Boosted Commerce

Boosted Commerce is a Los Angeles based consumer brand platform that acquires and operates direct-to-consumer and Amazon FBA businesses in health, wellness, beauty and longevity. Founded by Keith Richman and Charlie Chanaratsopon, the company runs a portfolio of supplement and skincare brands — Prime Labs, Vital Vitamins, Happy Healthy Hippie and Asterwood — and is expanding those brands from marketplace and DTC channels into national retail with EDI-ready vendor operations. Boosted Commerce publishes no first-party developer program of its own, but every brand storefront runs on Shopify and serves a live, anonymous agent-commerce surface: a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, agent instructions at /llms.txt and /agents.md, and a Model Context Protocol endpoint at /api/ucp/mcp exposing 13 catalog, cart, checkout and order tools with published JSON Schema inputs.

Boosted Commerce publishes 4 APIs on the APIs.io network. Tagged areas include Company, E-Commerce, Retail, Consumer Packaged Goods, and Health and Wellness.

Boosted Commerce’s developer surface includes support, authentication, and 18 more developer resources.

🌐 Visit website 📡 Source on GitHub

21.4/100 emerging ▬ flat Agent 32/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0

4 APIs 1 MCP Servers

CompanyE-CommerceRetailConsumer Packaged GoodsHealth and WellnessSupplementsBeautyAgentic CommerceUniversal Commerce ProtocolModel Context ProtocolShopifyDirect to Consumer

Kin Score

Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0

Composite quality — 21.4/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 4.3 / 17

Commercial Clarity 3.6 / 17

Operational Transparency 0.6 / 11

Governance 1.3 / 10

Discoverability 6.9 / 9

Regulatory Posture 4.7 / 15

Agent readiness — 32/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/boosted-commerce: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

LLMsTxt

WellKnown

AgentSkill

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

ErrorCatalog

Lifecycle

Conformance

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

About

About

Other 2

Properties that don't map to a standard resource type

Accessibility

Accessibility

Investment

Investment

Source (apis.yml)

aid: boosted-commerce
name: Boosted Commerce
description: 'Boosted Commerce is a Los Angeles based consumer brand platform that acquires and operates direct-to-consumer
  and Amazon FBA businesses in health, wellness, beauty and longevity. Founded by Keith Richman and Charlie Chanaratsopon,
  the company runs a portfolio of supplement and skincare brands — Prime Labs, Vital Vitamins, Happy Healthy Hippie and Asterwood
  — and is expanding those brands from marketplace and DTC channels into national retail with EDI-ready vendor operations.
  Boosted Commerce publishes no first-party developer program of its own, but every brand storefront runs on Shopify and serves
  a live, anonymous agent-commerce surface: a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, agent
  instructions at /llms.txt and /agents.md, and a Model Context Protocol endpoint at /api/ucp/mcp exposing 13 catalog, cart,
  checkout and order tools with published JSON Schema inputs.'
url: https://raw.githubusercontent.com/api-evangelist/boosted-commerce/refs/heads/main/apis.yml
image: https://boostedcommerce.com/wp-content/uploads/2026/07/Boosted_Green_Ico_512-300x300.png
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-2026-08-08
specificationVersion: '0.20'
created: '2026-08-08'
modified: '2026-08-08'
tags:
- Company
- E-Commerce
- Retail
- Consumer Packaged Goods
- Health and Wellness
- Supplements
- Beauty
- Agentic Commerce
- Universal Commerce Protocol
- Model Context Protocol
- Shopify
- Direct to Consumer
apis:
- name: Prime Labs Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Prime Labs supplement storefront, implementing the Universal Commerce
    Protocol 2026-04-08 over MCP. Thirteen tools cover catalog search, product lookup, cart lifecycle, checkout lifecycle
    and order retrieval; complete_checkout requires an idempotency key and contemporaneous buyer approval. Read-only product
    and collection JSON is also available without authentication.
  humanURL: https://primelabs.org/agents.md
  baseURL: https://primelabs.org/api/ucp/mcp
  tags:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://primelabs.org/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-prime-labs-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-prime-labs-ucp.json
  - type: Website
    url: https://primelabs.org
  - type: TermsOfService
    url: https://primelabs.org/policies/terms-of-service
  - type: PrivacyPolicy
    url: https://primelabs.org/policies/privacy-policy
- name: Vital Vitamins Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Vital Vitamins beauty and longevity supplement storefront, implementing
    the Universal Commerce Protocol 2026-04-08 over MCP with the same thirteen catalog, cart, checkout and order tools served
    by every Boosted Commerce brand store.
  humanURL: https://www.myvitalvitamins.com/agents.md
  baseURL: https://www.myvitalvitamins.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://www.myvitalvitamins.com/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-vital-vitamins-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-vital-vitamins-ucp.json
  - type: Website
    url: https://www.myvitalvitamins.com
- name: Happy Healthy Hippie Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Happy Healthy Hippie plant-based herbal wellness storefront, implementing
    the Universal Commerce Protocol 2026-04-08 over MCP with the same thirteen catalog, cart, checkout and order tools served
    by every Boosted Commerce brand store.
  humanURL: https://happyhealthyhippieco.com/agents.md
  baseURL: https://happyhealthyhippieco.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Supplements
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://happyhealthyhippieco.com/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-happy-healthy-hippie-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-happy-healthy-hippie-ucp.json
  - type: Website
    url: https://happyhealthyhippieco.com
- name: Asterwood Storefront Agent API (UCP / MCP)
  description: Anonymous agent-commerce surface for the Asterwood peptide-powered skincare storefront, implementing the Universal
    Commerce Protocol 2026-04-08 over MCP with the same thirteen catalog, cart, checkout and order tools served by every Boosted
    Commerce brand store.
  humanURL: https://www.asterwood.co/agents.md
  baseURL: https://www.asterwood.co/api/ucp/mcp
  tags:
  - Agentic Commerce
  - Model Context Protocol
  - Universal Commerce Protocol
  - E-Commerce
  - Beauty
  properties:
  - type: MCPServer
    url: mcp/boosted-commerce-mcp.yml
  - type: Documentation
    url: https://www.asterwood.co/agents.md
  - type: LLMsTxt
    url: llms/boosted-commerce-asterwood-llms.txt
  - type: WellKnown
    url: well-known/boosted-commerce-asterwood-ucp.json
  - type: Website
    url: https://www.asterwood.co
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://boostedcommerce.com
- type: About
  url: https://boostedcommerce.com/about/
- type: Support
  url: https://boostedcommerce.com/contact/
- type: TermsOfService
  url: https://boostedcommerce.com/terms-of-service/
- type: PrivacyPolicy
  url: https://boostedcommerce.com/privacy-policy-2/
- type: Accessibility
  url: https://boostedcommerce.com/accessibility/
- type: GitHubOrganization
  url: https://github.com/boosted-commerce
- type: Investment
  url: https://forgeglobal.com/boosted-commerce_stock/
- type: MCPServer
  url: mcp/boosted-commerce-mcp.yml
- type: LLMsTxt
  url: llms/boosted-commerce-llms.txt
- type: WellKnown
  url: well-known/boosted-commerce-well-known.yml
- type: Authentication
  url: authentication/boosted-commerce-authentication.yml
- type: Conventions
  url: conventions/boosted-commerce-conventions.yml
- type: Idempotency
  url: conventions/boosted-commerce-conventions.yml
- type: RateLimits
  url: conventions/boosted-commerce-conventions.yml
- type: ErrorCatalog
  url: errors/boosted-commerce-problem-types.yml
- type: Lifecycle
  url: lifecycle/boosted-commerce-lifecycle.yml
- type: Conformance
  url: conformance/boosted-commerce-conformance.yml
- type: DomainSecurity
  url: security/boosted-commerce-domain-security.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-08'
  status: enriched
  artifacts_added: 22
  pass: local-v1

Boosted Commerce

Kin Score

APIs 4

Prime Labs Storefront Agent API (UCP / MCP)

Vital Vitamins Storefront Agent API (UCP / MCP)

Happy Healthy Hippie Storefront Agent API (UCP / MCP)

Asterwood Storefront Agent API (UCP / MCP)

MCP Servers 1

boosted-commerce-mcp.yml

Security Posture 2

Boosted Commerce Authentication

Boosted Commerce Domain Security

Resources