Morado

Morado is a Colombian fintech and B2B marketplace for the beauty and wellness industry across Latin America, founded in 2022 by Angela Maria Acosta (an early Rappi employee). It is the "everything store for beauty shops" — giving salons, spas, and independent beauty entrepreneurs (a workforce that is majority women) access to intelligent credit, working-capital lines, inventory supply, inventory management, last-mile logistics, and digital tools through a 100% digital process, even for businesses without a traditional financial history. Credit applications run over WhatsApp with 30/60/90-day revolving lines and 3-12 month term products, serving 32,000+ micro-business clients. Backed by QED Investors, Andreessen Horowitz, Tiger Global, H20 Capital, Latitud, and Village Global. Public surface is the moradocolombia.com marketing/credit site (built on Wix) — no first-party developer API, though the Wix site exposes a hosted MCP endpoint and an llms.txt.

Morado is profiled on the APIs.io network. Tagged areas include Company, Marketplace, Fintech, Beauty, and Wellness.

Morado’s developer surface includes signup flow, pricing, support, and 7 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

14.9/100 emerging ▬ flat Agent 2/100 human only Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs 1 MCP Servers

Company Marketplace Fintech Beauty Wellness Lending Credit Colombia Latin America B2B

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 14.9/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 0.8 / 17

Access Clarity 7.6 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.4 / 9

Regulatory Posture 2.1 / 15

Agent readiness — 2/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0

12 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 4.8 — up to +19.0 composite points
Operational Transparency scores 0.0 — up to +13.0 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/morado/apis.yml: open an issue on github.com/api-evangelist/morado to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Consumer Lending Licensing (UK, US, Canada credit licence registers)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (platform)

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (wix)

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Morado Wix Site MCP

Remote MCP server at www.moradocolombia.com over HTTP; 10 tools listed.

MCP SERVER

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Morado Domain Security

TLSv1.3 · HSTS

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

SignUp

SignUp

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

About

About

Source (apis.yml)

aid: morado
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/morado.png
name: Morado
description: Morado is a Colombian fintech and B2B marketplace for the beauty and wellness industry across Latin America,
  founded in 2022 by Angela Maria Acosta (an early Rappi employee). It is the "everything store for beauty shops" — giving
  salons, spas, and independent beauty entrepreneurs (a workforce that is majority women) access to intelligent credit, working-capital
  lines, inventory supply, inventory management, last-mile logistics, and digital tools through a 100% digital process, even
  for businesses without a traditional financial history. Credit applications run over WhatsApp with 30/60/90-day revolving
  lines and 3-12 month term products, serving 32,000+ micro-business clients. Backed by QED Investors, Andreessen Horowitz,
  Tiger Global, H20 Capital, Latitud, and Village Global. Public surface is the moradocolombia.com marketing/credit site (built
  on Wix) — no first-party developer API, though the Wix site exposes a hosted MCP endpoint and an llms.txt.
url: https://raw.githubusercontent.com/api-evangelist/morado/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- qed-investors
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Marketplace
- Fintech
- Beauty
- Wellness
- Lending
- Credit
- Colombia
- Latin America
- B2B
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/morado-domain-security.yml
- type: Website
  url: https://www.moradocolombia.com/
- type: About
  url: https://www.moradocolombia.com/sobre-morado
- type: SignUp
  url: https://www.moradocolombia.com/solicita-tu-credito
- type: Pricing
  url: https://www.moradocolombia.com/tasas-y-tarifas
- type: Support
  url: https://www.moradocolombia.com/centro-de-informacion
- type: TermsOfService
  url: https://www.moradocolombia.com/terminos-y-condiciones
- type: PrivacyPolicy
  url: https://www.moradocolombia.com/politicas-de-privacidad
- type: MCPServer
  url: mcp/morado-mcp.yml
  name: Morado Wix Site MCP
- type: LLMsTxt
  url: llms/morado-llms.txt
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 3
  pass: local-v1

Morado API — frequently asked questions

Does Morado have an MCP server?

Yes. APIs.io lists 1 MCP server for Morado: Remote MCP server at www.moradocolombia.com over HTTP; 10 tools listed.

Is the Morado API ready for AI agents?

Morado has a Kin Score of 14.9 out of 100 (emerging) and an Agent Readiness score of 2.2 (human-only), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

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get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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