MBX

MBX (formerly Memebox) is a global, multi-brand beauty and personal care company founded in 2012 and part of Y Combinator's Winter 2014 batch. Headquartered in San Francisco with operations in Seoul, Shanghai, and Taipei, MBX uses data-driven consumer insights and Korean beauty innovation to build and scale a portfolio of cosmetics brands — including Kaja, I Dew Care, Pony Effect, I'm Meme, and Nooni — sold through retail partners such as Sephora and Ulta. The company has raised over $190M from investors including Cowboy Ventures, Y Combinator, Formation 8, Goodwater Capital, Johnson & Johnson, and Pear VC. MBX operates as a direct-to-consumer and wholesale CPG business; it does not publish a public developer API.

MBX is profiled on the APIs.io network. Tagged areas include Company, Beauty, Personal Care, Cosmetics, and Consumer Packaged Goods.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-28 · rubric v0.5

0 APIs

CompanyBeautyPersonal CareCosmeticsConsumer Packaged GoodsKorean BeautyEcommerceRetail

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Resources

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: mbx
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mbx.png
name: MBX
description: MBX (formerly Memebox) is a global, multi-brand beauty and personal care company founded in 2012 and part of
  Y Combinator's Winter 2014 batch. Headquartered in San Francisco with operations in Seoul, Shanghai, and Taipei, MBX uses
  data-driven consumer insights and Korean beauty innovation to build and scale a portfolio of cosmetics brands — including
  Kaja, I Dew Care, Pony Effect, I'm Meme, and Nooni — sold through retail partners such as Sephora and Ulta. The company
  has raised over $190M from investors including Cowboy Ventures, Y Combinator, Formation 8, Goodwater Capital, Johnson &
  Johnson, and Pear VC. MBX operates as a direct-to-consumer and wholesale CPG business; it does not publish a public developer
  API.
url: https://raw.githubusercontent.com/api-evangelist/mbx/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- cowboy-ventures
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
x-yc-batch: W2014
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Beauty
- Personal Care
- Cosmetics
- Consumer Packaged Goods
- Korean Beauty
- Ecommerce
- Retail
apis: []
common:
- type: Website
  url: https://us.memebox.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1