Direct to Consumer
Variants seen in the corpus:
DTCDirect to Consumer
Providers using this tag (284)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 1 Complete, well-documented, and agent-ready
Developing 5 Usable, with meaningful gaps to close
Thin 37 Limited public surface area
ShipBobSupergoop!Cure HydrationLemon PerfectStay AISmartrrOrdergrooveLiquid DeathDolls KillTecovasModifyHealthZBioticsBrooklinenCometeerPoppiOlipopQuip NYCFINESSECirkulMALK OrganicsBobbieJulep BeautyKite HillFnaticBlack BuffaloMakeup by MarioBartesianCerebelly100 ThievesBulletProofSkioJohnnie-OMinistry of SupplyTrue BotanicalsPair EyewearAdrenaline ShocHero Bread
Emerging 113 Early or largely undocumented
Flying EmbersSuper734th & HeartHintBombasSoylentUrbanStemsKizikOuterAG1Prime HydrationAthletic BrewingLinsyCreate WellnessM.GemiMelorraMeals In Minutes, MIMGymsharkKin EuphoricsBinskeUbrasDefinity FinancialIM8 HealthBoosted CommerceYouiKoala HealthTRUFFByHeartHoney InsuranceRhone ApparelAllbirdsFunction of BeautyeverlaneAppbrewFly By JingMORIHOLYMarshmallowHuelLegacyBarn & WillowSkechers U.S.A.By MilesInnovistBespoke PostLittle SpoonMatchafulBetter HealthJOLYNSoundboksCuyanaDaily HarvestHill HouseDutchThe Black TuxStanceTen LittleRetainIQLevel FramesCraftCoffeeKin InsuranceCasperVuoriCaerFinaloopGobbleItalicGORGIEKitterlyKoRoJinxButternut BoxTory BurchProudlyStoretaskerLenskartBravo SierraErnestaMarley SpoonSeed HealthThe Naked MarketWomanessAgreable82 LabsOllieZOEAtomsBioniqJosh Wood ColourSerena & LilySeshWalkerCoThe House Of LR&CWalker & Co.Divi OfficialDollar ShavePendulumSayshAffinity Technology (The Lobby)Fig 1FightcampFIGSCandid Co.Sonnet InsuranceJulienne BrunoRoOnliaWonderskinEloquiiErgattaDESERT FARMSHalaraCUUP
Minimal 128 Almost no public developer surface
AramyaFreshToHomeHungryrootThree Chord BourbonWakefitWooden StreetSmolThis Is L.BARK (BarkBox)BloomscapeRentomojoArtofsportBlue NileEverdropHoneyloveMejurinabflyNottiPaperstackRipple FoodsThrive CausemeticsZenyumBailey44Golden ChildFlagshipRTLThe Modern MilkmanJ HilburnKinectRitualKinloMagic SpoonOutdoor VoicesPublic GoodsRemedyskinSavage X FentySmallsTamara MellonBloom & WildGEICOUrban JunglePluto BrandPetualAdore MeBeaubbleBeautylishHaus LaboratoriesNewmeNutrisystem (Wellina by Nutrisystem)1BalanceGlyphIn Your ShoeZygHuckberryThrive MarketCabaFabFitFunPet CircleThe Farmer's DogWarby ParkerMtailorFullcourtTHGBassetts Ice CreamOpenStoreSundayAchats GroupThirty MadisonDeep RootedAdayBluestem BrandsIpsyEmbark VeterinaryShoelaceLemonBoxInkboxProclaimBRND.MEHims & Hers HealthKencko FoodsLove BonitoCleanCoProseScentBirdBoostersMadison-reedShoeDazzleThirdLoveMagnaOndaBlue Bottle Coffee *BonobosBrodoChi ForestCiderGood Glamm GroupLulusMaelyscosmeticsManimeMensa BrandsMeUndiesMiracle MilesMyGlammPatPatPCH InternationalPropagateQuinceRothysSimplyCookSkimsSmilobabySPES (speschina)SpokeStudio ModernaStyleSaintWonder BrandsPlusDentalSkinseoul LabTechstyle Fashion GroupYour SuperamberjackBabycareBevMeolaaThe InsideBrandlessEargoGranaYoderm
APIs with this tag (1)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Developing 1 Usable, with meaningful gaps to close
Companies reaching this through an API (1)
These companies publish an API, specification or operation carrying “Direct to Consumer” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Frequency
67.5
log-scaled weighted occurrences
Breadth
7.4
spread across providers
Quality lift
17.9
mean composite of providers using it
Cohesion
16.2
strength of nearest seed neighbor
Where this tag sits
Related tags
Shopify 108 co-occurrences
Apparel 57 co-occurrences
E-Commerce 245 co-occurrences
Universal Commerce Protocol 52 co-occurrences
Retail 158 co-occurrences
Consumer Packaged Goods 53 co-occurrences
Agentic Commerce 65 co-occurrences
Beauty 29 co-occurrences
Where this tag comes from
Provider tag284
Api tag1
Cohort brief
Auto-generatedThe 261 providers in the APIs.io catalog tagged Direct to Consumer, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
Providers
261
of 284 in the catalog
Mean Kin Score
15.4
-7.5 vs catalog 22.9
Mean Agent Readiness
9.9
-2.0 vs catalog 11.9
Spread
0–68.8
median 12.8 · σ 10.4
How the 261 split by band
Exemplar 1Strong 0Developing 5Thin 37Emerging 112Minimal 106
Facet averages, against the whole catalog
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Discoverability | 56.9 | 58.1 | -1.2 | 261 |
| Contract Governance | 5.1 | 6.3 | -1.2 | 261 |
| Access Clarity | 23 | 26.5 | -3.5 | 261 |
| Developer Ergonomics | 13.4 | 23.2 | -9.8 | 261 |
| Operational Transparency | 3.4 | 13.7 | -10.3 | 261 |
| Contract Quality | 3.3 | 17.6 | -14.3 | 261 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
What this cohort publishes
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 33% | 14% | +19 |
| MCP server (first-party) | 10% | 12% | -2 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 30% | 11% | +19 |
| Security | 100% | 98% | +2 |
| Arazzo workflows | 0% | 2% | -2 |
| Governance rules | 1% | 14% | -13 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
Top by Kin Score
- 1 Triple Whale 68.8
- 2 ShipMonk 53.8
- 3 Neon Commerce 49.9
- 4 Chord 48.8
- 5 Aghanim 46.3
- 6 Ripe Insurance 40
- 7 ShipBob 38
- 8 Supergoop! 37.4
- 9 Cure Hydration 35.9
- 10 Lemon Perfect 35.9
Top by Agent Readiness
- 1 Triple Whale 59.2
- 2 Chord 53.6
- 3 Quip NYC 43.9
- 4 Ripe Insurance 43.1
- 5 Tecovas 41.5
- 6 Supergoop! 41.2
- 7 Makeup by Mario 41.1
- 8 Adrenaline Shoc 40.3
- 9 Fnatic 40
- 10 Dolls Kill 39.9
All 284 members of this roster resolve to a provider in the
catalog; 261 carry a score (92%).
The figures above describe the scored members only.
Coverage caveat. 256 of 261 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Coverage caveat. 256 of 261 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.