Grana was a Hong Kong-based direct-to-consumer fashion brand founded in October 2014 by Luke Grana and Pieter-Paul Wittgen, selling premium wardrobe basics made from directly-sourced fabrics — Peruvian pima cotton, Chinese silk, Japanese denim, European linen, cashmere, merino and baby alpaca — online without retail middlemen. It raised roughly US$16M across seed and Series A rounds from investors including Alibaba's Hong Kong Entrepreneurs Fund, 500 Startups (now 500 Global), Golden Gate Ventures, MindWorks Ventures and the Bluebell Group. The company has since wound down; grana.com now resolves to a parked domain with no live storefront, developer program, or public API.
Grana is profiled on the APIs.io network. Tagged areas include Company, Fashion, Apparel, E-Commerce, and Direct to Consumer.
aid: grana
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/grana.png
name: Grana
description: Grana was a Hong Kong-based direct-to-consumer fashion brand founded in October 2014 by Luke Grana and Pieter-Paul
Wittgen, selling premium wardrobe basics made from directly-sourced fabrics — Peruvian pima cotton, Chinese silk, Japanese
denim, European linen, cashmere, merino and baby alpaca — online without retail middlemen. It raised roughly US$16M across
seed and Series A rounds from investors including Alibaba's Hong Kong Entrepreneurs Fund, 500 Startups (now 500 Global),
Golden Gate Ventures, MindWorks Ventures and the Bluebell Group. The company has since wound down; grana.com now resolves
to a parked domain with no live storefront, developer program, or public API.
url: https://raw.githubusercontent.com/api-evangelist/grana/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-domain-status: parked
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Fashion
- Apparel
- E-Commerce
- Direct to Consumer
- Retail
- Consumer
- Hong Kong
tags_raw:
- Company
- Fashion
- Apparel
- E-Commerce
- Direct-to-Consumer
- Retail
- Consumer
- Hong Kong
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/grana-domain-security.yml
- type: Website
url: https://grana.com
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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