niche · 0.2 market domainindustry

Beauty

Score 17.6 / 100 111 providers +2 via APIs 8 APIs Search apis.io →

Providers using this tag (111)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 3 Solid coverage with minor gaps
Developing 3 Usable, with meaningful gaps to close
Thin 8 Limited public surface area
Emerging 42 Early or largely undocumented
WyattCompanyPersonal CareHair Care1 API24.8AltheaCompanyE-CommerceRetail1 API24.1Honest CompanyCompanyConsumer GoodsE-CommerceRetail2 APIs23.6GlossierCompanyConsumerCosmetics1 API22.3Boosted CommerceCompanyE-CommerceRetailConsumer Packaged Goods4 APIs20.8hotcake 夯客CompanyWellnessAppointments20.8Function of BeautyCompanyConsumerPersonal Care1 API19.3FreshaCompanyApplicative SaasWellness18.8Beauty PieCompanyConsumerCosmetics1 API18.5RoujeCompanyConsumerFashion1 API18.2BelkApparelDepartment StoreE-Commerce17.1Source BeautyCompanyCosmeticsE-Commerce16.2IpsyCompanyCosmeticsSubscription15.1UrbanCompanyCompanyConsumerHome ServicesMarketplace14.9MoradoCompanyMarketplaceFintech14.5Circulo de BellezaCompanyCosmeticsE-Commerce14.1GlossGeniusCompanyVertical SoftwareWellness14.0BokadirektCompanyWellnessBooking13.4BeautylishCompanyE-CommerceRetail13.2GlambotCompanyCosmeticsMakeup12.9GoWabiCompanyWellnessBooking12.9Gravel AICompanyPersonal CareCosmetics12.9MayvennCompanyHair CareE-Commerce12.9WonderskinCompanyConsumerCosmetics12.9HighstockCompanyMarketplaceWholesaleInventory12.7LeflairCompanyE-CommerceRetailVietnam12.6L'OréalAugmented RealityBeauty TechConsumer Products1 API12.5Fig 1CompanySkincareE-Commerce12.3Carson LifeHealthE-CommerceSkincare12.0birchboxCompanySubscriptionE-Commerce11.9Carreira BeautyCompanyWellnessAesthetics11.9Ulta Salon, Cosmetics & FragranceRetailCosmeticsFragrance11.7Sally Beauty HoldingsRetailE-CommerceProfessional2 APIs11.0Centric BrandsApparelAccessoriesFootwear1 API23.9BlumeCompanySkincareSelf-Care22.4DebutCompanyBiotechnologyCosmetics1 API21.7Face Reality SkincareCompanySkincareCosmetics1 API18.5bioClaritySkincareVeganPlant-Based1 API14.2Divi OfficialCompanyConsumer Packaged GoodsHair Care13.8Josh Wood ColourCompanyRetailE-CommerceHair Colour12.9Augustinus BaderCompanySkincareLuxury11.7PCA SKINCompanySkincareCosmetics1 API11.0
Minimal 55 Almost no public developer surface
RevlonAntiperspirantBeauty ToolsChapter 1110.4FabFitFunCompanySubscriptionE-CommerceRetail10.3PurplleCompanyCosmeticsE-Commerce10.3Thrive CausemeticsCompanyConsumerCosmetics10.3DaashCompanyCompetitive IntelligenceMarket Intelligence10.2RemedyskinCompanySkincareCosmetics9.8CotyBody CareColor CosmeticsConsumer Beauty9.5Blank BeautyCompanyNailPolishE-Commerce9.3EyvaCompanyPersonal CareConsumer Insights9.1Haus LaboratoriesCompanyCosmeticsConsumer Packaged Goods8.9BeaubbleCompanyCosmeticsE-Commerce8.8Arocell2a9dCompanyE-CommerceSkincare8.7BeautyhaulE-CommerceIndonesiaCosmetics1 API7.5StyleseatCompanyBookingMarketplace6.8GlamStCompanyAugmented RealityArtificial Intelligence6.0SephoraRetailPersonal CareE-Commerce5.6ProseCompanyConsumerHair Care5.5CurejoyCompanyConsumerHealthWellness4.2Avon ProductsFortune 500E-CommerceRetail3.9BeautyDateCompanyBookingScheduling3.4ManimeCompanyCosmeticsE-Commerce3.4MarkatoCompanyDistributionCosmetics3.4MyGlammCompanyConsumerCosmetics3.4ShearShareCompanyMarketplaceSalon3.4SPES (speschina)CompanyConsumer BrandPersonal Care3.4Y&SCompanyBookingAppointments3.4KiuteCompanyMarketplaceSalon3.1Skinseoul LabCompanyE-CommerceSkincare3.0Glo PharmaCompanySkincareAesthetics2.6MBXCompanyPersonal CareCosmetics2.6SocialeeCompanyE-CommerceSocial Commerce2.6ARIVECompanyQuick CommerceRetailE-Commerce0.0Eve ComCompanyE-CommerceRetail0.0AirblackEducationEdTechE-LearningSkilling10.4The Estée Lauder CompaniesConsumer ProductsCosmeticsFragrance10.2PreemadonnaCompanyConsumerConsumer ElectronicsHardware10.1GoopCompanyWellnessLifestyle9.8KinloCompanyConsumerSkincareSuncare9.8MaelyscosmeticsCompanyCosmeticsBody Care9.8CeremoniaCompanyHair CareSustainableLatinx9.3Church and DwightArm and HammerCleaning ProductsConsumer Packaged Goods9.0Ephemeral SolutionsCompanyTattooSemi-Permanent TattoosConsumer7.1THGCompanyE-CommerceConsumer Brand6.6A-FrameCompanyConsumerConsumer Packaged GoodsPersonal Care6.1ScentBirdCompanyFragrancePerfumeSubscription4.6Madison-reedCompanyHair ColorCosmetics3.9Good Glamm GroupCompanyConsumerPersonal Care3.4Mensa BrandsCompanyConsumerE-CommerceRetail3.4RareLeeCompanyStyle ConsultingFashion3.4To SummerCompanyConsumerRetailE-Commerce3.4AnnieaestheticCompanyAestheticServices3.1Walker and Company *CompanyConsumerHealth3.0HerbeastCompanySkincareCosmeticsConsumer2.6Manicube (Elizabeth Arden Red Door)CompanyCommercePersonal Care2.6Nu Skin EnterprisesPersonal CareSupplementsFortune 10002.6

APIs with this tag (8)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 1 Solid coverage with minor gaps
Developing 2 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 4 Early or largely undocumented

Companies reaching this through an API (2)

These companies publish an API, specification or operation carrying “Beauty” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Circana Dotdash Meredith / People Inc

Score breakdown

Frequency
56.3
log-scaled weighted occurrences
Breadth
2.6
spread across providers
Quality lift
14.7
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Cosmetics 45 co-occurrences Skincare 30 co-occurrences Personal Care 20 co-occurrences Direct to Consumer 29 co-occurrences Hair Care 9 co-occurrences Salon 8 co-occurrences Wellness 18 co-occurrences Shopify 22 co-occurrences

Where this tag comes from

Provider tag111
Api tag8

Markets provisional

Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.

MarketShare of the market's providers
Consumer Goods (product data and retail supply chain)24%

Cohort brief

Auto-generated

The 100 providers in the APIs.io catalog tagged Beauty, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
100
of 112 in the catalog
Mean Kin Score
even vs catalog
Mean Agent Readiness
7.1
-4.9 vs catalog 12
Spread
–
median · σ
How the 100 split by band
Exemplar 0Strong 3Developing 3Thin 7Emerging 35Minimal 52
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Discoverability 56.8 57.9 -1.1 100
Contract Governance 4.4 6.5 -2.1 100
Access Clarity 19.5 23.9 -4.4 100
Operational Transparency 4.7 13 -8.3 100
Developer Ergonomics 12.5 23.2 -10.7 100
Contract Quality 3.8 17.2 -13.4 100

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 25% 13% +12
MCP server (first-party) 5% 12% -7
Agent Skills 0% 0% 0
OAuth scopes 21% 11% +10
Security 100% 98% +2
Arazzo workflows 1% 2% -1
Governance rules 3% 16% -13

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 makeup.land
  2. 2 Mindbody
  3. 3 Perfect Corp
  4. 4 Booksy
  5. 5 Banuba
  6. 6 Zenoti
  7. 7 Supergoop!
  8. 8 Spate
  9. 9 Soothe
  10. 10 Julep Beauty
Top by Agent Readiness
  1. 1 Perfect Corp {"score" => 48, "band" => "agent-native"}
  2. 2 makeup.land {"score" => 44.6, "band" => "agent-native"}
  3. 3 Supergoop! {"score" => 41.2, "band" => "agent-ready"}
  4. 4 Makeup by Mario {"score" => 41.1, "band" => "agent-ready"}
  5. 5 Julep Beauty {"score" => 31.3, "band" => "agent-ready"}
  6. 6 Glowbar {"score" => 28.8, "band" => "agent-ready"}
  7. 7 Mindbody {"score" => 26.4, "band" => "agent-aware"}
  8. 8 Booksy {"score" => 25.2, "band" => "agent-aware"}
  9. 9 Soothe {"score" => 24.1, "band" => "agent-aware"}
  10. 10 Wyatt {"score" => 22.8, "band" => "agent-aware"}
All 112 members of this roster resolve to a provider in the catalog; 100 carry a score (89%). The figures above describe the scored members only.
Coverage caveat. 98 of 100 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 31 October 2026, across 31983 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/beauty"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/beauty"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/beauty/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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