Divi Official

Divi Official Inc. (Divi Growth Care) is a direct-to-consumer haircare and scalp-care brand formulated "for women by women," selling vegan, science-backed serums, shampoos, conditioners and supplements aimed at the hair-growth journey. The company operates an e-commerce storefront hosted on Shopify at diviofficial.com, with a subscription "Club Divi" program, a content blog, and a customer-account experience. Divi is a portfolio company of Norwest Venture Partners. It is a consumer packaged goods / beauty commerce business and does not publish a first-party developer API, SDK, or developer portal; the only machine-readable surfaces on its domain are the Shopify Customer Accounts OAuth/OIDC discovery documents that the storefront platform exposes. This profile captures the company's public identity, web properties, and domain-security posture for the API Evangelist network.

Divi Official is profiled on the APIs.io network. Tagged areas include Company, Consumer Packaged Goods, Beauty, Haircare, and E-Commerce.

Divi Official’s developer surface includes engineering blog, support, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub

14.9/100 minimal ▬ flat Agent 4/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyConsumer Packaged GoodsBeautyHaircareE-CommerceDirect to ConsumerShopifySubscription

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 14.9/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.3 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 4/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/diviofficial: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

About

About

Blog

Blog

Source (apis.yml)

aid: diviofficial
name: Divi Official
description: Divi Official Inc. (Divi Growth Care) is a direct-to-consumer haircare and scalp-care brand formulated "for women
  by women," selling vegan, science-backed serums, shampoos, conditioners and supplements aimed at the hair-growth journey.
  The company operates an e-commerce storefront hosted on Shopify at diviofficial.com, with a subscription "Club Divi" program,
  a content blog, and a customer-account experience. Divi is a portfolio company of Norwest Venture Partners. It is a consumer
  packaged goods / beauty commerce business and does not publish a first-party developer API, SDK, or developer portal; the
  only machine-readable surfaces on its domain are the Shopify Customer Accounts OAuth/OIDC discovery documents that the storefront
  platform exposes. This profile captures the company's public identity, web properties, and domain-security posture for the
  API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/diviofficial/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-sector: consumer-packaged-goods
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
image: https://www.diviofficial.com/cdn/shop/files/Divi_Logo_Growth-Care-Green-NEW_188207bd-4c5b-42f1-8edd-a8fb5e83b5de.png
tags:
- Company
- Consumer Packaged Goods
- Beauty
- Haircare
- E-Commerce
- Direct to Consumer
- Shopify
- Subscription
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.diviofficial.com
- type: About
  url: https://www.diviofficial.com/pages/about-us
- type: Blog
  url: https://www.diviofficial.com/pages/blog
- type: Support
  url: https://www.diviofficial.com/pages/contact
- type: Login
  url: https://www.diviofficial.com/account/login
- type: TermsOfService
  url: https://www.diviofficial.com/pages/terms-of-use
- type: PrivacyPolicy
  url: https://www.diviofficial.com/pages/privacy-policy
- type: WellKnown
  url: well-known/diviofficial-well-known.yml
- type: DomainSecurity
  url: security/diviofficial-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence