Aday

Aday is a direct-to-consumer sustainable fashion brand founded in 2015 in New York City by Nina Faulhaber and Meg He. It designs technical, long-lasting capsule wardrobes built for outfit repetition, using custom recycled fabrics (including post-consumer recycled plastic) and plant-based, beechwood-derived materials produced in closed-loop processes. Aday has raised more than $10 million in venture capital, is backed by Cowboy Ventures, and has been named one of Fast Company's Most Innovative Companies, with coverage in Vogue, Refinery29, and Conde Nast Traveler. The company sells globally through its Shopify-powered storefront at thisisaday.com and does not publish a public developer API. This profile was created as an API Evangelist network stub from Cowboy Ventures' portfolio and enriched with company identity and domain-security signals; the storefront returned a Shopify "store is unavailable" lock at the time of the enrichment probe.

Aday is profiled on the APIs.io network. Tagged areas include Company, Consumer, Fashion, Apparel, and E-Commerce.

Aday’s developer surface includes FAQ, support, and 3 more developer resources.

6.5/100 minimal ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-10 · rubric v0.20.0
0 APIs
CompanyConsumerFashionApparelE-CommerceSustainabilityDirect to ConsumerRetailShopify

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-10 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/aday: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Aday Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 1

Pricing, plans, and the legal terms of use

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: aday
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/aday.png
name: Aday
description: Aday is a direct-to-consumer sustainable fashion brand founded in 2015 in New York City by Nina Faulhaber and
  Meg He. It designs technical, long-lasting capsule wardrobes built for outfit repetition, using custom recycled fabrics
  (including post-consumer recycled plastic) and plant-based, beechwood-derived materials produced in closed-loop processes.
  Aday has raised more than $10 million in venture capital, is backed by Cowboy Ventures, and has been named one of Fast Company's
  Most Innovative Companies, with coverage in Vogue, Refinery29, and Conde Nast Traveler. The company sells globally through
  its Shopify-powered storefront at thisisaday.com and does not publish a public developer API. This profile was created as
  an API Evangelist network stub from Cowboy Ventures' portfolio and enriched with company identity and domain-security signals;
  the storefront returned a Shopify "store is unavailable" lock at the time of the enrichment probe.
url: https://raw.githubusercontent.com/api-evangelist/aday/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- cowboy-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-17'
tags:
- Company
- Consumer
- Fashion
- Apparel
- E-Commerce
- Sustainability
- Direct to Consumer
- Retail
- Shopify
tags_raw:
- Company
- Consumer
- Fashion
- Apparel
- Ecommerce
- Sustainability
- Direct to Consumer
- Retail
- Shopify
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.thisisaday.com
- type: FAQ
  url: https://www.thisisaday.com/pages/faq
- type: Support
  url: https://www.thisisaday.com/pages/faq
- type: TermsOfService
  url: https://www.thisisaday.com/pages/terms-and-conditions
- type: DomainSecurity
  url: security/aday-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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