Smalls

Smalls is a New York City based direct-to-consumer pet food company founded in 2017 by Matt Michaelson and Calvin Bohn, selling gently cooked human-grade fresh cat food, freeze-dried raw and treats on a personalized monthly subscription that customers build through an onboarding quiz at smalls.com, shipped nationwide and, since 2023, also sold into brick-and-mortar retail and wholesale. The company had raised roughly $34 million as of March 2023 — including a $9M Series A round announced in 2020 and a $19M Series B closed in mid-2022 — from investors including Left Lane Capital, Founder Collective, Digitalis Ventures and R/GA Ventures, and its shares trade on the Forge Global secondary market. Smalls runs its own Remix storefront on Netlify backed by a Contentful CMS rather than a hosted commerce platform, and publishes no first-party developer program: contract discovery in August 2026 found no OpenAPI, Swagger, GraphQL endpoint, MCP server, A2A agent card, llms.txt or /.well-known documents on any smalls.com host, and no GitHub organization or public client library.

Smalls is profiled on the APIs.io network. Tagged areas include Company, Pet Care, Pet Food, E-Commerce, and Direct to Consumer.

Smalls’ developer surface includes engineering blog, support, signup flow, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub

10.7/100 minimal ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-15 · rubric v0.22.0

0 APIs

Company Pet Care Pet Food E-Commerce Direct to Consumer Subscription Consumer Packaged Goods Food and Beverage Retail

Kin Score

Kin Score How this is scored →
scored 2026-09-15 · rubric v0.22.0

Composite quality — 10.7/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.0 / 20

Access Clarity 4.7 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/smalls: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Smalls Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

SignUp

SignUp

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

Blog

Blog

Careers

Careers

Other 1

Properties that don't map to a standard resource type

SecondaryMarket

SecondaryMarket

Source (apis.yml)

aid: smalls
name: Smalls
description: 'Smalls is a New York City based direct-to-consumer pet food company founded in 2017 by Matt Michaelson and Calvin
  Bohn, selling gently cooked human-grade fresh cat food, freeze-dried raw and treats on a personalized monthly subscription
  that customers build through an onboarding quiz at smalls.com, shipped nationwide and, since 2023, also sold into brick-and-mortar
  retail and wholesale. The company had raised roughly $34 million as of March 2023 — including a $9M Series A round announced
  in 2020 and a $19M Series B closed in mid-2022 — from investors including Left Lane Capital, Founder Collective, Digitalis
  Ventures and R/GA Ventures, and its shares trade on the Forge Global secondary market. Smalls runs its own Remix storefront
  on Netlify backed by a Contentful CMS rather than a hosted commerce platform, and publishes no first-party developer program:
  contract discovery in August 2026 found no OpenAPI, Swagger, GraphQL endpoint, MCP server, A2A agent card, llms.txt or /.well-known
  documents on any smalls.com host, and no GitHub organization or public client library.'
url: https://raw.githubusercontent.com/api-evangelist/smalls/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-09-02'
  method: derived
image: https://www.smalls.com/apple-touch-icon.png
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.23'
created: '2026-08-02'
modified: '2026-08-02'
tags:
- Company
- Pet Care
- Pet Food
- E-Commerce
- Direct to Consumer
- Subscription
- Consumer Packaged Goods
- Food and Beverage
- Retail
tags_raw:
- Company
- Pet Care
- Pet Food
- Ecommerce
- Direct to Consumer
- Subscription
- Consumer Packaged Goods
- Food and Beverage
- Retail
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/smalls-domain-security.yml
- type: LLMsTxt
  url: llms/smalls-llms.txt
- type: Website
  url: https://www.smalls.com/
- type: Blog
  url: https://www.smalls.com/blog
- type: Support
  url: https://help.smalls.com/
- type: SignUp
  url: https://www.smalls.com/account/login
- type: TermsOfService
  url: https://www.smalls.com/terms-of-use
- type: PrivacyPolicy
  url: https://www.smalls.com/privacy-policy
- type: Careers
  url: https://jobs.ashbyhq.com/smalls
- type: SecondaryMarket
  url: https://forgeglobal.com/smalls_stock/
x-enrichment:
  date: '2026-08-02'
  status: enriched
  artifacts_added: 4
  pass: local-v1

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