Emotive

aid: emotive
name: Emotive
description: 'Emotive is an SMS marketing platform for eCommerce brands, combining two-way conversational text messaging,
  behavioral triggers, and automation with a dedicated managed service (TextPros) of ex-agency SMS strategists and copywriters.
  Its products include SMS Marketing campaigns and flows, CartAI cart-recovery pixel technology, multi-touch Attribution analytics,
  RealLink branded short links, and integrations with eCommerce platforms, email service providers, and business tools. Emotive
  markets a "5X ROI guarantee" to Shopify and other direct-to-consumer merchants. The company was surfaced as a portfolio
  company of CRV and was acquired by Privy. Emotive runs a real, publicly documented developer surface: an Open API for order
  tracking, manual opt-outs and custom events on api.emotiveapp.co; a Lists / Subscriber API documented in GitBook; and an
  API gateway at api-gw.emotiveapp.co that serves five OpenAPI 3.0.2 documents (Helpdesk, Sensus Webhooks, Auth Server, Segments,
  Experiences). Its Mintlify knowledge base publishes an llms.txt, an A2A agent card, a packaged Agent Skill and an anonymous
  remote MCP server.'
url: https://raw.githubusercontent.com/api-evangelist/emotive/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- crv
x-tier: enriched
x-tier-reason: published-openapi-and-agent-surface
accessModel:
  pricing: contact-sales
  onboarding: sales-gate
  trial: true
  try_now: false
  public: false
  label: Contact Sales
  confidence: medium
  source:
  - https://www.emotive.io/pricing/sms
  - https://help.emotive.io/docs/integrations/open-api-integration-orders
  generated: '2026-08-13'
  method: searched
  note: Emotive publishes no priced tiers; the pricing page is a "talk to an SMS expert" lead form advertising a 14-day free
    trial and a meet-or-beat price promise. API tokens are not self-service in the general case — the Open API docs say to
    contact support@emotive.io for a key — though a List Growth API signup flow inside the app issues a key to an existing
    customer.
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
image: https://www.emotive.io/assets/brand/emotive-symbol-blue-on-transparent.png
tags:
- Company
- Marketing
- SMS
- Messaging
- eCommerce
- Marketing Automation
- Text Message Marketing
- Conversational Commerce
- Webhooks
- Customer Data
- Segmentation
- Attribution
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Emotive Open API
  description: The public Emotive Open API for eCommerce integrations — track orders for attribution, opt a phone number out
    of SMS, and push custom events that can trigger an Emotive Flow. Authenticated with an Emotive-issued token in the Authorization
    header.
  humanURL: https://help.emotive.io/docs/integrations/open-api-integration-orders
  baseURL: https://api.emotiveapp.co
  image: https://www.emotive.io/assets/brand/emotive-symbol-blue-on-transparent.png
  tags:
  - Orders
  - Opt-Outs
  - Custom Events
  - eCommerce
  properties:
  - type: OpenAPI
    url: openapi/emotive-open-api-openapi.yml
  - type: Overlay
    url: overlays/emotive-open-api-overlay.yaml
  - type: Documentation
    url: https://help.emotive.io/docs/integrations/open-api-integration-orders
  - type: APIReference
    url: https://emotive.gitbook.io/emotive-lists/reference/api-reference
  - type: Authentication
    url: authentication/emotive-authentication.yml
  - type: ErrorCatalog
    url: errors/emotive-problem-types.yml
  - type: Conventions
    url: conventions/emotive-conventions.yml
  - type: DataModel
    url: data-model/emotive-data-model.yml
- name: Emotive Lists API (Subscriber Engine)
  description: List Growth API for opting customers in to SMS and email from an external system. Returns the active signup
    flows (subscriber lists) a subscriber can be added to.
  humanURL: https://emotive.gitbook.io/emotive-lists/reference/api-reference/subscriber-lists
  baseURL: https://www.emotiveapp.co
  tags:
  - Subscribers
  - Lists
  - List Growth
  properties:
  - type: OpenAPI
    url: openapi/emotive-subscriber-engine-openapi.yml
  - type: Overlay
    url: overlays/emotive-subscriber-engine-overlay.yaml
  - type: Documentation
    url: https://emotive.gitbook.io/emotive-lists
  - type: GettingStarted
    url: https://emotive.gitbook.io/emotive-lists/integration-setup-instructions
  - type: Authentication
    url: https://emotive.gitbook.io/emotive-lists/reference/authentication
- name: Emotive Sensus Webhooks API
  description: Inbound webhook receiver on the Emotive API gateway — create subscribers singly and in bulk, set profile properties,
    and receive Shopify, Twilio and Alloy callbacks. This is the API behind the documented Profile Properties integration.
  humanURL: https://api-gw.emotiveapp.co/sensus-webhook/ui/
  baseURL: https://api-gw.emotiveapp.co/sensus-webhook
  tags:
  - Webhooks
  - Subscribers
  - Profile Properties
  - Shopify
  properties:
  - type: OpenAPI
    url: openapi/emotive-sensus-webhook-openapi.yml
  - type: Overlay
    url: overlays/emotive-sensus-webhook-overlay.yaml
  - type: Webhooks
    url: asyncapi/emotive-webhooks.yml
  - type: Documentation
    url: https://help.emotive.io/docs/integrations/profile-properties-api
  - type: APIReference
    url: https://emotive.gitbook.io/emotive-lists/reference/api-reference/profile-properties
- name: Emotive Helpdesk API
  description: Connect a custom helpdesk to Emotive — register a ticket-system connection, mint a brand token, configure webhooks
    for ticket creation and updates, and post ticket events back to Emotive. Emotive's knowledge base links directly to this
    service's Swagger UI as its developer documentation.
  humanURL: https://api-gw.emotiveapp.co/helpdesk/ui/
  baseURL: https://api-gw.emotiveapp.co/helpdesk
  tags:
  - Helpdesk
  - Tickets
  - Webhooks
  - Support
  properties:
  - type: OpenAPI
    url: openapi/emotive-helpdesk-openapi.yml
  - type: Overlay
    url: overlays/emotive-helpdesk-overlay.yaml
  - type: Documentation
    url: https://help.emotive.io/docs/integrations/custom-helpdesk
  - type: Webhooks
    url: asyncapi/emotive-webhooks.yml
- name: Emotive Auth Server API
  description: Emotive's authentication and tenancy service — OAuth token issuance, Auth0, Google and Shopify login legs,
    JWT claims, brand and user management, roles, invitations, products and the Zapier app key check.
  humanURL: https://api-gw.emotiveapp.co/auth/openapi.json
  baseURL: https://api-gw.emotiveapp.co/auth
  tags:
  - Authentication
  - OAuth
  - Users
  - Brands
  properties:
  - type: OpenAPI
    url: openapi/emotive-auth-openapi.yml
  - type: Overlay
    url: overlays/emotive-auth-overlay.yaml
  - type: Authentication
    url: authentication/emotive-authentication.yml
- name: Emotive Segments API
  description: Create, retrieve, update and archive audience segments used to target SMS broadcasts and flows.
  humanURL: https://api-gw.emotiveapp.co/segments/openapi.json
  baseURL: https://api-gw.emotiveapp.co/segments
  tags:
  - Segments
  - Audiences
  properties:
  - type: OpenAPI
    url: openapi/emotive-segments-openapi.yml
  - type: Overlay
    url: overlays/emotive-segments-overlay.yaml
- name: Emotive Experiences API
  description: Read campaign and campaign-step analytics for an Emotive Experience (Flow).
  humanURL: https://api-gw.emotiveapp.co/experiences/openapi.json
  baseURL: https://api-gw.emotiveapp.co/experiences
  tags:
  - Analytics
  - Experiences
  - Flows
  properties:
  - type: OpenAPI
    url: openapi/emotive-experiences-openapi.yml
  - type: Overlay
    url: overlays/emotive-experiences-overlay.yaml
- name: Emotive Knowledge Base MCP Server
  description: Anonymous remote MCP server published by Emotive's Mintlify knowledge base. Three tools — documentation search,
    a read-only virtual filesystem over the docs, and documentation feedback. Verified live with an unauthenticated tools/list
    call.
  humanURL: https://help.emotive.io/
  baseURL: https://help.emotive.io/mcp
  tags:
  - MCP
  - Documentation
  - Agents
  properties:
  - type: MCPServer
    url: mcp/emotive-mcp.yml
  - type: ToolCrosswalk
    url: mcp/emotive-tool-crosswalk.yml
common:
- type: Website
  url: https://www.emotive.io/
- type: Pricing
  url: https://www.emotive.io/pricing/sms
- type: Blog
  url: https://www.emotive.io/blog
- type: TermsOfService
  url: https://www.emotive.io/terms
- type: PrivacyPolicy
  url: https://www.emotive.io/privacy
- type: Login
  url: https://www.emotiveapp.co/
- type: Support
  url: https://www.emotive.io/customer-success
- type: HelpCenter
  url: https://help.emotive.io/
- type: Documentation
  url: https://help.emotive.io/
- type: DeveloperPortal
  url: https://emotive.gitbook.io/emotive-lists
- type: APIReference
  url: https://emotive.gitbook.io/emotive-lists/reference/api-reference
- type: GettingStarted
  url: https://emotive.gitbook.io/emotive-lists/integration-setup-instructions
- type: StatusPage
  url: https://status.emotive.io/
- type: Lifecycle
  url: lifecycle/emotive-lifecycle.yml
- type: DomainSecurity
  url: security/emotive-domain-security.yml
- type: LLMsTxt
  url: llms/emotive-llms.txt
- type: WellKnown
  url: well-known/emotive-well-known.yml
- type: AgentCard
  url: a2a/emotive-a2a.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Conformance
  url: conformance/emotive-conformance.yml
- type: Compliance
  url: conformance/emotive-conformance.yml
- type: Plans
  url: plans/emotive-plans-pricing.yml
- type: RateLimits
  url: rate-limits/emotive-rate-limits.yml
- type: Components
  url: components/emotive-components.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 47
  pass: local-v1