Sally Beauty Holdings website screenshot

Sally Beauty Holdings

Sally Beauty Holdings, Inc. is a leading international specialty retailer and distributor of professional beauty supplies. Operates through two segments: Sally Beauty Supply (consumer-facing beauty retail) and Beauty Systems Group (BSG, professional-only distribution). The company serves salon professionals, colorists, and beauty enthusiasts with over 4,800 stores globally.

Sally Beauty Holdings publishes 2 APIs on the APIs.io network. Tagged areas include Beauty, Retail, Ecommerce, Professional, and Consumer.

The Sally Beauty Holdings catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Sally Beauty Holdings’ developer surface includes engineering blog and 10 more developer resources.

🌐 Visit website 📡 Source on GitHub
27.4/100 emerging ▬ flat Agent 3/100 human only Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
AccessFreemium
2 APIs
BeautyRetailEcommerceProfessionalConsumerFortune 1000

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 27.4/100 · emerging
Contract Quality 2.0 / 25
Developer Ergonomics 0.4 / 20
Commercial Clarity 7.9 / 20
Operational Transparency 4.1 / 13
Governance 7.0 / 12
Discoverability 5.9 / 10
Agent readiness — 3/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/sally-beauty-holdings: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Sally Beauty Supply Ecommerce

Sally Beauty Supply's digital commerce platform powered by Salesforce Commerce Cloud, providing product catalog, shopping cart, checkout, and order management capabilities for c...

Beauty Systems Group (BSG) Professional Platform

The Beauty Systems Group professional distribution platform serving licensed salon professionals. Provides product ordering, professional pricing, loyalty programs, and salon-fo...

Pricing Plans 1

Published pricing tiers and plan structures.

Sally Beauty Holdings Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Sally Beauty Holdings Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Sally Beauty Holdings Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Sally Beauty Holdings Context

0 classes · 5 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Sally Beauty Holdings API Rules

5 rules · 4 warnings 1 info

SPECTRAL

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Sally Beauty Product

16 properties

JSON SCHEMA

JSON Structure 1

JSON Structure definitions describing this provider's data shapes.

Sally Beauty Product Structure

0 properties

JSON STRUCTURE

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Sally Beauty Holdings Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Press 5

Recent news and press coverage referencing this provider.

Sally Beauty Expands 'Color Before You Commit' ...

2026-05-25

Sally Beauty Expands 'Color Before You Commit ...

2026-05-25

Perfect Corp. partners with Sally Beauty on AI hair color ...

2026-05-25

NIQ and Sally Beauty Extend and Expand Strategic ...

2026-05-25

2024 Annual Report - Investor Relations - Sally Beauty Holdings

2026-05-25

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 7

The organization behind the API

Website
Website
 InvestorRelations
InvestorRelations
 Blog
Blog
 Careers
Careers
 LinkedIn
LinkedIn
 SallyBeautyWebsite
SallyBeautyWebsite
 BSGWebsite
BSGWebsite

Scroll for all 7

Other 3

Properties that don't map to a standard resource type

AnnualReport
AnnualReport
 LoyaltyProgram
LoyaltyProgram
 SocialCommerce
SocialCommerce

Source (apis.yml)

apis.yml Raw ↑ 
aid: sally-beauty-holdings
url: https://raw.githubusercontent.com/api-evangelist/sally-beauty-holdings/refs/heads/main/apis.yml
name: Sally Beauty Holdings
description: 'Sally Beauty Holdings, Inc. is a leading international specialty retailer and distributor of professional beauty
  supplies. Operates through two segments: Sally Beauty Supply (consumer-facing beauty retail) and Beauty Systems Group (BSG,
  professional-only distribution). The company serves salon professionals, colorists, and beauty enthusiasts with over 4,800
  stores globally.'
type: Index
accessModel:
  pricing: freemium
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Freemium
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sally-beauty-holdings.png
tags:
- Beauty
- Retail
- Ecommerce
- Professional
- Consumer
- Fortune 1000
access: 3rd-Party
created: '2026-03-24'
modified: '2026-05-02'
x-profiled: 2026-05
specificationVersion: '0.19'
apis:
- aid: sally-beauty-holdings:sallybeauty-ecommerce
  name: Sally Beauty Supply Ecommerce
  description: Sally Beauty Supply's digital commerce platform powered by Salesforce Commerce Cloud, providing product catalog,
    shopping cart, checkout, and order management capabilities for consumer beauty supply customers. Supports BOPIS (Buy Online
    Pick Up In Store) and TikTok social commerce integration.
  humanURL: https://www.sallybeauty.com
  tags:
  - Ecommerce
  - Beauty
  - Consumer
  - Retail
  properties:
  - type: Website
    url: https://www.sallybeauty.com
  - type: Commerce
    url: https://www.sallybeauty.com
  - type: LoyaltyProgram
    url: https://www.sallybeauty.com/beauty-club-card
- aid: sally-beauty-holdings:bsg-ecommerce
  name: Beauty Systems Group (BSG) Professional Platform
  description: The Beauty Systems Group professional distribution platform serving licensed salon professionals. Provides
    product ordering, professional pricing, loyalty programs, and salon-focused services through CosmoProf and Armstrong McCall
    brands. Professional license verification required for account creation.
  humanURL: https://www.cosmoprofbeauty.com
  tags:
  - Professional
  - Salon
  - Distribution
  - Beauty
  properties:
  - type: Website
    url: https://www.cosmoprofbeauty.com
  - type: ArmstrongMcCall
    url: https://www.armstrongmccall.com
common:
- type: DomainSecurity
  url: security/sally-beauty-holdings-domain-security.yml
- type: Website
  url: https://www.sallybeautyholdings.com
- type: InvestorRelations
  url: https://www.sallybeautyholdings.com/investor-relations
- type: Blog
  url: https://www.sallybeautyholdings.com/newsroom
- type: Careers
  url: https://jobs.sallybeautyholdings.com
- type: AnnualReport
  url: https://www.sallybeautyholdings.com/investor-relations/financial-information/annual-reports
- type: LinkedIn
  url: https://www.linkedin.com/company/sally-beauty-company
- type: SallyBeautyWebsite
  url: https://www.sallybeauty.com
- type: BSGWebsite
  url: https://www.cosmoprofbeauty.com
- type: LoyaltyProgram
  url: https://www.sallybeauty.com/beauty-club-card
- type: SocialCommerce
  url: https://www.tiktok.com/@sallybeauty
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com