Direct to Consumer
Variants seen in the corpus:
DTCDirect to Consumer
Providers using this tag (285)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 1 Complete, well-documented, and agent-ready
Developing 10 Usable, with meaningful gaps to close
Thin 28 Limited public surface area
Emerging 127 Early or largely undocumented
Create WellnessM.GemiMinistry of SupplyBartesianIM8 HealthFlying EmbersTrue BotanicalsPair EyewearHero BreadHoney InsuranceDefinity FinancialSuper73MelorraUrbanStemsYoui4th & HeartHintKizikBombasBoosted CommerceByHeartSoylentKoala HealthMarshmallowOuterAthletic BrewingPrime HydrationLinsyUbrasKin EuphoricsGEICOAppbrewBinskeMeals In Minutes, MIMTRUFFBy MilesHuelSkechers U.S.A.GymsharkRhone ApparelLegacyDaily HarvestFly By JingFunction of BeautyeverlaneHOLYAllbirdsBespoke PostBetter HealthMatchafulDutchLittle SpoonBarn & WillowAcefour AccessoriesMORIRetainIQKin InsuranceLevel FramesThe Black TuxCaerCraftCoffeeGobbleItalicFinaloopInnovistGORGIEKitterlyVuoriSoundboksButternut BoxCuyanaHill HouseStanceTen LittleJOLYNKoRoStoretaskerLenskartWalkerCoWomanessSeed HealthMarley SpoonWalker & Co.AtomsJosh Wood ColourProudlySesh82 LabsOllieSerena & LilyTory BurchZOEJinxAffinity Technology (The Lobby)Bravo SierraAgreableErnestaBioniqFightcampFIGSRoCasperPendulumThe House Of LR&CCandid Co.Divi OfficialDollar ShaveSayshWonderskinEloquiiFig 1Sonnet InsuranceOnliaThe Naked MarketCUUP, Inc.HalaraSmolAramyaFreshToHomeHungryrootJulienne BrunoThree Chord BourbonWakefitWooden StreetFlagshipRTLBARK (BarkBox)Rentomojo
Minimal 116 Almost no public developer surface
KinectSmallsBloomscapeBlue NileDESERT FARMS INC.ErgattaEverdropHoneyloveMejurinabflyNottiPaperstackPluto BrandRipple FoodsThrive CausemeticsZenyumThe Modern MilkmanJ HilburnGolden ChildHaus LaboratoriesKinloMagic SpoonOutdoor VoicesPublic GoodsRemedyskinSavage X FentyThis Is L.RitualBeautylish1BalanceBailey44GlyphIn Your ShoeZygBloom & WildAdore MeBeaubbleNewmeUrban JungleArtofsportPetualMtailorNutrisystem (Wellina by Nutrisystem)Tamara MellonFullcourtHuckberryPet CircleSundayFabFitFunTHGWarby ParkerThe Farmer's DogOpenStoreBassetts Ice CreamBluestem BrandsCabaDeep RootedThrive MarketAdayLove BonitoAchats GroupIpsyThirty MadisonShoelaceBoostersBrodoOndaProseScentBirdamberjackBabycareBevBlue Bottle Coffee *BonobosChi ForestCiderCleanCoGood Glamm GroupInkboxLulusMadison-reedMaelyscosmeticsManimeMensa BrandsMeolaaMeUndiesMiracle MilesMyGlammPatPatPCH InternationalPropagateQuinceRothysShoeDazzleSimplyCookSkimsSkinseoul LabSmilobabySPES (speschina)SpokeStudio ModernaStyleSaintThe InsideThirdLoveWonder BrandsEmbark VeterinaryBrandlessTechstyle Fashion GroupLemonBoxKencko FoodsProclaimBRND.MEHims & Hers HealthMagnaPlusDentalYour Super
APIs with this tag (1)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Developing 1 Usable, with meaningful gaps to close
Companies reaching this through an API (1)
These companies publish an API, specification or operation carrying “Direct to Consumer” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Frequency
67.0
log-scaled weighted occurrences
Breadth
7.9
spread across providers
Quality lift
17.6
mean composite of providers using it
Cohesion
16.7
strength of nearest seed neighbor
Where this tag sits
Related tags
Shopify 109 co-occurrences
Apparel 57 co-occurrences
Agentic Commerce 66 co-occurrences
E-Commerce 246 co-occurrences
Universal Commerce Protocol 53 co-occurrences
Retail 159 co-occurrences
Consumer Packaged Goods 51 co-occurrences
Food and Beverage 39 co-occurrences
Where this tag comes from
Provider tag285
Api tag1
Cohort brief
Auto-generatedThe 260 providers in the APIs.io catalog tagged Direct to Consumer, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
Providers
260
all scored
Mean Kin Score
16.3
-7.7 vs catalog 24
Mean Agent Readiness
10.6
-1.8 vs catalog 12.4
Spread
3.3–66.9
median 13.1 · σ 10.8
How the 260 split by band
Exemplar 1Strong 0Developing 10Thin 28Emerging 125Minimal 96
Facet averages, against the whole catalog
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Discoverability | 59.7 | 61 | -1.3 | 260 |
| Contract Governance | 5.1 | 6.5 | -1.4 | 260 |
| Access Clarity | 23.2 | 26.5 | -3.3 | 260 |
| Developer Ergonomics | 13.6 | 23.4 | -9.8 | 260 |
| Operational Transparency | 3.5 | 14 | -10.5 | 260 |
| Contract Quality | 6 | 20.1 | -14.1 | 260 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
What this cohort publishes
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 29% | 10% | +19 |
| MCP server (first-party) | 33% | 13% | +20 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 30% | 11% | +19 |
| Security | 99% | 96% | +3 |
| Arazzo workflows | 0% | 2% | -2 |
| Governance rules | 1% | 13% | -12 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
Top by Kin Score
- 1 Triple Whale 66.9
- 2 Neon Commerce 52.9
- 3 ShipMonk 52.4
- 4 Aghanim 48.5
- 5 Cure Hydration 47
- 6 Chord 46.2
- 7 Ripe Insurance 43.7
- 8 Liquid Death 41.4
- 9 ShipBob 41.4
- 10 Lemon Perfect 41
Top by Agent Readiness
- 1 Triple Whale 59.2
- 2 Chord 53.6
- 3 Liquid Death 46.7
- 4 Brooklinen 45.6
- 5 Makeup by Mario 44.8
- 6 Fnatic 44.6
- 7 Quip NYC 43.9
- 8 Tecovas 43.7
- 9 Kite Hill 43.5
- 10 Ripe Insurance 43.1
All 285 members of this roster resolve to a scored provider in
the catalog.Generated from the catalog build of
20 September 2026, across 27620
providers, using the same computation served by the
APIs.io cohort API. Briefs are published for rosters of
5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.