Triple Whale

E-commerce analytics and attribution platform for Shopify brands with a REST API for accessing pixel data, cohort analytics, creative metrics, and blended ROAS. Offers a two-way data highway with Data-In and Data-Out APIs supporting OAuth2 and API key authentication.

Triple Whale publishes 5 API contracts indexed on the APIs.io network, including API Keys API, Compliance API, Data In API, and 2 more. Tagged areas include E-Commerce, Analytics, Attribution, Shopify, and Pixel Tracking.

The Triple Whale catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Triple Whale’s developer surface includes authentication, documentation, engineering blog, pricing, API reference, getting-started guide, signup flow, and 43 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

67.2/100 exemplar ▬ flat Agent 59/100 agent native Front door AI 5/6 prominent saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

AccessFreemiumSelf serve⚡ Free to try

3 published contracts 1 MCP Servers

E-Commerce Analytics Attribution ShopifyPixel TrackingROASDirect to Consumer Marketing

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Information & Data Management

BC-610

Data Out

POST /orcabase/api/sql POST /attribution/get-orders-with-journeys-v2

What people ask Triple Whale 5

The questions people put to an LLM, and the jobs they hand an agent, that Triple Whale's APIs answer — each one linked to the operation that does it. Generated by API Evangelist

Triple Whale Data In API Upload ad performance data “How do I send ad spend and performance from an unsupported ad platform into Triple Whale?” Upload one order from a custom sales platform “How do I push a single order from my custom storefront into Triple Whale?” Upload a batch of orders at once “How can I backfill thousands of historical orders from a custom platform in batches?” Upload a customer subscription “How do I send subscription data from my subscription app into Triple Whale?”

Triple Whale Data Out API Ask a data question in plain English “Can I ask my store data a question in plain English and get results back?” Run a SQL query against store data “How can I run my own SQL against my shop's tables?” Export customer journeys with Pixel attribution “How do I export the touchpoint journey for every customer who ordered last month?” Get Summary Page metrics for a period “How do I pull the numbers shown on my Summary dashboard programmatically?”

Triple Whale Bi API Get average BI metrics by platform and segment “What are the average BI metrics for stores in my category?”

Triple Whale Compliance API Request deletion of a customer's personal data “How do I get a customer's PII deleted or masked for a GDPR request in Triple Whale?”

Triple Whale API Keys API Check that an API key is valid “How can I test whether my Triple Whale API key actually works?”

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 67.2/100 · exemplar

Contract Quality 11.6 / 19

Developer Ergonomics 9.0 / 15

Access Clarity 11.8 / 15

Operational Transparency 6.4 / 10

Contract Governance 1.3 / 9

Discoverability 6.0 / 8

Regulatory Posture 5.9 / 15

Create-or-Update Ergonomics 2.8 / 10

Agent readiness — 59/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/triple-whale: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

Triple Whale API Keys API

The API Keys API from Triple Whale — 1 operation(s) for api keys.

Triple Whale Compliance API

The Compliance API from Triple Whale — 1 operation(s) for compliance.

Triple Whale Data In API

The Data In API from Triple Whale — 10 operation(s) for data in.

Triple Whale Data Out API

The Data Out API from Triple Whale — 4 operation(s) for data out.

Triple Whale Bi API

The bi API from Triple Whale — 1 operation(s) for bi.

Postman Collections 4

Ready-to-run Postman collections for exercising this provider's APIs.

Triple Whale API Keys API

POSTMAN

Triple Whale API Keys Compliance API

POSTMAN

Triple Whale API Keys Data In API

POSTMAN

Triple Whale API Keys Data Out API

POSTMAN

Open Collections 5

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Triple Whale API Keys API

OPEN COLLECTION

Triple Whale API Keys Compliance API

OPEN COLLECTION

Triple Whale API Keys Data In API

OPEN COLLECTION

Triple Whale API Keys Data Out API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Triple Whale MCP (Moby)

Triple Whale ships an MCP surface in two distinct forms. A hosted remote server at https://mcp.triplewhale.com/sse answers JSON-RPC over HTTP and is protected by OAuth 2.1 (PKCE...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Triple Whale Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Triple Whale Rate Limits

3 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Triple Whale Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Triple Whale Context

0 classes · 37 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Triple Whale — jsonschema rules

5 rules · 4 warnings 1 info

SPECTRAL

OpenAPI Overlays 10

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Triple Whale Api Keys Api Overlay

2 actions · update · triple-whale-api-keys-api-openapi.yml

GENERATED

Triple Whale Api Keys Api Phrasing Overlay

2 actions · phrasing · triple-whale-api-keys-api-openapi.yml

GENERATED

Triple Whale Bi Api Phrasing Overlay

2 actions · phrasing · triple-whale-bi-api-openapi.yml

GENERATED

Triple Whale Bi Benchmarks Overlay

3 actions · update · triple-whale-bi-benchmarks-openapi.json

GENERATED

Triple Whale Compliance Api Overlay

2 actions · update · triple-whale-compliance-api-openapi.yml

GENERATED

Triple Whale Compliance Api Phrasing Overlay

2 actions · phrasing · triple-whale-compliance-api-openapi.yml

GENERATED

Triple Whale Data In Api Overlay

3 actions · update · triple-whale-data-in-api-openapi.yml

GENERATED

Triple Whale Data In Api Phrasing Overlay

11 actions · phrasing · triple-whale-data-in-api-openapi.yml

GENERATED

Triple Whale Data Out Api Overlay

2 actions · update · triple-whale-data-out-api-openapi.yml

GENERATED

Triple Whale Data Out Api Phrasing Overlay

5 actions · phrasing · triple-whale-data-out-api-openapi.yml

GENERATED

Scroll for all 10

JSON Schema 2

Standalone JSON Schema definitions for this provider's data models.

Triple Whale Ad Record

10 properties

JSON SCHEMA

Triple Whale Order

19 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Triple Whale Authentication

apiKey/oauth2 · 2 schemes

SECURITY

Triple Whale Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Triple Whale Trust Center

SOC 2, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Triple Whale Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Triple Whale Agentic Access

17 operations · 13 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

LLMsTxt

WellKnown

AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

JSONLDContext

Conventions

Idempotency

ErrorCatalog

Lifecycle

Conformance

DataModel

Scroll for all 7

Build 8

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

GitHubOrg

GitHubOrg

GitHubOrganization

GitHubRepository

Packages

SDKs

CLI

ToolCrosswalk

Scroll for all 8

Access & Security 5

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

OAuthScopes

Compliance

Operate 5

Status, limits, changes, and where to get help

IssueTracker

StatusPage

RateLimits

HelpCenter

ChangeLog

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 7

Properties that don't map to a standard resource type

CapabilityMap

Overlay

Overlay

Overlay

Overlay

Overlay

Scroll for all 7

Source (apis.yml)

aid: triple-whale
name: Triple Whale
description: E-commerce analytics and attribution platform for Shopify brands with a REST API for accessing pixel data, cohort
  analytics, creative metrics, and blended ROAS. Offers a two-way data highway with Data-In and Data-Out APIs supporting OAuth2
  and API key authentication.
type: Index
deliveryModel:
  model: saas
  license_evidence:
    not_product:
    - triple-whale/triple-whale-public-apis
  open_source: unknown
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: low
  source:
  - openapi
  - pricing
  - repository-not-product
  generated: '2026-09-25'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/triple-whale.png
url: https://raw.githubusercontent.com/api-evangelist/triple-whale/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-13'
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 27
  pass: local-v1
specificationVersion: '0.23'
tags:
- E-Commerce
- Analytics
- Attribution
- Shopify
- Pixel Tracking
- ROAS
- Direct to Consumer
- Marketing
tags_raw:
- E-commerce
- Analytics
- Attribution
- Shopify
- Pixel Tracking
- ROAS
- DTC
- Marketing
apis:
- aid: triple-whale:triple-whale-api-keys-api
  name: Triple Whale API Keys API
  description: The API Keys API from Triple Whale — 1 operation(s) for api keys.
  humanURL: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  baseURL: https://api.triplewhale.com
  tags:
  - APIKeys
  tags_raw:
  - API Keys
  properties:
  - type: OpenAPI
    url: openapi/triple-whale-api-keys-api-openapi.yml
  - type: Documentation
    url: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  - type: GitHubRepository
    url: https://github.com/Triple-Whale/triple-whale-public-apis
  - type: JSONSchema
    url: json-schema/triple-whale-order.json
  - type: JSONSchema
    url: json-schema/triple-whale-ad.json
  - type: Examples
    url: examples/triple-whale-examples.yml
- aid: triple-whale:triple-whale-compliance-api
  name: Triple Whale Compliance API
  description: The Compliance API from Triple Whale — 1 operation(s) for compliance.
  humanURL: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  baseURL: https://api.triplewhale.com
  tags:
  - Compliance
  properties:
  - type: OpenAPI
    url: openapi/triple-whale-compliance-api-openapi.yml
  - type: Documentation
    url: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  - type: GitHubRepository
    url: https://github.com/Triple-Whale/triple-whale-public-apis
  - type: JSONSchema
    url: json-schema/triple-whale-order.json
  - type: JSONSchema
    url: json-schema/triple-whale-ad.json
  - type: Examples
    url: examples/triple-whale-examples.yml
- aid: triple-whale:triple-whale-data-in-api
  name: Triple Whale Data In API
  description: The Data In API from Triple Whale — 10 operation(s) for data in.
  humanURL: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  baseURL: https://api.triplewhale.com
  tags:
  - Data In
  properties:
  - type: OpenAPI
    url: openapi/triple-whale-data-in-api-openapi.yml
  - type: Documentation
    url: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  - type: GitHubRepository
    url: https://github.com/Triple-Whale/triple-whale-public-apis
  - type: JSONSchema
    url: json-schema/triple-whale-order.json
  - type: JSONSchema
    url: json-schema/triple-whale-ad.json
  - type: Examples
    url: examples/triple-whale-examples.yml
- aid: triple-whale:triple-whale-data-out-api
  name: Triple Whale Data Out API
  description: The Data Out API from Triple Whale — 4 operation(s) for data out.
  humanURL: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  baseURL: https://api.triplewhale.com
  tags:
  - Data Out
  properties:
  - type: OpenAPI
    url: openapi/triple-whale-data-out-api-openapi.yml
  - type: Documentation
    url: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  - type: GitHubRepository
    url: https://github.com/Triple-Whale/triple-whale-public-apis
  - type: JSONSchema
    url: json-schema/triple-whale-order.json
  - type: JSONSchema
    url: json-schema/triple-whale-ad.json
  - type: Examples
    url: examples/triple-whale-examples.yml
- aid: triple-whale:triple-whale-bi-api
  name: Triple Whale Bi API
  description: The bi API from Triple Whale — 1 operation(s) for bi.
  humanURL: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
  baseURL: https://api.triplewhale.com
  tags:
  - Business Intelligence
  tags_raw:
  - bi
  properties:
  - type: OpenAPI
    url: openapi/triple-whale-bi-api-openapi.yml
  - type: AIPlugin
    url: well-known/triple-whale-ai-plugin.json
common:
- type: CapabilityMap
  url: capabilities/triple-whale-capability-edges.yml
  name: Triple Whale Business Capability Map
- type: IssueTracker
  url: https://github.com/Triple-Whale/triple-whale-public-apis/issues
- type: Overlay
  url: overlays/triple-whale-bi-benchmarks-overlay.yaml
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/triple-whale/overview
- type: AgenticAccess
  url: agentic-access/triple-whale-agentic-access.yml
- type: TrustCenter
  url: security/triple-whale-trust-center.yml
- type: DomainSecurity
  url: security/triple-whale-domain-security.yml
- type: Authentication
  url: authentication/triple-whale-authentication.yml
- type: Website
  url: https://www.triplewhale.com
- type: Documentation
  url: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
- type: GitHubOrg
  url: https://github.com/Triple-Whale
- type: LinkedIn
  url: https://www.linkedin.com/company/triple-whale
- type: Blog
  url: https://www.triplewhale.com/blog
- type: Pricing
  url: https://www.triplewhale.com/pricing
- type: StatusPage
  url: https://status.triplewhale.com
- type: X
  url: https://x.com/triplewhale
- type: Plans
  url: plans/triple-whale-plans-pricing.yml
- type: RateLimits
  url: rate-limits/triple-whale-rate-limits.yml
- type: FinOps
  url: finops/triple-whale-finops.yml
- type: JSONLDContext
  url: json-ld/triple-whale-context.jsonld
- type: DeveloperPortal
  url: https://developers.triplewhale.com/
- type: APIReference
  url: https://triplewhale.readme.io/reference/introduction-to-the-triple-whale-api
- type: GettingStarted
  url: https://triplewhale.readme.io/reference/api-setup-guide-for-custom-sales-platform
- type: HelpCenter
  url: https://kb.triplewhale.com/
- type: SignUp
  url: https://app.triplewhale.com/signup-free
- type: TermsOfService
  url: https://www.triplewhale.com/pages/terms-of-service
- type: PrivacyPolicy
  url: https://www.triplewhale.com/pages/privacy-notice
- type: GitHubOrganization
  url: https://github.com/Triple-Whale
- type: GitHubRepository
  url: https://github.com/Triple-Whale/triple-whale-public-apis
- type: Packages
  url: packages/triple-whale-packages.yml
- type: SDKs
  url: packages/triple-whale-packages.yml
- type: CLI
  url: cli/triple-whale-cli.yml
- type: MCPServer
  url: mcp/triple-whale-mcp.yml
- type: ToolCrosswalk
  url: mcp/triple-whale-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/triple-whale-llms.txt
- type: WellKnown
  url: well-known/triple-whale-well-known.yml
- type: OAuthScopes
  url: scopes/triple-whale-scopes.yml
- type: Conventions
  url: conventions/triple-whale-conventions.yml
- type: Idempotency
  url: conventions/triple-whale-conventions.yml
- type: ErrorCatalog
  url: errors/triple-whale-problem-types.yml
- type: Lifecycle
  url: lifecycle/triple-whale-lifecycle.yml
- type: ChangeLog
  url: changelog/triple-whale-changelog.yml
- type: Conformance
  url: conformance/triple-whale-conformance.yml
- type: Compliance
  url: https://trust.triplewhale.com/
- type: DataModel
  url: data-model/triple-whale-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/triple-whale-api-keys-api-overlay.yaml
- type: Overlay
  url: overlays/triple-whale-compliance-api-overlay.yaml
- type: Overlay
  url: overlays/triple-whale-data-in-api-overlay.yaml
- type: Overlay
  url: overlays/triple-whale-data-out-api-overlay.yaml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

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