A-Frame website screenshot

A-Frame

A-Frame Brands is a Los Angeles-based consumer brand incubator and product-development company founded in 2019 by entrepreneur Ari Bloom and actor Hill Harper. It partners with celebrities and cultural figures to build purpose-driven personal-care, beauty, fragrance, home-care, and pet-care brands, taking each from opportunity identification through product development, design, sourcing, production, and retail go-to-market. Brands in its portfolio include LOVED01 (John Legend), Kinlo (Naomi Osaka), Proudly (Gabrielle Union and Dwyane Wade), and Purrfect Paws, sold through retailers such as Target, Walmart, Amazon, CVS, JCPenney, QVC, and Bath & Body Works. Backed by Initialized Capital. This is a consumer company profile in the API Evangelist network; A-Frame publishes no public API or developer program.

A-Frame is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Packaged Goods, Personal Care, and Beauty.

🌐 Visit website 📡 Source on GitHub
8.9/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyConsumerConsumer Packaged GoodsPersonal CareBeautyBrand IncubatorRetailVenture Backed

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 8.9/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/a-frame: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

A Frame Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy

Company 3

The organization behind the API

Website
Website
 LinkedIn
LinkedIn
 Instagram
Instagram

Source (apis.yml)

apis.yml Raw ↑ 
aid: a-frame
name: A-Frame
description: A-Frame Brands is a Los Angeles-based consumer brand incubator and product-development company founded in 2019
  by entrepreneur Ari Bloom and actor Hill Harper. It partners with celebrities and cultural figures to build purpose-driven
  personal-care, beauty, fragrance, home-care, and pet-care brands, taking each from opportunity identification through product
  development, design, sourcing, production, and retail go-to-market. Brands in its portfolio include LOVED01 (John Legend),
  Kinlo (Naomi Osaka), Proudly (Gabrielle Union and Dwyane Wade), and Purrfect Paws, sold through retailers such as Target,
  Walmart, Amazon, CVS, JCPenney, QVC, and Bath & Body Works. Backed by Initialized Capital. This is a consumer company profile
  in the API Evangelist network; A-Frame publishes no public API or developer program.
url: https://raw.githubusercontent.com/api-evangelist/a-frame/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- initialized-capital
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
x-enriched: '2026-07-17'
image: https://cdn.prod.website-files.com/67ade13b03f6c4a50e99f097/6830cf770943bfffec2977a4_Opengraph.png
tags:
- Company
- Consumer
- Consumer Packaged Goods
- Personal Care
- Beauty
- Brand Incubator
- Retail
- Venture Backed
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/a-frame-domain-security.yml
- type: Website
  url: https://aframebrands.com/
- type: PrivacyPolicy
  url: https://aframebrands.com/policies/privacy-policy
- type: LinkedIn
  url: https://www.linkedin.com/company/a-frame-brands
- type: Instagram
  url: https://www.instagram.com/aframebrands/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence