze Export > Purchases API
  description: The Export > Purchases API from Braze — 3 operation(s) for export > purchases.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > Purchases
  properties:
  - type: OpenAPI
    url: openapi/braze-export-purchases-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-purchases-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-segment-api
  name: Braze Export > Segment API
  description: The Export > Segment API from Braze — 3 operation(s) for export > segment.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > Segment
  properties:
  - type: OpenAPI
    url: openapi/braze-export-segment-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-segment-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-session-analytics-api
  name: Braze Export > Session Analytics API
  description: The Export > Session Analytics API from Braze — 1 operation(s) for export > session analytics.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > Session Analytics
  properties:
  - type: OpenAPI
    url: openapi/braze-export-session-analytics-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-session-analytics-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-export-users-api
  name: Braze Export > Users API
  description: The Export > Users API from Braze — 3 operation(s) for export > users.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Export > Users
  properties:
  - type: OpenAPI
    url: openapi/braze-export-users-api-openapi.yml
  - type: Overlay
    url: overlays/braze-export-users-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-messaging-live-activities-api
  name: Braze Messaging > Live Activities API
  description: The Messaging > Live Activities API from Braze — 1 operation(s) for messaging > live activities.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Messaging > Live Activities
  properties:
  - type: OpenAPI
    url: openapi/braze-messaging-live-activities-api-openapi.yml
  - type: Overlay
    url: overlays/braze-messaging-live-activities-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-messaging-schedule-mesages-api
  name: Braze Messaging > Schedule Mesages API
  description: The Messaging > Schedule Mesages API from Braze — 10 operation(s) for messaging > schedule mesages.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Messaging > Schedule Mesages
  properties:
  - type: OpenAPI
    url: openapi/braze-messaging-schedule-mesages-api-openapi.yml
  - type: Overlay
    url: overlays/braze-messaging-schedule-mesages-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-messaging-send-messages-api
  name: Braze Messaging > Send Messages API
  description: The Messaging > Send Messages API from Braze — 5 operation(s) for messaging > send messages.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Messaging > Send Messages
  properties:
  - type: OpenAPI
    url: openapi/braze-messaging-send-messages-api-openapi.yml
  - type: Overlay
    url: overlays/braze-messaging-send-messages-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-preference-center-api
  name: Braze Preference Center API
  description: The Preference Center API from Braze — 4 operation(s) for preference center.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Preference Center
  properties:
  - type: OpenAPI
    url: openapi/braze-preference-center-api-openapi.yml
  - type: Overlay
    url: overlays/braze-preference-center-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-scim-api
  name: Braze SCIM API
  description: The SCIM API from Braze — 2 operation(s) for scim.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - SCIM
  properties:
  - type: OpenAPI
    url: openapi/braze-scim-api-openapi.yml
  - type: Overlay
    url: overlays/braze-scim-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-sms-api
  name: Braze SMS API
  description: Use the Braze SMS Endpoints to manage your users phone numbers in your subscription groups.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - SMS
  properties:
  - type: OpenAPI
    url: openapi/braze-sms-api-openapi.yml
  - type: Overlay
    url: overlays/braze-sms-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-subscription-groups-sms-and-whatsapp-api
  name: Braze Subscription Groups > SMS and WhatsApp API
  description: The Subscription Groups > SMS and WhatsApp API from Braze — 4 operation(s) for subscription groups > sms and
    whatsapp.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Subscription Groups > SMS and WhatsApp
  properties:
  - type: OpenAPI
    url: openapi/braze-subscription-groups-sms-and-whatsapp-api-openapi.yml
  - type: Overlay
    url: overlays/braze-subscription-groups-sms-and-whatsapp-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-templates-content-blocks-api
  name: Braze Templates > Content Blocks API
  description: "Content Blocks are an Email Templating feature that allow you to: \n- Create a consistent look and feel to\
    \ your Email campaigns using Content Blocks as Headers and Footers.\n- Distribute the same offer codes through different\
    \ channels.\n- Create pre-defined assets that can be used to build messages with consistent information and assets.\n\
    - Copy entire message bodies to other messages.\n\nYou can edit Content Blocks in the Templates & Media section of the\
    \ Braze UI, or here, via API."
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Templates > Content Blocks
  properties:
  - type: OpenAPI
    url: openapi/braze-templates-content-blocks-api-openapi.yml
  - type: Overlay
    url: overlays/braze-templates-content-blocks-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-templates-email-templates-api
  name: Braze Templates > Email Templates API
  description: The Templates > Email Templates API from Braze — 4 operation(s) for templates > email templates.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - Templates > Email Templates
  properties:
  - type: OpenAPI
    url: openapi/braze-templates-email-templates-api-openapi.yml
  - type: Overlay
    url: overlays/braze-templates-email-templates-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-user-data-api
  name: Braze User Data API
  description: 'The User API allows you to track information on your users by logging data about your users that comes from
    outside your mobile app. You can also use this API to delete users for testing or other purposes.


    All API endpoints have a data payload limit of 4MB. Attempts to post more data than 4MB will fail with an HTTP 413 Request
    Entity Too Large.


    The examples below contain the URL https://rest.iad-01.braze.com, but some customers will need to use a different endpoint
    URL, for example if you are hosted in Brazes EU data center or have a dedicated Braze installation. Your Success Manager
    will inform you if you should use a different endpoint URL.'
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - User Data
  properties:
  - type: OpenAPI
    url: openapi/braze-user-data-api-openapi.yml
  - type: Overlay
    url: overlays/braze-user-data-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
- aid: braze:braze-user-data-external-id-migration-api
  name: Braze User Data > External ID Migration API
  description: The External ID Migration API allows you to rename existing external IDs (creating a new primary ID and deprecating
    the existing ID) and remove deprecated IDs post-migration. <br><br> We've architected this solution to allow multiple
    External IDs in order to support a migration period whereby older versions of your apps still in the wild that use the
    previous External ID naming schema dont break. We highly recommend removing deprecated External IDs once your old naming
    schema is no longer in use.
  humanURL: https://www.braze.com/docs/api/basics/
  baseURL: https://rest.iad-01.braze.com
  tags:
  - User Data > External ID Migration
  properties:
  - type: OpenAPI
    url: openapi/braze-user-data-external-id-migration-api-openapi.yml
  - type: Overlay
    url: overlays/braze-user-data-external-id-migration-overlay.yaml
  - type: Documentation
    url: https://www.braze.com/docs/api/basics/
  - type: GraphQL
    url: graphql/braze-graphql.md
common:
- type: CapabilityMap
  url: capabilities/braze-capability-edges.yml
  name: Braze Business Capability Map
- type: Authentication
  url: authentication/braze-authentication.yml
- type: VulnerabilityDisclosure
  url: security/braze-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/braze-domain-security.yml
- type: GitHubOrganization
  url: https://github.com/braze-inc
- type: LinkedIn
  url: https://www.linkedin.com/company/braze
- type: Website
  url: https://www.braze.com
- type: Documentation
  url: https://www.braze.com/docs
- type: Partners
  url: https://www.braze.com/docs/partners/home
- type: Support
  url: https://www.braze.com/docs/help/home
- type: ChangeLog
  url: https://www.braze.com/docs/help/release_notes
- type: FAQ
  url: https://www.braze.com/docs/help/faqs
- type: RateLimits
  url: https://www.braze.com/docs/api/api_limits
- type: UseCases
  url: https://www.braze.com/docs/api/use_cases
- type: PrivacyPolicy
  url: https://www.braze.com/docs/user_guide/privacy_portal
- type: Blog
  url: https://www.braze.com/resources/articles
- type: Videos
  url: https://www.braze.com/resources/videos
- type: CaseStudies
  url: https://www.braze.com/customers
- type: Webinars
  url: https://www.braze.com/resources/webinars-and-events
- type: Features
  data:
  - Custom pricing based on MAU + channels + AI usage
  - 'Mid-market: $60K-$200K/year typical'
  - 'Enterprise: $1M+/year for large deployments'
  - 'Platform Editions: Core, Pro, Enterprise'
  - 'Channels: Email, Push, In-App, Content Cards, SMS, WhatsApp, Webhooks'
  - REST API at rest.iad-XX.braze.com (region-specific)
  - '/users/track: 50,000 req/min/workspace'
  - '/messages/send: 250 req/min/workspace'
  - '/transactional/send: 250 req/sec/workspace'
  - Canvas Flow for advanced journey orchestration
  - Predictive AI for churn / conversion likelihood
  - Sage AI Copilot for marketers
  - Audience Sync to ad platforms
  - Data residency in US/EU/AU regions
  - SCIM/SSO on Enterprise
  - Webhooks for journey triggers
  sources:
  - https://www.braze.com/pricing
  updated: '2026-05-04'
- type: Integrations
  url: https://www.braze.com/partners
- type: LlmsText
  url: https://braze.com/llms.txt
- type: MCPServer
  url: mcp/braze-mcp.yml
- type: ToolCrosswalk
  url: mcp/braze-tool-crosswalk.yml
- type: Packages
  url: packages/braze-packages.yml
- type: SDKs
  url: packages/braze-packages.yml
- type: WellKnown
  url: well-known/braze-well-known.yml
- type: SecurityTxt
  url: well-known/braze-security.txt
- type: LLMsTxt
  url: llms/braze-llms.txt
- type: OAuthScopes
  url: scopes/braze-scopes.yml
- type: Conformance
  url: conformance/braze-conformance.yml
- type: Compliance
  url: https://www.braze.com/docs/developer_guide/disclosures/security_qualifications
- type: TrustCenter
  url: security/braze-trust-center.yml
- type: Security
  url: https://hackerone.com/braze_inc
- type: ErrorCatalog
  url: errors/braze-problem-types.yml
- type: Lifecycle
  url: lifecycle/braze-lifecycle.yml
- type: StatusPage
  url: https://status.braze.com
- type: Deprecation
  url: https://www.braze.com/docs/releases/deprecations
- type: Conventions
  url: conventions/braze-conventions.yml
- type: ChangeLog
  url: changelog/braze-changelog.yml
- type: Components
  url: components/braze-components.yml
- type: DataModel
  url: data-model/braze-data-model.yml
- type: Webhooks
  url: asyncapi/braze-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Plans
  url: plans/braze-plans-pricing.yml
- type: RateLimits
  url: rate-limits/braze-rate-limits.yml
- type: DeveloperPortal
  url: https://www.braze.com/docs/developer_guide/home
- type: APIReference
  url: https://www.braze.com/docs/api/basics/
- type: GettingStarted
  url: https://www.braze.com/docs/developer_guide/sdk_integration/
- type: Pricing
  url: https://www.braze.com/pricing
- type: SignUp
  url: https://www.braze.com/get-started/
- type: Login
  url: https://dashboard.braze.com/sign_in
- type: TermsOfService
  url: https://www.braze.com/company/legal/terms/
- type: Postman
  url: https://www.postman.com/braze-inc/braze-public-workspace
integrations:
- name: Become a Partner
maintainers:
- FN: Kin Lane
  email: info@apievangelist.com
specificationVersion: '0.23'
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 48
  pass: local-v1

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