Goop

Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow, launched from her kitchen as a weekly email newsletter and grown into a content-and-commerce company spanning editorial journalism, e-commerce, and its own product lines across beauty, skincare, supplements, food, fashion, home, and travel. Goop operates goop.com as a curated online shop and digital magazine, publishes wellness and beauty guidance, and sells goop-branded product lines (including goopglow and goop Beauty) alongside a curated marketplace of third-party brands. It is a privately held company backed by Lightspeed Venture Partners (Series C, 2017) and other investors. Goop does not currently operate a public developer program or API; this profile captures its company identity and public web surface for the API Evangelist network.

Goop is profiled on the APIs.io network. Tagged areas include Company, Wellness, Lifestyle, Beauty, and E-Commerce.

Goop’s developer surface includes support and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

14.6/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyWellnessLifestyleBeautyE-CommerceContentHealthConsumer BrandRetail

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 14.6/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.9 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/goop: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Careers

Careers

Source (apis.yml)

aid: goop
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/goop.png
name: Goop
description: Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow, launched from her kitchen as
  a weekly email newsletter and grown into a content-and-commerce company spanning editorial journalism, e-commerce, and its
  own product lines across beauty, skincare, supplements, food, fashion, home, and travel. Goop operates goop.com as a curated
  online shop and digital magazine, publishes wellness and beauty guidance, and sells goop-branded product lines (including
  goopglow and goop Beauty) alongside a curated marketplace of third-party brands. It is a privately held company backed by
  Lightspeed Venture Partners (Series C, 2017) and other investors. Goop does not currently operate a public developer program
  or API; this profile captures its company identity and public web surface for the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/goop/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Wellness
- Lifestyle
- Beauty
- E-Commerce
- Content
- Health
- Consumer Brand
- Retail
apis: []
common:
- type: DomainSecurity
  url: security/goop-domain-security.yml
- type: Website
  url: https://goop.com/
- type: Support
  url: https://help.goop.com/
- type: PrivacyPolicy
  url: https://goop.com/privacy-cookies-policy/
- type: TermsOfService
  url: https://goop.com/web-terms-of-use/
- type: Careers
  url: https://goop.com/careers/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence