Braze

Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.

1 APIs 16 Features

Customer EngagementMarketing AutomationMessagingPush NotificationsEmailSMSMobile

APIs

Braze REST API

The Braze REST API enables server-side operations including creating and updating user profiles, triggering campaigns and Canvases, sending transactional messages, managing prod...

GraphQL

Braze GraphQL Schema

This is a conceptual GraphQL schema for the Braze customer engagement platform. Braze exposes a REST API; this GraphQL schema is a normalized representation of the data models, ...

GRAPHQL

Pricing Plans

Braze Plans Pricing

3 plans

PLANS

Rate Limits

Braze Rate Limits

5 limits

RATE LIMITS

FinOps

Braze Finops

FINOPS

Features

Custom pricing based on MAU + channels + AI usage

Mid-market: $60K-$200K/year typical

Enterprise: $1M+/year for large deployments

Platform Editions: Core, Pro, Enterprise

Channels: Email, Push, In-App, Content Cards, SMS, WhatsApp, Webhooks

REST API at rest.iad-XX.braze.com (region-specific)

/users/track: 50,000 req/min/workspace

/messages/send: 250 req/min/workspace

/transactional/send: 250 req/sec/workspace

Canvas Flow for advanced journey orchestration

Predictive AI for churn / conversion likelihood

Sage AI Copilot for marketers

Audience Sync to ad platforms

Data residency in US/EU/AU regions

SCIM/SSO on Enterprise

Webhooks for journey triggers

Resources

GitHubOrganization

GitHubOrganization

Documentation

PrivacyPolicy

CaseStudies

Sources

aid: braze
url: https://raw.githubusercontent.com/api-evangelist/braze/refs/heads/main/apis.yml
name: Braze
tags:
- Customer Engagement
- Marketing Automation
- Messaging
- Push Notifications
- Email
- SMS
- Mobile
type: Index
kind: company
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
access: 3rd-Party
created: '2025-02-06'
modified: '2026-05-04'
position: Consumer
description: Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating
  multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app
  messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific
  REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.
apis:
- aid: braze:braze
  name: Braze REST API
  tags:
  - Customer Engagement
  - User Management
  - Messaging
  - Campaigns
  - Analytics
  humanURL: https://www.braze.com/docs/api/basics/
  properties:
  - url: https://www.braze.com/docs/api/basics/
    type: Documentation
  - type: OpenAPI
    url: openapi/braze-openapi.yml
  - url: graphql/braze-graphql.md
    type: GraphQL
  description: The Braze REST API enables server-side operations including creating and updating user profiles, triggering
    campaigns and Canvases, sending transactional messages, managing product catalogs, controlling subscription groups, and
    exporting campaign analytics and user data. Region-specific base URLs serve US, EU, AU, ID, and JP instances with Bearer
    token auth.
common:
- type: GitHubOrganization
  url: https://github.com/braze-inc
- type: LinkedIn
  url: https://www.linkedin.com/company/braze
- type: Website
  url: https://www.braze.com
- type: Documentation
  url: https://www.braze.com/docs
- type: Partners
  url: https://www.braze.com/docs/partners/home
- type: Support
  url: https://www.braze.com/docs/help/home
- type: ChangeLog
  url: https://www.braze.com/docs/help/release_notes
- type: FAQ
  url: https://www.braze.com/docs/help/faqs
- type: RateLimits
  url: https://www.braze.com/docs/api/api_limits
- type: UseCases
  url: https://www.braze.com/docs/api/use_cases
- type: PrivacyPolicy
  url: https://www.braze.com/docs/user_guide/privacy_portal
- type: Blog
  url: https://www.braze.com/resources/articles
- type: Videos
  url: https://www.braze.com/resources/videos
- type: CaseStudies
  url: https://www.braze.com/customers
- type: Webinars
  url: https://www.braze.com/resources/webinars-and-events
- type: Features
  data:
  - Custom pricing based on MAU + channels + AI usage
  - 'Mid-market: $60K-$200K/year typical'
  - 'Enterprise: $1M+/year for large deployments'
  - 'Platform Editions: Core, Pro, Enterprise'
  - 'Channels: Email, Push, In-App, Content Cards, SMS, WhatsApp, Webhooks'
  - REST API at rest.iad-XX.braze.com (region-specific)
  - '/users/track: 50,000 req/min/workspace'
  - '/messages/send: 250 req/min/workspace'
  - '/transactional/send: 250 req/sec/workspace'
  - Canvas Flow for advanced journey orchestration
  - Predictive AI for churn / conversion likelihood
  - Sage AI Copilot for marketers
  - Audience Sync to ad platforms
  - Data residency in US/EU/AU regions
  - SCIM/SSO on Enterprise
  - Webhooks for journey triggers
  sources:
  - https://www.braze.com/pricing
  updated: '2026-05-04'
- type: Integrations
  url: https://www.braze.com/partners
- type: LlmsText
  url: https://braze.com/llms.txt
integrations:
- name: Become a Partner
maintainers:
- FN: Kin Lane
  email: info@apievangelist.com
specificationVersion: '0.19'