Grana
Grana was a Hong Kong-based direct-to-consumer fashion brand founded in October 2014 by Luke Grana and Pieter-Paul Wittgen, selling premium wardrobe basics made from directly-sourced fabrics — Peruvian pima cotton, Chinese silk, Japanese denim, European linen, cashmere, merino and baby alpaca — online without retail middlemen. It raised roughly US$16M across seed and Series A rounds from investors including Alibaba's Hong Kong Entrepreneurs Fund, 500 Startups (now 500 Global), Golden Gate Ventures, MindWorks Ventures and the Bluebell Group. The company has since wound down; grana.com now resolves to a parked domain with no live storefront, developer program, or public API.
Grana is profiled on the APIs.io network. Tagged areas include Company, Fashion, Apparel, E-Commerce, and Direct to Consumer.
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