THG

THG plc (formerly The Hut Group) is a UK-based consumer brands group founded in 2004 in Manchester and listed on the London Stock Exchange. Following the 2025 demerger of its Ingenuity technology and fulfilment division, THG is a pure-play consumer brands business operating two divisions: THG Beauty (home to Lookfantastic, Cult Beauty, Dermstore and prestige brand partners) and THG Nutrition (led by Myprotein, one of the world's largest online sports-nutrition brands). THG designs, manufactures and sells beauty and nutrition products direct-to-consumer across global markets. It was surfaced in the API Evangelist network as a portfolio company of Balderton Capital, an early investor. THG operates corporate, investor-relations and careers web properties but publishes no public developer API, developer portal, or API documentation; this profile captures its identity and a live domain-security probe.

THG is profiled on the APIs.io network. Tagged areas include Company, E-commerce, Consumer Brands, Beauty, and Nutrition.

THG’s developer surface includes engineering blog and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub
9.3/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyE-commerceConsumer BrandsBeautyNutritionRetailDirect-to-ConsumerUnited Kingdom

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 9.3/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.4 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/thg: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Thg Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: thg
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/thg.png
name: THG
description: 'THG plc (formerly The Hut Group) is a UK-based consumer brands group founded in 2004 in Manchester and listed
  on the London Stock Exchange. Following the 2025 demerger of its Ingenuity technology and fulfilment division, THG is a
  pure-play consumer brands business operating two divisions: THG Beauty (home to Lookfantastic, Cult Beauty, Dermstore and
  prestige brand partners) and THG Nutrition (led by Myprotein, one of the world''s largest online sports-nutrition brands).
  THG designs, manufactures and sells beauty and nutrition products direct-to-consumer across global markets. It was surfaced
  in the API Evangelist network as a portfolio company of Balderton Capital, an early investor. THG operates corporate, investor-relations
  and careers web properties but publishes no public developer API, developer portal, or API documentation; this profile captures
  its identity and a live domain-security probe.'
url: https://raw.githubusercontent.com/api-evangelist/thg/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- E-commerce
- Consumer Brands
- Beauty
- Nutrition
- Retail
- Direct-to-Consumer
- United Kingdom
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.thg.com/
- type: Blog
  url: https://www.thg.com/news
- type: PrivacyPolicy
  url: https://www.thg.com/privacy-policy
- type: DomainSecurity
  url: security/thg-domain-security.yml
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1