Bobbie

Bobbie is an American organic infant formula company founded in 2018 by Laura Modi and Sarah Hardy — the only mom-founded, women-led infant formula manufacturer in the United States, selling direct to parents at hibobbie.com and through Bobbie Medical for healthcare professionals. Bobbie has no developer program, but its Shopify-hosted storefront exposes a substantial machine-readable surface from its own domain: an anonymously introspectable Storefront GraphQL API, a live Model Context Protocol server with five catalog and cart tools, a Universal Commerce Protocol merchant profile at /.well-known/ucp with UCP MCP commerce endpoints, OpenID Connect and RFC 8414 discovery for customer accounts, and a provider-authored /agents.md (mirrored at /llms.txt) that tells AI agents which surface to use and requires explicit buyer approval before any agent completes a payment.

Bobbie is listed with 3 APIs on the APIs.io network. Tagged areas include Company, Consumer Packaged Goods, Infant Formula, E-Commerce, and Direct to Consumer.

Bobbie’s developer surface includes documentation, authentication, support, engineering blog, signup flow, and 22 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

27.8/100 thin ▬ flat Agent 36/100 agent ready Front door AI 3/6 light Heartbeat 0/100 dormant saas Full breakdown ↓
scored 2026-11-13 · rubric v0.28.0 · Show this score on your site →

3 APIs 1 MCP Servers 4 Agent Skills

Company Consumer Packaged Goods Infant Formula E-Commerce Direct to Consumer Retail Health Nutrition Agentic Commerce Shopify GraphQL MCP

Kin Score

Kin Score How this is scored →
scored 2026-11-13 · rubric v0.28.0

Composite quality — 27.8/100 · thin

Contract Quality 2.2 / 21

Developer Ergonomics 5.2 / 17

Access Clarity 5.4 / 17

Operational Transparency 0.0 / 11

Contract Governance 1.9 / 10

Discoverability 6.9 / 9

Regulatory Posture 4.2 / 15

Agent readiness — 36/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented) Ask about this →
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0 Ask about this →
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented) Ask about this →
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link Ask about this →
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document Ask about this →
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks Ask about this →

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 10.4 — up to +22.4 composite points Ask about this →
Developer Ergonomics scores 30.4 — up to +13.9 composite points Ask about this →
Access Clarity scores 31.9 — up to +13.6 composite points Ask about this →

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Not sure how this applies to your stack? Ask about any one item. Kin Lane reads every question, looks at your profile and your situation, and replies with what a fix would take — scoped to that one area, priced up front, yours whether you ship it or not. Ask a question →

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/bobbie/apis.yml: open an issue on github.com/api-evangelist/bobbie to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

GraphQL

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

Model Context Protocol (MCP)

measured — observed by APIs.io (platform)

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (shopify)

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Bobbie Storefront GraphQL API

The Shopify Storefront GraphQL API as served from Bobbie's own domain. Introspection is anonymous — the full schema (416 types, 35 query fields, 41 mutations) was retrieved with...

Bobbie Storefront MCP Server

A live Model Context Protocol server on Bobbie's storefront host. An anonymous JSON-RPC tools/list returned five tools with full JSON Schema input contracts — search_catalog, ge...

Bobbie UCP Agentic Commerce

Bobbie implements the Universal Commerce Protocol for agent-driven commerce. The merchant profile at /.well-known/ucp declares UCP 2026-04-08 and 2026-01-23, the dev.ucp.shoppin...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Bobbie MCP Server

Bobbie serves TWO live MCP endpoints from its own storefront host. The Shopify Storefront MCP server at /api/mcp answered an anonymous tools/list with five real tools and full J...

MCP SERVER

Agent Skills 4

Packaged agent skills for driving this provider's APIs from an AI assistant.

Answer a shopper's Bobbie policy question

AGENT SKILL

Build a Bobbie cart and hand off to checkout

AGENT SKILL

Find and compare Bobbie infant formula

AGENT SKILL

Put Bobbie formula on a subscription selling plan

AGENT SKILL

Privacy & Data 1

Its role, the data it processes, retention and transfers, quoted from its own privacy page.

Bobbie

20 quoted statements, read from Bobbie's own page on 2026-11-09.

PRIVACY

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bobbie Authentication

none/openIdConnect/oauth2 · 5 schemes

SECURITY

Bobbie Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Bobbie Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Agentic Access (API Evangelist recommendations) 1

Recommended x-agentic-access execution contracts for AI agents.

Bobbie Agentic Access

6 operations

6 operations · 0 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

WellKnown

WellKnown

AgentSkill

AgentSkill

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support

Support

HelpCenter

HelpCenter

ContactUs

ContactUs

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 5

The organization behind the API

Website

Blog

Press

About

Careers

Other 4

Properties that don't map to a standard resource type

RefundPolicy

ShippingPolicy

SecondaryMarket

DataProcessing

Source (apis.yml)

aid: bobbie
name: Bobbie
description: 'Bobbie is an American organic infant formula company founded in 2018 by Laura Modi and Sarah Hardy — the only
  mom-founded, women-led infant formula manufacturer in the United States, selling direct to parents at hibobbie.com and through
  Bobbie Medical for healthcare professionals. Bobbie has no developer program, but its Shopify-hosted storefront exposes
  a substantial machine-readable surface from its own domain: an anonymously introspectable Storefront GraphQL API, a live
  Model Context Protocol server with five catalog and cart tools, a Universal Commerce Protocol merchant profile at /.well-known/ucp
  with UCP MCP commerce endpoints, OpenID Connect and RFC 8414 discovery for customer accounts, and a provider-authored /agents.md
  (mirrored at /llms.txt) that tells AI agents which surface to use and requires explicit buyer approval before any agent
  completes a payment.'
url: https://raw.githubusercontent.com/api-evangelist/bobbie/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pipeline
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - scopes
  - security
  generated: '2026-11-13'
  method: derived
image: https://www.hibobbie.com/cdn/shop/files/Bobbie_Cardi_SocialShare_General_1dca0cca-95e0-467b-8eaa-5dd7f4df4675.jpg
specificationVersion: '0.23'
created: '2026-08-02'
modified: '2026-08-02'
tags:
- Company
- Consumer Packaged Goods
- Infant Formula
- E-Commerce
- Direct to Consumer
- Retail
- Health
- Nutrition
- Agentic Commerce
- Shopify
- GraphQL
- MCP
tags_raw:
- Company
- Consumer Packaged Goods
- Infant Formula
- Ecommerce
- Direct to Consumer
- Retail
- Health
- Nutrition
- Agentic Commerce
- Shopify
- GraphQL
- Model Context Protocol
apis:
- aid: bobbie:storefront-graphql
  name: Bobbie Storefront GraphQL API
  description: The Shopify Storefront GraphQL API as served from Bobbie's own domain. Introspection is anonymous — the full
    schema (416 types, 35 query fields, 41 mutations) was retrieved without a Storefront access token on 2026-08-02. Covers
    the product catalog, collections, selling plans (Bobbie's formula subscriptions), cart and checkout preparation, editorial
    content, and customer accounts.
  humanURL: https://shopify.dev/docs/api/storefront
  baseURL: https://www.hibobbie.com/api/2026-04/graphql.json
  tags:
  - GraphQL
  - E-Commerce
  - Catalog
  - Cart
  tags_raw:
  - GraphQL
  - Ecommerce
  - Catalog
  - Cart
  properties:
  - type: GraphQL
    url: graphql/bobbie-storefront.graphql
  - type: GraphQLManifest
    url: graphql/bobbie-graphql.yml
  - type: DataModel
    url: data-model/bobbie-data-model.yml
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: storefront-graphql
- aid: bobbie:storefront-mcp
  name: Bobbie Storefront MCP Server
  description: A live Model Context Protocol server on Bobbie's storefront host. An anonymous JSON-RPC tools/list returned
    five tools with full JSON Schema input contracts — search_catalog, get_product_details, get_cart, update_cart and search_shop_policies_and_faqs.
  humanURL: https://www.hibobbie.com/agents.md
  baseURL: https://www.hibobbie.com/api/mcp
  tags:
  - MCP
  - Agents
  - E-Commerce
  tags_raw:
  - MCP
  - Agents
  - Ecommerce
  properties:
  - type: MCPServer
    url: mcp/bobbie-mcp.yml
  - type: ToolCrosswalk
    url: mcp/bobbie-tool-crosswalk.yml
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: storefront-mcp
- aid: bobbie:ucp-commerce
  name: Bobbie UCP Agentic Commerce
  description: Bobbie implements the Universal Commerce Protocol for agent-driven commerce. The merchant profile at /.well-known/ucp
    declares UCP 2026-04-08 and 2026-01-23, the dev.ucp.shopping MCP service endpoint, the cart / checkout / fulfillment /
    discount capabilities, and three payment handlers (Google Pay, Shopify card, Shop Pay). The MCP endpoint requires a resolvable
    agent profile URI, and checkout completion requires contemporaneous buyer approval.
  humanURL: https://ucp.dev
  baseURL: https://www.hibobbie.com/api/ucp/mcp
  tags:
  - Universal Commerce Protocol
  - Agentic Commerce
  - MCP
  - Checkout
  tags_raw:
  - UCP
  - Agentic Commerce
  - MCP
  - Checkout
  properties:
  - type: AgenticAccess
    url: agentic-access/bobbie-agentic-access.yml
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.hibobbie.com/
- type: Documentation
  url: https://www.hibobbie.com/agents.md
- type: LLMsTxt
  url: llms/bobbie-llms.txt
- type: WellKnown
  url: well-known/bobbie-well-known.yml
- type: Authentication
  url: authentication/bobbie-authentication.yml
- type: OAuthScopes
  url: scopes/bobbie-scopes.yml
- type: Conventions
  url: conventions/bobbie-conventions.yml
- type: ErrorCatalog
  url: errors/bobbie-problem-types.yml
- type: Lifecycle
  url: lifecycle/bobbie-lifecycle.yml
- type: Conformance
  url: conformance/bobbie-conformance.yml
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/bobbie-domain-security.yml
- type: Support
  url: https://www.hibobbie.com/pages/help-center
- type: HelpCenter
  url: https://www.hibobbie.com/pages/help-center
- type: Blog
  url: https://milk-drunk.com/
- type: Press
  url: https://news.hibobbie.com/
- type: SignUp
  url: https://www.hibobbie.com/account/register
- type: Login
  url: https://account.hibobbie.com/
- type: TermsOfService
  url: https://www.hibobbie.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://www.hibobbie.com/policies/privacy-policy
- type: RefundPolicy
  url: https://www.hibobbie.com/policies/refund-policy
- type: ShippingPolicy
  url: https://www.hibobbie.com/policies/shipping-policy
- type: About
  url: https://www.hibobbie.com/pages/our-story
- type: ContactUs
  url: https://www.hibobbie.com/pages/contact
- type: Careers
  url: https://www.hibobbie.com/pages/careers
- type: SecondaryMarket
  url: https://forgeglobal.com/bobbie_stock/
- type: DataProcessing
  url: privacy/bobbie-privacy-policy.yml
x-enrichment:
  date: '2026-08-02'
  status: enriched
  artifacts_added: 25
  pass: local-v1

Bobbie API — frequently asked questions

Does Bobbie have an API?

Yes. APIs.io lists 3 APIs from Bobbie, including Bobbie Storefront GraphQL API, Bobbie Storefront MCP Server and Bobbie UCP Agentic Commerce.

How do I authenticate with the Bobbie API?

Bobbie documents its authentication (none/openIdConnect/oauth2 · 5 schemes). The details are profiled on APIs.io as Bobbie Authentication.

Does Bobbie have an MCP server?

Yes. APIs.io lists 1 MCP server for Bobbie: Bobbie serves TWO live MCP endpoints from its own storefront host. The Shopify Storefront MCP server at /api/mcp answered an anonymous tools/list with five real tools and full JSON Schema input contra

Is the Bobbie API ready for AI agents?

Bobbie has a Kin Score of 27.8 out of 100 (thin) and an Agent Readiness score of 35.6 (agent-ready), scored by API Evangelist on 2026-11-13.

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