Bobbie

Bobbie is an American organic infant formula company founded in 2018 by Laura Modi and Sarah Hardy — the only mom-founded, women-led infant formula manufacturer in the United States, selling direct to parents at hibobbie.com and through Bobbie Medical for healthcare professionals. Bobbie has no developer program, but its Shopify-hosted storefront exposes a substantial machine-readable surface from its own domain: an anonymously introspectable Storefront GraphQL API, a live Model Context Protocol server with five catalog and cart tools, a Universal Commerce Protocol merchant profile at /.well-known/ucp with UCP MCP commerce endpoints, OpenID Connect and RFC 8414 discovery for customer accounts, and a provider-authored /agents.md (mirrored at /llms.txt) that tells AI agents which surface to use and requires explicit buyer approval before any agent completes a payment.

Bobbie publishes 3 APIs on the APIs.io network. Tagged areas include Company, Consumer Packaged Goods, Infant Formula, Ecommerce, and Direct to Consumer.

Bobbie’s developer surface includes documentation, authentication, support, engineering blog, signup flow, and 21 more developer resources.

🌐 Visit website 📡 Source on GitHub

38.6/100 thin Agent 46/100 agent ready Full breakdown ↓
scored 2026-08-03 · rubric v0.9

3 APIs 1 MCP Servers

CompanyConsumer Packaged GoodsInfant FormulaEcommerceDirect to ConsumerRetailHealthNutritionAgentic CommerceShopifyGraphQLModel Context Protocol

Kin Score

Kin Score How this is scored →
scored 2026-08-03 · rubric v0.9

Composite quality — 38.6/100 · thin

Contract Quality 12.0 / 25

Developer Ergonomics 6.5 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 1.5 / 12

Discoverability 9.3 / 10

Agent readiness — 46/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bobbie: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Bobbie Storefront GraphQL API

The Shopify Storefront GraphQL API as served from Bobbie's own domain. Introspection is anonymous — the full schema (416 types, 35 query fields, 41 mutations) was retrieved with...

Bobbie Storefront MCP Server

A live Model Context Protocol server on Bobbie's storefront host. An anonymous JSON-RPC tools/list returned five tools with full JSON Schema input contracts — search_catalog, ge...

Bobbie UCP Agentic Commerce

Bobbie implements the Universal Commerce Protocol for agent-driven commerce. The merchant profile at /.well-known/ucp declares UCP 2026-04-08 and 2026-01-23, the dev.ucp.shoppin...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

bobbie-mcp.yml

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bobbie Authentication

none/openIdConnect/oauth2 · 5 schemes

SECURITY

Bobbie Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Bobbie Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Bobbie Agentic Access

6 operations

6 operations · 0 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

WellKnown

WellKnown

AgentSkill

AgentSkill

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support

Support

HelpCenter

HelpCenter

ContactUs

ContactUs

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 5

The organization behind the API

Website

Blog

Press

About

Careers

Other 3

Properties that don't map to a standard resource type

RefundPolicy

RefundPolicy

ShippingPolicy

ShippingPolicy

SecondaryMarket

SecondaryMarket

Source (apis.yml)

aid: bobbie
name: Bobbie
description: 'Bobbie is an American organic infant formula company founded in 2018 by Laura Modi and Sarah Hardy — the only
  mom-founded, women-led infant formula manufacturer in the United States, selling direct to parents at hibobbie.com and through
  Bobbie Medical for healthcare professionals. Bobbie has no developer program, but its Shopify-hosted storefront exposes
  a substantial machine-readable surface from its own domain: an anonymously introspectable Storefront GraphQL API, a live
  Model Context Protocol server with five catalog and cart tools, a Universal Commerce Protocol merchant profile at /.well-known/ucp
  with UCP MCP commerce endpoints, OpenID Connect and RFC 8414 discovery for customer accounts, and a provider-authored /agents.md
  (mirrored at /llms.txt) that tells AI agents which surface to use and requires explicit buyer approval before any agent
  completes a payment.'
url: https://raw.githubusercontent.com/api-evangelist/bobbie/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pipeline
image: https://www.hibobbie.com/cdn/shop/files/Bobbie_Cardi_SocialShare_General_1dca0cca-95e0-467b-8eaa-5dd7f4df4675.jpg
specificationVersion: '0.20'
created: '2026-08-02'
modified: '2026-08-02'
tags:
- Company
- Consumer Packaged Goods
- Infant Formula
- Ecommerce
- Direct to Consumer
- Retail
- Health
- Nutrition
- Agentic Commerce
- Shopify
- GraphQL
- Model Context Protocol
apis:
- aid: bobbie:storefront-graphql
  name: Bobbie Storefront GraphQL API
  description: The Shopify Storefront GraphQL API as served from Bobbie's own domain. Introspection is anonymous — the full
    schema (416 types, 35 query fields, 41 mutations) was retrieved without a Storefront access token on 2026-08-02. Covers
    the product catalog, collections, selling plans (Bobbie's formula subscriptions), cart and checkout preparation, editorial
    content, and customer accounts.
  humanURL: https://shopify.dev/docs/api/storefront
  baseURL: https://www.hibobbie.com/api/2026-04/graphql.json
  tags:
  - GraphQL
  - Ecommerce
  - Catalog
  - Cart
  properties:
  - type: GraphQL
    url: graphql/bobbie-storefront.graphql
  - type: GraphQLManifest
    url: graphql/bobbie-graphql.yml
  - type: DataModel
    url: data-model/bobbie-data-model.yml
- aid: bobbie:storefront-mcp
  name: Bobbie Storefront MCP Server
  description: A live Model Context Protocol server on Bobbie's storefront host. An anonymous JSON-RPC tools/list returned
    five tools with full JSON Schema input contracts — search_catalog, get_product_details, get_cart, update_cart and search_shop_policies_and_faqs.
  humanURL: https://www.hibobbie.com/agents.md
  baseURL: https://www.hibobbie.com/api/mcp
  tags:
  - MCP
  - Agents
  - Ecommerce
  properties:
  - type: MCPServer
    url: mcp/bobbie-mcp.yml
  - type: ToolCrosswalk
    url: mcp/bobbie-tool-crosswalk.yml
- aid: bobbie:ucp-commerce
  name: Bobbie UCP Agentic Commerce
  description: Bobbie implements the Universal Commerce Protocol for agent-driven commerce. The merchant profile at /.well-known/ucp
    declares UCP 2026-04-08 and 2026-01-23, the dev.ucp.shopping MCP service endpoint, the cart / checkout / fulfillment /
    discount capabilities, and three payment handlers (Google Pay, Shopify card, Shop Pay). The MCP endpoint requires a resolvable
    agent profile URI, and checkout completion requires contemporaneous buyer approval.
  humanURL: https://ucp.dev
  baseURL: https://www.hibobbie.com/api/ucp/mcp
  tags:
  - UCP
  - Agentic Commerce
  - MCP
  - Checkout
  properties:
  - type: AgenticAccess
    url: agentic-access/bobbie-agentic-access.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.hibobbie.com/
- type: Documentation
  url: https://www.hibobbie.com/agents.md
- type: LLMsTxt
  url: llms/bobbie-llms.txt
- type: WellKnown
  url: well-known/bobbie-well-known.yml
- type: Authentication
  url: authentication/bobbie-authentication.yml
- type: OAuthScopes
  url: scopes/bobbie-scopes.yml
- type: Conventions
  url: conventions/bobbie-conventions.yml
- type: ErrorCatalog
  url: errors/bobbie-problem-types.yml
- type: Lifecycle
  url: lifecycle/bobbie-lifecycle.yml
- type: Conformance
  url: conformance/bobbie-conformance.yml
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/bobbie-domain-security.yml
- type: Support
  url: https://www.hibobbie.com/pages/help-center
- type: HelpCenter
  url: https://www.hibobbie.com/pages/help-center
- type: Blog
  url: https://milk-drunk.com/
- type: Press
  url: https://news.hibobbie.com/
- type: SignUp
  url: https://www.hibobbie.com/account/register
- type: Login
  url: https://account.hibobbie.com/
- type: TermsOfService
  url: https://www.hibobbie.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://www.hibobbie.com/policies/privacy-policy
- type: RefundPolicy
  url: https://www.hibobbie.com/policies/refund-policy
- type: ShippingPolicy
  url: https://www.hibobbie.com/policies/shipping-policy
- type: About
  url: https://www.hibobbie.com/pages/our-story
- type: ContactUs
  url: https://www.hibobbie.com/pages/contact
- type: Careers
  url: https://www.hibobbie.com/pages/careers
- type: SecondaryMarket
  url: https://forgeglobal.com/bobbie_stock/
x-enrichment:
  date: '2026-08-02'
  status: enriched
  artifacts_added: 25
  pass: local-v1

Where this information came from

This is an independent, third-party profile of Bobbie, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

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