Smalls

Smalls is a New York City based direct-to-consumer pet food company founded in 2017 by Matt Michaelson and Calvin Bohn, selling gently cooked human-grade fresh cat food, freeze-dried raw and treats on a personalized monthly subscription that customers build through an onboarding quiz at smalls.com, shipped nationwide and, since 2023, also sold into brick-and-mortar retail and wholesale. The company had raised roughly $34 million as of March 2023 — including a $9M Series A round announced in 2020 and a $19M Series B closed in mid-2022 — from investors including Left Lane Capital, Founder Collective, Digitalis Ventures and R/GA Ventures, and its shares trade on the Forge Global secondary market. Smalls runs its own Remix storefront on Netlify backed by a Contentful CMS rather than a hosted commerce platform, and publishes no first-party developer program: contract discovery in August 2026 found no OpenAPI, Swagger, GraphQL endpoint, MCP server, A2A agent card, llms.txt or /.well-known documents on any smalls.com host, and no GitHub organization or public client library.

Smalls is profiled on the APIs.io network. Tagged areas include Company, Pet Care, Pet Food, Ecommerce, and Direct to Consumer.

Smalls’ developer surface includes engineering blog, support, signup flow, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
15.0/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
0 APIs
CompanyPet CarePet FoodEcommerceDirect to ConsumerSubscriptionConsumer Packaged GoodsFood and BeverageRetail

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 15.0/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.9 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/smalls: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Smalls Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

SignUp
SignUp

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 3

The organization behind the API

Website
Website
 Blog
Blog
 Careers
Careers

Other 1

Properties that don't map to a standard resource type

SecondaryMarket
SecondaryMarket

Source (apis.yml)

apis.yml Raw ↑ 
aid: smalls
name: Smalls
description: 'Smalls is a New York City based direct-to-consumer pet food company founded in 2017 by Matt Michaelson and Calvin
  Bohn, selling gently cooked human-grade fresh cat food, freeze-dried raw and treats on a personalized monthly subscription
  that customers build through an onboarding quiz at smalls.com, shipped nationwide and, since 2023, also sold into brick-and-mortar
  retail and wholesale. The company had raised roughly $34 million as of March 2023 — including a $9M Series A round announced
  in 2020 and a $19M Series B closed in mid-2022 — from investors including Left Lane Capital, Founder Collective, Digitalis
  Ventures and R/GA Ventures, and its shares trade on the Forge Global secondary market. Smalls runs its own Remix storefront
  on Netlify backed by a Contentful CMS rather than a hosted commerce platform, and publishes no first-party developer program:
  contract discovery in August 2026 found no OpenAPI, Swagger, GraphQL endpoint, MCP server, A2A agent card, llms.txt or /.well-known
  documents on any smalls.com host, and no GitHub organization or public client library.'
url: https://raw.githubusercontent.com/api-evangelist/smalls/refs/heads/main/apis.yml
image: https://www.smalls.com/apple-touch-icon.png
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.20'
created: '2026-08-02'
modified: '2026-08-02'
tags:
- Company
- Pet Care
- Pet Food
- Ecommerce
- Direct to Consumer
- Subscription
- Consumer Packaged Goods
- Food and Beverage
- Retail
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/smalls-domain-security.yml
- type: LLMsTxt
  url: llms/smalls-llms.txt
- type: Website
  url: https://www.smalls.com/
- type: Blog
  url: https://www.smalls.com/blog
- type: Support
  url: https://help.smalls.com/
- type: SignUp
  url: https://www.smalls.com/account/login
- type: TermsOfService
  url: https://www.smalls.com/terms-of-use
- type: PrivacyPolicy
  url: https://www.smalls.com/privacy-policy
- type: Careers
  url: https://jobs.ashbyhq.com/smalls
- type: SecondaryMarket
  url: https://forgeglobal.com/smalls_stock/
x-enrichment:
  date: '2026-08-02'
  status: enriched
  artifacts_added: 4
  pass: local-v1