Markets · bedrock market · provisional
Intercom App Store (customer-support, chat and messaging integrations)
Platform market (intercom app store directory; builders ranked). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
76providers measured
73 (96.1%)declare their own
0 (0.0%)covered by others only
1 (1.3%)distribution only (sell through, not integrations)
2 (2.6%)undeclared
22declare compatibility (report only, not weighted)
15in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- Intercom App Store (app.intercom.com/ember/public/appstore/app_packages, the storefront's public JSON) machine-readable, 728 listings, 654 builders; 32 Intercom-built skipped; 2 without website; 147 linked: 118 in-market, 29 out-of-market; 498 unlinked (counted only); 5 on shared hosts
- Intercom sitemap (www.intercom.com/sitemap.xml) not machine-readable: 200, but lists only /app-store itself: no /app-store/
pages to enumerate (2026-10-23) - Intercom App Store HTML (www.intercom.com/app-store) not machine-readable: the 318KB HTML is the Ember shell and asset map, no app cards; superseded by the page's own JSON above
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 76 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | MCP 28%, Analytics 25% |
|---|---|
| Tag groups | MCP 39%, Messaging 39%, Conversational AI 38%, Analytics 25%, CRM 25%, Marketing Automation 25% |
| Industries | Marketing & Advertising 50%, Artificial Intelligence 34%, Telecommunications & Connectivity 32%, Data & Analytics 30%, Customer Support & Service 28% |
| Areas | Workflow Automation 13% |
| Capabilities | Customer Relationship Management 32%, Customer Service Management 22% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 7 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Salesforce | 65.3 | 459 | 366 / 93 | 0 | 1 | 36 | partner-built 78%, provider-built 6%, ipaas-bridge 7%, contract 2%, standard 1%, covered 5%, builds-on-platform 1% |
| HubSpot | 59.9 | 438 | 342 / 96 | 0 | 6 | 37 | partner-built 78%, provider-built 8%, ipaas-bridge 8%, contract 2%, covered 1%, builds-on-platform 1%, distribution 1% |
| Zendesk | 59.3 | 244 | 196 / 48 | 0 | 5 | 36 | partner-built 79%, ipaas-bridge 15%, contract 2%, standard 1%, builds-on-platform 1%, distribution 2% |
| Zoom | 59.2 | 478 | 390 / 88 | 0 | 2 | 37 | partner-built 79%, provider-built 2%, ipaas-bridge 7%, contract 1%, standard 1%, covered 9%, builds-on-platform 1% |
| Intercom | 56.8 | 195 | 144 / 51 | 0 | 1 | 36 | partner-built 75%, ipaas-bridge 18%, contract 2%, standard 1%, covered 2%, builds-on-platform 2%, distribution 1% |
| Zoho CRM | 52.9 | 118 | 71 / 47 | 0 | 1 | 36 | partner-built 70%, provider-built 1%, ipaas-bridge 26%, contract 1%, covered 1%, distribution 1% |
| Chargebee | 52.3 | 38 | 19 / 19 | 0 | 4 | 5 | partner-built 50%, ipaas-bridge 13%, contract 3%, standard 3%, covered 3%, builds-on-platform 18%, distribution 11% |
builds-on 51 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| The Mobile First Company | 58.1 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| Zoho | 57.1 | 23 | 0 / 23 | 0 | 0 | 5 | ipaas-bridge 21%, contract 12%, standard 12%, builds-on-platform 54% |
| AskNicely | 56.5 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, builds-on-platform 75% |
| Skyvia | 56.5 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, builds-on-platform 75% |
| CloudTalk | 54.3 | 44 | 0 / 44 | 0 | 0 | 32 | ipaas-bridge 73%, standard 7%, builds-on-platform 20% |
| Amplitude | 53.9 | 24 | 0 / 24 | 0 | 3 | 5 | ipaas-bridge 21%, standard 8%, covered 21%, builds-on-platform 38%, distribution 12% |
| ActiveCampaign | 53.8 | 47 | 0 / 47 | 0 | 1 | 35 | ipaas-bridge 74%, contract 2%, standard 2%, covered 6%, builds-on-platform 13%, distribution 2% |
| Klaviyo | 53.6 | 63 | 0 / 63 | 0 | 5 | 35 | ipaas-bridge 61%, covered 7%, builds-on-platform 23%, distribution 9% |
| Clickup | 53.4 | 56 | 0 / 56 | 1 | 0 | 37 | ipaas-bridge 69%, contract 2%, standard 4%, covered 4%, builds-on-platform 20%, unknown 2% |
| Workato | 52.4 | 14 | 0 / 14 | 0 | 1 | 0 | standard 14%, builds-on-platform 79%, distribution 7% |
| Pendo.io | 52.0 | 17 | 0 / 17 | 0 | 0 | 4 | ipaas-bridge 24%, standard 24%, covered 6%, builds-on-platform 47% |
| Better Stack | 51.9 | 16 | 0 / 16 | 0 | 1 | 2 | ipaas-bridge 12%, standard 12%, covered 6%, builds-on-platform 62%, distribution 6% |
| 8x8 | 51.8 | 21 | 0 / 21 | 0 | 0 | 3 | ipaas-bridge 14%, standard 5%, coverage 38%, builds-on-platform 43% |
| Equals | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| Gumloop | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | builds-on-platform 100% |
| Gainsight | 49.7 | 46 | 0 / 46 | 0 | 3 | 35 | ipaas-bridge 74%, standard 2%, covered 2%, builds-on-platform 15%, distribution 6% |
| Unito | 49.4 | 10 | 0 / 10 | 0 | 1 | 0 | builds-on-platform 90%, distribution 10% |
| Dreamdata | 49.1 | 12 | 0 / 12 | 0 | 2 | 2 | ipaas-bridge 17%, standard 17%, builds-on-platform 50%, distribution 17% |
| Wistia | 49.1 | 14 | 0 / 14 | 0 | 2 | 3 | ipaas-bridge 21%, standard 7%, covered 7%, builds-on-platform 50%, distribution 14% |
| OneSignal | 48.3 | 47 | 0 / 47 | 0 | 5 | 34 | ipaas-bridge 72%, covered 6%, builds-on-platform 11%, distribution 11% |
| Cvent | 47.9 | 24 | 1 / 23 | 0 | 4 | 2 | partner-built 7%, provider-built 7%, ipaas-bridge 14%, contract 7%, standard 7%, builds-on-platform 29%, distribution 29% |
| Fini | 47.1 | 5 | 0 / 5 | 0 | 1 | 0 | builds-on-platform 80%, distribution 20% |
| Attentive | 44.3 | 10 | 0 / 10 | 0 | 2 | 1 | ipaas-bridge 10%, standard 10%, covered 10%, builds-on-platform 50%, distribution 20% |
| Brainfish | 44.1 | 3 | 0 / 3 | 0 | 1 | 0 | builds-on-platform 67%, distribution 33% |
| Assembled | 43.5 | 10 | 0 / 10 | 0 | 0 | 2 | ipaas-bridge 20%, standard 10%, builds-on-platform 70% |
| Planhat | 41.8 | 8 | 0 / 8 | 0 | 0 | 2 | ipaas-bridge 25%, covered 25%, builds-on-platform 50% |
| Syncly | 40.7 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, builds-on-platform 75% |
| Archbee | 40.5 | 6 | 0 / 6 | 0 | 2 | 1 | ipaas-bridge 14%, builds-on-platform 57%, distribution 29% |
| Poptin | 40.4 | 39 | 0 / 39 | 0 | 1 | 31 | ipaas-bridge 79%, builds-on-platform 18%, distribution 3% |
| Birdeye | 39.6 | 40 | 0 / 40 | 0 | 0 | 32 | ipaas-bridge 84%, standard 3%, builds-on-platform 13% |
| Dub | 39.1 | 7 | 0 / 7 | 0 | 0 | 2 | ipaas-bridge 29%, covered 14%, builds-on-platform 57% |
| Triple Whale | 38.9 | 7 | 0 / 7 | 0 | 3 | 1 | ipaas-bridge 12%, builds-on-platform 50%, distribution 38% |
| Vitally | 38.8 | 45 | 0 / 45 | 0 | 0 | 35 | ipaas-bridge 83%, standard 2%, covered 2%, builds-on-platform 12% |
| MadKudu | 38.3 | 5 | 0 / 5 | 0 | 1 | 1 | ipaas-bridge 20%, builds-on-platform 60%, distribution 20% |
| SegMetrics | 38.2 | 40 | 0 / 40 | 0 | 0 | 32 | ipaas-bridge 82%, builds-on-platform 18% |
| Encharge | 35.2 | 8 | 0 / 8 | 0 | 0 | 3 | ipaas-bridge 38%, builds-on-platform 62% |
| Bettermode | 34.9 | 4 | 0 / 4 | 0 | 2 | 1 | ipaas-bridge 20%, builds-on-platform 40%, distribution 40% |
| Fullview | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Beamer | 34.0 | 5 | 0 / 5 | 0 | 0 | 2 | ipaas-bridge 40%, builds-on-platform 60% |
| Omnisend | 31.8 | 10 | 0 / 10 | 0 | 1 | 4 | ipaas-bridge 40%, builds-on-platform 50%, distribution 10% |
| Dovetail | 31.1 | 40 | 0 / 40 | 0 | 0 | 31 | ipaas-bridge 84%, covered 3%, builds-on-platform 14% |
| Nutshell | 29.6 | 6 | 0 / 6 | 0 | 0 | 3 | ipaas-bridge 50%, builds-on-platform 50% |
| Daily | 29.3 | 3 | 0 / 3 | 0 | 1 | 1 | ipaas-bridge 33%, builds-on-platform 33%, distribution 33% |
| ClosedLoop AI | 29.2 | 4 | 0 / 4 | 0 | 3 | 1 | ipaas-bridge 20%, builds-on-platform 20%, distribution 60% |
| NeverBounce | 29.1 | 10 | 0 / 10 | 0 | 6 | 2 | ipaas-bridge 20%, builds-on-platform 20%, distribution 60% |
| AnnounceKit | 22.2 | 3 | 0 / 3 | 0 | 0 | 2 | ipaas-bridge 67%, builds-on-platform 33% |
| Chili Piper | 21.8 | 39 | 0 / 39 | 0 | 1 | 31 | ipaas-bridge 89%, builds-on-platform 9%, distribution 3% |
| Bonjoro | 19.4 | 34 | 0 / 34 | 0 | 0 | 31 | ipaas-bridge 91%, builds-on-platform 9% |
| Cobalt | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Lang.ai | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Hull | 14.8 | 12 | 0 / 12 | 0 | 2 | 9 | ipaas-bridge 75%, builds-on-platform 8%, distribution 17% |
coverage 6 · reaches banks, carriers, systems or channels (an aggregator)
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Zapier | 54.8 | 1360 | 0 / 1360 | 0 | 0 | 2 | coverage 98%, builds-on-platform 1% |
| Infobip | 54.2 | 64 | 0 / 64 | 0 | 6 | 34 | ipaas-bridge 53%, standard 6%, coverage 19%, covered 2%, builds-on-platform 11%, distribution 9% |
| Census | 52.0 | 65 | 0 / 65 | 0 | 0 | 0 | standard 3%, coverage 92%, builds-on-platform 5% |
| RudderStack | 51.4 | 39 | 0 / 39 | 0 | 8 | 0 | coverage 62%, covered 3%, builds-on-platform 15%, distribution 21% |
| Pipedream | 50.0 | 768 | 0 / 768 | 0 | 0 | 1 | coverage 99%, builds-on-platform 1% |
| Amazon Pinpoint | 30.7 thin | 2 | 0 / 2 | 0 | 0 | 0 | coverage 100% |
standard 2 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Front | 54.5 | 7 | 0 / 7 | 0 | 0 | 0 | standard 57%, builds-on-platform 43% |
| LINE | 25.5 | 6 | 0 / 6 | 0 | 3 | 2 | ipaas-bridge 33%, standard 17%, distribution 50% |
core 1 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Ada | 46.0 | 20 | 0 / 20 | 0 | 4 | 1 | provider-built 55%, ipaas-bridge 5%, standard 10%, builds-on-platform 10%, distribution 20% |
mixed 5 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Twilio | 57.7 | 68 | 0 / 68 | 0 | 5 | 36 | ipaas-bridge 56%, contract 6%, standard 6%, coverage 9%, covered 3%, builds-on-platform 11%, distribution 8% |
| Brevo | 55.8 | 67 | 0 / 67 | 0 | 5 | 6 | provider-built 17%, own-page 31%, ipaas-bridge 9%, agent-tooling 24%, standard 1%, covered 3%, builds-on-platform 7%, distribution 7% |
| OpenAI | 55.6 | 73 | 0 / 73 | 1 | 6 | 35 | ipaas-bridge 49%, contract 4%, standard 10%, covered 17%, builds-on-platform 10%, distribution 8%, unknown 1% |
| ElevenLabs | 53.0 | 25 | 0 / 25 | 1 | 4 | 3 | ipaas-bridge 12%, contract 4%, standard 19%, covered 23%, builds-on-platform 23%, distribution 15%, unknown 4% |
| Braze | 51.7 | 18 | 0 / 18 | 0 | 7 | 3 | ipaas-bridge 16%, standard 11%, covered 21%, builds-on-platform 16%, distribution 37% |
list 1 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Amigo | 12.6 thin | 2 | 0 / 2 | 0 | 1 | 0 | own-page 50%, distribution 50% |
distribution 1 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Boom Ai | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
undeclared 2 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Amazon Lex | undeclared | - | - | - | - | - | |
| Cvent Registration | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 73; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Create or update HubSpot contacts from new Mailchimp subscribers Create or update HubSpot contacts from new Mailchimp subscribers |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Sync new HubSpot contacts into a Mailchimp audience Create a HubSpot contact, then subscribe the same person to a Mailchimp audience list with merge fields carried across. |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new Zoho CRM contacts to Google Ads Custom Lists Add new Zoho CRM contacts to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Add new Zoho CRM leads to Google Ads Custom Lists Add new Zoho CRM leads to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Create or update module entries in Zoho CRM for new Google Ads leads Create or update module entries in Zoho CRM for new Google Ads leads |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Generate offline conversions in Google Ads for new Zoho CRM contacts Generate offline conversions in Google Ads for new Zoho CRM contacts |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Send Offline Conversion to Google Ads for New Lead in Zoho CRM Send Offline Conversion to Google Ads for New Lead in Zoho CRM |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Bi-directional contact sync with Salesforce Query a contact in Salesforce with SOQL and mirror it into the HubSpot CRM, keeping two systems of record aligned. |
HubSpot ↔ Salesforce | 2 | 2.0 | workflow generated by API Evangelist |
| Sync Stripe customers into HubSpot contacts Create a customer in Stripe, then sync that payment customer into HubSpot as a CRM contact for revenue reporting. |
HubSpot ↔ Stripe | 2 | 2.0 | workflow generated by API Evangelist |
| Add HubSpot contacts to SendGrid and send a welcome Create a HubSpot contact, add them to a SendGrid contact list, then send a welcome email through SendGrid. |
HubSpot ↔ SendGrid | 2 | 1.4 | workflow generated by API Evangelist |
| Append HubSpot contacts as Google Sheets rows Create a HubSpot contact, then append it as a new row in a Google Sheet for lightweight reporting and lists. |
HubSpot ↔ Google Sheets | 2 | 1.4 | workflow generated by API Evangelist |
| Open Zendesk support tickets for HubSpot contacts Create a HubSpot contact, then open a Zendesk support ticket with that contact as the requester. |
HubSpot ↔ Zendesk | 2 | 1.4 | workflow generated by API Evangelist |
| Post real-time Slack notifications for new deals Create a HubSpot deal, then post a real-time notification to a Slack channel announcing the new opportunity. |
HubSpot ↔ Slack | 2 | 1.4 | workflow generated by API Evangelist |
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.