THG

THG plc (formerly The Hut Group) is a UK-based consumer brands group founded in 2004 in Manchester and listed on the London Stock Exchange. Following the 2025 demerger of its Ingenuity technology and fulfilment division, THG is a pure-play consumer brands business operating two divisions: THG Beauty (home to Lookfantastic, Cult Beauty, Dermstore and prestige brand partners) and THG Nutrition (led by Myprotein, one of the world's largest online sports-nutrition brands). THG designs, manufactures and sells beauty and nutrition products direct-to-consumer across global markets. It was surfaced in the API Evangelist network as a portfolio company of Balderton Capital, an early investor. THG operates corporate, investor-relations and careers web properties but publishes no public developer API, developer portal, or API documentation; this profile captures its identity and a live domain-security probe.

THG is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Consumer Brands, Beauty, and Nutrition.

THG’s developer surface includes engineering blog and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub

7.6/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

0 APIs

Company E-Commerce Consumer Brands Beauty Nutrition Retail Direct to Consumer United Kingdom

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 7.6/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.5 / 20

Access Clarity 2.1 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/thg: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Thg Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: thg
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/thg.png
name: THG
description: 'THG plc (formerly The Hut Group) is a UK-based consumer brands group founded in 2004 in Manchester and listed
  on the London Stock Exchange. Following the 2025 demerger of its Ingenuity technology and fulfilment division, THG is a
  pure-play consumer brands business operating two divisions: THG Beauty (home to Lookfantastic, Cult Beauty, Dermstore and
  prestige brand partners) and THG Nutrition (led by Myprotein, one of the world''s largest online sports-nutrition brands).
  THG designs, manufactures and sells beauty and nutrition products direct-to-consumer across global markets. It was surfaced
  in the API Evangelist network as a portfolio company of Balderton Capital, an early investor. THG operates corporate, investor-relations
  and careers web properties but publishes no public developer API, developer portal, or API documentation; this profile captures
  its identity and a live domain-security probe.'
url: https://raw.githubusercontent.com/api-evangelist/thg/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- E-Commerce
- Consumer Brands
- Beauty
- Nutrition
- Retail
- Direct to Consumer
- United Kingdom
tags_raw:
- Company
- E-commerce
- Consumer Brands
- Beauty
- Nutrition
- Retail
- Direct-to-Consumer
- United Kingdom
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.thg.com/
- type: Blog
  url: https://www.thg.com/news
- type: PrivacyPolicy
  url: https://www.thg.com/privacy-policy
- type: DomainSecurity
  url: security/thg-domain-security.yml
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/thg"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/thg/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/thg/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.