Morado

Morado is a Colombian fintech and B2B marketplace for the beauty and wellness industry across Latin America, founded in 2022 by Angela Maria Acosta (an early Rappi employee). It is the "everything store for beauty shops" — giving salons, spas, and independent beauty entrepreneurs (a workforce that is majority women) access to intelligent credit, working-capital lines, inventory supply, inventory management, last-mile logistics, and digital tools through a 100% digital process, even for businesses without a traditional financial history. Credit applications run over WhatsApp with 30/60/90-day revolving lines and 3-12 month term products, serving 32,000+ micro-business clients. Backed by QED Investors, Andreessen Horowitz, Tiger Global, H20 Capital, Latitud, and Village Global. Public surface is the moradocolombia.com marketing/credit site (built on Wix) — no first-party developer API, though the Wix site exposes a hosted MCP endpoint and an llms.txt.

Morado is profiled on the APIs.io network. Tagged areas include Company, Marketplace, Fintech, Beauty, and Wellness.

Morado’s developer surface includes signup flow, pricing, support, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
18.3/100 emerging ▬ flat Agent 12/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs 1 MCP Servers
CompanyMarketplaceFintechBeautyWellnessLendingCreditColombiaLatin AmericaB2B

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 18.3/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 2.6 / 20
Commercial Clarity 8.9 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 12/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/morado: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Morado Wix Site MCP

MCP SERVER

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Morado Domain Security

TLSv1.3 · HSTS

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

SignUp
SignUp

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 LLMsTxt
LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 About
About

Source (apis.yml)

apis.yml Raw ↑ 
aid: morado
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/morado.png
name: Morado
description: Morado is a Colombian fintech and B2B marketplace for the beauty and wellness industry across Latin America,
  founded in 2022 by Angela Maria Acosta (an early Rappi employee). It is the "everything store for beauty shops" — giving
  salons, spas, and independent beauty entrepreneurs (a workforce that is majority women) access to intelligent credit, working-capital
  lines, inventory supply, inventory management, last-mile logistics, and digital tools through a 100% digital process, even
  for businesses without a traditional financial history. Credit applications run over WhatsApp with 30/60/90-day revolving
  lines and 3-12 month term products, serving 32,000+ micro-business clients. Backed by QED Investors, Andreessen Horowitz,
  Tiger Global, H20 Capital, Latitud, and Village Global. Public surface is the moradocolombia.com marketing/credit site (built
  on Wix) — no first-party developer API, though the Wix site exposes a hosted MCP endpoint and an llms.txt.
url: https://raw.githubusercontent.com/api-evangelist/morado/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- qed-investors
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Marketplace
- Fintech
- Beauty
- Wellness
- Lending
- Credit
- Colombia
- Latin America
- B2B
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/morado-domain-security.yml
- type: Website
  url: https://www.moradocolombia.com/
- type: About
  url: https://www.moradocolombia.com/sobre-morado
- type: SignUp
  url: https://www.moradocolombia.com/solicita-tu-credito
- type: Pricing
  url: https://www.moradocolombia.com/tasas-y-tarifas
- type: Support
  url: https://www.moradocolombia.com/centro-de-informacion
- type: TermsOfService
  url: https://www.moradocolombia.com/terminos-y-condiciones
- type: PrivacyPolicy
  url: https://www.moradocolombia.com/politicas-de-privacidad
- type: MCPServer
  url: mcp/morado-mcp.yml
  name: Morado Wix Site MCP
- type: LLMsTxt
  url: llms/morado-llms.txt
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 3
  pass: local-v1