emerging · 3.7

Direct to Consumer

Score 23.9 / 100 244 providers 2 APIs Search apis.io →
Variants seen in the corpus: DTCDirect To ConsumerDirect to ConsumerDirect-to-Consumerdirect-to-consumer

Providers using this tag (244)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 1 Solid coverage with minor gaps
Triple WhaleE-CommerceAnalyticsAttributionShopify3 APIs58.8
Developing 12 Usable, with meaningful gaps to close
Neon CommerceCommercePaymentsGamingCheckout10 APIs53.9ShipMonkLogisticsFulfillment3PLE-Commerce6 APIs51.0Cure HydrationCompanyConsumer Packaged GoodsBeveragesHealth and Wellness3 APIs47.0GopuffQuick CommerceInstant DeliveryLast MileGrocery1 API46.9ChordCommerceComposable CommerceHeadless CommerceOrder Management3 APIs46.5AghanimCompanyMobile GamesGame Publishing1 API46.2BrooklinenE-CommerceRetaildirect-to-consumerhome-goods6 APIs45.1Ripe InsuranceInsuranceUnited KingdomInsurtechManaging General Agent2 APIs42.7ShipBobLogisticsFulfillment3PLE-Commerce1 API42.3Liquid DeathCompanyBeveragesConsumer Packaged Goods1 API41.4Lemon PerfectCompanyBeveragesConsumer Packaged GoodsE-Commerce2 APIs41.0Stay AISubscriptionRetentionChurnShopify1 API39.3
Thin 17 Limited public surface area
BobbieCompanyConsumer Packaged GoodsInfant FormulaE-Commerce3 APIs38.7SmartrrSubscriptionLoyaltyShopifyE-Commerce1 API38.6BulletProofCompanyConsumer Packaged GoodsFood and BeverageHealth and Wellness4 APIs37.7Julep BeautyCompanyBeautyCosmeticsSkincare5 APIs37.7Dolls KillCompanyRetailE-CommerceFashion3 APIs37.3OrdergrooveSubscriptionRecurring CommerceRelationship CommerceE-Commerce1 API36.4TecovasCompanyRetailE-CommerceApparel3 APIs35.9Olipopbeverageconsumer-packaged-goodsdirect-to-consumerE-Commerce3 APIs35.0AG1CompanyConsumerHealthNutrition4 APIs34.0100 ThievesCompanyEsportsGamingApparel3 APIs33.6CerebellyCompanyBaby FoodConsumer Packaged GoodsFood and Beverage2 APIs33.4FnaticCompanyEsportsGamingEntertainment2 APIs33.4Black BuffaloCompanyConsumer Packaged GoodsNicotine PouchesSmokeless Tobacco Alternative3 APIs32.6SkioSubscriptionShopifyE-CommerceDTC4 APIs29.9CometeerCompanyCoffeeFood and BeverageE-Commerce1 API28.1FINESSECompanyRetailE-Commercefashion2 APIs27.6CirkulCompanyBeveragesConsumer Packaged Goods1 API27.5
Emerging 104 Early or largely undocumented
Create WellnessCompanyHealth and WellnessSupplementsConsumer Products1 API26.0BartesianCompanyRetailE-CommerceConsumer Products1 API25.1IM8 HealthCompanyHealthWellnessSupplements1 API25.1Flying EmbersCompanyCommerceE-CommerceRetail2 APIs24.1Pair EyewearCompanyConsumerEyewearE-Commerce1 API23.8Honey InsuranceInsuranceAustraliaInsurtechHome Insurance23.5YouiInsuranceAustraliaProperty and CasualtyGeneral Insurance23.0Definity FinancialInsuranceCanadaProperty and CasualtyCarrier22.9BombasCompanyRetailE-CommerceApparel1 API22.6Boosted CommerceCompanyE-CommerceRetailConsumer Packaged Goods4 APIs22.4ByHeartCompanyConsumerInfant NutritionBaby Formula22.4SoylentCompanyConsumerNutritionFood and Beverage1 API22.3Koala HealthCompanyPet HealthVeterinaryPharmacy22.2MarshmallowInsuranceUnited KingdomInsurtechProperty and Casualty22.1OuterCompanyRetailE-CommerceConsumer Goods1 API21.9Athletic BrewingCompanyNon-Alcoholic BeerBeverageConsumer Packaged Goods1 API21.4LinsyCompanyConsumerRetailE-Commerce2 APIs21.1UbrasCompanyConsumerRetailE-Commerce1 API21.0Kin EuphoricsCompanyBeveragesNon-AlcoholicFunctional Beverage1 API20.6GEICOInsuranceAuto InsuranceProperty & Casualty20.2AppbrewCompanyE-CommerceShopifyMobile Apps20.1Binskecannabisconsumer-packaged-goodsdirect-to-consumerE-Commerce1 API20.1Meals In Minutes, MIMCompanyFood and BeverageMeal DeliveryE-Commerce20.0By MilesInsuranceUnited KingdomInsurtechProperty and Casualty19.5HuelCompanyFood and BeverageNutritionConsumer Packaged Goods1 API19.5Skechers U.S.A.FootwearRetailE-CommerceFortune 5003 APIs19.4GymsharkCompanyRetailE-CommerceApparel1 API19.2LegacyCompanyHealthcareFertilityMale Fertility19.0Daily HarvestCompanyFood & BeverageE-Commerce18.5Fly By JingCompanyFood and BeverageConsumer Packaged GoodsE-Commerce1 API18.3Function of BeautyCompanyConsumerBeautyPersonal Care1 API18.2everlaneCompanyRetailE-CommerceApparel1 API18.1HOLYCompanyConsumerBeverages1 API17.9AllbirdsCompanyConsumerRetailE-Commerce1 API17.8Bespoke PostCompanyE-CommerceRetailSubscription1 API17.5Better HealthCompanyHealthcareMedical SuppliesDiabetes17.3MatchafulCompanyMatchaTeaFood and Beverage1 API17.3DutchCompanyHealthHealthcareTelemedicine17.0Barn & WillowCompanyE-CommerceRetailHome Furnishings1 API16.4MORICompanyRetailE-CommerceBaby Products16.3Kin InsuranceInsuranceHome InsuranceInsureTechProperty Data1 API16.1Level FramesCompanyCustom FramingArtPhoto Printing16.1The Black TuxCompanyFormalwearE-CommerceRetail16.0CaerCompanyConsumer Packaged GoodsFood and BeverageE-Commerce15.4CraftCoffeeCompanyCoffeeCoffee Subscription15.4GobbleCompanyMeal KitFood DeliverySubscription15.4ItalicCompanyE-CommerceRetailConsumer15.4FinaloopCompanyAccountingBookkeepingE-Commerce15.1InnovistCompanyConsumerPersonal CareSkincare15.1GORGIECompanyConsumerConsumer Packaged GoodsEnergy Drink14.8KitterlyCompanyE-CommerceRetailSubscription14.8VuoriCompanyApparelActivewearAthletic Clothing14.6SoundboksCompanyConsumer ElectronicsAudioBluetooth Speakers1 API14.4Butternut BoxCompanyPet CarePet Food14.3CuyanaCompanyFashionRetailE-Commerce14.3Hill HouseCompanyE-CommerceRetailHome Goods14.3StanceCompanyApparelRetailE-Commerce14.3Ten LittleCompanyRetailE-CommerceConsumer Goods14.3JOLYNCompanyRetailE-CommerceApparel1 API14.2KoRoCompanyConsumerE-CommerceFood and Beverage14.2StoretaskerCompanyMarketplaceShopifyE-Commerce14.1LenskartCompanyConsumerRetailE-Commerce14.0WalkerCoCompanyHealth and BeautyConsumer ProductsE-Commerce13.9WomanessCompanyWellnessMenopauseWomen's Health13.8Marley SpoonCompanyMeal KitFood Delivery13.6Walker & Co.CompanyConsumer Packaged GoodsHealth and BeautyPersonal Care13.6AtomsCompanyConsumerFootwearRetail13.3Josh Wood ColourCompanyRetailE-CommerceHair Colour13.3ProudlyCompanyConsumerBaby CareE-Commerce13.3SeshCompanyConsumer Packaged GoodsNicotine PouchesE-Commerce13.382 LabsCompanyConsumer Packaged GoodsWellnessBeverages13.1OllieCompanyPetsPet FoodDog Food13.1Serena & LilyCompanyRetailE-CommerceHome Furnishings13.1Tory BurchCompanyFashionLuxury GoodsApparel13.1ZOECompanyHealthNutritionWellness13.1JinxCompanyConsumerPet FoodPet Nutrition13.0Bravo SierraCompanyPersonal CareConsumer Packaged GoodsE-Commerce12.8ErnestaCompanyConsumerRugsHomes12.7VuoriCompanyConsumerApparelAthletic Apparel12.7BioniqCompanyConsumer HealthSupplementsPersonalized Nutrition12.6FightcampCompanyConsumerFitnessConnected Fitness12.6FIGSCompanyHealthcareApparelMedical12.5RoCompanyTelehealthHealthcareDigital Health12.5CasperCompanyE-CommerceRetailSleep12.3PendulumCompanyHealthMicrobiomeProbiotics12.3The House Of LR&CCompanyFashionApparelRetail12.3Candid Co.CompanyConsumerClear AlignersOrthodontics12.1Divi OfficialCompanyConsumer Packaged GoodsBeautyHaircare11.9Dollar ShaveCompanyConsumerE-CommerceRetail11.9SayshCompanyConsumerFootwearRetail11.9WonderskinCompanyConsumerBeautyCosmetics11.9EloquiiCompanyRetailE-CommerceFashion11.8Fig 1CompanySkincareBeautyE-Commerce11.8Sonnet InsuranceInsuranceCanadaProperty and CasualtyAuto Insurance11.8OnliaInsuranceCanadaProperty and CasualtyInsurtech11.7The Naked MarketCompanyConsumerConsumer Packaged GoodsFood and Beverage11.7CUUP, Inc.CompanyConsumerRetailE-Commerce11.5HalaraCompanyConsumerRetailE-Commerce11.5SmolCompanyConsumerHome CareCleaning Products11.5FreshToHomeCompanyE-CommerceFood and BeverageGrocery11.4HungryrootCompanyGroceryMeal KitFood Delivery11.4Julienne BrunoCompanyFood and BeveragePlant-BasedVegan Cheese11.4FlagshipRTLCompanyRetailInventory OptimizationDemand Forecasting11.2BARK (BarkBox)CompanyPetsE-CommerceSubscription11.0
Minimal 110 Almost no public developer surface
SmallsCompanyPet CarePet FoodE-Commerce10.7BloomscapeCompanyConsumerHouseplantsE-Commerce10.6Blue NileCompanyConsumerE-CommerceRetail10.6DESERT FARMS INC.CompanyCamel MilkConsumer Packaged GoodsE-Commerce10.6ErgattaCompanyConnected FitnessRowingFitness10.6EverdropCompanyConsumerConsumer GoodsE-Commerce10.6HoneyloveCompanyShapewearApparelE-Commerce10.6MejuriCompanyJewelryFashionRetail10.6nabflyCompanyE-CommerceRetailSubscription10.6NottiCompanyPet FoodPet NutritionConsumer Packaged Goods10.6PaperstackCompanyFinancial-ServicesFintechLending10.6Pluto BrandCompanySleepWellnessE-Commerce10.6Ripple FoodsCompanyFrontier TechFood and BeverageConsumer Packaged Goods10.6Thrive CausemeticsCompanyConsumerBeautyCosmetics10.6ZenyumCompanyHealthcareDentalOral Care10.5The Modern MilkmanCompanyConsumerGrocery Delivery10.4Golden ChildCompanyPetsDog FoodPet Nutrition10.2Haus LaboratoriesCompanyBeautyCosmeticsConsumer Packaged Goods10.2KinloCompanyConsumerSkincareSuncare10.2Magic SpoonCompanyConsumer Packaged GoodsE-CommerceFood and Beverage10.2Outdoor VoicesCompanyConsumerRetailE-Commerce10.2Public GoodsCompanyE-CommerceRetailConsumer Goods10.2RemedyskinCompanySkincareBeautyCosmetics10.2Savage X FentyCompanyFashionApparelLingerie10.2This Is L.CompanyConsumer Packaged GoodsE-CommercePersonal Care10.2RitualCompanyConsumerHealthWellness10.0BeautylishCompanyE-CommerceRetailBeauty9.81BalanceCompanyConsumerWellnessHerbal Tea9.7Bailey44CompanyFashionApparelWomenswear9.7GlyphCompanyFootwearE-CommerceConsumer Products9.7In Your ShoeCompanyApparelStreetwearFashion9.7ZygCompanyArtificial IntelligenceE-CommerceDTC9.7Bloom & WildCompanyE-CommerceRetailFlowers9.6BeaubbleCompanyBeautyCosmeticsE-Commerce9.2NewmeCompanyConsumerFashionE-Commerce9.2Urban JungleInsuranceUnited KingdomInsurtechProperty and Casualty9.1ArtofsportCompanyConsumer Packaged GoodsPersonal CareSkincare8.9PetualCompanyPet CareHealth and Wellness8.9MtailorCompanyCustom ClothingApparelE-Commerce8.7Nutrisystem (Wellina by Nutrisystem)Consumer SubscriptionDietE Commerce8.6FullcourtCompanyCustomer-SupportHelpdeskE-Commerce8.1SundayCompanyLawn CareConsumerSubscription7.8FabFitFunCompanySubscriptionE-CommerceRetail7.6THGCompanyE-CommerceConsumer BrandsBeauty7.6Warby ParkerCompanyConsumerEyewearRetail7.5The Farmer's DogCompanyConsumerPet FoodSubscription7.4OpenStoreCompanyE-CommerceShopify7.3Bassetts Ice CreamIce CreamFrozen DessertsConsumer Packaged GoodsFood And Beverage7.2Bluestem BrandsCompanyRetailE-CommerceConsumer Credit7.1CabaCompanyFurnitureHome GoodsHome Furnishings7.1Deep RootedCompanyConsumerAgricultureAgTech7.0Thrive MarketCompanyE-CommerceRetailGrocery6.7AdayCompanyConsumerFashionApparel6.5IpsyCompanyBeautyCosmeticsSubscription6.0Thirty MadisonCompanyHealthcareTelehealthTelemedicine5.8ShoelaceCompanyMarketingGrowth MarketingDTC5.7BrodoCompanyE-CommerceRetailFootwear5.5ProseCompanyConsumerBeautyHaircare5.3ScentBirdCompanyFragrancePerfumeSubscription5.3The Farmer’s DogCompanyConsumerPet Food5.3amberjackCompanyFootwearE-Commerce5.0BabycareCompanyConsumerMaternityBaby Products5.0BevCompanyBeveragesWineAlcohol5.0Blue Bottle Coffee *CompanyConsumerCoffeeRetail5.0BonobosCompanyConsumerRetailE-Commerce5.0Chi ForestCompanyConsumerBeveragesFood and Beverage5.0CiderCompanyFashionE-Commerce5.0CleanCoCompanyBeverageSpiritsNon-Alcoholic5.0Dollar Shave ClubCompanyConsumerE-CommerceSubscription5.0EargoCompanyHearing AidsMedical DevicesConsumer Health5.0GranaCompanyFashionApparelE-Commerce5.0InkboxCompanyE-CommerceRetailConsumer5.0LulusCompanyE-CommerceFashionRetail5.0Madison-reedCompanyBeautyHair ColorCosmetics5.0MaelyscosmeticsCompanyCosmeticsBeautyBody Care5.0ManimeCompanyBeautyCosmeticsE-Commerce5.0MensabrandsCompanyE-CommerceConsumer BrandsHouse of Brands5.0MeolaaCompanyFMCGConsumerE-Commerce5.0MeUndiesCompanyE-CommerceRetailApparel5.0Miracle MilesCompanyConsumerFootwearE-Commerce5.0MyGlammCompanyConsumerBeautyCosmetics5.0PatPatCompanyConsumerRetailE-Commerce5.0PCH InternationalCompanySupply ChainManufacturingLogistics5.0PropagateCompanyE-CommerceShopify5.0QuinceCompanyE-CommerceRetail5.0Ralph Lauren CorporationApparelFashionRetailLuxury5.0RothysCompanyFootwearFashionRetail5.0Serena & LilyCompanyHome FurnishingsRetailE-Commerce5.0ShoeDazzleCompanyFashionE-CommerceRetail5.0SimplyCookCompanyFood and BeverageMeal KitsSubscription5.0SkimsCompanyConsumerRetailApparel5.0SmilobabyCompanyBaby ProductsConsumerE-Commerce5.0SPES (speschina)CompanyConsumer BrandPersonal CareBeauty5.0SpokeCompanyFashionMenswearApparel5.0Studio ModernaCompanyRetailE-CommerceConsumer Goods5.0StyleSaintCompanyFashionE-CommerceRetail5.0The InsideCompanyFurnitureHome FurnishingsE-Commerce5.0ThirdLoveCompanyRetailE-CommerceApparel5.0Wonder BrandsCompanyE-CommerceConsumer GoodsRetail5.0Embark VeterinaryCanine GenomicsDog DNA TestBreed IdentificationGenetic Health4.7BrandlessCompanyE-CommerceRetailConsumer Packaged Goods4.6LemonBoxCompanyConsumerHealthNutrition4.5Kencko FoodsCompanyFood and BeverageConsumer ProductsE-Commerce4.4ProclaimCompanyOral HealthDentalConsumer Devices4.3Hims & Hers HealthTelehealthGLP-1Weight Loss3.9MagnaCompanyConsumerBeverageHealth3.3EphemeralCompanyTattoosBody ArtCosmetics2.2PlusDentalCompanyHealthcareConsumerDental2.2YodermCompanyTelehealthDermatologySkincare2.2Your SuperCompanySuperfoodsConsumer Packaged Goods2.2

APIs with this tag (1)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 1 Usable, with meaningful gaps to close
Powered by Gopuff Storefronts APIStorefronts Powered by Gopuff is a customizable Shopify theme integrated with Gopuff's catalog and delivery...46.9

Score breakdown

Frequency
66.1
log-scaled weighted occurrences
Breadth
6.7
spread across providers
Quality lift
17.5
mean composite of providers using it
Cohesion
14.3
strength of nearest seed neighbor

Related tags

Shopify 84 co-occurrences Apparel 49 co-occurrences E-Commerce 203 co-occurrences Retail 126 co-occurrences Consumer Packaged Goods 38 co-occurrences Agentic Commerce 36 co-occurrences Beauty 23 co-occurrences Food and Beverage 28 co-occurrences

Where this tag comes from

Provider tag244
Api tag2

Cohort brief

Auto-generated

The 244 providers in the APIs.io catalog tagged Direct to Consumer, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
244
all scored
Mean Kin Score
15.1
-5.6 vs catalog 20.7
Mean Agent Readiness
8.9
-0.8 vs catalog 9.7
Spread
2.2–67.2
median 12 · σ 11.1
How the 244 split by band
Exemplar 1Strong 1Developing 10Thin 18Emerging 106Minimal 108
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Discoverability 60.9 60.4 +0.5 244
Access Clarity 21.6 22.3 -0.7 244
Contract Governance 4.3 6.4 -2.1 244
Developer Ergonomics 11.1 17.9 -6.8 244
Operational Transparency 2.7 11.3 -8.6 244
Contract Quality 5.7 17.5 -11.8 244

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 23% 16% +7
MCP server (first-party) 22% 7% +15
Agent Skills 0% 0% 0
OAuth scopes 23% 9% +14
Security 90% 88% +2
Arazzo workflows 0% 2% -2
Governance rules 2% 13% -11

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Triple Whale 67.2
  2. 2 Neon Commerce 55.4
  3. 3 ShipMonk 53.2
  4. 4 Aghanim 48.3
  5. 5 Brooklinen 47.7
  6. 6 Chord 47.6
  7. 7 Cure Hydration 47
  8. 8 Liquid Death 44.4
  9. 9 Gopuff 43
  10. 10 Lemon Perfect 42.1
Top by Agent Readiness
  1. 1 Triple Whale 54
  2. 2 Brooklinen 53.1
  3. 3 Liquid Death 51.2
  4. 4 Fnatic 51.1
  5. 5 Tecovas 50.2
  6. 6 Chord 48.4
  7. 7 Olipop 47.5
  8. 8 Dolls Kill 46.4
  9. 9 Black Buffalo 44.2
  10. 10 Bobbie 44.2
All 244 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/direct-to-consumer"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/direct-to-consumer"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/direct-to-consumer/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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