MBX

MBX (formerly Memebox) is a global, multi-brand beauty and personal care company founded in 2012 and part of Y Combinator's Winter 2014 batch. Headquartered in San Francisco with operations in Seoul, Shanghai, and Taipei, MBX uses data-driven consumer insights and Korean beauty innovation to build and scale a portfolio of cosmetics brands — including Kaja, I Dew Care, Pony Effect, I'm Meme, and Nooni — sold through retail partners such as Sephora and Ulta. The company has raised over $190M from investors including Cowboy Ventures, Y Combinator, Formation 8, Goodwater Capital, Johnson & Johnson, and Pear VC. MBX operates as a direct-to-consumer and wholesale CPG business; it does not publish a public developer API.

MBX is profiled on the APIs.io network. Tagged areas include Company, Beauty, Personal Care, Cosmetics, and Consumer Packaged Goods.

🌐 Visit website 📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-25 · rubric v0.14.0

0 APIs

Company Beauty Personal Care Cosmetics Consumer Packaged GoodsKorean BeautyE-Commerce Retail

Kin Score

Kin Score How this is scored →
scored 2026-08-25 · rubric v0.14.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Surface 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mbx: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: mbx
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mbx.png
name: MBX
description: MBX (formerly Memebox) is a global, multi-brand beauty and personal care company founded in 2012 and part of
  Y Combinator's Winter 2014 batch. Headquartered in San Francisco with operations in Seoul, Shanghai, and Taipei, MBX uses
  data-driven consumer insights and Korean beauty innovation to build and scale a portfolio of cosmetics brands — including
  Kaja, I Dew Care, Pony Effect, I'm Meme, and Nooni — sold through retail partners such as Sephora and Ulta. The company
  has raised over $190M from investors including Cowboy Ventures, Y Combinator, Formation 8, Goodwater Capital, Johnson &
  Johnson, and Pear VC. MBX operates as a direct-to-consumer and wholesale CPG business; it does not publish a public developer
  API.
url: https://raw.githubusercontent.com/api-evangelist/mbx/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- cowboy-ventures
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
x-yc-batch: W2014
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Beauty
- Personal Care
- Cosmetics
- Consumer Packaged Goods
- Korean Beauty
- E-Commerce
- Retail
tags_raw:
- Company
- Beauty
- Personal Care
- Cosmetics
- Consumer Packaged Goods
- Korean Beauty
- Ecommerce
- Retail
apis: []
common:
- type: Website
  url: https://us.memebox.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/mbx"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/mbx/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/mbx/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no email required.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.