niche · 0.3 market domainindustry

Beauty

Score 18.1 / 100 107 providers +2 via APIs 8 APIs Search apis.io →

Providers using this tag (107)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 3 Solid coverage with minor gaps
Developing 3 Usable, with meaningful gaps to close
Thin 7 Limited public surface area
Emerging 35 Early or largely undocumented
Honest CompanyCompanyConsumer GoodsE-CommerceRetail2 APIs24.6WyattCompanyPersonal CareHair Care1 API24.4Centric BrandsApparelAccessoriesFootwear1 API23.6AltheaCompanyE-CommerceRetail1 API23.2GlossierCompanyConsumerCosmetics1 API23.2BlumeCompanySkincareSelf-Care22.7DebutCompanyBiotechnologyCosmetics1 API22.2LaunchmetricsCompanySoftware-as-a-ServiceMarketingPublic Relations5 APIs22.0hotcake 夯客CompanyWellnessAppointments21.5Boosted CommerceCompanyE-CommerceRetailConsumer Packaged Goods4 APIs21.4Function of BeautyCompanyConsumerPersonal Care1 API20.2Beauty PieCompanyConsumerCosmetics1 API19.4Face Reality SkincareCompanySkincareCosmetics1 API19.4RoujeCompanyConsumerFashion1 API19.1FreshaCompanyApplicative SaasWellness17.1Source BeautyCompanyCosmeticsE-Commerce17.1BelkApparelDepartment StoreE-Commerce17.0UrbanCompanyCompanyConsumerHome ServicesMarketplace15.2Circulo de BellezaCompanyCosmeticsE-Commerce15.0bioClaritySkincareVeganPlant-Based1 API14.8MoradoCompanyMarketplaceFintech14.8GlossGeniusCompanyVertical SoftwareWellness13.2LeflairCompanyE-CommerceRetailVietnam12.9GlambotCompanyCosmeticsMakeup12.8Josh Wood ColourCompanyRetailE-CommerceHair Colour12.8HighstockCompanyMarketplaceWholesaleInventory12.6Divi OfficialCompanyConsumer Packaged GoodsHair Care12.4Augustinus BaderCompanySkincareLuxury12.3Fig 1CompanySkincareE-Commerce12.3Sally Beauty HoldingsRetailE-CommerceProfessional2 APIs12.0birchboxCompanySubscriptionE-Commerce11.9PCA SKINCompanySkincareCosmetics1 API11.9MayvennCompanyHair CareE-Commerce11.5WonderskinCompanyConsumerCosmetics11.5L'OréalAugmented RealityBeauty TechConsumer Products1 API11.0
Minimal 59 Almost no public developer surface
AirblackEducationEdTechOnline LearningSkilling10.8Carreira BeautyCompanyWellnessAesthetics10.5Thrive CausemeticsCompanyConsumerCosmetics10.2GoopCompanyWellnessLifestyle9.8KinloCompanyConsumerSkincareSuncare9.7RemedyskinCompanySkincareCosmetics9.7Arocell2a9dCompanyE-CommerceSkincare9.3RevlonAntiperspirantBeauty ToolsChapter 119.3BeaubbleCompanyCosmeticsE-Commerce8.8BeautylishCompanyE-CommerceRetail8.8DaashCompanyCompetitive IntelligenceMarket Intelligence8.8Haus LaboratoriesCompanyCosmeticsConsumer Packaged Goods8.8Ulta Salon, Cosmetics & FragranceRetailCosmeticsFragrance7.8EyvaCompanyPersonal CareConsumer Insights7.7Gravel AICompanyPersonal CareCosmetics7.7BeautyhaulE-CommerceIndonesiaCosmetics1 API7.4The Estée Lauder CompaniesConsumer ProductsCosmeticsFragrance7.3Ephemeral SolutionsCompanyTattooSemi-Permanent TattoosConsumer7.0FabFitFunCompanySubscriptionE-CommerceRetail6.9StyleseatCompanyBookingMarketplace6.7CotyBody CareColor CosmeticsConsumer Beauty6.6THGCompanyE-CommerceConsumer Brand6.5A-FrameCompanyConsumerConsumer Packaged GoodsPersonal Care6.1GlamStCompanyAugmented RealityArtificial Intelligence5.9IpsyCompanyCosmeticsSubscription5.2SephoraRetailPersonal CareE-Commerce5.2PreemadonnaCompanyConsumerConsumer ElectronicsHardware4.7ProseCompanyConsumerHair Care4.2ScentBirdCompanyFragrancePerfumeSubscription4.2CurejoyCompanyConsumerHealthWellness4.1PurplleCompanyCosmeticsE-Commerce4.1Y&SCompanyBookingAppointments4.1Avon ProductsFortune 500E-CommerceRetail3.8Church and DwightArm and HammerCleaning ProductsConsumer Packaged Goods3.8GoWabiCompanyWellnessBooking3.8Madison-reedCompanyHair ColorCosmetics3.8BeautyDateCompanyBookingScheduling3.4Good Glamm GroupCompanyConsumerPersonal Care3.4MaelyscosmeticsCompanyCosmeticsBody Care3.4ManimeCompanyCosmeticsE-Commerce3.4MarkatoCompanyDistributionCosmetics3.4Mensa BrandsCompanyConsumerE-CommerceRetail3.4MyGlammCompanyConsumerCosmetics3.4RareLeeCompanyStyle ConsultingFashion3.4ShearShareCompanyMarketplaceSalon3.4SPES (speschina)CompanyConsumer BrandPersonal Care3.4To SummerCompanyConsumerRetailE-Commerce3.4AnnieaestheticCompanyAestheticServices3.0KiuteCompanyMarketplaceSalon3.0Skinseoul LabCompanyE-CommerceSkincare3.0Walker and Company *CompanyConsumerHealth3.0Glo PharmaCompanySkincareAesthetics2.5HerbeastCompanySkincareCosmeticsConsumer2.5Manicube (Elizabeth Arden Red Door)CompanyCommercePersonal Care2.5MBXCompanyPersonal CareCosmetics2.5Nu Skin EnterprisesPersonal CareSupplementsFortune 10002.5SocialeeCompanyE-CommerceSocial Commerce2.5ARIVECompanyQuick CommerceRetailE-Commerce0.0Eve ComCompanyE-CommerceRetail0.0

APIs with this tag (8)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 1 Solid coverage with minor gaps
Developing 2 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 4 Early or largely undocumented

Companies reaching this through an API (2)

These companies publish an API, specification or operation carrying “Beauty” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Circana Dotdash Meredith / People Inc

Score breakdown

Frequency
56.5
log-scaled weighted occurrences
Breadth
2.8
spread across providers
Quality lift
16.3
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Cosmetics 45 co-occurrences Skincare 29 co-occurrences Personal Care 20 co-occurrences Direct to Consumer 29 co-occurrences Salon 8 co-occurrences Hair Care 8 co-occurrences Wellness 17 co-occurrences Shopify 22 co-occurrences

Where this tag comes from

Provider tag107
Api tag8

Cohort brief

Auto-generated

The 95 providers in the APIs.io catalog tagged Beauty, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
95
of 107 in the catalog
Mean Kin Score
14.6
-8.3 vs catalog 22.9
Mean Agent Readiness
7.2
-4.7 vs catalog 11.9
Spread
2.5–63.4
median 10.8 · σ 12.9
How the 95 split by band
Exemplar 0Strong 3Developing 3Thin 7Emerging 34Minimal 48
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Discoverability 56.9 58.1 -1.2 95
Contract Governance 4.6 6.3 -1.7 95
Access Clarity 20.5 26.5 -6 95
Operational Transparency 4.8 13.7 -8.9 95
Developer Ergonomics 12.1 23.2 -11.1 95
Contract Quality 4 17.6 -13.6 95

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 26% 14% +12
MCP server (first-party) 5% 12% -7
Agent Skills 0% 0% 0
OAuth scopes 22% 11% +11
Security 100% 98% +2
Arazzo workflows 1% 2% -1
Governance rules 3% 14% -11

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Mindbody 63.4
  2. 2 makeup.land 56.7
  3. 3 Perfect Corp 55.6
  4. 4 Banuba 50.2
  5. 5 Booksy 49.1
  6. 6 Zenoti 40.1
  7. 7 Supergoop! 37.4
  8. 8 Spate 35
  9. 9 Soothe 30.1
  10. 10 Julep Beauty 28.5
Top by Agent Readiness
  1. 1 Perfect Corp 50.8
  2. 2 makeup.land 45
  3. 3 Supergoop! 41.2
  4. 4 Makeup by Mario 41.1
  5. 5 Julep Beauty 30.9
  6. 6 Glowbar 28.8
  7. 7 Mindbody 28.7
  8. 8 Booksy 25.2
  9. 9 Soothe 24.6
  10. 10 Wyatt 22.8
All 107 members of this roster resolve to a provider in the catalog; 95 carry a score (89%). The figures above describe the scored members only.
Coverage caveat. 93 of 95 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/beauty"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/beauty"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/beauty/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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