Boosted Commerce

Boosted Commerce is a Los Angeles based consumer brand platform that acquires and operates direct-to-consumer and Amazon FBA businesses in health, wellness, beauty and longevity. Founded by Keith Richman and Charlie Chanaratsopon, the company runs a portfolio of supplement and skincare brands — Prime Labs, Vital Vitamins, Happy Healthy Hippie and Asterwood — and is expanding those brands from marketplace and DTC channels into national retail with EDI-ready vendor operations. Boosted Commerce publishes no first-party developer program of its own, but every brand storefront runs on Shopify and serves a live, anonymous agent-commerce surface: a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, agent instructions at /llms.txt and /agents.md, and a Model Context Protocol endpoint at /api/ucp/mcp exposing 13 catalog, cart, checkout and order tools with published JSON Schema inputs.

Boosted Commerce is listed with 4 APIs on the APIs.io network. Tagged areas include Company, E-Commerce, Retail, Consumer Packaged Goods, and Health and Wellness.

Boosted Commerce’s developer surface includes support, authentication, and 18 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

21.5/100 emerging ▬ flat Agent 15/100 agent aware Front door AI 1/6 silent Heartbeat 51/100 slowing saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

4 APIs 1 MCP Servers 2 Agent Skills

Company E-Commerce Retail Consumer Packaged Goods Health and Wellness Supplements Beauty Agentic Commerce Universal Commerce Protocol MCP Shopify Direct to Consumer

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 21.5/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 4.8 / 17

Access Clarity 3.6 / 17

Operational Transparency 0.3 / 11

Contract Governance 1.9 / 10

Discoverability 6.8 / 9

Regulatory Posture 2.9 / 15

Agent readiness — 15/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)

6 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Access Clarity scores 21.1 — up to +15.8 composite points
Developer Ergonomics scores 28.0 — up to +14.4 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/boosted-commerce/apis.yml: open an issue on github.com/api-evangelist/boosted-commerce to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Amazon Seller Ecosystem (Selling Partner Appstore, Amazon Ads partners)	builds-on	17.2 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (platform)

Universal Commerce Protocol (UCP)

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Prime Labs Storefront Agent API (UCP / MCP)

Anonymous agent-commerce surface for the Prime Labs supplement storefront, implementing the Universal Commerce Protocol 2026-04-08 over MCP. Thirteen tools cover catalog search,...

Vital Vitamins Storefront Agent API (UCP / MCP)

Anonymous agent-commerce surface for the Vital Vitamins beauty and longevity supplement storefront, implementing the Universal Commerce Protocol 2026-04-08 over MCP with the sam...

Happy Healthy Hippie Storefront Agent API (UCP / MCP)

Anonymous agent-commerce surface for the Happy Healthy Hippie plant-based herbal wellness storefront, implementing the Universal Commerce Protocol 2026-04-08 over MCP with the s...

Asterwood Storefront Agent API (UCP / MCP)

Anonymous agent-commerce surface for the Asterwood peptide-powered skincare storefront, implementing the Universal Commerce Protocol 2026-04-08 over MCP with the same thirteen c...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Boosted Commerce MCP Server

Remote MCP server at primelabs.org over HTTP; 13 tools listed.

MCP SERVER

Agent Skills 2

Packaged agent skills for driving this provider's APIs from an AI assistant.

boosted-commerce-agent-checkout

AGENT SKILL

boosted-commerce-shop-catalog

AGENT SKILL

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Boosted Commerce Authentication

4 schemes

SECURITY

Boosted Commerce Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

LLMsTxt

WellKnown

AgentSkill

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

ErrorCatalog

Lifecycle

Conformance

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

About

About

Other 2

Properties that don't map to a standard resource type

Accessibility

Accessibility

Investment

Investment

Source (apis.yml)

aid: boosted-commerce
name: Boosted Commerce
description: 'Boosted Commerce is a Los Angeles based consumer brand platform that acquires and operates direct-to-consumer
  and Amazon FBA businesses in health, wellness, beauty and longevity. Founded by Keith Richman and Charlie Chanaratsopon,
  the company runs a portfolio of supplement and skincare brands — Prime Labs, Vital Vitamins, Happy Healthy Hippie and Asterwood
  — and is expanding those brands from marketplace and DTC channels into national retail with EDI-ready vendor operations.
  Boosted Commerce publishes no first-party developer program of its own, but every brand storefront runs on Shopify and serves
  a live, anonymous agent-commerce surface: a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, agent
  instructions at /llms.txt and /agents.md, and a Model Context Protocol endpoint at /api/ucp/mcp exposing 13 catalog, cart,
  checkout and order tools with published JSON Schema inputs.'
url: https://raw.githubusercontent.com/api-evangelist/boosted-commerce/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - security
  generated: '2026-11-06'
  method: derived
image: https://boostedcommerce.com/wp-content/uploads/2026/07/Boosted_Green_Ico_512-300x300.png
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-2026-08-08
specificationVersion: '0.23'
created: '2026-08-08'
modified: '2026-08-08'
tags:
- Company
- E-Commerce
- Retail
- Consumer Packaged Goods
- Health and Wellness
- Supplements
- Beauty
- Agentic Commerce
- Universal Commerce Protocol
- MCP
- Shopify
- Direct to Consumer
tags_raw:
- Company
- E-Commerce
- Retail
- Consumer Packaged Goods
- Health and Wellness
- Supplements
- Beauty
- Agentic Commerce
- Universal Commerce Protocol
- Model Context Protocol
- Shopify
- Direct to Consumer
apis:
- name: Prime Labs Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Prime Labs supplement storefront, implementing the Universal Commerce
    Protocol 2026-04-08 over MCP. Thirteen tools cover catalog search, product lookup, cart lifecycle, checkout lifecycle
    and order retrieval; complete_checkout requires an idempotency key and contemporaneous buyer approval. Read-only product
    and collection JSON is also available without authentication.
  humanURL: https://primelabs.org/agents.md
  baseURL: https://primelabs.org/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  tags_raw:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://primelabs.org/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-prime-labs-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-prime-labs-ucp.json
  - type: Website
    url: https://primelabs.org
  - type: TermsOfService
    url: https://primelabs.org/policies/terms-of-service
  - type: PrivacyPolicy
    url: https://primelabs.org/policies/privacy-policy
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
- name: Vital Vitamins Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Vital Vitamins beauty and longevity supplement storefront, implementing
    the Universal Commerce Protocol 2026-04-08 over MCP with the same thirteen catalog, cart, checkout and order tools served
    by every Boosted Commerce brand store.
  humanURL: https://www.myvitalvitamins.com/agents.md
  baseURL: https://www.myvitalvitamins.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  tags_raw:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://www.myvitalvitamins.com/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-vital-vitamins-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-vital-vitamins-ucp.json
  - type: Website
    url: https://www.myvitalvitamins.com
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
- name: Happy Healthy Hippie Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Happy Healthy Hippie plant-based herbal wellness storefront, implementing
    the Universal Commerce Protocol 2026-04-08 over MCP with the same thirteen catalog, cart, checkout and order tools served
    by every Boosted Commerce brand store.
  humanURL: https://happyhealthyhippieco.com/agents.md
  baseURL: https://happyhealthyhippieco.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  tags_raw:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://happyhealthyhippieco.com/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-happy-healthy-hippie-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-happy-healthy-hippie-ucp.json
  - type: Website
    url: https://happyhealthyhippieco.com
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
- name: Asterwood Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Asterwood peptide-powered skincare storefront, implementing the Universal
    Commerce Protocol 2026-04-08 over MCP with the same thirteen catalog, cart, checkout and order tools served by every Boosted
    Commerce brand store.
  humanURL: https://www.asterwood.co/agents.md
  baseURL: https://www.asterwood.co/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - E-Commerce
  - Beauty
  tags_raw:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Beauty
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://www.asterwood.co/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-asterwood-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-asterwood-ucp.json
  - type: Website
    url: https://www.asterwood.co
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://boostedcommerce.com
- type: About
  url: https://boostedcommerce.com/about/
- type: Support
  url: https://boostedcommerce.com/contact/
- type: TermsOfService
  url: https://boostedcommerce.com/terms-of-service/
- type: PrivacyPolicy
  url: https://boostedcommerce.com/privacy-policy-2/
- type: Accessibility
  url: https://boostedcommerce.com/accessibility/
- type: GitHubOrganization
  url: https://github.com/boosted-commerce
- type: Investment
  url: https://forgeglobal.com/boosted-commerce_stock/
- type: MCPServer
  url: mcp/boosted-commerce-mcp.yml
- type: LLMsTxt
  url: llms/boosted-commerce-llms.txt
- type: WellKnown
  url: well-known/boosted-commerce-well-known.yml
- type: Authentication
  url: authentication/boosted-commerce-authentication.yml
- type: Conventions
  url: conventions/boosted-commerce-conventions.yml
- type: Idempotency
  url: conventions/boosted-commerce-conventions.yml
- type: RateLimits
  url: conventions/boosted-commerce-conventions.yml
- type: ErrorCatalog
  url: errors/boosted-commerce-problem-types.yml
- type: Lifecycle
  url: lifecycle/boosted-commerce-lifecycle.yml
- type: Conformance
  url: conformance/boosted-commerce-conformance.yml
- type: DomainSecurity
  url: security/boosted-commerce-domain-security.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-08'
  status: enriched
  artifacts_added: 22
  pass: local-v1

Boosted Commerce API — frequently asked questions

Does Boosted Commerce have an API?

Yes. APIs.io lists 4 APIs from Boosted Commerce, including Prime Labs Storefront Agent API (UCP / MCP), Vital Vitamins Storefront Agent API (UCP / MCP) and Happy Healthy Hippie Storefront Agent API (UCP / MCP), and 1 more.

How do I authenticate with the Boosted Commerce API?

Boosted Commerce uses bearer-token authentication (4 schemes). The details are profiled on APIs.io as Boosted Commerce Authentication.

Does Boosted Commerce have an MCP server?

Yes. APIs.io lists 1 MCP server for Boosted Commerce: Remote MCP server at primelabs.org over HTTP; 13 tools listed.

Is the Boosted Commerce API ready for AI agents?

Boosted Commerce has a Kin Score of 21.5 out of 100 (emerging) and an Agent Readiness score of 15.1 (agent-aware), scored by API Evangelist on 2026-11-06.

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