Direct to Consumer
Variants seen in the corpus:
DTCDirect to Consumer
Providers using this tag (284)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 1 Complete, well-documented, and agent-ready
Strong 1 Solid coverage with minor gaps
Developing 3 Usable, with meaningful gaps to close
Thin 37 Limited public surface area
OrdergrooveZBioticsTrue BotanicalsSmartrrShipBobSupergoop!Cure HydrationRipe InsuranceLemon PerfectStay AIPoppiDolls KillTecovasModifyHealthBrooklinenCometeerOlipopQuip NYCCirkulFINESSEJulep BeautyMALK OrganicsBobbieFnaticCerebellyKite HillMinistry of SupplyAG1BartesianBlack BuffaloFlying EmbersBulletProofMakeup by Mario100 ThievesAdrenaline ShocHero BreadJohnnie-O
Emerging 127 Early or largely undocumented
GymsharkSkioAppbrewFinaloopPaperstackPair EyewearRhone ApparelSuper73Bombas4th & HeartAthletic BrewingHintPrime HydrationUrbanStemsCreate WellnessSoylentLiquid DeathKizikOuterLinsyUbrasIM8 HealthM.GemiMeals In Minutes, MIMBinskeKin EuphoricsDefinity FinancialKoala HealthHoney InsuranceBoosted CommerceByHeartYouiFly By JingBy MilesAllbirdsTRUFFeverlaneHOLYFunction of BeautyMarshmallowHuelSkechers U.S.A.MORILegacyDaily HarvestBespoke PostCuyanaHill HouseInnovistStanceTen LittleBarn & WillowSoundboksThe Black TuxLittle SpoonBloom & WildBetter HealthMatchafulCraftCoffeeWalkerCoDutchJOLYNAdore MeRetainIQUrban JungleIpsyVuoriCaerFightcampGobbleItalicKitterlyLevel FramesStoretaskerGORGIECasperJinxBioniqDivi OfficialDollar ShaveErnestaProudlySayshSeed HealthButternut BoxDeep RootedKoRoMarley SpoonThrive MarketAgreableBravo SierraSerena & LilyBeautylishTory BurchHalara82 LabsAtomsFIGSJosh Wood ColourLenskartOllieSeshSmallsWonderskinZOEKin InsuranceThe House Of LR&CSonnet InsuranceWalker & Co.The Naked MarketAffinity Technology (The Lobby)CUUPEloquiiGEICOWomanessFig 1SmolThis Is L.Candid Co.RoOnliaArtofsportPendulum1BalanceDESERT FARMSErgattaJulienne Bruno
Minimal 115 Almost no public developer surface
Pet CircleMejuriFlagshipRTLZygFullcourtShoelaceBARK (BarkBox)RentomojoLove BonitoAramyaBloomscapeBlue NileEverdropFabFitFunFreshToHomeHoneyloveHungryrootnabflyNottiNutrisystem (Wellina by Nutrisystem)ProclaimRipple FoodsThe Modern MilkmanThree Chord BourbonThrive CausemeticsWakefitWooden StreetZenyumBailey44BonobosCiderGolden ChildKinloMaelyscosmeticsMagic SpoonOutdoor VoicesPublic GoodsRemedyskinRitualSavage X FentySmilobabyJ HilburnPluto BrandTamara MellonBRND.MEOpenStorePetualHaus LaboratoriesKinectBeaubbleNewmeHims & Hers HealthMade In CookwareGlyphIn Your ShoeHuckberryThe Farmer's DogAdayCabaMtailorSundayTHGWarby ParkerBassetts Ice CreamThirty MadisonProseAchats GroupBluestem BrandsEmbark VeterinaryInkboxScentBirdKencko FoodsCleanCoLemonBoxBrodoBoostersMadison-reedShoeDazzleThirdLoveMagnaBlue Bottle Coffee *Chi ForestGood Glamm GroupLulusManimeMensa BrandsMeUndiesMiracle MilesMyGlammPatPatPCH InternationalPropagateQuinceRothysSimplyCookSkimsSPES (speschina)SpokeStudio ModernaStyleSaintWonder BrandsOndaTechstyle Fashion GroupPlusDentalSkinseoul LabYour SuperamberjackBabycareBevMeolaaThe InsideBrandlessEargoGranaYoderm
APIs with this tag (1)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Companies reaching this through an API (1)
These companies publish an API, specification or operation carrying “Direct to Consumer” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Frequency
66.7
log-scaled weighted occurrences
Breadth
6.7
spread across providers
Quality lift
15.7
mean composite of providers using it
Cohesion
15.4
strength of nearest seed neighbor
Where this tag sits
Related tags
Shopify 108 co-occurrences
Apparel 57 co-occurrences
Universal Commerce Protocol 52 co-occurrences
E-Commerce 245 co-occurrences
Retail 157 co-occurrences
Consumer Packaged Goods 53 co-occurrences
Agentic Commerce 65 co-occurrences
Beauty 29 co-occurrences
Where this tag comes from
Provider tag285
Api tag1
Markets provisional
Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.
| Market | Share of the market's providers |
|---|---|
| Food Safety (GFSI-recognised certification) | 23% |
| Fashion & Apparel (apparel, footwear, textiles) | 21% |
Cohort brief
Auto-generatedThe 261 providers in the APIs.io catalog tagged Direct to Consumer, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
Providers
261
of 284 in the catalog
Mean Kin Score
even vs catalog
Mean Agent Readiness
10
-2 vs catalog 12
Spread
–
median · σ
How the 261 split by band
Exemplar 1Strong 1Developing 4Thin 36Emerging 117Minimal 102
Facet averages, against the whole catalog
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Discoverability | 56.8 | 57.9 | -1.1 | 261 |
| Contract Governance | 5.1 | 6.5 | -1.4 | 261 |
| Access Clarity | 22.4 | 23.9 | -1.5 | 261 |
| Operational Transparency | 3.3 | 13 | -9.7 | 261 |
| Developer Ergonomics | 13.5 | 23.2 | -9.7 | 261 |
| Contract Quality | 3.3 | 17.2 | -13.9 | 261 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
What this cohort publishes
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 33% | 13% | +20 |
| MCP server (first-party) | 10% | 12% | -2 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 30% | 11% | +19 |
| Security | 100% | 98% | +2 |
| Arazzo workflows | 0% | 2% | -2 |
| Governance rules | 1% | 16% | -15 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
Top by Kin Score
- 1 Triple Whale
- 2 ShipMonk
- 3 Neon Commerce
- 4 Chord
- 5 Aghanim
- 6 Ripe Insurance
- 7 Supergoop!
- 8 ShipBob
- 9 Lemon Perfect
- 10 Cure Hydration
Top by Agent Readiness
- 1 Triple Whale {"score" => 60, "band" => "agent-native"}
- 2 Chord {"score" => 53.6, "band" => "agent-ready"}
- 3 Quip NYC {"score" => 43.9, "band" => "agent-ready"}
- 4 Ripe Insurance {"score" => 42.4, "band" => "agent-native"}
- 5 Tecovas {"score" => 41.5, "band" => "agent-ready"}
- 6 Supergoop! {"score" => 41.2, "band" => "agent-ready"}
- 7 Makeup by Mario {"score" => 41.1, "band" => "agent-ready"}
- 8 ShipBob {"score" => 40.4, "band" => "agent-ready"}
- 9 Adrenaline Shoc {"score" => 40.3, "band" => "agent-ready"}
- 10 Fnatic {"score" => 40, "band" => "agent-ready"}
All 284 members of this roster resolve to a provider in the
catalog; 261 carry a score (92%).
The figures above describe the scored members only.
Coverage caveat. 260 of 261 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 31 October 2026, across 31983 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Coverage caveat. 260 of 261 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 31 October 2026, across 31983 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.