Ipsy website screenshot

Ipsy

IPSY is a personalized beauty subscription company founded in 2011 by Michelle Phan, Marcelo Camberos, and Jennifer Goldfarb. Members take a detailed beauty quiz and receive monthly curated "Glam Bag" drops of deluxe samples and full-size makeup, skincare, hair, and fragrance products across tiers (Original, Boxycharm, and Ultimate). IPSY operates as a direct-to-consumer commerce and membership platform under the BFA Industries umbrella; it exposes no public developer API, running on internal GraphQL and REST services with Auth0-based consumer identity. This API Evangelist profile tracks IPSY's public web, security, and identity surface rather than a documented developer program.

Ipsy is profiled on the APIs.io network. Tagged areas include Company, Beauty, Cosmetics, Subscription, and E-commerce.

Ipsy’s developer surface includes engineering blog, signup flow, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
16.3/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyBeautyCosmeticsSubscriptionE-commerceDirect-to-ConsumerPersonalizationMembership

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 16.3/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 1.4 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/ipsy: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Ipsy Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Ipsy Vulnerability Disclosure

contact published

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

SignUp
SignUp

Access & Security 3

Authentication, authorization, and security posture

Security
Security
 VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

HelpCenter
HelpCenter

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: ipsy
name: Ipsy
description: IPSY is a personalized beauty subscription company founded in 2011 by Michelle Phan, Marcelo Camberos, and Jennifer
  Goldfarb. Members take a detailed beauty quiz and receive monthly curated "Glam Bag" drops of deluxe samples and full-size
  makeup, skincare, hair, and fragrance products across tiers (Original, Boxycharm, and Ultimate). IPSY operates as a direct-to-consumer
  commerce and membership platform under the BFA Industries umbrella; it exposes no public developer API, running on internal
  GraphQL and REST services with Auth0-based consumer identity. This API Evangelist profile tracks IPSY's public web, security,
  and identity surface rather than a documented developer program.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://cdn-cf.ipsy.com/contentAsset/image/3dec557d-7a11-45be-ae7a-1dd0b41b3918/fileAsset?byInode=1
url: https://raw.githubusercontent.com/api-evangelist/ipsy/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- bullpen-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Beauty
- Cosmetics
- Subscription
- E-commerce
- Direct-to-Consumer
- Personalization
- Membership
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.ipsy.com
- type: Blog
  url: https://www.ipsy.com/blog
- type: HelpCenter
  url: https://help.ipsy.com/hc/en-us
- type: SignUp
  url: https://www.ipsy.com/signup
- type: PrivacyPolicy
  url: https://www.ipsy.com/privacy
- type: TermsOfService
  url: https://www.ipsy.com/terms
- type: Security
  url: https://www.ipsy.com/vulnerability-disclosure
- type: VulnerabilityDisclosure
  url: security/ipsy-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/ipsy-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence