Shoelace

Shoelace is an omni-channel growth marketing agency for direct-to-consumer (DTC) brands, trusted by 300+ brands. The team plans, creates, and optimizes paid advertising, email, and creative work across both acquisition and retention channels to drive real, measurable revenue growth. Shoelace operates as a managed growth partner delivering marketing services rather than a public developer API; this API Evangelist profile tracks the company as a 500 Global portfolio lead and captures its public web presence and domain-security posture.

Shoelace is profiled on the APIs.io network. Tagged areas include Company, Marketing, Growth Marketing, DTC, and Advertising.

Shoelace’s developer surface includes engineering blog, pricing, support, and 4 more developer resources.

🌐 Visit website 📡 Source on GitHub

14.4/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyMarketingGrowth MarketingDTCAdvertisingEmail MarketingAgency

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 14.4/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.3 / 20

Commercial Clarity 6.3 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/shoelace: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: shoelace
name: Shoelace
description: Shoelace is an omni-channel growth marketing agency for direct-to-consumer (DTC) brands, trusted by 300+ brands.
  The team plans, creates, and optimizes paid advertising, email, and creative work across both acquisition and retention
  channels to drive real, measurable revenue growth. Shoelace operates as a managed growth partner delivering marketing services
  rather than a public developer API; this API Evangelist profile tracks the company as a 500 Global portfolio lead and captures
  its public web presence and domain-security posture.
url: https://raw.githubusercontent.com/api-evangelist/shoelace/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://cdn.prod.website-files.com/6170cbcb66a17ca81a5e6cc3/633750169d692632a866f9c6_SL-Favicon.png
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Marketing
- Growth Marketing
- DTC
- Advertising
- Email Marketing
- Agency
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/shoelace-domain-security.yml
- type: Website
  url: https://shoelace.com
- type: Blog
  url: https://www.shoelace.com/blog
- type: Pricing
  url: https://www.shoelace.com/pricing
- type: Support
  url: https://www.shoelace.com/help
- type: TermsOfService
  url: https://www.shoelace.com/terms-of-service
- type: PrivacyPolicy
  url: https://www.shoelace.com/privacy-policy
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1