Goop

Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow, launched from her kitchen as a weekly email newsletter and grown into a content-and-commerce company spanning editorial journalism, e-commerce, and its own product lines across beauty, skincare, supplements, food, fashion, home, and travel. Goop operates goop.com as a curated online shop and digital magazine, publishes wellness and beauty guidance, and sells goop-branded product lines (including goopglow and goop Beauty) alongside a curated marketplace of third-party brands. It is a privately held company backed by Lightspeed Venture Partners (Series C, 2017) and other investors. Goop does not currently operate a public developer program or API; this profile captures its company identity and public web surface for the API Evangelist network.

Goop is profiled on the APIs.io network. Tagged areas include Company, Wellness, Lifestyle, Beauty, and E-Commerce.

Goop’s developer surface includes support and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

10.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company Wellness Lifestyle Beauty E-Commerce Content Health Consumer Brand Retail

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 10.0/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 0.8 / 17

Access Clarity 3.6 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.3 / 9

Regulatory Posture 2.6 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/goop: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Careers

Careers

Source (apis.yml)

aid: goop
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/goop.png
name: Goop
description: Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow, launched from her kitchen as
  a weekly email newsletter and grown into a content-and-commerce company spanning editorial journalism, e-commerce, and its
  own product lines across beauty, skincare, supplements, food, fashion, home, and travel. Goop operates goop.com as a curated
  online shop and digital magazine, publishes wellness and beauty guidance, and sells goop-branded product lines (including
  goopglow and goop Beauty) alongside a curated marketplace of third-party brands. It is a privately held company backed by
  Lightspeed Venture Partners (Series C, 2017) and other investors. Goop does not currently operate a public developer program
  or API; this profile captures its company identity and public web surface for the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/goop/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Wellness
- Lifestyle
- Beauty
- E-Commerce
- Content
- Health
- Consumer Brand
- Retail
apis: []
common:
- type: DomainSecurity
  url: security/goop-domain-security.yml
- type: Website
  url: https://goop.com/
- type: Support
  url: https://help.goop.com/
- type: PrivacyPolicy
  url: https://goop.com/privacy-cookies-policy/
- type: TermsOfService
  url: https://goop.com/web-terms-of-use/
- type: Careers
  url: https://goop.com/careers/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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